...Bangladesh Course Name: Marketing Management Course Code: MKT-5134 Submitted to: Mr. Ishtiaque Arif Assistant Professor, School of Business Studies Southeast University Submitted By: Name | ID | Md. Zobair Hossain | 2013210005066 | Md. Nazrul Islam | 2013210005067 | Md. Nooruddin | 2013210005086 | Rubel Hossain | 2014010005075 | Al Jabir | 2013210005064 | Date of Submission: May 2, 2014 Acknowledgment At first we desire to express our deepest sense of gratitude of almighty Allah. With profound regard we gratefully acknowledge our respected course teacher Mr. Ishtiaque Arif to give us such an essential task to do an informative report. In this report we mainly focused about how we can create a brand image of Bangladesh through developing our tourism sector. Table of Contents Chapter | Topics of Discussion | Page | 1 | * Introduction * Tourism in Bangladesh | | 2 | Major Tourism attraction of Bangladesh * Cox’s Bazar * Kuakata * Shundarban * St. Martins Island * Maheskhali * Bandarban * Paharpur * Mohastanghar | | 3 | Marketing Tourism Sector of Bangladesh * Setting Vision, Mission and Values * Tourism Destination Management * Tourism Marketing | | 4 | Tourism Marketing Promotion * Branding in Tourism * Use websites as a marketing tool * Using social Media for social marketing * Sustainable tourism marketing * International Marketing | | 5 | * SWOT Analyis of tourism in Bangladesh *...
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...Effects of Social Media on Hospitality/Tourism Name: Institution: Date: Introduction Since the turn of the century, there has been an upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states...
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...Effects of Social Media on Hospitality/Tourism Name: Institution: Date: Introduction Since the turn of the century, there has been an upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states...
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...contributions of DMO`s in the Sustainable Tourism Development of Italy Research Question: Research Question: Destination management organizations (DMO), exhibit significant transformations including the scope of their objectives and expenditures incurred RQ1: How DMO’s work effectively with government and other stake holders? RQ2: How DMO’s influence the perceptions of Consumer/Tourist? RQ 3: What are the factors accounting for the collapse of DMO`S OBJECTIVES AND AIMS Overall Objective This research paper aims to examine the DMO model whiles examining its contributions to sustainable tourism. Specific Aims 1. The research aims to focus on the collaborative nature between the works of...
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...Marketing Plan for Tourism Macedon Ranges Executive Summary This case study was written to address the topic of Marketing Plan for Tourism Macedon Ranges. The case study draws attention to the background analysis of the Macedon Ranges and how it interacts with the market with main objectives for improving tourism. The foremost aim of this marketing campaign is to create greater international awareness of the Macedon Ranges to the desired customers. A problem that the Macedon Ranges face is the lack of visitors with a declined statistic in 2010 compared to the previous five year time line. To overcome this problem, a marketing campaign solution is too broad out there advertisement techniques, by using social media sites, such as Facebook and YouTube, which has been believed to be a key source for tourist attraction. It also has the added benefits of being a cheap and efficient method to reach the target audience. With the growing number of travelling youths that are active on social media platforms such Facebook, Twitter and YouTube, the ability to advertise on these sites will increase the diversity of tourists especially from within Australia, Europe and the United States. In efforts to increase tourism population, after implementing the marketing strategy to step into the social media scene, it has been concluded since 2012 that the low visibility status which the Macedon Ranges faced has disappeared and tourism is at a high once again. It is recommended to continue...
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...New Trends Over the past few months there have been a lot of articles on the relationship between technology and the tourism industry. There’s plenty happening, and so many things to be excited about and hopeful for. To summarize, here are five (5) ways that technology is set to transform the tourism industry. • Messaging According to data courtesy of a Skift report, it shows that across the social media sphere messaging has been the fastest-growing behaviour since 2010. Platforms such as WhatsApp, WeChat and Facebook Messenger each have more monthly users around the world than Instagram, Snapchat and Pinterest combined. And it’s a trend that looks set to continue as we move forward. The user base of instant messaging platforms is growing at an incredibly fast rate. This, alongside an active base of users, is to be expected, as many people replace older methods of communication with the latest offering from WhatsApp and the like. Instant messaging provides that which technology should provide a substantial upgrade on the normal way of doing things. Texting, faxing and writing letters are becoming increasingly obsolete, as group messages and direct...
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...Introduction 3. Theories a. Holt’s Theory of Cultural Branding b. Hall’s Tourism and Market System 4. Case Study Introduction 5. Brand Strategies 6. Critical Analysis of Brand Strategies 7. Recommendations 8. Conclusion Executive Summary This report was commissioned to examine the Manly Council case study and the strategies they use for their business and how they can relate to actual marketing theories and models. This research draws attention to the two strategies that Manly Council uses one of which is the beach and how they utilize this in enhancing the experience of tourists. Manly Council does this by placing eateries, shopping centers, services such as bike tours and aquariums and hosting annual events such as the International Jazz Festival. The Holt’s Theory of Cultural Branding where it states that brands are and can influence the societies culture fits into this strategy as Manly Council has created the ‘Surf City’ brand to align the values of its residents to create a beach culture for them to showcase to visitors. However in the strive for personal sovereignty is almost impossible through brands because cultural branding will force too many cultural icons for one to handle and time is short for one to reach sovereignty. Further research indicates that social media is also a tool used by Manly Council to increase brand awareness. The Hall’s Tourism and Market system, which signifies that a tourists experience is the main point...
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...Rodolfo Baggio Marianna Sigala Alessandro Inversini Juho Pesonen Editors Information and Communication Technologies in Tourism 2014 eProceedings of the ENTER 2014 PhD Workshop in Dublin, Ireland. January 21, 2014 Preface The advent of Information and communication technology (ICT) has had a paramount impact on tourism. The effects of this revolution continue to change the nature of contemporary tourism on a day-to-day base. The globalization of information, open innovation, better access, collaboration in a generation of information and technological convergence, have all contributed to the design of a new scientific paradigm. Thanks to our passion for research and to the continuous advancements in the technological ecosystem as well as the possibility of better understanding human activity and behavior we are on the threshold of a new era of the social science of tourism. This new social and technological paradigm affects tourism and human mobility in a way that gives the research process unheard-of possibilities. The current level of technological development allows for the construction of objects that are smaller, more intelligent and embedded in the environment and even wearable. These objects, which record and learn our habits are connected to the Internet and they have computing capabilities. They can also be interconnected and generate large quantities of information to benefit the environment in which they are located as well as the travellers that possess...
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...breath-taking beauty and is home to some of the highest mountains in the world. It has been a closed region for a number of centuries. Nearly 446 million which is half the world’s 969 million poor call South Asia their home and all of them live on less than US$ 1 per day. This is almost two times than the quantity of poor that live in Sub-Saharan Africa (298 million poor living under US$ 1 each day. (Ahmed et al. 2007). A complete appreciation of the poverty condition and the way that tourism can address this conditioninvolves an acceptance of the wider social forces that play a part in the socio-economic system of the mountains. It has not gone undetected that the area is going through anage of unbelievable environmental and politicalalteration, which is giving rise to socio-economic consequences. It has been claimed that tourism is the most likely approach to these changes and can generate much desirable means for the reworking practice building upon the assets of the area. Although tourism may be the answer to these changes but the real test is to ensure that it is managed well and that its profits are shared by all. The remarkable mountainous regions of Central Asia, the Hindu Kush and the Himalayas now captivate ever-increasing amounts of international travellers enticed by the distinctive natural beauty and culture of these previously un-charted regions. The inter-disciplinary project kindly backed by the Norwegian Government and UNESCO regular programme funds aim’s to...
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...services for both corporate and individual customers. Middle East banking sector forecast to 2013(Bharat Book Bureau 2010) indicates that the banking industry in the Middle East region is considered one of the world’s fastest growing industries. Banks play an essential role within an economy and can contribute to its health and stability. Most world economies, including the Middle Eastern economies, attempt to focus their efforts on growing and stabilising their banking sectors. Al Shaher, T.,Kasawneh, O.,Salem, R.(2011) This assignment will focus on the United Arab Emirates (U.A.E) region of HBME Ltd. This region due to current U.A.E Central Bank restrictions has a cap of 8 branches which serve 5 of the emirates with a multitude of smaller Customer Service Units. All the usual banking services and products are available including offshore banking and Investments, personal and private banking, commercial and investment bank capabilities. The bank serves a truly multicultural society with over 200 nationalities co existing peacefully within the U.A.E (UAE Interact 2009). Banks play an essential role within an economy and can contribute to its health and stability. Most world economies, including the Middle Eastern economies, attempt to focus their efforts on growing and stabilising their banking sectors. The Macro-Environment Political The U.A.E has had a very stable political system since it was formed back in 1972. This stability has led to significant growth driven by mainly oil...
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...Appendix 1: PESTEL Analysis 7 Political & Legal 7 Economic 8 Social/Cultural 9 Technological 10 Environmental 11 Appendix 2: Tables & Graphs 12 Appendix A 12 Appendix B 12 Appendix C 13 Appendix D 13 Appendix E 14 Appendix F 14 Appendix G 15 Appendix H 15 Appendix I 16 References 17 Introduction This report aims to analyse the online travel agency industry in the United Kingdom (UK). It does so using a variety of techniques: 1. Offering a global view of the industry across four chosen countries – China, India, United States and the UK 2. PESTEL analysis – a summary is included in this executive summary, with the full analysis as an appendix at the back. 3. Porter’s 5 Forces analysis The online travel industry in the UK has been established for some years now and is reaching maturity. As it reaches maturity, the rapid growth it saw leading up to this point will cease to continue. This will increase competition and make it increasingly difficult to operate an agency. This economic climate will cause further difficulties for online travel agents as consumers look to find value for their money, and spend time seeking the lowest price. In saying that there are enormous opportunities on the technological front with m-commerce beginning to come to fruition. In addition, the industry is beginning to see the benefits of marketing through social media and this should play an important role in the future viability of an online travel agent. Global View ...
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...Background of Thailand revenue based and the recession Thailand was known as the best country for tourisms. But there were some problems which are the causes of the recession in the tourism. The main cause is the political issue. Nowadays Thailand was separated to be 2 sides, yellow shirt and red shirt which have the conflict need and satisfaction in the political view. Both of them did harm things which affect the trust of Thai people. They are all fear of going out from their house in the time when the protestors come out and try to ask for their demands. For the tourisms, this cause is obviously for them to see that Thailand does not have the political stability. Then it is going to be harder for the tourisms to travel to Thailand because they will not think that Thailand is the nice country anymore and this cause will also decrease their trust of the safety. Analyzing the PEST of Thailand Political: The King of Thailand has little direct power under the constitution but is a symbol of national identity and unity. King Bhumibol — who has been on the throne since 1946 — commands enormous popular respect and moral authority, which he has used on occasion to resolve political crises that have threatened national stability. The politics of Thailand currently takes place in a framework of a constitutional monarchy, whereby the Prime Minister is the head of government and a hereditary monarch is head of state. Executive power is currently exercised by a military junta...
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...Contenporary Contemporary Hospitality Industry Understand the current structure of hospitality industry. Analyse current scale, scope and diversity of hospitality industry. The hospitality industry employs seven percent of the working population. In terms of gross value added (GVA) the sector contributed £40.6bn to the UK economy in 2011 or 4.2 percent of the country’s total GVA. In 2012 there were 181,500 individual business sites operating across UK. Hospitality and tourism is one of the UK’s most diverse sectors all connected to service sector. Besides different size of operations and customers, there are different sub-sectors of the industry: * Pubs, bars and night clubs * Hotels, Hostels and B&B * Restaurants, Bistros, Cafes and Coffee shops * Casinos and Gambling * Take-Always and Mobile catering * Travel services * Tourist Services * Membership clubs * Contract catering * Hospitality services * Events * Visitor attractions According to State of the Nation Report 2013, in 2012 most of the hospitality businesses were private companies (59 %). Following 20 % were sole traders and remaining were mostly partnerships (15 %). Restaurants, hotels, pubs, bars and nightclubs represent the greatest number of businesses and equal 70% GVA. When measured by the number of employees, industry is predominately made up of small businesses; almost half employ less than five people and only one percent of businesses employ 100...
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...MEGATRENDS UNDERPINNING TOURISM TO 2020 Analysis of key drivers for change Larry Dwyer, Deborah Edwards, Nina Mistilis, Carolina Roman, Noel Scott and Chris Cooper Analysis of Key Drivers for Change Technical Reports The technical report series present data and its analysis, meta-studies and conceptual studies, and are considered to be of value to industry, government and researchers. Unlike the Sustainable Tourism Cooperative Research Centre’s Monograph series, these reports have not been subjected to an external peer review process. As such, the scientific accuracy and merit of the research reported here is the responsibility of the authors, who should be contacted for clarification of any content. Author contact details are at the back of this report. National Library of Australia Cataloguing in Publication Data Dwyer, Larry. Megatrends underpinning tourism to 2020: analysis of key drivers for change. Bibliography. ISBN 9781920965525. 1. Tourism - Economic aspects - Australia. 2. Tourism - Social aspects - Australia. 3. Tourism - Political aspects - Australia. 4. Tourism - Environmental aspects - Australia. 5. Tourism - Australia. I. Cooperative Research Centre for Sustainable Tourism. II. Title. 338.47910994 Copyright © CRC for Sustainable Tourism Pty Ltd 2008 All rights reserved. Apart from fair dealing for the purposes of study, research, criticism or review as permitted under the Copyright Act, no part of this book may be reproduced by any process without...
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...Selected Thesis Topics for BScBA students Bachelor´s Thesis 2013-2014 Please use this list of the fields of International Business for thesis work and potential thesis topics when choosing and informing us the field of your thesis + the thesis topic in the form Indication of Interest Area for Thesis 2013-2014. Part 1. Thesis topics for companies and other organizations We have first listed the thesis projects that are available to do for companies and organizations. If you are interested in these projects, please mark the topic to the Indication of Interest Area form the same way than any other topic. It should be noted that the students selected to do the thesis from these topics must be motivated and committed for the work. Please do not contact these organizations yourself before the selection process has been completed for all students. More information on topics can be asked from Mari Syväoja or Tomi Heimonen. Organization: Thesis Biofenno projects for (www.biofenno.fi) companies and organizations Selected Thesis Topics for companies and organizations Internationalization plan Plan how to take and promote product Tuovi Tuotevirtakirjanpito to EU markets. Tuovi Tuotevirtakirjanpito is a stock and feed recording program for organic farmers. It produces necessary stock and feed reports for annual inspection. Also stock balance reporting benefits farm managements. Because Tuovi Tuotevirtakirjanpito complies with all the regulations EU has set for organic farmers, it has...
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