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The Guillermo Furniture Store Scenario

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Guillermo’s Furniture 1

GUILLERMO’S FURNITURE

Guillermo’s Furniture

Michelle Pate Sundar Shankar Mani Vannan Osvaldo Perez Niaz Tavakoli FIN571 University of Phoenix November 2009

Guillermo’s Furniture 2

Introduction During the history of furniture, designing trends have correlated to society’s changes. Today, because we have access to different fabrics, textures and technology advancements, people have a variety of furniture to choose from. Historians have a record of the year and technique in which furniture was made. Presently, you can find hand-made furniture at auctions, historic places and museums. They have a higher value and are looked at as a work of art because they are created by an artist’s imagination. Furniture makers often use oak wood in their furniture, since it is stronger and will last longer than other wood. It would be more difficult to create custom hand-made furniture using an automated machine because it takes the art out of the furniture, though it is less expensive. It takes more time and money to create hand-made furniture and get it ready for the selling stages than to create automated furniture or become a distributor. Guillermo’s Furniture Store is going through changes and he needs to adapt new strategies that would help him overcome the market’s competitors and stay in business. Guillermo’s Furniture Store is located in Sonora, Mexico and is one of the biggest companies that manufacture furniture in North America. This area has a large supply of material for the diversity of chairs, tables and other furniture produced by Guillermo’s company. However, times are changing and competition has arrived in the area, causing his company major economical problems. The purpose of this paper is to evaluate Guillermo’s furniture alternatives and determine their outlook for success by ensuring capabilities to match the industry’s

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