...SEMIOTICS ANALYSIS ESSAY Advertisements are a smart tool and technique used to promote and sell various products. Using mass media, it aims to persuade potential consumers that there is a correlation between the brand and a lifestyle or identity, which is considered enviable.(John Berger, Ways of Seeing) Semiotics, a concept developed by Ferdinand de Saussaure is a useful tool for analysing advertisements. However, Hodge and Kress (year and page number) recommended that semiotic analysis could also be used as a manner of understanding communication, including media texts. The essence of semiotics is ‘the science of signs, or the study of signs and sign systems’ (O’Shaughnessy and Stadler, 2009:133). Media images often emphasize hegemonic representations of gender, race and class in the South African context, and in this specific advertisement BIC reinforced an ideology regarding the manner woman should portray themselves. Using semiotics, I will be deconstructing the advertisement and will argue, through drawing on xy’s concept of racial hegemony, that BIC created an advertisement that reinforces gemonic notions of race, class and gender. . ‘The denotative meaning of an advertisement is the most basic component. This is the most obvious meaning of a sign which can be expressed by describing what is directly seen.’ (Gottdiener, 1995:15) In the BIC advertisement, there is a woman that looks approximately 30 years old. Regarding racial classification, this woman is considered...
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...ALSO BY JAMES DASHNER The Maze Runner The Scorch Trials The 13th Reality series The Journal of Curious Letters The Hunt for Dark Infinity The Blade of Shattered Hope This is a work of fiction. Names, characters, places, and incidents either are the product of the author’s imagination or are used fictitiously. Any resemblance to actual persons, living or dead, events, or locales is entirely coincidental. Text copyright © 2011 by James Dashner Jacket art copyright © 2011 by Philip Straub All rights reserved. Published in the United States by Delacorte Press, an imprint of Random House Children’s Books, a division of Random House, Inc., New York. Delacorte Press is a registered trademark and the colophon is a trademark of Random House, Inc. Visit us on the Web! randomhouse.com/teens Educators and librarians, for a variety of teaching tools, visit us at randomhouse.com/teachers Library of Congress Cataloging-in-Publication Data Dashner, James. The death cure / James Dashner. — 1st ed. p. cm. Sequel to: The Scorch trials. Summary: As the third Trial draws to a close, Thomas and some of his cohorts manage to escape from WICKED, their memories having been restored, only to face new dangers as WICKED claims to be trying to protect the human race from the deadly FLARE virus. eISBN: 978-0-375-89612-5 [1. Survival—Fiction. 2. Science fiction.] I. Title. PZ7.D2587De 2011 [Fic]—dc23 2011022236 Random House Children’s Books supports the First Amendment and celebrates...
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...The Scarlet Letter Study Guide Published in 1850, The Scarlet Letter is considered Nathaniel Hawthorne's most famous novel--and the first quintessentially American novel in style, theme, and language. Set in seventeenth-century Puritan Massachusetts, the novel centers around the travails of Hester Prynne, who gives birth to a daughter Pearl after an adulterous affair. Hawthorne's novel is concerned with the effects of the affair rather than the affair itself, using Hester's public shaming as a springboard to explore the lingering taboos of Puritan New England in contemporary society. The Scarlet Letter was an immediate success for a number of reasons. First and foremost, the United States was still a relatively new society, less than one hundred years old at the time of the novel’s publication. Indeed, still tied to Britain in its cultural formation, Hawthorne's novel offered a uniquely American style, language, set of characters, and--most importantly--a uniquely American central dilemma. Besides entertainment, then, Hawthorne's novel had the possibility of goading change, since it addressed a topic that was still relatively controversial, even taboo. Certainly Puritan values had eased somewhat by 1850, but not enough to make the novel completely welcome. It was to some degree a career-threatening decision to center his novel around an adulterous affair (but compare the plot of Fielding's Tom Jones). But Hawthorne was not concerned with a prurient affair here, though the novel’s...
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...recently, there is a strategic issue in which Lululemon should try to deal with, and this is advertising. There is a couple of action plans that can be implemented and help fix the strategic issue Lululemon faces. Lululemon is a growing company that has a promising future and will continue to attract numerous investors. Table of Contents Introduction (Needs and Purposes) 4 Strategic Posture 5 Brief History 5 Core Values 5 Mission Statement 9 Vision Statement 9 Business Definition 10 Broad Goals 12 Smart Objectives 14 Key Functional Strategies 16 Key Organizational Structure 19 Analysis of Strategic Posture 20 Conclusions/Recommendations 21 Macroenvironmental Analysis 21 Economic 22 Political 22 Technological 23 Societal 23 Conclusion 24 Industry Analysis 24 Dominant Economic Characteristics 24 Five Forces Model 26 Driving Forces 30 Strategic Group Map 33...
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...Ambush Marketing. 4. To study whether Ambush Marketing is ethical or unethical. Research Questions 1. What are the measures to combat Ambush Marketing? 2. Is it ethical for a company to ambush an event? 3. Why do brands with excellent reputations get into this? Research Methodology The methodology of the study includes study of library references and latest literature on the various educational sites, and compilation of the secondary data and information obtained from various journals. My research methodology will be doctrinal as well as non-doctrinal in nature and therefore data will be collected from both primary and secondary sources. The method of research would be deductive as conclusion would be drawn after the analysis and interpretation of data collected ------------------------------------------------- CHAPTER 1 ------------------------------------------------- UNETHICAL PRACTICES IN ADVERTISING INDUSTRY The field of advertising is extremely broad and diverse. Advertising is a form of communication intended to persuade the viewers, readers or listeners to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. The Second Vatican Council declared: “If the media...
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...The White Tiger Summary The entire novel is narrated through letters by Balram Halwai to the Premier of China, who will soon be visiting India. Balram is an Indian man from an impoverished background, born in the village of Laxmangarh. Early on, he describes his basic story: he transcended his humble beginnings to become a successful entrepreneur in Bangalore, largely through the murder Mr. Ashok, who had been his employer. Balram also makes clear that because of the murder, it is likely that his own family has been massacred in retribution. In Laxmangarh, Balram was raised in a large, poor family from the Halwai caste, a caste that indicates sweet-makers. The village is dominated and oppressed by the “Four Animals,” four landlords known as the Wild Boar, the Stork, the Buffalo, and the Raven. Balram's father is a struggling rickshaw driver, and his mother died when he is young. The alpha figure of his family was his pushy grandmother, Kusum. Balram was initially referred to simply as “Munna,” meaning “boy," since his family had not bothered to name him. He did not have another name until his schoolteacher dubbed him Balram. The boy proved himself intelligent and talented, and was praised one day as a rare “White Tiger” by a visiting school inspector. Unfortunately, Balram was removed from school after only a few years, to work in a tea shop with his brother, Kishan. There, he furthered his education by eavesdropping on the conversations of shop customers. Balram feels that...
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...John Gray – Men are from Mars, Women are from Venus Scanned by NOVA Scanner: Canoscan D1250 U2F Software: Omnipage Pro 9 Date: 28 August 2002 Proofed by eb00ks Date: 18 March, 2004 Note: As this proofing was done purely on the scanned text copy, this copy needs to be compared to a hardcopy to correct errors resulting from the source text file. eb00ks Men Are from Mars, Women Are from Venus A Practical Guide for Improving Communication and Getting What You Want in Your Relationships John Gray, Ph.D. Men Are from Mars, Women Are from Venus Contents: Introduction _________________________________________________________________ i Chapter 1: Men Are from Mars Women Are from Venus Chapter 2: Mr. Fix-It and the Home-Improvement Committee Chapter 3: Men Go to Their Caves and Women Talk Chapter 4: How to Motivate the Opposite Sex Chapter 5: Speaking Different Languages Chapter 6: Men Are Like Rubber Bands Chapter 7: Women Are Like Waves Chapter 8: Discovering Our Different Emotional Needs Chapter 9: How to Avoid Arguments Chapter 10: Scoring Points with the Opposite Sex Chapter 11: How to Communicate Difficult Feelings Chapter 12: How to Ask for Support and Get It Chapter 13: Keeping the Magic of Love Alive 1 4 12 18 26 40 50 59 67 78 92 110 122 2 Acknowledgments I thank my wife, Bonnie, for sharing the journey of developing this book with me. I thank her for allowing me to share our stories and especially for expanding my understanding and ability to honor the female...
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...Barack Obama Dreams from My Father “For we are strangers before them, and sojourners, as were all our fathers. 1 CHRONICLES 29:15 PREFACE TO THE 2004 EDITION A LMOST A DECADE HAS passed since this book was first published. As I mention in the original introduction, the opportunity to write the book came while I was in law school, the result of my election as the first African-American president of the Harvard Law Review. In the wake of some modest publicity, I received an advance from a publisher and went to work with the belief that the story of my family, and my efforts to understand that story, might speak in some way to the fissures of race that have characterized the American experience, as well as the fluid state of identitythe leaps through time, the collision of cultures-that mark our modern life. Like most first-time authors, I was filled with hope and despair upon the book’s publication-hope that the book might succeed beyond my youthful dreams, despair that I had failed to say anything worth saying. The reality fell somewhere in between. The reviews were mildly favorable. People actually showed up at the readings my publisher arranged. The sales were underwhelming. And, after a few months, I went on with the business of my life, certain that my career as an author would be short-lived, but glad to have survived the process with my dignity more or less intact. I had little time for reflection over the next ten years. I ran a voter registration project in...
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...Vance Packard With an Introduction by Mark Crispin Miller PUBLISHING Brooklyn, New York Copyright © 1957, 1980 by Vance Packard Originally published by Pocket Books, a division of Simon & Schuster, Inc. Introduction Copyright 2007© by Mark Crispin Miller All rights reserved. Printed in Canada Reissue Edition 10 9 8 7 6 5 4 3 2 No part of this book may be used or reproduced in any manner without written permission of the publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols...
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...as such. Furthermore, we are also planning to launch a conjoined entertainment hub, where people can enjoy themselves, by hanging-out, playing console games and watching league or national matches on large-screen TVs with their mates. So as it is evident, we are both a service as well as retail store.Here, diversification can be expanding into a new segment of an industry that the business is already in, or investing in a promising business outside of the scope of the existing business. Our product and services will be so diverse that it will promise to bring back good overall return values even if certain products do not sell well from our store. As far as our retail unit is concerned, these will be our products basically: * T-shirts, sports jerseys, Shoes * Gym Equipment * Hair-care products * Facial products * Body care creams/products * Shaving/grooming products * Perfumes/deodorants * Gaming instruments All of these core products will be branded and imported through reliable agents, to preserve credibility and to differentiate our store from all the other stores in shopping-malls who sell similar products. One of our key strategies is to ensure quality. There are of course many stores that sell...
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...Abundance of Katherines (2006), Paper Towns (2008), and The Fault in Our Stars (2012), which reached #1 on the New York Times bestseller list for children. Green currently lives in Indianapolis with his wife and two kids, where he continues to write, produce videos, and speak publicly about an array of topics. chronicle his artistic journey in making the film adaption of his novel. The film's trailer gained over 3 million views in less than 24 hours after it was released. PLOT SUMMARY PLO Hazel Grace Lancaster is a seventeen-year-old living with cancer. At the request of her mother, who believes she is depressed, Hazel attends a cancer support group in the basement of a church. Hazel does not like the support group, but goes to make her mother happy. One day upon...
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...Дневник читателя READER’S JOURNAL Ernest Hemingway. The Old Man and the Sea (1952). Joseph Heller. Catch-22 (1961). Tennessee Williams. A Streetcar Named Desire (1959). Iris Murdoch. The Black Prince (1973). Jerome David Salinger. The Catcher in the Rye (1951). Michael Ondaatje. The English Patient (1992). Ray Bradbury. Fahrenheit 451 (1953). Ken Kesey. One Flew Over the Cuckoo’s Nest (1962). Edward Albee. Who’s Afraid of Virginia Woolf? (1962). Arthur Miller. Death of a Salesman (1949). ------------------------------------------------- ------------------------------------------------- Ernest Hemingway. The Old Man and the Sea (1952). ------------------------------------------------- ------------------------------------------------- FULL TITLE · The Old Man and the Sea ------------------------------------------------- ------------------------------------------------- AUTHOR · Ernest Hemingway ------------------------------------------------- ------------------------------------------------- TYPE OF WORK · Novella ------------------------------------------------- ------------------------------------------------- GENRE · Parable; tragedy ------------------------------------------------- ------------------------------------------------- LANGUAGE · English ------------------------------------------------- ------------------------------------------------- TIME AND PLACE WRITTEN · 1951, Cuba ------------------------------------------------- ...
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...UNIT ONE THE GIFT OF THE MAGI By O. Henry I. Introduction O. Henry, whose real name was William Sydney Porter (1867 – 1910), is famous chiefly for his short stories. These stories are usually set amid the poorer working – class life of the cities, the characters being ordinary simple people with their daily living to earn, a life which O.Henry knew well. But the stories are not mere realistic sketches. O. Henry had both the craftsmanship of a writer and the compassion of a man. As a writer he constructs a clever plot with an unforeseen and an unexpected climax suddenly released so that the reader is kept guessing till the last moment what the outcome is to be. As a man he saw the drab surrounding and narrow circumstances which he described, but he lit them with sympathy and humour. Though in most of his stories humour seems to be predominant, yet the sympathy is always there, so the humour is warmed and enriched by its humanity. The story that follows, however, is an example of the reverse process. There are more tears in it than laughter. Yet laughter is implied and one might say that because of it the tears are touched with a more tender compassion. II. Text One dollar and eighty – seven cents. That was all. And sixty cents of it was in pennies. Pennies saved one and two and a time by bulldozing the grocer and the vegetable man and the butcher until one’s cheeks burned with the silent imputation of parsimony that such close dealing implied. Three times Della counted it. One...
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...Color-- -1- -2- -3- -4- -5- -6- -7- -8- -9- Text Size-- 10-- 11-- 12-- 13-- 14-- 15-- 16-- 17-- 18-- 19-- 20-- 21-- 22-- 23-- 24 Dark Lover A Novel of the Black Dagger Brotherhood By J.R. Ward Contents Chapter One Chapter Two Chapter Three Chapter Four Chapter Five Chapter Six Chapter Seven Chapter Eight Chapter Nine Chapter Ten Chapter Eleven Chapter Twelve Chapter Thirteen Chapter Fourteen Chapter Fifteen Chapter Sixteen Chapter Seventeen Chapter Eighteen Chapter Nineteen Chapter Twenty Chapter Twenty-one Chapter Twenty-two Chapter Twenty-three Chapter Twenty-four Chapter Twenty-five Chapter Twenty-six Chapter Twenty-seven Chapter Twenty-eight Chapter Twenty-nine Chapter Thirty Chapter Thirty-one Chapter Thirty-two Chapter Thirty-three Chapter Thirty-four Chapter Thirty-five Chapter Thirty-six Chapter Thirty-seven Chapter Thirty-eight Chapter Thirty-nine Chapter Forty Chapter Forty-one Chapter Forty-two Chapter Forty-three Chapter Forty-four Chapter Forty-five Chapter Forty-six Chapter Forty-seven Chapter Forty-eight Chapter Forty-nine Chapter Fifty Chapter Fifty-one Chapter Fifty-two Chapter Fifty-three Chapter Fifty-four Chapter Fifty-five Epilogue A dangerous passion… Wrath walked into the hall, feeling particularly ferocious. Man, Beth had better be alive and well. Or God help whoever had hurt her. And if she'd decided to avoid him? That didn't matter. Her body was about to need something only he could provide her. So sooner or later she would come...
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...What Every Body is Saying An Ex-FBI Agent’s Guide to Speed-Reading People Joe Navarro FBI Special Agent (Ret.) with Marvin Karlins, Ph.D. To my grandmother, Adelina, whose withered hands lovingly molded a child into a man. —JOE NAVARRO To my wife, Edyth, who has blessed me with her love and taught me what it means to be a caring human being. —MARVIN KARLINS Contents Foreword: I See What Y ou’re Thinking Acknowledgments One Two Three Four Five Six Seven Eight Nine Mastering the Secrets of Nonverbal Communication Living Our Limbic Legacy Getting a Leg Up on Body Language: Nonverbals of the Feet and Legs Torso Tips: Nonverbals of the Torso, Hips, Chest, and Shoulders Knowledge Within Reach: Nonverbals of the Arms Getting a Grip: Nonverbals of the Hands and Fingers The Mind’s Canvas: Nonverbals of the Face Detecting Deception: Proceed with Caution! Some Final Thoughts Bibliography Searchable Terms About the Authors Other Books by Joe Navarro with Marvin Karlins Credits Copyright About the Publisher FOREWORD I See What Y ou’re Thinking Marvin Karlins, Ph.D. The man sat stoically at one end of the table, carefully crafting his replies to the FBI agent’s inquiries. He wasn’t considered a major suspect in the murder case. His alibi was believable and he sounded sincere, but the agent pressed on nevertheless. With the suspect’s consent, he was asked a series of questions about the murder weapon: “If you had committed this...
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