...A NEW WORLD The First Americans At daybreak on the morning of Friday, August 3 1492, an Italian adventurer named Christopher Columbus set sail from Spain to find a new way from. His aim was to open up a shorter trade route between the two continents. In Asia, he intended to load his three ships with silks, spices and gold, and sail back to Europe a rich man. Columbus first sailed south to the Canary Islands. Then he turned west across the unknown waters of the mid-Atlantic Ocean. Ten weeks after leaving Spain, on the morning of October 12, he stepped ashore on the beach of a low sandy island. He named the island San Salvador – Holy Savior. Columbus believed that he had landed in the Indies, a group of islands close to the mainland of India. For this reason he called the friendly, brown-skinned people who greeted him ‘los Indios’ – Indians. In fact, Columbus was not near India. It was not the edge of Asia that he had reached, but islands off the shores of a new continent. Europeans would soon name the continent America, but for many years they went on calling its inhabitants Indians. Only recently have these first Americans been described more accurately as ‘native Americans’ or Amerindians. There were many different groups of Amerindians. Those north of Mexico, in what is now the USA and Canada, were scattered across the grasslands and forests in separate groups called ‘tribes’. These tribes followed very different ways of life. Some were hunters...
Words: 5271 - Pages: 22
...Professor Wecker HUM 357O.O - Immigrant Literature They built the Great Wall of China, didn’t they? When people hear about the Great Wall, they will typically think about the Great Wall of China. However, what we will talk about here is not the Great Wall of China, initially built more than two thousand years ago. Rather we will talk about the critical role Chinese immigrant laborers played here in the United States one hundred and fifty years ago, in building the first transcontinental railroad. The linking of the Atlantic east coast with the Pacific west coast by this Great Iron Trail fundamentally transformed the United States, and propelled into the greatest power in human history. When Leland Stanford and Thomas C. Durant, on May 10, 1869 (Williams 264), drove down that ceremonial last spike, a spike made of California gold, on the transcontinental railroad at the Promontory Summit, Utah, the history of the United States, and with it the history of this world, was forever changed. Among the engraving on 3 sides of the spike was the invocation “… May God continue the unity of our country as this railroad unites the two great oceans of the world…” (Williams 266). Before that very moment, eight Chinese men, making the final preparation for the last spike of that historical railroad, had laid the final pair of rails. In the midst of fifteen hundred spectators of “every color, creed and nationality” (Williams 264), they appeared to be but a small and insignificant...
Words: 3276 - Pages: 14
...include the red-canned herbal drink, Wong Lo Kat and other tea ranges. JDB was founded by Hong Kong businessman Chan Hung-to in Guangzhou in 1995 after he acquired the licensing rights to Wong Lo Kat, an herbal tea brand established in Guangzhou more than 150 years ago. The herbal tea is popular in southern China. It is made from herbs and is believed to be able to lower internal heat and relieve inflammation. With a sharp business sense, Chan positioned Wong Lo Kat as a healthy, mass market soft drink and packaged it in eye-catching red aluminum cans emblazoned with bold golden Chinese characters. The company also built large production lines and established a widespread sales network through supermarkets, grocery stores and restaurants in Guangdong. The efforts paid off as annual sales of Wong Lo Kat grew rapidly to reach 100 million Yuan in 2000. From 2003, the company started to expand beyond Guangdong. It built plants in Beijing, Zhejiang and Fujian, and invested heavily in marketing and television advertising, making the sweet-tasting beverage known across the country. Sales shot up to 600 million Yuan in 2003. Four years later, JDB surpassed Coca-Cola as the biggest seller of canned drinks on the mainland, with annual sales of 17 billion Yuan, according to statistics from the China Industrial Information Issuing Centre. Introduction of America Geography United States of America is from the Atlantic to the Pacific, America area after Russia, Canada and the People's...
Words: 2946 - Pages: 12
...sale of government guaranteed bonds of their company. They built a strong Prairie system but faced strong competition from their transcontinental rivals (the CPR, the Grand Trunk Railway, and the Grand Trunk Pacific Railway). To meet the rivals standards a transcontinental expansion program was undertaken. However, the expansion was damaging and difficult financial needs caused Mann and Mackenzie to seek help from the government. In return for the help the...
Words: 1580 - Pages: 7
...Strategic Management Project/Presentation The Dr. Pepper Snapple Group History Overview From the invention of the first soft drink more than 200 years ago to some of the industry's most beloved beverage brands, Dr Pepper Snapple Group (DPS) has a proud legacy of innovation, bold and distinct flavors, and entrepreneurial spirit. On May 7, 2008, DPS became a stand-alone, publicly-traded company on the New York Stock Exchange as the result of a spin-off by Cadbury, plc which held the Cadbury Schweppes Americas Beverages business group of entities. One of North America's leading refreshment beverage companies, DPS markets more than 50 brands of carbonated soft drinks, juices, teas, mixers, waters and other premium beverages. The company's strategy, brands and people have made it a strong, sustainable and profitable business. The company's integrated business model enables the company to manage the entire value chain from innovation to the store shelf. History The company now known as DPS has evolved from a combination of discovery, invention and collaboration. This rich history includes the very birth of the soft drink in 1783, when Jean Jacob Schweppe perfected the process for carbonating water and created the world's first carbonated mineral water. Dr Pepper and Snapple, the flagship brands of DPS, have origins that share Schweppe's entrepreneurial spirit. Charles Alderton, a young pharmacist in Waco, Texas, invented Dr Pepper in 1885. It was served at...
Words: 1934 - Pages: 8
...WORKBOOK Unit Four: 1450 to 1750 CE “The Early Modern Period” Due Date: _________ Score: ____/30 [pic] This packet will guide you through the fourth unit in AP World History and prepare you for the reading quizzes, vocabulary quizzes, essays, and the unit test on January ___, 2010 You must complete ALL of the pages in the workbook by yourself to get credit; incomplete or incorrect work will result in a zero for the whole packet. Unit 4 Vocabulary Terms Quiz #1 1. Scientific Revolution (p. 410) 2. heliocentrism (p. 410) 3. sacrament (p. 396) 4. Renaissance (p. 405) 5. bourgeoisie (p. 413) 6. republic (p. 422) 7. Protestant Reformation (p. 406) 8. Jesuit (p. 409) 9. joint-stock companies (p. 415) 10. mercantilism (p. 468) Quiz #2 1. caravel (p. 384) 2. conquistadors (p. 394) 3. Columbian Exchange (p. 431) 4. maritime (p. 402) 5. manumission . (p.467) 6. coerced labor systems (p.475) 7. plantation cash crop (p.470) 8. tariffs (p.469) 9. indigenous (p.393) 10. encomiendas (p. 439) 11. serfs (p.529) 12. mestizo (pp. 442 – 45) Historical Thinking Skills: Periodization, Causation, Contextualization Timeline Exercise: Annotate the timeline with two facts about the important effects of each event Unit 3: 1450–1750 (Early Modern) 1453 Ottomans captured Constantinople; end of Byzantine 1450s Gutenberg’s Printing Press; Portuguese...
Words: 8917 - Pages: 36
...Kohl’s Department Store Analysis Ursula Landry & Angela Burton Cardinal Stritch University Managerial Finance ADM 406 January 27, 2016 Introduction The New York Times states, “Kohl’s Corporation is a specialty department store. As of January 31, 2015, the company operated 1,162 department stores in 49 states and e- commerce website (www. Kohl’s.com). The company sells private label, and national brand apparel, foot wear, accessories, and beauty and home products. Kohl’s Corporation is one of the largest discount department store chains in the United States. Targeting middle-income shoppers buying for their families and homes, the chain maintains low retail prices through a low cost structure, limited staffing, and progressive management information systems, as well as the economical application of centralized buying, distribution, and advertising. Kohl’s mission is to be the leading family-focused, valve-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting. This paper will attempt to illustrate a brief history of the Kohl’s Corporation, financial analysis of the company, three areas for improvement and recommendations that help the Kohl’s Corporation continue to be successful. History Maxwell Kohl opened his first Kohl’s Department Store in Brookfield, Wisconsin in 1962. Maxwell Kohl’s career started with a small grocery business that developed into...
Words: 1117 - Pages: 5
...(Bahamas), Port of Spain (Trinidad & Tobago), Curacao (Curacao), Catagena (Colombia), Montego Bay (Jamaica), Newark, Punta Cana, Hyannis/Cape Cod (MA), St. Lucia (UVF), Puerto, Plata (DR), Santiago (DR), and Port-au-Prince (Haiti) b. B2B, B2C, etc. v. B2B: Subsidiary, LiveTB, LLC, provides in-flight entertainment systems and internet connectivity in commercial aircrafts, sells vacation packages through JetBlue Getaways which provides fares for air travel on JetBlue along with a selection of JetBlue-recommended hotels, resorts, car rentals, and attractions 4. Partner Airlines: Aer Lingus, Aeroflot Russian Airlines, Air China, Ana, Asiana Airlines, Avianca, British Airways, Brussels Airlines, Cape Air, Cathay Pacific, China Airlines, EgyptAir, El Al Israel Airlines, Emirates, Etihad Airways, Eva Air, Hainan Airlines, Hawaiian Airlines, IcelandAir, Japan Airlines, Jet Airways, Korean Air, Lan Airlines, Lot Polish Airlines, Lufthansa, Porter, Qatar...
Words: 1150 - Pages: 5
...written by two time Pulitzer prize award winning author John Updike. He is one of three authors to win the award twice.1 He is a celebrated author, artist, and cartoonist, but he is perhaps most well known for his writing. An extremely prolific writer, his works are recognizable to a large portion of the American population. In fact, a biography by Steven Moyer states that readers “would have entered into the at times sad, at times triumphant thoughts of, say, a certain check-out clerk at the local grocery store; 'A&P' serving as a model of dramatic irony for at least two generations of English literature teachers.”2 A&P , which stands for The Great Atlantic and Pacific Tea Company, is a supermarket chain with a long history. In the 1950s, A&P was a prominent food retailer in America, but its popularity had declined by the 1960s; the company had lost its luster, and the public viewed the A&P as a stale, struggling corporation.3 Updike's story is set in a 1961 A&P in Massachusetts just five minutes away from the beach. This short story outlines the maturation of the main character Sammy as he works at his local grocery store. While working on a normal summer day at his cash register, in walk three young girls in their bathing suits and flip flops searching for some herring snacks. While the girls walk around shopping Sammy extrapolates details about them from their appearance. Although he starts the story immaturely agreeing with his cohorts about the audacity of the girls' attire...
Words: 1228 - Pages: 5
...HYUNDAI MOTOR INDIA LTD Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently markets eight passenger car models across segments -- in the A2 segment it has the Eon, Santro, i10 and the i20, in the A3 segment the Accent and the Verna, in the A5 segment Sonata and in the SUV segment the Santa Fe. HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality and testing capabilities. HMIL forms a critical part of HMC's global export hub, it touched 1.5 million in exports in March 2012. It currently exports to more than 120 countries across EU, Africa, Middle East, Latin America and the Asia Pacific. HMIL has been India's number one exporter for seven years in a row. To cater to rising demand the company commissioned its second plant in February 2008 having an installed capacity of 330,000 units per annum. To support its growth and expansion plans HMIL currently has 346 dealers and around 800 service points across India. In its commitment to provide customers with cutting-edge global technology, HMIL set up a modern multi-million dollar R&D facility in Hyderabad. The R&D centre endeavors to be a center of excellence in automobile engineering. Mission To create exceptional automotive value for our customers by harmoniously blending safety, quality and efficiency...
Words: 2755 - Pages: 12
...Caramel Macchiato Company Overview Starbucks Coffee was in the business since 1971 and is based in Seattle, Washington. Because of the innovative and high-quality products and all-dimension business strategies, Starbucks Coffee becomes the leader in the global coffee industry, which owns 21,878 stores in more than 60 countries all over the world (Starbucks Coffee Company, 2015). Starbucks offers a variety of products so as the serve the customer wherever and whenever they are, including fresh foods and beverages, coffee machines and travelling muds, and ready-to-drink beverages. Company Mission “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” is the mission statement of Starbucks (Starbucks Coffee Company, 2015). Starbucks aims as to serve premium coffee, excellent customer service and valuable experience to the customers. Starbucks values the customers, suppliers and also the society. Starbucks tends to create the warmth and belonging culture, so that their customers can enjoy an energetic and wonderful day from the start of the Starbucks coffee. Starbucks keeps improving the quality of products and services; also, the growth of the company and the sustainable future of the community and environment. S.W.O.T. Analysis Strengths * Well-known developed company that been around since 1971 (Starbucks Coffee Company, 2015). * There are more than 20,000 stores in over 60 countries (Starbucks Coffee Company, 2015). * Operates...
Words: 4209 - Pages: 17
...MEMORANDUM Date: May 28, 2011 To: VJ Mirsa, Manager From: Ericka Bell, Dionne Blackwell, Steven Harper, Thomas Lentz, and Paul Breen Re: Roasted Delivery – A New Starbucks SBU Product Line INDUSTRY OVERVIEW The coffee industry is one of the fastest growing industries in the world with an annual growth rate of 7% (Griffin, 1999). As of 2011 Americans consumed approximately 400 million cups of coffee per day, which is equal to about 146 billion cup of coffee per year. When put into the perspective of caffeine coffee represents 75% of all the caffeine consumed in the United States. While there are several different species of different coffee plants the two main species of coffee that are cultivated today are Arabica and Robusta coffee beans. Coffea Arabica also known as Arabica coffee accounts for approx. 75-80% of the current world’s production coffee. Coffea canephora also know as Robusta coffee currently accounts for 20% of all production in the world (Coffee Statistics, 2011). The specific café that Roasted Delivery chooses around the coffee industry was Starbuck. MISSION AND STRATEGY OVERVIEW Starbucks was first opened in 1971 as a single store in the Seattle’s historic Pike Place Market. In 1981 Howard Schultz (Starbucks chairman, CEO) joined Starbucks after first tasting a cup of their coffee. Starbucks with their current mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time has now found themselves with 15,000...
Words: 3108 - Pages: 13
...THE STATE UNIVERSITY OF NEW YORK At NEW PALTZ “Great Food. Low Prices. Friendly Service.” STRATEGIC MARKETING PLAN GROUP 5: DUYGU KAYACIOGLU JENNIFER CASTILLO ANNA TRUONG-CHAU SCARLETT PANEPINTO ABDON WADE DR. RUSSELL ZWANKA BUS 429-01 Marketing Strategy Monday, November 16, 2015 Table of Contents ● Executive Summary………………………………………………………… 2 ● Stop & Shop Description…………………………………………………… 3 ○ Overview, History and Successes of Company ● Stop & Shop Strategic Plan and Focus………………………………….. 4 ○ Mission/Vision ○ Financial and Nonfinancial Goals ○ Core Competencies and Sustainable Competitive Advantage ● Situational Analysis………………………………………………………….. 6 ○ Microenvironment ○ Macroenvironment ○ SWOT Analysis (Macro and Microenvironment Factors).... ● Market-Product Focus……………………………………………………… 10 ○ Growth Strategies ○ Target Markets ● Marketing Program Strategy and Tactics……………………………….. 12 ○ 4 Elements of Marketing Mix Strategy...
Words: 6327 - Pages: 26
...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
Words: 2053 - Pages: 9
...CHAPTER The Industrial Age 17 Learning Outcomes After reading this chapter, you should be able to do the following: LO 1 Describe and discuss the development of the Industrial Revolution in America after the Civil War, concentrating on the major industries and their leaders. LO 2 Explain why the late 1800s in America have sometimes been called the “Age of Innovation.” LO 3 Describe how America’s regional and local markets merged into one truly national market, and how this influenced the consumer demand for products and services. 9781133438212, HIST2, Volume 2, Kevin M. Schultz - © Cengage Learning. All rights reserved. No distribution allowed without express authorization “ The world that had consisted of small farms, artisans’ workshops, and small factories transformed into a full-scale industrial society. ” The Art Archive / Culver Pictures As the process of ensuring political, economic, and social rights of African Americans waned during the 1870s, most Americans turned their attenNo invention had more lasting impact than the incandestion to another transformacent light bulb. tion brought on by the Civil Strongly Disagree Strongly Agree War: the Industrial Revolution. 1 2 3 4 5 6 7 During the half-century between 1865 and 1915, the United States evolved from a relative economic backwater to become the most powerful economy in the world. Industrialization played a key role in the nation’s advances, and both the Civil War and a core group...
Words: 5016 - Pages: 21