Emotional appeal is an important tool in many essays whose purpose is to create passion about the subject in its readers. In the “Great Imagination Heist”, Reynolds Price utilizes rhetorical strategies, or diction and detail, to convey to the reader that reading, not watching television, is the correct way for children to develop their imaginations. Through the use of both positive and negative diction and details, he is able to state his position on the matter without ever actually saying it. One example of Price’s use of rhetorical strategies is when he uses negative diction to explain to the reader how television negatively effects a child’s imagination. Price chooses to use words such as “awful”, “controlled”, and “suffered” to influence