...Davy Crockett Gun Craze by Sarah Nilsen In April 2005, sixty thousand members of the National Rifle Association gathered in Houston, Texas for their 134th Annual Meeting. The keynote speaker for the event was embattled U.S. House Majority Leader, Representative Tom De Lay. After his speech, De Lay was joined on stage by Lee Hamel dressed as Davy Crockett in full buckskin attire and a coonskin hat. Hamel presented De Lay with a handcrafted flintlock rifle that he had made for the event with his mentor, Cecil Brooks. The presentation of the reproduction rifle to De Lay is part of a long NRA tradition that began in 1955 when Walt Disney‟s Davy Crockett series first appeared on television. When Charlton Heston received his handcrafted flintlock rifle in 1989, he uttered his famous words, “From my cold dead hands.” President Ronald Reagan and Vice President Dick Cheney also joined the list of those who received facsimile Davy Crockett flintlock rifles from a man dressed in Crockett buckskin attire. This tradition is part of the NRA‟s efforts to represent the gun as a key instrument in the founding of the United States. It secured this ideological representation in part by appropriating the mythology of early American heroes like Davy Crockett. Davy Crockett became emblematic of the gun mythology of early American life. This mythology was synergized by the NRA and popularized through children‟s television to promote a conception of the role of the gun in American cultural...
Words: 8084 - Pages: 33
...1. Renault Duster Case Study 2. 2. Renault India • Renault came to India in 2005 in a JV with Mahindra and launched the Renault-Mahindra Logan • Within a short span of 5 years, Renault ended its JV with Mahindra and planned to strengthen its network in India by launching new cars by 2011 • Fluence became the first car launched by Renault in India • Expanded it portfolio by launching Koleos and Pulse • However, it was 2012 which proved to be a tipping point for the company when it launched its iconic compact SUV Renault Duster 3. 3. Dacia Duster • Duster was officially launched at the Geneva Motor Show, by the Romanian based Dacia group • Dacia is one of the Romania based automobile company founded in 1966 • It was later acquired by Renault in 1999 with an ambition to make Romania the automobile hub for Europe and Central Asia • Duster positioned as the ‘shockingly affordable car in Europe is considered as one of its most successful launch 4. 4. SUV Market in India SUV’s MUV’sVehicle Categories in India Renault’s Category Innovation Compact SUV A SUV that married the comfort of a sedan, to the rugged strength of a SUV 5. 5. Renault Duster “Made in India” • Globally sold as Dacia Duster, it was sold as Renault Duster in India due to higher brand awareness among Indian consumers for Renault • Globally positioned as the ‘shockingly affordable’ car it was re-positioned as ‘for the unstoppable Indian” • Highly Localized, carrying 60 per cent localized parts 6. 6...
Words: 1297 - Pages: 6
...* 2 BRAND ANALYSIS OF ROYAL ENFIELD Acknowledgement We would like to thank all the people who were involved with this project and whose support and encouragement helped us complete the project. Indeed working on this project has been a truly enriching experience for us as a team. We are extremely grateful to Professor R.Kamle for entrusting our group with this huge responsibility. We wish to express a profound sense of gratitude to Professor Kamle for his generous suggestions and valuable insights, without which this project would not have been a success. Last but not the least, we would like to thank all our team members who participated and contributed towards the successful completion of this project. Entire Group * 3. Brand Analysis of Royal Enfield 3 Table Of Content 1. Executive Summary 2. Introduction 3. Product Line 4. Change In Strategy After Year 2000 5. Communication & Distribution 6. Missing Communication 7. Brand Analysis of Iconic Brand 8. Conclusion & Recommendation Executive Summary Executive Summary * 4. 4 BRAND ANALYSIS OF ROYAL ENFIELD Executive Summary The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study...
Words: 9790 - Pages: 40
...dominating the market. There were very few products and choices available as far as motorcycle is concerned and Enfield bullet and Rajdoot dominated the market. The 80s saw the entry of Japanese companies in the Indian market with the opening up of the market to foreign companies. Hero Honda and TVS Suzuki are companies formed in this era of market reform. The market was still predominantly scooter dominated and Bajaj and LML were the leading brands producing two-wheelers at that time. Scooter was viewed as a more family and utility friendly vehicle than motorcycle and hence was preferred. The Japanese companies not only collaborated with Indian companies to produce the already existing products but also brought in new technology as a result of which the ever conquering 100cc bikes which were extremely fuel efficient with 4 stroke engines were launched in India. These proved to be highly successful as they provided a cheap and affordable means of personal transport to all those who could not buy a car. The flourishing middle class took a great liking for these bikes and the bike sales in India began to grow exponentially year on year leading to Hero Honda becoming...
Words: 4515 - Pages: 19
...Film Noir and Romance: It’s No Fairy Tale Baby Film Noir may not seem like a very romantic subject considering how many of the couples in the films are eventually lead into their death or a prison term. There are some romantic aspects to these type of cinema. Even if a couple does have a tragic end, there is always some sort of romance in the middle. It could be lust or love, but it is usually there. While all Film Noir never ends as fairy tale, an audience can look at most of the films and see how love, or lust, can drive people to do despicable acts of crime. Before describing how romance and the many varying types of love appear in Film Noir, it is important to understand the different gender roles each character plays. The male protagonist paired with a femme fatale is the usual leading roles in a Film Noir, but that isn’t a hard set rule. Men can play the male victim, damaged men, a private eye, a psychopath, or a homme fatal, (Spicer 85). Women can also play a variety of roles such as the nurturer, the good-bad girl, the female victim, or a femme fatale, (Spicer 90). Male victims can be a protagonist who just gets trapped in the web of lies weaved by a beautiful woman, a femme fatale. The damaged man is usually a veteran who has a hard time adjusting to society after war or a police officer who loses control. After seeing so much violence it is hard for some men to see the world as a happy place. These men are usually paired with a nurturing female character. A private...
Words: 4967 - Pages: 20
...The Battle of Iwo Jima (19 February – 26 March 1945) was a major battle in which the United States Armed Forces landed and eventually captured the island of Iwo Jima from the Japanese Imperial Army during World War II. The American invasion, designated Operation Detachment, had the goal of capturing the entire island, including the three Japanese-controlled airfields (including the South Field and the Central Field), to provide a staging area for attacks on the Japanese main islands.[2] This five-week battle comprised some of the fiercest and bloodiest fighting of the War in the Pacific of World War II. After the heavy losses incurred in the battle, the strategic value of the island became controversial. It was useless to the U.S. Army as a staging base and useless to the U.S. Navy as a fleet base.[4] However, Navy Seabees rebuilt the landing strips, which were used as emergency landing strips for USAAF B-29s.[5] The Imperial Japanese Army positions on the island were heavily fortified, with a dense network of bunkers, hidden artillery positions, and 18 km (11 mi) of underground tunnels.[6][7] The Americans on the ground were supported by extensive naval artillery and complete air supremacy over Iwo Jima from the beginning of the battle by U.S. Navy and Marine Corps aviators.[8] Iwo Jima was also the only battle by the U.S. Marine Corps in which the American casualties exceeded the Japanese, although Japanese combat deaths numbered three times the number of American deaths...
Words: 8870 - Pages: 36
...2011 Strategic Management Project Report Submitted to: Rajesh S Upadhyayula Submitted By: PGP/14/260 NITESH KUMAR GUPTA PGP/14/280 MAHTAAB KAJLA PGP/14/287 PRACHI CHAWLA PGP/14/290 RAHUL MITTAL PGP/14/313 VINNY ARYA PGP/14/315 VISHAD DUBEY India Yamaha Motors Limited Table of Contents EXECUTIVE SUMMARY .......................................................................................................................... 2 INTRODUCTION ........................................................................................................................................ 3 OUR FOCUS ................................................................................................................................................ 3 YAMAHA INDIA- A BACKGROUND AND NEED FOR CHANGE IN STRATEGY ....................... 3 YAMAHA‟S CHANGING STRATEGY ..................................................................................................... 4 EXTERNAL ENVIRONMENTAL ANALYSIS ......................................................................................... 5 INDUSTRY ANALYSIS - Two Wheeler Geared Bikes .............................................................................. 8 INDUSTRY ATTRACTIVENESS......................................................................................................... 10 COMPETITIOR‟S ANALYSIS ................................................................................................................. 11 INTERNAL ENVIRONMENT...
Words: 7296 - Pages: 30
...Bugs Bunny has and continues to be a standing favorite all, his popularity spans generations crossing over form one millennia to the next, he is iconically global and can be viewed in many languages in thousands of homes. True to form the creation of this character has spawned within our culture a love for such a character that he has become not only a welcomed spokes person but an undying legend whose roots can possibly be traced back hundreds of years he is everybody’s hero we laugh and cheer when he is victorious and are shocked and somewhat upset when he “loses.” Warner Bros., released his first cartoon over sixty years ago. Since “There have been over 150 Bugs Bunny cartoons, and all but about twelve are still shown rather frequently on television today. Bugs has had a more diverse and accomplished career than many Hollywood actors ever have, and some of the zaniest and funniest performances ever in film history. This did not happen overnight, by any means. Bugs Bunny's cartoons were directed over the years by such creative geniuses as Tex Avery, Chuck Jones, Friz Freleng, Bob Clampett, Robert McKimson, Frank Tashlin, and others, all of whom left their mark in film history with these animated films, and Bugs was only one of the dozens of classic creations these men worked with and created. Also not to be forgotten are the creators of the Warner cartoon soundtrack, Mel Blanc (the voice of Bugs) and musicians Carl Stalling, Milt Franklyn and William Lava” (Hunter). ...
Words: 4019 - Pages: 17
...A Rose for Emily Summary How It All Goes Down You might want to look at our discussion of the novel's setting before you enter here, or at least know it's there to help if you get tangled up in this story's crazy chronology. Also keep in mind that the narrator of this story represents several generations of men and women from the town. The story begins at the huge funeral for Miss Emily Grierson. Nobody has been to her house in ten years, except for her servant. Her house is old, but was once the best house around. The town had a special relationship with Miss Emily ever since it decided to stop billing her for taxes in 1894. But, the "newer generation" wasn't happy with this arrangement, and so they paid a visit to Miss Emily and tried to get her to pay the debt. She refused to acknowledge that the old arrangement might not work any more, and flatly refused to pay. Thirty years before, the tax collecting townspeople had a strange encounter with Miss Emily about a bad smell at her place. This was about two years after her father died, and a short time after her lover disappeared from her life. Anyhow, the stink got stronger and complaints were made, but the authorities didn't want to confront Emily about the problem. So, they sprinkled lime around the house and the smell was eventually gone. Everybody felt sorry for Emily when her father died. He left her with the house, but no money. When he died, Emily refused to admit it for three whole days. The town didn't think...
Words: 6285 - Pages: 26
...FREAKONOMICS A Rogue Economist Explores the Hidden Side of Everything Revised and Expanded Edition Steven D. Levitt and Stephen J. Dubner CONTENTS AN EXPLANATORY NOTE In which the origins of this book are clarified. vii PREFACE TO THE REVISED AND EXPANDED EDITION xi 1 INTRODUCTION: The Hidden Side of Everything In which the book’s central idea is set forth: namely, if morality represents how people would like the world to work, then economics shows how it actually does work. Why the conventional wisdom is so often wrong . . . How “experts”— from criminologists to real-estate agents to political scientists—bend the facts . . . Why knowing what to measure, and how to measure it, is the key to understanding modern life . . . What is “freakonomics,” anyway? 1. What Do Schoolteachers and Sumo Wrestlers Have in Common? 15 In which we explore the beauty of incentives, as well as their dark side—cheating. Contents Who cheats? Just about everyone . . . How cheaters cheat, and how to catch them . . . Stories from an Israeli day-care center . . . The sudden disappearance of seven million American children . . . Cheating schoolteachers in Chicago . . . Why cheating to lose is worse than cheating to win . . . Could sumo wrestling, the national sport of Japan, be corrupt? . . . What the Bagel Man saw: mankind may be more honest than we think. 2. How Is the Ku Klux Klan Like a Group of Real-Estate Agents? 49 In which it is argued that nothing is more powerful than information,...
Words: 105214 - Pages: 421
...UNCORRECTED PROOF | NOT FOR SALE Please do not quote for publication without checking against the final book On-sale: July 19, 2011 Publicity Contact: Dennelle Catlett, 212-782-9486 dcatlett@randomhouse.com Rume_9780307886231_2p_all_r1.indd v GO BA O D D S ST TR RAT ATE EG GY Y THE DIFFERENCE AND WHY IT MATTERS Richard P. Rumelt 3/17/11 11:46 AM Copyright © 2011 by Richard Rumelt All rights reserved. Published in the United States by Crown Business, an imprint of the Crown Publishing Group, a division of Random House, Inc., New York. www.crownpublishing.com CROWN BUSINESS is a trademark and CROWN and the Rising Sun colophon are registered trademarks of Random House, Inc. Crown Business books are available at special discounts for bulk purchases for sales promotions or corporate use. Special editions, including personalized covers, excerpts of existing books, or books with corporate logos, can be created in large quantities for special needs. For more information, contact Premium Sales at (212) 572-2232 or e-mail specialmarkets@randomhouse.com. Library of Congress Cataloging-in-Publication Data is available upon request. ISBN 978-0-307-88623-1 eISBN 978-0-307-88625-5 Printed in the United States of America Book design by Robert Bull Jacket design: TK Author photograph: TK 10 9 8 7 6 5 4 3 2 1 First Edition Rume_9780307886231_2p_all_r1.indd vi 3/17/11 11:46 AM CONTENTS ■ INTRODUCTION OVERWHELMING OBSTACLES 1 PART I GOOD AND BAD STRATEGY ...
Words: 7637 - Pages: 31
...___________ __ __ \_ _____/|__| ____ _____ | | | __) | |/ \\__ \ | | | \ | | | \/ __ \| |__ \___ / |__|___| (____ /____/ \/ \/ \/ ___________ __ \_ _____/____ _____/ |______ _________ __ | __) \__ \ / \ __\__ \ / ___< | | | \ / __ \| | \ | / __ \_\___ \ \___ | \___ / (____ /___| /__| (____ /____ >/ ____| \/ \/ \/ \/ \/ \/ ________________ |_ __ _ _ _| \ \/ / | | | | __\ /__| |_| |_ |________________| ____________________________________________________________________________ |~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| | Author: A I e x ...
Words: 49785 - Pages: 200
...EVOLUTION AND SELF-INTEREST Richard Dawkins argues that at its most fundamental level, the genetic level, life is self-interested.1 Genes do only one thing; they replicate themselves. These replicators reside in and are carried around by biological vehicles (trees, animals, humans, fungus, etc.). The resources that support these biological vehicles are finite, so the process of life has become a competition among genes to create vehicles that can successfully compete for limited resources and survive to pass on their genetic code. Dawkins coined the term ‘selfish gene’ to emphasize the single, focused object of a gene’s existence. What he means is that the sole purpose of a gene is to make copies of itself using the Darwinian selection process; very selfishly ignoring the consequences this pursuit may have on other living entities. Self-interest is a requirement for survival. This does not mean, of course, that animals and humans cannot be altruistic sometimes, in certain activities.2 It does mean that no living entity can survive for long if it is only purely altruistic. On the other hand, survival is not necessarily jeopardized when an organism is purely self-interested. Altruism, in the absence of self-interest, is not evolutionarily stable in the biological world; it leads to extinction. It is for this reason that all extant life forms must be selfish. Humans, like all creatures, are self-interested; not because it is good to be selfish but because we would not be here if...
Words: 14733 - Pages: 59
...At liftoff, Matt Eversmann said a Hail Mary. He was curled into a seat between two helicopter crew chiefs, the knees of his long legs up to his shoulders. Before him, jammed on both sides of the Black Hawk helicopter, was his "chalk," twelve young men in flak vests over tan desert camouflage fatigues. He knew their faces so well they were like brothers. The older guys on this crew, like Eversmann, a staff sergeant with five years in at age twenty-six, had lived and trained together for years. Some had come up together through basic training, jump school, and Ranger school. They had traveled the world, to Korea, Thailand, Central America... they knew each other better than most brothers did. They'd been drunk together, gotten into fights, slept on forest floors, jumped out of airplanes, climbed mountains, shot down foaming rivers with their hearts in their throats, baked and frozen and starved together, passed countless bored hours, teased one another endlessly about girlfriends or lack of same, driven in the middle of the night from Fort Benning to retrieve each other from some diner or strip club on Victory Drive after getting drunk and falling asleep or pissing off some barkeep. Through all those things, they had been training for a moment like this. It was the first time the lanky sergeant had been put in charge, and he was nervous about it. Pray for us sinners, now, and at the hour of our death, Amen. It was midafternoon, October 3, 1993. Eversmann's Chalk Four...
Words: 138827 - Pages: 556
...THE POWER OF SIX BOOK TWO OF THE LORIEN LEGACIES PITTACUS LORE Contents Cover Title Page Chapter One Chapter Two Chapter Three Chapter Four Chapter Five Chapter Six Chapter Seven Chapter Eight Chapter Nine Chapter Ten Chapter Eleven Chapter Twelve Chapter Thirteen Chapter Fourteen Chapter Fifteen Chapter Sixteen Chapter Seventeen Chapter Eighteen Chapter Nineteen Chapter Twenty Chapter Twenty-One Chapter Twenty-Two Chapter Twenty-Three Chapter Twenty-Four Chapter Twenty-Five Chapter Twenty-Six Chapter Twenty-Seven Chapter Twenty-Eight Chapter Twenty-Nine Chapter Thirty Chapter Thirty-One Chapter Thirty-Two Chapter Thirty-Three About the Author Also by Pittacus Lore Credits Copyright About the Publisher THE EVENTS IN THIS BOOK ARE REAL. NAMES AND PLACES HAVE BEEN CHANGED TO PROTECT THE LORIEN SIX, WHO REMAIN IN HIDING. OTHER CIVILIZATIONS DO EXIST. SOME OF THEM SEEK TO DESTROY YOU. Chapter One MY NAME IS MARINA, AS OF THE SEA, BUT I WASN’T called that until much later. In the beginning I was known merely as Seven, one of the nine surviving Garde from the planet Lorien, the fate of which was, and still is, left in our hands. Those of us who aren’t lost. Those of us still alive. I was six when we landed. When the ship jolted to a halt on Earth, even at my young age I sensed how much was at stake for us—nine Cêpan, nine Garde— and that our only chance waited for us here. We had entered the planet’s atmosphere in the midst of a storm of our own creation, and as our feet...
Words: 92460 - Pages: 370