...Running head: EGT1 Task 4 Element A. Cross-Cultural Difference Intentions of expanding a company into an Asian country such as Thailand certain cultural difference should be considered. There are multiple areas of differences between Western and Eastern cultures that should be researched such as: language, communication, religion, political structures, social structures, aesthetics, material culture, attitudes, and beliefs. Most of these areas overlap and can impact cultural interactions. The primary spoken and written language in Thailand is Thai. Consideration of the language written and spoken would require a translator to ensure what is said or written is understood appropriately. Simple United States terminology could be translated incorrectly causing major misunderstanding causing conflict with expansion. In addition, Thailand natives are personable desiring established relationships other than “business” relationships as in the United States. Another aspect of language and communication is body language. Understanding the unspoken language and how it is received in Thailand can greatly impact relations and businesses. In Thailand a simple smile can have one or more meaning as well as the action of not smiling. The United States has a tendency to not socially interact with strangers much less smile back. Other unspoken gestures regarding parts of the body such as the head and feet have symbolic meaning in Thailand and no value in the United States...
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...multinational. It is undeniable fact that corporate leaders and manager are more focused in growing the business than running the business. The answer to this growth is new markets but these new markets emerge they come with new problems and demand innovative solutions. Marketing is one of the main platforms of interaction of any entity to rest of world, hence the potential for problems are high. As part of our learning team activity, we firmly believe that the ethics relating to advertisement is an interesting subject to explore the problems within and to arrive at a mitigate plan. The project is divided into three stages, the first stage is to identify and define the problem. In this stage the team identifies different situations, issues and potential problem leading to unethical practices in advertisements. This will help the team to define the problem based on situation and scenario. The second stage of the project is to explore various solutions that may keep advertisements within ethical limits. Preliminary part within this stage is to identify an ideal situation for ethical practices and then explore for solutions based on the result. Each team member provides different solutions as this will be the basis of different alternatives. The final stage of the project explores the risks associated with different solutions identified in the previous stage and chooses the best possible solution. In this stage the team also provides the implementation plan of...
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...Globalization is the buzzword in the contemporary world. Broadly speaking, the term ‘globalization’ means integration of economies and societies through cross country flows of information, ideas, technologies, goods, services, capital, finance and people. Cross border integration can have several dimensions – cultural, social, political and economic. In fact, cultural and social integration even more than economic integration. The focus of this paper is to study the impact of globalization on economic, social and cultural fabric of India. Globalization has made countries to realize that nations can no longer be cocooned in their own cultural or economic nests but invariably be part of the larger picture which takes into account the competencies, interests and the dependencies of economies world -wide. The zeal of globalization has even forced Governments to be tuned to the merits of a Global economy. In Economics we have views on pro-globalization by Jagdish Bhagwati etc. who build on the economic notion that free trade helps everybody and lift the poor out of poverty, while we have the anti-globalization views by the likes of Vandana Shiva, Arundhati Roy, etc.,who see globalization as a way for multinational corporationss and multilateral institutions (World Bank, IMF) to change the rules all over the world to ensure better markets for the rich countries. India opened up its economy in the early nineties following a major crisis of foreign exchange crunch that dragged the economy...
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...and services in order to gain popularity in international market. Anyhow, this paper will focus on the importance of cultural factors in U.S. sports franchises and their products in international market, and government role in protecting sports industries. Cultural Factors There are some cultural factors that the U.S. sports franchises must overcome to increase popularity abroad such as management strength, indigent foreign policy and indigent relationship with Middle East nations, and fun supporting cultural practice. Management strength, most of the United States sports franchises failed due to indigent financial management and misappropriation of management capital. Indigent foreign policy and indigent relationship with Middle East nations, U.S. has even boycotted Olympic Games that were held in one the nations because of indigent diplomatic relationship with those nations. Fun supporting cultural practice, most of the Americans had developed a culture of supporting European football teams and providing huge fan base for such teams and therefore the franchise have a great task of changing the mindset of the Americans to support the domestic football teams in nurturing talents and fund the football associations by paying the stadium entry fee that encourages the association financially in management roles. (Rao V, 2003). After overcoming these cultural issues and the U.S. sports franchises must take domestic support to obtain popularity in international market....
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...In contemporary American culture, consuming is as authentic as it gets. Advertisements, getting a bargain, garage sales, and credit cards are firmly entrenched pillars of our way of life. We shop on our lunch hours, patronize outlet malls on vacation, and satisfy our latest desires with a late-night click of the mouse. The idea that consumption is private should not, then, be a conversation- stopper. But what should a politics of consumption look like? A right to a decent standard of living. This familiar idea is especially important now because it points us to a fundamental distinction between what people need and what they want. In the not very distant past, this dichotomy was not only well-understood, but the basis of data collection and social policy. Need was a social concept with real force. All that's left now is an economy of desire. This is reflected in polling data. Just over 40 percent of adults earning $50,000 to $100,000 a year, and 27 percent of those earning more than $100,000, agree that "I cannot afford to buy everything I really need." One third and 19 percent, respectively, agree that "I spend nearly all of my money on the basic necessities of life." I believe that our politics would profit from reviving a discourse of need, in which we talk about the material requirements for every person and household to participate fully in society. Of course, there are many ways in which such a right might be enforced: government income transfers or vouchers, direct provision...
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...Lecture Two: Advertising and Consumer Culture 1. Role of Advertising in Society * Does advertising create unnecessary wants? * The primary function of advertisements is to sell products * Publicly addressed to a mass audience widespread social effect * Intended to create desire and a belief that a product will satisfy desire of consumer 1. Economic Role * Making consumers aware of products and services facilitating selling process Expand consumer demand for products Encouraging consumption and fostering economic growth * Helps new competitors enter the market = advances competition, which results in the lowering of prices that consumers pay for goods and services Effects on Consumer Choice * Differentiation * Brand Loyalty Effects on Competition * Barriers to entry * Economies of scale Effects on product costs and prices * Advertising as an expense that increases the cost of products * Increased differentiation 2. Information Role * Commercial Speech must * Presents information to help consumers make decisions regarding the purchase of products and services * Ads tells us what is new, available, where, when and the price * Tell us about a products (alleged) quality and specifications 3. Entertainment Role * Ads have become an intrinsic part of modern society * Although we may condemn its objectives, as an aesthetic experience we enjoy ads in the same way we enjoy...
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...Growth of non-profit marketing. Marketing it is a process of developing plan for the needs of a customer. Non-profit marketing it is activities and strategies that are used by a non-profit organization. Non-profit marketing plan is a part of an organization strategic plan. It requires organization target, competitors and programmers. Non-profit organization helps to give the message of the organization. It is also donation and call for volunteers. It exposes the organization to an outside audience by creation of logos, slogans, copy and development of media campaign. Non-profit marketing is using to build the organization’s image and reputation in society. Non-profit marketing is use of marketing tactics to the goals and objectives of non-profit organization. It is important because it provides services that would not be provided by the business society. Many services cannot get the profit but it helps to provide good services to the society. Non-profit marketing is growing all over the world. Organizations increase competition for potentially scare donation resources. Early in the history non-profits meets the worlds inhabits such as humans and animals, to provide help and support as a part of religious reasons, social tasks or political reasons. Today it spreads in areas covering needs, which government or any private sectors cannot meet. In today’s world nonprofits acts as a major role by providing various changes to the organizational sectors as well as social behaviors...
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... Globalization and Cultural Identity 29th August 2014 Globalization is such a commonly used term in the twentiethcentury. It simply means that the world has become integrated economically, socially, politically and culturally through the advances of technology, transportation and communication. In other words, it is the idea that the world is developing a single economy and culture. As mass communication and transport continue to grow societies are becoming more and more alike leading to a phenomenon known as globalization. In this essay the main discuss will be about how globalization has influenced all countries and the advantages and disadvantages about it. It is undeniable that globalization has resulted in both positive and negative effects which must be addressed accordingly. Supporters claimed that globalization has always had a great impact on cultural identity. Today, in an age when discrete cultures themselves are under threat, the question of cultural identity becomes newly problematic and takes on new urgency. The reason for this importance lies in the preservation of the traditional cultures and values that are carefully being forgotten into the globalization. Some people fear that globalization will inevitably lead to the total loss of cultural identity. Differences between countries become less evident each year. Nowadays, all over the world people share the...
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...Running Head: Mass Media in Elections Mass Media’s Affect on Voting Trends Arthur Gibford California State University California In today’s world, the news media reaches and affects every person in the United States. The question now is does mass media such as newspapers, television, and the internet affect the voting trends of the voters? The ownership of the media (Djankov, Nenova, McLiesh, & Shleifer, 2003), targeting specific demographics (Clinton & Lapinski, 2004), the implications of the internet (DiMaggio, Hargittai, Neuman, & Robinson, 2003) and how candidates use media (Aarts & Semetko, 2003) are all important aspects in determining whether a potential bias exists (Eveland & Shah, 2003) on the part of the news media. It is hypothesized that when the mass media displays certain biases leaning towards one party over the other, the populace tends to vote in the direction of the media. The following five scholarly literature reviews will attempt to demonstrate and support the hypothesis. According to Eveland and Shah (Eveland & Shah, 2003, p. 101)there is “a large percentage of the public (that) believes that the news media are biased, and the majority of these individuals consider the direction of bias to be against their own viewpoint”. This drives the question this paper attempts to answer. This article looks at media’s credibility and integrity in the eyes of individual people. The author’s give several hypothesis to provide multiple...
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...increased contacts between people and their values, ideas and ways of life in unprecedented ways. People are travelling more frequently and more widely. Television now reaches families in the deepest rural areas of China. From Brazilian music in Tokyo to African films in Bangkok, to Shakespeare in Croatia, to books on the history of the Arab world in Moscow, to the CNN world news in Amman, people revel in the diversity of the age of globalization. American coffeehouse chain Starbucks has begun selling its espresso and food items to ever-increasing number of countries and this way spreading American food habits. It is the first time in human history that virtually every individual at every level of society consciously or unconsciously feels the impact of globalization. He finds it in the media, tastes it in his food and senses it in the goods that he buys. At the same time, it generates resentment and fear that his traditional culture and identity are in danger. Before we proceed further, we must keep in mind that “Culture is not static; it grows out of a systematically encouraged reverence for selected customs and...
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...2 1.2 Strategic group mapping ......................................................................................................................... 4 2. External drivers of change affecting Apple’s Strategic Business Unit ....................................................... 5 2.1 PEST Analysis ....................................................................................................................................... 5 2.1.1 Political and legal drivers ............................................................................................................. 5 2.1.2 Economic factors .......................................................................................................................... 5 2.1.3 Socio-cultural factors ................................................................................................................... 6 2.1.4 Technology ................................................................................................................................... 7 2.1.5 Legal factors ................................................................................................................................. 7 2.1.6 Environment................................................................................................................................. 8 2.2 Five Forces Model...
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...Analysis 13 Competitive Analysis 14 Analysis of Competitors 14 5.1 Products/Services 17 Products 17 2.2 Services 19 Meeting customer needs: 20 Pricing 21 Type of Payment 21 5.3 Promotion 22 Publicity for your organization 25 Public Relations & Publicity 25 Distribution 26 Access routes : 26 6.0 Management & Operations 27 6.1 Management Team 27 6.2 Research & Development 29 6.3 Facilities 30 Machinery and Equipment 30 Technology Utilization 30 Inventory, Production, & Quality Assurance 30 Production process 30 Production-distribution channel 31 Flow of Orders 31 7.0 Financial Analysis & Projections 34 Record keeping system. 34 7.1 Sources & Uses of Capital 34 Cash reserve & start-up capital: 35 Sources of financing 36 Bootstrap financing 37 Balance Sheet Projections 37 7.4 Income Statement Projection 40 7.5 Ratio Analysis 41 7.7 Risks & Assumptions 41 External factors to be disclosed as substantial risks. 42 Funding Request & Exit Strategy 43 Amount & Type of Funds Requested 43 Advantages to Debt Financing 45 Appendices 46 Sample Promotional Materials 46 LOGO 47 Description of Business:...
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...unrelenting integration of nation states, consumer markets, and technologies to an extent that has never witnessed before. Now globalization has enabled the companies and individuals to reach out world faster, farther, deeper and cheaper than ever. Globalization has leaded us to increasing integration of markets, products or services, culture, ideas, and communication. There were two drivers of globalization. First is, by end of World War II, there was a downslope in barriers to flow of capital, goods and services on world wide scale. Second is technological shift in past 3 or 4 decades have resulted in dramatic development in information processing, transportation technologies and communication. Globalization is not a new phenomenon - for thousands of years, people and firms —have been buying from and selling to each other in lands separated by distances. But government and technological changes have promoted globalization to a much greater extent as it did in past. Currently, the greater impact of globalization is much more accounted to technological advancement and economic development around the globe. As local companies are pursuing international trade and trend of foreign direct investment is increased, marketers needs to realize that carrying out cross border trade or business differs from...
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...lives and decide whether they would like to continue the hard labor providing free soul food for the hungry yet ungrateful people. While the Chinese music industry now faces stagnate development, unable to overcome problems such as copyright violations, lack of centralized control and coordination, through surveying and analyzing the anatomy of the problems and possible solutions, we will ultimately see why the Chinese music industry is likely to change for the better in the near future. This is important because China is undergoing the vital transition from an export-led growth model to a consumer based economy and the music industry can serve as an economic force to stimulate endogenous private consumption. Before the end of the Cultural Revolution, music in China was limited to Chinese adaptations of songs with “socialistic themes” from the Soviet Union, traditional Chinese folk songs, and songs praising the Communist Party, Army, or People. The Chinese music industry formed only after Chairman Deng’s 1978 economic reforms came into effect. The drastic rise in economic interaction and market liberalization facilitated the rapid transmission of culture. Cassette tapes of a...
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...Thai Nguyen Hoang Vy CT0183034 Introduction to Management Thai Nguyen Hoang Vy CT0183034 Introduction to Management Individual Assignment (30%) Individual Assignment (30%) Content 1.0 Introduction 2 1.1. Background to organization ………………………………………………2 1.1(a) Products ……………………………………………………………..2 1.1(b) Finances ……………………………………………………………..2 1.1(c) Organizational Structure …………………………………………...2 2.0 SWOT analysis ……………………………………………….…………….3 3.0 External Analysis (General Environment) 4 3.1 Demographic Trends 4 3.2 Economic Conditions 4 3.3 Political/Legal Forces 4 3.4 Socio-cultural Conditions 5 3.5 Technological Changes 5 4.0 External Analysis (Competitive Environment) 6 4.1 Intensity of Rivalry among Competitors 6 4.2 The Threat of New Entrants 6 4.3 The Threat of Substitutes 6 4.4 Suppliers 7 4.5 Customers 7 5.0 Internal Environment Analysis ………………………………………………8 5.1 Resource Types ……………………………………………………………8 5.2 Firms Capabilities …………………………………………………………8 6.0 Conclusion …………………………………………………………………...9 7.0 Recommendations for Future Action ………………………………………..9 Reference…………………………………………………………………….....10 I. Introduction In 1998, Google Company was established and, over such a short period of time, become an American international corporation specifying in Internet-related services and products. The two first founders of google were Larry Page and Sergey Brin who met each other at Stanford University in 1995. 1.1 Services and...
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