... JULY 2013 VOL 5, NO 3 The Halal brand personality and its effect on purchase intention Mahdi Borzooei and Maryam Asgari Business Management Faculty, Universiti Teknologi MARA, Shah Alam, Malaysia Abstract Halal is not just a purely religious issue; it is also in the realm of business and trade. The purpose of this study is to propose a model to determine the Halal brand personality and then examine its effect on brand trust and purchase intention. In particular, religious commitment with intra-personal and inter-personal dimensions is presented as a moderator variable. A literature review was conducted to select an appropriate theoretical model based on the recognized variables. In addition, the paper provides insight into each variable of the proposed model. The practical implication of this study extends to the new window for marketers and businesses in different countries involved in the Halal business. Establishing a strong Halal brand assists corporations to achieve worldwide acknowledgement, credibility, and be a major player in this lucrative market. Shaping Halal in the lens of branding in the business environment enhances the image of Halal and also leads to more recognition among nonMuslims consumers. Finally, this is a pioneer study to propose implementing brand personality and brand trust on Halal. Keywords Halal, Brand personality, Brand trust, Purchase intention, Religious commitment 1. Introduction The word Halal has many connotations and it is difficult...
Words: 4497 - Pages: 18
...Cairo University Building a global Halal brand: | An Islamic branding perspective | | | | Ahmad Ismail | 3/31/2013 | | DBA - Thesis Proposal Table of Contents: * Introduction * Literature Review * Research Hypothesis and Design * Data Analysis and Testing Hypothesis * References Introduction O mankind! Eat and drink all that is Halal (lawful) and Tayyib (wholesome and pure) (Al-Qur'an 2: 168) Muslims today form a majority or significant populations in 57 countries; at 1.8 billion consumers, creating a largely untapped global opportunity. The concept of halal in foods seems to capture an appetite for purity which goes well beyond a religious franchise. in 2010, Muslim market was viewed as a critically important playground for marketers, with the halal segment worth $2.1 trillion, and growing by $500 billion annually due to the growth of the global Muslim population. In 2008, Gallup conducted a poll across 143 countries and territories asking whether religion was an important part of daily life. Those who said religion is important in their daily lives were 82%. Several authors agree that consumers evaluate a brand through a wide variety of perceptual judgments; for example its reliability, or how comfortable they feel with it, or whether it is better than some other brand. Recent research has demonstrated that the characteristics of brand names cognitively affect product evaluations...
Words: 8721 - Pages: 35
...industry in Malaysia as shown in Appendix 4. The company develops, manufacture and distribute variety healthy and functional beverage products fortified with Eurycoma longifolia Jack or "Tongkat Ali", Labisia Pumilia or "Kacip Fatimah", ginseng, honey dates, oligofructose and collagen. Such beverage products are ready-to-drink (RTD) coffee, RTD tea, RTD chocolate malt drinks, RTD cereal, sports drink and energy drinks under the brands which is wholly-owned by the Power Root like Alicafé, Per’l Café, Ah Huat white coffee, Per’l Choco, Oligo, Alitea, 9 Spot and Power Root. The Power Root exports their products directly in 35 countries where mainly are from Middle East and Africa under one global brand name which is Alicafé. Over the years, Power Root has invested their time and effort to develop the export markets with the view of replicating the success experienced in Malaysia. 3.1. MISSION Power Root’s mission is to provide only the best quality in products and services to their customers. 3.2. VISION Power Root’s vision is to make its brand "Power Root" a household name globally. 3.3. COMPANY’S 6 YEARS FINANCIAL PERFORMANCE Income Statement(RM '000) | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | Revenue | 178,479 | 138,146 | 153,107 | 184,824 | 217,036 | 279,355 | Cost of...
Words: 6851 - Pages: 28
...Analysis…………………………………………………………………………………5 2.5 Competitive Analysis…………………………………………………………………………………………6 2.6 Current Brand Item Evaluation……………………………………………………………………………….7 2. SWOT Analysis………………………………………………………………………………………………………...8 3. Key Marketing Problem or Opportunity……………………………………………………………………………….9 4. Marketing Objectives…………………………………………………………………………………………………..9 5.7 Sales, Profit & Market Share…………………………………………………………………………………9 5.8 Enhance Brand Image & Attitude …………………………….……………………………………………...9 5.9 Communication Benefits……………………………………………..………………………….………........9 5.10 Achieve Top of Mind Awareness ……………….……………………………………………….………….10 5. Communication Objectives…………………………………………………………………………………………...10 6.11 Category Need……………………………………………………………………………………………….10 6.12 Brand Awareness……………………………………………………………………………………………10 6.13 Brand Attitude & Preference……………………………………………………………..………………….11 6.14 Brand Purchase/Action Intention ………………………………………………………………………...…11 6. Positioning…………………………………………………………………………………………………………….11 7. Campaign Target Audience …………………………………………………………………………………………..12 8.15 Creative Targets….. …………………………………………..……………………………………….........12 8.16 Buyer Behavior …………………………………………………….......………………………...................13 8. Brand Character & Personality…………………………………………………………………………….………….14 9. Campaign...
Words: 9015 - Pages: 37
...Food Processing Industry Marketing Essay 1.0 Introduction A strategic management process like strategy analysis, strategy formulation, and strategy implementation are important for an organization. (Anthony H,2008) 2.0 Strategy Analysis Macro-environment can act as an analysis which provide early warning system for organizations to anticipate threats, opportunities, and develop appropriate responses (Ginter and Duncan,1990) in the discerning trends in general environment which may impact upon its industry and markets. Strategy analysis can make organization to focus on factors and conditions which influence a firm's profitability within an industry and focus on predicting the dynamics of competitor's actions, responses and intentions. (Anthony H,2008) This tool of analysis will discuss about PEST framework, Porter's Five forces framework and SWOT analysis for BreadTalk in BreadTalk Group Ltd. open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com 2.1.0 Analysis of food processing industry 2.1.1 PEST Analysis PEST analysis is a useful tool to help Breadtalk Group Ltd to help detect and monitor all weak signals to recognize the discontinuities or fractures to shape the...
Words: 5914 - Pages: 24
...Executive Summery World is becoming very complex but fast. To achieve any objective now, people have to be fast and managed themselves very quickly within the limited resources. Specially, throughout the business one has to accomplish unique outcomes with limited resources under critical time constraints. Beside this, we have to remember that Bangladesh is an under developed country. People here face too many constraints. The business people here also face too many barriers to lead their organization with the consistent of country’s economical, political, and other situations. So, to carry on the business companies have to undertake competitive business strategy. Among them ‘pricing strategy’ is most influential strategy for any business. We can mention ‘pricing strategy’ is the heart of overall business strategy of DANO milk powder. On the other hand, at the very beginning of job, I was working actually with the marketing strategy (pricing policy, Distribution & Logistics policy) of DANO milk Powder. So, in this report I have prefaced all possible factors related with marketing, financing, economy, production (Packaging) etc. As Arla Foods Ingredients, Bangladesh can get actual picture of milk powder market and also can get real orientation about pricing policy as well as other policy. So far, I have tried to give a target from product market to reach it to final buyers. In the report, I have put up a proposal about DANO milk powder, product design, marketing of DANO milk...
Words: 17500 - Pages: 70
...Acknowledgment Alhamdulillah, thanks to Allah for giving us the strength, patience and interest in preparing this assignment. We are very grateful to a number of people who has contributed significantly to the success of this project paper, whether directly or indirectly. We would like to thank to our lecturer, Madam SARINA for her advises kindness and guidance in the process of preparing and completion of this assignment for MGT657 (Strategic Management) Possible thanks to classmate for their advice and help towards the completion of this assignment. Lastly to family, who have always offered their prayers towards the success of this studies, we are express a grateful thanks, to all May Allah S.W.T reward you accordingly. 1.0 EXECUTIVE SUMMARY It began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early70's, that special recipe reached Malaysia. KFC Holdings (Malaysia) Bhd, which is held by KFCH. Through its subsidiaries, engages in restaurant, poultry production and processing, and property holding businesses. It operates a chain of KFC and RasaMas restaurants. The company also engages in the retail of chicken and chicken-based products; and integrated...
Words: 6738 - Pages: 27
...PROJECT REPORT On MARKETING STRATEGIES OF COCA COLA Submitted By – Name : Pinak Paul MANAV RACHNA INTERNATIONAL UNIVERSITY ACKNOWLEDGEMENTS I am sincerely thankful to Miss Kanupriya (Project Faculty Guide), under whose guidance I have successfully completed this project and time spent with her had been a great learning experience. I think her constant encouragement, warm responses and for filling every gap with valuable ideas has made this project successful. She made it possible for me to put all my theoretical knowledge to work out on the topic: “MARKETING STRATEGIES OF COCA COLA. A mammoth project of this nature calls for intellectual nourishment, professional help and encouragement from many people. We are highly thankful to all of them for their help and encouragement. We wish to acknowledge our great debt to all of them whose ideas and contribution influenced me to complete the project work. TABLE OF CONTENT 1. TITLE PAGE 2. ACKNOWLEDGEMENT 3. INTRODUCTION 4. INDUSTRY PROFILE 5. COMPANY PROFILE 6. PORTER'S FIVE FORCES 7. PEST ANALYSIS 8. RESEARCH OBJECTIVES & METHODOLOGY 9. REVIEW OF LITERATURE 10. PRIMARY FINDINGS & ANALYSIS 11. CONCLUSION & RECOMMENDATION 12. BIBLIOGRAPHY 13. ANNEXURE INTRODUCTION This project is focused on studying the various marketing strategies of Coca-Cola and the scenario of Indian soft drink industry in the 1990’s. Coca-Cola Co., the global soft...
Words: 13697 - Pages: 55
...Single Transaction Financing of the Working Capital 37 PU 39 42 43 pçãÉ=lÄàÉÅíáçåë=çå=jìëÜ~ê~â~Ü=cáå~åÅáåÖ= Risk of Loss Dishonesty Secrecy of the Business Clients’ Unwillingness to Share Profits House Financing on the Basis of Diminishing Musharakah Diminishing Musharakah for Carrying Business of Services Diminishing Musharakah in Trade RO aáãáåáëÜáåÖ=jìëÜ~ê~â~Ü= 52 54 55 56 RT 59 63 63 Murabahah fåíêçÇìÅíáçå= Some Basic Rules of Sale Bai’ Mu’ajjal (Sale on Deferred Payment Basis) 65 SR 66 70 jìê~Ä~Ü~Ü= pçãÉ=fëëìÉë=fåîçäîÉÇ=áå=jìê~Ä~Ü~Ü= Murabahah as a Mode of Financing Basic Features of Murabahah Financing Different Pricing for Cash and Credit Sales The Use of Interest-Rate as Benchmark Promise to Purchase Securities against Murabahah Price Guaranteeing the Murabahah Penalty of Default No Roll Over in Murabahah Rebate on Earlier Payment Calculation of Cost in Murabahah Subject Matter of Murabahah Rescheduling of Payments in Murabahah...
Words: 61209 - Pages: 245
...1.1 Introduction An early market economy and an early form of mercantilism, sometimes called "Islamic capitalism", were developed between the eighth and twelfth centuries. The monetary economy of the period was based on the widely circulated currency the gold dinar, and it tied together regions that were previously economically independent. A number of economic concepts and techniques were applied in early Islamic banking, including billsofexchange, partnership (mufawada,including limitedpartnerships,or mudaraba), and forms of capital (al-mal), capital accumulation (name al-mal),cheques, promissory notes,trusts (see Waqf),transactionalaccounts, loaning, ledgers and assignments.Organizational enterprises independent from the state also existed in the medieval Islamic world, while the agency institution was also introduced during that time. Many of these early capitalist concepts were adopted and further advanced in medieval Europe from the 13th century onwards. Bangladesh is one of the largest Muslim countries in the world. The people of the Muslim community wishes to design their economic activities in accordance with the percepts of Islam so the establishment of some numbers of Islami Bank in Bangladesh is the true reflection of long day’s deep cry in their heart. The Objective of Social Islami Banking is not only to earn profit, but also to do good and welfare to the people. Islam upholds that, money, income and property belong to Allah and this wealth is to be...
Words: 14908 - Pages: 60
...[pic] ASA Tower, 23/3 Bir Uttam A.N.M. Nuruzzaman Sarak, Shymoli,Dhaka. 1207. Internship Report On “Modes of Investment of IBBL” Submitted To Dr. Md. Abdul Hye Professor & Dean Faculty of Business ASA University Bangladesh (ASAUB) Submitted By Sheikh Refath Jessan ID. No: 091-12-0293 Section: ACT-6A Major: Accounting Batch: 6th Program: BBA ASA University Bangladesh (ASAUB) Date: December 30, 2012 December 30,2012 Dr. Md. Abdul Hye Professor & Dean, Faculty of Business ASA University Bangladesh (ASAUB). Dear Sir: SUBMISSION OF INTERNSHIP REPORT I have the pleasure to submit the internship report on ‘Modes of Investment of Islami Bank Bangladesh Limited (IBBL)’ for your kind perusal and evaluation. It is a matter of immense pleasure for me to have the opportunity to prepare internship report on, ‘Modes of Investment of Islami Bank Bangladesh Limited (IBBL)’. I am grateful to you for allowing me to carry out such work and necessary co-operation and assistance from you during my report. I believe that the knowledge and experiences acquired while conducting this study will help me in many ways and the readers as well in future. I have tried my best to accommodate my ideas and findings as specifically as you asked about within the time frame and resources available I would like to mention that there might be some errors in the report...
Words: 32103 - Pages: 129
...Meezan Bank’s Guide to Islamic Banking Meezan Bank’s Guide to Islamic Banking 1 Meezan Bank’s Guide to Islamic Banking Meezan Bank’s Guide to Islamic Banking Written by Dr. Muhammad Imran Ashraf Usmani Ph. D. Islamic Finance Assistance in translation, editing and compilation by Zeenat Zubairi DARUL-ISHAAT Urdu Bazar Karachi Ph: 021-2631861 2 Meezan Bank’s Guide to Islamic Banking Copyright Regd. No. Publications Rights Reserved with DARUL - ISHAAT KARACHI FIRST EDITION 2002 PRINTED AT ILMI GRAPHICS PUBLISHER DARUL - ISHAAT URDU BAZAR KARACHI-1 PAKISTAN. E-mail : ishaat@digicom.net.pk Ph: 021-2631861 AVAILABLE AT IDARATUL MA’ARIF, DARUL ULOOM, KORANGI, KARACHI DISTRIBUTOR IN U.K. AZHAR ACADEMY LTD., at continenta (London) Ltd.. Cooks Road, London E-15 2pw This copy cannot be sold in the U.K., unless sold by or authorised by the 3 Meezan Bank’s Guide to Islamic Banking TABLE OF CONTENTS Preface 7 SECTION I INTRODUCTION TO ISLAMIC ECONOMIC SYSTEM 1 2 3 Chapter 1: Chapter 2: Chapter 3: The Islamic Economic System Factors of production in Islam The objectives of the distribution of wealth in Islam 11 19 29 SECTION II RIBA, ITS PROHIBITION & CLASSIFICATIONS 4 5 6 7 8 Chapter 4: Chapter 5: Chapter 6: Chapter 7: Chapter 8: Riba in the Qur'an Riba in Hadith Riba and its types Commercial interest and usury Simple and compound interest 34 36 42 53 62 SECTION III ISLAMIC CONTRACT 9 10 11 12 Chapter 9: Chapter 10: Chapter...
Words: 55893 - Pages: 224
...Principles and Practices of Investment Modes of Islamic Banking | | Abstract: The objective of the study is to gather practical knowledge regarding general banking system, investment and foreign exchange system and its operation. By pictorial description it is tried to find out the variation from various departments, particularly investment. Other objectives of the report are to identify the various types of existing services rendered by the SIBL. understand the prevailing mechanism of modes of finance of SIBL. Study the performance of modes of finance of SIBL. Highlight the major characteristics of modes of finance of SIBL. Understand the basic difference in relation to conventional bank. 1.1 Introduction: Today’s world is changing very rapidly as new business are emerging by placing the old ones. Towards the end of century, let alone a millennium, people feel a growing uneasiness about the future. Many countries suffer from chronic high employment, a persistent deficit and deteriorating purchasing power. Like the other business, banking practices are also changing at an incredible pace. Every decade calls upon company management to think freshly about its objectives, strategies and tactics. In the banking industry, community branch banks have long been the marketing channels through which customers deposit money and make payments. Banking plays an important role in the economy of any country. In Bangladesh Muslim consist more than 80% of its population. These people...
Words: 25568 - Pages: 103
...ETIHAD AIRWAYS Assignment I Contents INTRODUCTION 2 BACKGROUND 3 ETIHAD’S CORE VALUES 4 COMMITMENT 4 VISION AND MISSION 5 HISTORY 6 LOYALTY PROGRAM 6 FINANCIAL PERFORMANCE 9 FINANCIAL POSITION 9 FINANCING ACTIVITIES 11 EXTERNAL ENVIRONMENT 11 GENERAL ENVIRONMENT 12 EXTERNAL ENVIRONMENT ANALYSIS 41 INDUSTRY ENVIRONMENT ANALYSIS 44 1. Porter's 5 forces model 44 COMPETITOR ANALYSIS 65 INTERNAL ENVIRONMENT 68 COMPETITIVE ADVANTAGE 90 VALUE CHAIN ANALYSIS 92 IMPORTANT ENVIRONMENTS THAT ETIHAD NEEDS TO BE AWARE OF: 108 ARE THE VISIONS AND MISSIONS CLEAR AND MEASURABLE? 110 REFERENCES 111 INTRODUCTION Strategic management is the comprehensive collection of ongoing activities and processes that organizations use to systematically coordinate and align resources and actions with mission, vision and strategy throughout an organization. Strategic management activities transform the static plan into a system that provides strategic performance feedback to decision making and enables the plan to evolve and grow as requirements and other circumstances change (Dess, Gregory G., G.T. Lumpkin and Marilyn L. Taylor, 2005). Our group decided to work upon Etihad Airways, the flag carrier airline for United Arab Emirates. The name ‘Etihad’ is derived from an Arabic word which means ‘union’. In addition to its main activity of passenger transportation, Etihad controls Etihad cargo and holidays. Aside from that, they have stakes in many other airlines...
Words: 32010 - Pages: 129
...WRITING REFERENCES Citi: Oil Could Plunge to $20, and This Might Be 'the End of OPEC' "It looks exceedingly unlikely for OPEC to return to its old way of doing business," Morse wrote. Despite global declines in spending that have driven up oil prices in recent weeks, oil production in the U.S. is still rising, wrote Edward Morse, Citigroup's global head of commodity research. Brazil and Russia are pumping oil at record levels, and Saudi Arabia, Iraq and Iran have been fighting to maintain their market share by cutting prices to Asia. The market is oversupplied, and storage tanks are topping out. A pullback in production isn't likely until the third quarter, Morse said Vets fight to save hero dog who tried to shield owner from house fire "She's doing OK. Considering what Carmen has been through we think she's doing as well as can be expected," Dr. Daniel Carey, a vet at the hospital, told WCPO. "It's not unexpected that she's not ready to come off (the ventilator). It's just that in our best case scenario (we thought) maybe we could've hoped to get her off (Sunday) afternoon," Carey told WCPO The hospital is also providing updates on Carmen through social media, using Facebook to post pictures of the dog resting on a pink blanket and keeping company with a pair of stuffed animals. Your Resume Is Useless Unless It Answers This 1 Question If you’re a regular reader of this blog, you know how keenly we believe there’s no such thing as a generic or one-size-fits-all resume ...
Words: 63622 - Pages: 255
