MARK977
Research for Marketing Decisions

The impact of demographic backgrounds (Age, Gender, and Job Seniority) on the security/stability career anchor of IT employee in Dubai

Adnane Azwaou 4932080
Meryem Berrada Bousairy 4947733
Youness Chawad 474414
Inaame Hamdoune 4932705

Supervised by
Dr. Kathy Ning Shen

Spring 2015
Executive Summary

The objective of our research is to determine the impact of demographic background on the security/stability career anchor of IT employee in Dubai. The conceptual framework of our research was based on secondary data: a literature review on available theory and published articles of famous researcher and author. All of these allowed us to come up with three main hypotheses: (1) Does gender have a significant impact on security/stability anchor (2) Does job seniority have a significant impact on security/stability anchor (3) Does age have a significant impact on security/stability anchor.
These hypotheses were testes thanks to quantitative research. A survey was distributed on different IT people in our department companies. We review some significant articles of Schein, Delong, ad Thomas.
Thanks to the research study to determine the impact of demographic background on the security/stability career anchor of IT employee in Dubai, moreover; come up with interesting findings and results.
To analyze the data collected through the survey, we have used SPSS (t-test). We end up with a conclusion where job seniority, gender and age have no impact of demographic background on the security/stability career anchor of IT employee in Dubai.

Table of Contents

Executive Summary 2 Introduction 4 Problem statement & research questions 6 Literature review and hypothesis development 7 Research Design 12 Design Choice 12 Method choice 12 Variables and measures 12 Population and sample 13 Data collection methods 13 Sample