...Implementation and Standardization Strategies Success in today’s business world implies that all aspects of planning be utilized to the fullest. This includes the analysis segmentation and targeting of a potential market to facilitate sales whether retail, local, or global. When these protocol are combined this results in implementation and standardization strategies. Current research also show that, “targeting implementation also implies developing media and message strategies to reach each selected segment”(Johansson, 2009). Team A will construct a document that reviews the implementation strategy for their products which includes the protocol to be used in the global standardization of the merchandise. Factors influencing local and foreign buyer behavior There are many factors that could influence the local and foreign buyer behavior but in this paper, we will focus on four major aspects of influencing. The four key components that we will elaborate on are Cultural, Social, Personal, and Psychological factors. These four key components can be interchanged on the local and foreign buyers market. Understand these particular factors will not only be a good basis for a successful product launch but it can also help bridge the gap within global affairs and communication. Cultural factors involve many situations depending on the country of orgin, or if there is a specific need for the product within that country. According to Perrau, Culture is essential when it comes...
Words: 2556 - Pages: 11
...Identify the Effect of Business Environment on a Business Organization Contents Introduction: 4 Aim of the assignment: 4 Walker - Company profile: 4 Market structure: 4 Perfect competition 5 Oligopoly 5 Monopoly 6 Monopolistic competition 6 How market structure determine the pricing & output decision: 6 Market force : 6 Relationship between Market force & Organizational response 6 Impact of organization performances by various Types of market force 6 Cost pressure 7 Information demand 7 Customer responsiveness 7 How the business and cultural environments shape the behavior of a selected organization: 8 Business environment 8 Cultural environment 8 Objective of business and cultural environment 8 International Trade: 9 Production cost 9 Material 10 Extend market 10 Global Factor: 10 Political factor 11 Economical factor 11 Social factor 11 Technological factor 12 European Union: 12 Rules & regulation 13 Tax & tariff 13 Support 13 Establishing the rules of trade 14 Taxation policy 14 Employment policy 14 Inflation policy 14 References: 15 Introduction: There are many crisps company in the world, from them WALKER is one of best & largest crisps company in the world. It’s a UK based company who operate their business most of the country of the world. WALKER gets recognition through manufacturing crisps. WALKER contributed 47% of British crisps market. They are producing about 11...
Words: 3285 - Pages: 14
...fa Factors Effecting Small and Medium Enterprises, Selection of Market Entry Mode Naveed Hussain Malik (naveed.hm@gmail.com) 770325-3059 Masood Hussain Chudary(zindagi03@hotmail.com) 801014-5855 Supervisor: Eva Wittbom Masters Degree Thesis in Business Administration School of Management Sciences Date of submission Abstract Development in infrastructure limits the communication gap, speedy travel and low cost tariff barriers as well other drivers of globalization have made overseas markets easier to get small firms and gave more opportunities to SME´s internationalize. The market entry mode choice or selections have strong effect the success or failure of the company. For instance an insufficient or wrong entry mode selection can decrease opportunities and limit important choice for the firm and could lead to high financial loss as well as lose control on overseas market. The purpose of research study is to provide a deep and better understanding of the factors those effecting SME´s selection of market entry mode. Research question how can the influence of internal and external factors on the selection of market entry mode. A frame of reference led to the building of summary which in turn became the basis for data collection. Two qualitative case studies for Pakistani SME´s namely socks knitter Pakistan and RK International were undertaken. The main findings shows the clear link between the theories claim to be internal and external...
Words: 21311 - Pages: 86
...UNIT -1 GLOBALIZATION AND INTERNATIONAL BUSINESS Chapter 1: Globalization and International Business Prof. Madan Survase Globalization & International Business Learning Objectives To explain the concept of globalization To elucidate factors influencing globalization To discuss global business expansion strategy for emerging market companies To explicate the concept of international business To delineate motives for international business expansion To expound the strategy for managing business in the globalization era Globalization & International Business Chapter 1: Globalization and International Business Prof. Madan Survase Globalization of Business: A Historical Perspective In the initial years of human history, there were hardly any formal barriers, such as tariffs or non-tariff restrictions, for the movement of goods or visa requirements for the people. The concept of globalization can be traced back to the phenomenon of a nation-state. Globalization & International Business Chapter 1: Globalization and International Business Prof. Madan Survase Concept of Globalization The process of integration and convergence of economic, financial, cultural and political systems across the world. Globalization & International Business Chapter 1: Globalization and International Business Prof. Madan Survase Definition of Globalization Dictionary of Trade Policy Terms, WTO: “The increasing integration of national...
Words: 915 - Pages: 4
...CORPORATE GOVERNANCE PRACTICES AND FINANCIAL AND FINANCIAL PERFORMANCE OF INVESTMENT BANKS IN KENYA | NICHOLAS KIPYEGOMEN CHEPKOIWO | FACTORS AFFECTING THE DEVELOPMENT OF EMERGING CAPITAL MARKETS. THE CASE OF NAIROBI STOCK EXCHANGE | KIPKURUI KIMOSOP | THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE AND FINANCIAL PERFORMANCE OF INSURANCE COMPANIES IN KENYA | OMENDA CHRISTOPHER ODHIAMBO | EFFECT OF STOCK SPLITS ON STOCK LIQUIDITY OF COMPANIES QUOTED AT THE NSE | GEORGE MARTIN NZIVE KASYOKA | THE USE OF STRATEGIC POSITIONING TO ACHIEVE SUSTAINABLE COMPETITIVE ADVANTAGE AT SAFARICOM LIMITED | MUTIE PETER KIOKO | RELATIONSHIP BETWEEN PRIOR PERIOD DIVIDENDS AND FINANCIAL PERFORMANCE OF FIRMS LISTED AT THE NSE | EVANS ODHIAMBO OYIEYO | BALANCE SCORE CARD AS A STRATEGIC MANUFACTURING INDUSTRY IN KENYA | SAMBA STEPHEN MIDEGA | INVESTIGATION OF CAPACITY MANAGEMENT STRATEGIES AND THEIR INFLUENCE ON SERVICE QUALITY: CASE OF NAIROBI SUPERMARKETS. | LUCY MUTHEU KIILU | CAUSES OF INDUSTRIAL DISPUTE IN GARMENT FACTORIES AT THE ATHI RIVER EXPORT PROCESSING ZONES, KENYA | JENIFFER N. MULI | THE RELATIONSHIP BETWEEN HOUSE PRICES AND MORTGAGE CREDIT IN KENYA | LOISE KINYUA WANJIRU | STRATEGIC RESPONSES OF EQUITY BANK TO FRAUD RELATED RISKS | DOMSIANA ANYANGO ONYANGO | THE RELATIONSHIP BETWEEN FINANCIAL PERFORMANCE AND INVESTMENT STRATEGIES OF PENSION FUNDS IN KENYA | MARGARET W. GICHANE | ADOPTION OF SOCIAL MARKETING CONCEPT BY PRIVATE HOSPITALS IN NAIROBI. | SHIUNDU OGUNJA...
Words: 15830 - Pages: 64
...PREFACE xv PART 1 CHAPTER 1 GLOBAL MARKETING ENVIRONMENTS 1 Understanding Global Markets and Marketing 2 markets are becoming global 2 globalization: the world is becoming smaller 3 globalization and global marketing 4 Globalization: Opportunity or Threat? The Global Marketing Approach 6 6 global marketing and global markets 7 the cage distance framework 7 domestic and global marketing compared 8 Geographic or Spatial Distance 10 Psychic/Cultural Distance 12 The EPRG Framework 13 Developing Global Marketing Strategy 14 The Standardization versus Localization–Adaptation School 14 Levitt and the Globalization of Marketing 16 Standardization versus Mass Customization 17 Managing the Firm’s Value Chain 18 Global Value Chain Configuration 19 Integrating the Firm’s Competitive Strategy 20 Global Competition 20 a global marketing management framework Global Marketing Performance 22 Global Vision—The World Is My Oyster CASE 1-1 CASE 1-2 CHAPTER 2 21 23 A Tortuous Road Ahead for Proton of Malaysia 26 Dabur—Developing Values in an Emerging Economy Through Value Chain and Product Line 31 Assessing the Global Marketing Environment—The Global Economy and Technology 36 the global economy 37 Economic Growth and World Trade 37 Who Are the United States’ Major Customers? 38 High Tech Products Lead World Trade 40 Characteristics of High Technology Markets 42 Technology and Global Financial Services 44 vi alo29279_fm_i-xxii...
Words: 1893 - Pages: 8
...What theories, models, ideas and/or concepts have I understood? During the two week Global Leadership program at Ashridge, the focus was to introduce to us different aspects of leadership and make us aware of various ideas and theories that can help develop our leadership skills. The focus areas were: Personal, Team, Global Leadership and Strategy. PERSONAL It is important for leaders to understand themselves first. And then they need to consciously try to mold or control their nature in order to develop the desired leadership qualities. The various aspects of personal nature explained were: Awareness, effectiveness, impact and resilience and how we can handle impact on ourselves when facing change. Personal Awareness: Through the various models discussed under personal awareness, the main learning points were: a) The OK Corrall: OK/Not OK with self and others. It tells us what our basic life positions are with reference to ourselves and others. b) Ego states: Tells us about the 3 ego states that we have - Parent, Child, and Adult. Through the TA questionnaire, I came to know about how prominent the 3 states are in my behavior. It was also discussed when it is important to keep the Adult in the executive and when it is okay to let Parent or child to influence your behavior. c) Driver test: Through this test, I came to know about my primary driver which is to be perfect. I also understood that all drivers are bad and how I can manage my driver. d) Emotional...
Words: 2249 - Pages: 9
...Author: Chieh-Yu Lin (Department of International Business, Chang Jung Christian University, Tainan, Taiwan, Republic of China). Title: Factors affecting innovation in logistics technologies for logistics service providers in China. Source: Journal of Technology Management in China/Emerald Group Publishing. 2) Does it build upon appropriate theories or framework? If so, commend on the theories or framework been used. Yes, this issue had been build upon appropriate framework. This journal had been proving the importance of innovation in the logistics technologies. Through its theoretical details, many definitions of innovation had been given by journal writers all over the world. In order for companies to gain competitive advantage, they must embed the use of both innovation and technologies in running their business. Some defined innovation as a line of discipline, learning, and practicing their capabilities to expand opportunities for running a business or services. However, theoretically innovation is any product or services that are improved and upgraded with a more value added components. The journal is summarized as to have a number of factors influencing the innovation in logistics technologies, which includes the internal factors and the external factors. The internal and external factors are said to be the research framework. The internal framework basically explains on the adaptation of innovation in a business. Hence, the adaptation of innovation in organizations...
Words: 2423 - Pages: 10
...international marketing. To be able to identify and manage the factors influencing internationalisation of companies. To evaluate the progression of becoming an international marketer. To see how international marketing concepts influence international marketers. To appreciate the increasing importance of global awareness. 1.1 The Internationalisation of Business 1.2 International Marketing Defined 1.3 The International Marketing Task 1.4 Environmental Adjustment Needed 1.5 Self-reference Criterion: An Obstacle 1.6 Becoming International 1.7 International Marketing Orientations 1.8 Globalisation of Markets 1.9 Developing a Global Awareness 1.10 Orientation of International Marketing Summary The first section of International Marketing offers an overview of international marketing and a discussion of the global business, political and legal environments confronting the marketer. International Marketing is defined as Performance of Business activities beyond national borders. The task of international marketer is explained. Key obstacles to international marketing are not just foreign environments but also our won self reverence criteria (SRC) and ethnocentrism. This section deals exclusively with the uncontrollable elements of the environment and their assessment. The next section offers modules on assessing international market opportunities. Then, management issues in developing global marketing strategies are discussed. In each module the impact of the environment and...
Words: 6310 - Pages: 26
...Table of Contents Introduction 2 Human Resource Defined 3 Strategic HRM Elements 3 Strategic Planning 4 Strategy 4 Strategic HRM and Goals & Objectives 4 SHRM – A tool to achieve organization’s goals and objectives 6 Case Study 7 Company Information 7 Company background 7 Core strategic aims and values 7 Pest Analysis 8 Political Factors 8 Economic Factors 9 Social Factors 9 Technological Factors 9 Employee and human relations 10 Human Relations 10 Key Success Variables 10 Employee Relations 10 Key Success Variables 11 Global market value and competitive advantage 11 Internal & external customer satisfaction 11 Key Success Variables 12 Conclusion 12 List of Figures Figure 1: Strategic Human Resource Management Model 6 Figure 2: Traditional HR versus Strategic HR 7 Figure 3: Pest Model 9 Introduction In the current global business environment, the role of HR cannot be neglected. HR consideration is equally important as the knowledge economy expects from their workforce to share their contribution in building the structure of the ideas for the benefits of organization as a whole and at the same time support in compliance of its strategy. HR competent people working in an organization set the benchmark in value additions for the business activities that are undertaken in return to have the desired achievements of goals and objectives. Hence it has been pretty crucial to acquaint with the dynamic HR changes that are happening in an economy. ...
Words: 2620 - Pages: 11
...Business Analysis Final Shannon Roundtree MGT 521 Dr. Maxwell Aug 1st, 2011 This is the final business analysis for Ford Motor Company before making the decision to invest in the company. The first section discussed the SWOT analysis, which determined the strengths, weaknesses, opportunities, and threats of the company. The second section discussed the financial health of the company, which determined if Ford is a good company to invest in and how it recovered during the recession. Topics that will be discussed include: • How recent economic trends are influencing the business • Ford strategies for adapting to changing market environments • Tactics Ford has implemented or could implement to achieve their strategic goals • The role human resources management plays in helping the company achieve its business goals How Recent Economic Trends are Influencing Ford Motor Company The recession has been one of the most challenging hardships for the United States. Due to this hardship, people are skeptical to spend large amounts of money. These people do not see a recovery occurring as many others are still unemployed. Banks are currently lending to consumers who have high credit scores, and the penalties for late payments are skyrocketing. Unlike many other companies, Ford has been able to recover and excel among its competition. “The company continues to lobby for transportation and infrastructure funding and has taken an active role in advocacy for government...
Words: 1135 - Pages: 5
...The Macro Environment factors are: 1) Demographic Environment 2) Economic Structural Environment 3) Technological Environment 4) Political Environment MACRO-ENVIRONMENTAL FACTORS A business and its forces in its micro environment operate in larger macro environment of forces that shape opportunities and pose threats to the business. It refers the major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces. The important environmental factors are; (1) Economic Environment (2) Political and Governmental Environment (3) Socio-cultural Environment (4) Natural Environment (5) Demographic Environment (6) Technological Environment (7) International Environment. 1. Economic Environment: - Economic environment of business has reference to the board characteristics of the economic system in which the business operates. The business sector has economic relation with the government, capital market; household sector and global sector. These sectors together influence the trends and structure of the economy. The form and functioning of the economy vary widely. The importance external factors that affect the economic environment of a business are; (i) Economic Conditions: - The general Economic conditions prevailing in the country viz. national income, per capita...
Words: 1028 - Pages: 5
...Chapter One Business Now: Change Is the Only Constant Review Questions it 1. What factors contribute to the rapid pace of change in business? Is the pace likely to accelerate or decrease over the next decade? Why? Financial Institutions got a bailout By President Obama in 2009, Mortgage values dropped, financial institutions begin to Feel the pressure especially firms such as Bear Stearns that specialized in trading Mortgage backed securities. There was $61.7bn in losses with AIG, strong economy Out of more jobs can accelerate the next decade, there be a budget deficit. AIG got A $180bn bailout; while Bank of America got $45bn as well as JP Morgan Chase $25bn, Goldman Sachs got $10bn. The Rapid pace of change in business is the Internet, Cellphones and exposure on television. 2. What role does entrepreneurship play in the economy? Who stands to gain from the success of individual entrepreneurs? How do other parties benefit? People risk their Time, money and other resources to start and manage a business. But, They also Give hope to a better workforce. A lot of people; who are unemployed such as myself Right now will find jobs that are more flexible and challenging, working for big and Small business owners. 3. When did American business begin to concentrate on customer needs? Why? Value of Certain Products begin to go up. High Gas Prices from $1.25 to $4.25, The Cost of a loaf Of Bread is $2.79, the cost of dishwashing liquid about a $1.00, Purchase...
Words: 2012 - Pages: 9
...AMERICAN INTERNATIONAL UNIVERSITY - BANGLADESH “An analysis of Factors Influencing the Telecommunication Industry Growth in Bangladesh” A case study of Bangladesh Author: Abdullah Md. Areef AIUB ID: 10-93465-1 Course Instructor: Dr. A. F. M. Masum Rabbani AMERICAN INTERNATIONAL UNIVERSITY - BANGLADESH “An analysis of Factors Influencing the Telecommunication Industry Growth in Bangladesh” A case study of Bangladesh Author: Abdullah Md. Areef AIUB ID: 10-93465-1 Course Instructor: Dr. A. F. M. Masum Rabbani Abstract Not very long ago, mobile were only used by the professional or it was considered as the device of luxury, and user for only voice call, but the scenario has completely changed. Now it’s a necessity of the life. As Bangladesh is a small country with large number of population, it’s an attractive market for business like the mobile operators. Customers of the market do display a strange need for communication through cell phones and are often noted to spend more money on making calls than they do on food. In terms of Social factors, the market is still thriving for more. Customers are still willing to try something new and because of lack of loyalty, customers are always ready for a new operator, hoping that call rates will fall even more which is a threat. The almost exponential growth in the Telecoms sector in Bangladesh in the last 5-10 years has had the same transformative impact on Bangladesh’s economy as the growth of Ready Made Garments...
Words: 11596 - Pages: 47
...products and services of the organisation An identification of the main customers The purpose and goals of the organisation An analysis of a minimum of 4 external factors and their impact on the business activities of an organisation The structure and at least 4 functions of the organisation An explanation of how these different functions work together within the organisation to optimise performance An identification of the culture of the organisation and at least 2 ways this affects operations. NAME: COHORT: COMPANY: Apple Inc. WORD COUNT 750 In order to understand the organizational business or operation environment and cope with specific organizational culture, it seems important to get the comprehensive information regarding the products and services, customer base, organizational goals or objectives of the company and its internal or external influencing factors. Considering the same, brief insight about Apple Inc. can be of great help for new managers to understand and cope with new organizations culture. Apple Inc. is known in the global market place for its innovative new dimensions of digital technology, which acts as the core competitive advantages of its business. Company has well known brand repute in the local and global market places, which entails it to expand its business of producing personal computers, computer software, servers, consumer electronics and digital media for distribution etc beyond the domestic boundaries. Apple has developed...
Words: 905 - Pages: 4
