...are two sides – respect it and stand when it is being played or sit. Toni Smith writes, “A Leader is more than a messenger” explaining how the National Anthem relates to sports. Smith expresses her opinion about politics being involved in the world of sports. She does not believe that it should be required at a sporting event for everyone to stand for the National Anthem. She then goes on to question the playing of the National Anthem at other important events. “Why is...
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...Chinese company, because in recent years, many of Chinese companies have being gone abroad, to exploit overseas market. Now, choose one Chinese company(for example Li Ning’s international marketing strategy) marketing consumer goods to American consumers, and you are the marketing manager responsible for American market. Please complete the tasks as following: Task 1 Analyse the concepts and process of marketing, and you are required to do these considering the company you choose. To do this, you should introduce your company briefly first. Li Ning Company Limited is one of the leading sports brand enterprises in the PRC, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The Group's products mainly include footwear, apparel, equipment and accessories for sport and leisure uses under its own Li Ning brand. The Group has established an extensive supply chain management system, and a distribution and retail network in the PRC primarily through outsourcing of manufacturing operations and distribution via franchised agents. The Group also directly operates retail stores for the Li Ning brand. The Group adopts a multi-brand business development strategy. In addition to its core Li Ning brand, the Group (i) distributes sports products under its Z-DO brand via hypermarket channel; (ii) manufactures, markets, distributes and sells outdoor sports products under the French brand AIGLE in the PRC, the exclusive right...
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...Acknowledgements “Criticism, like rain, should be gentle enough to nourish a men’s growth without destroying his roots” Frank A. Clark I would like to thank my academic advisor, Gordon Holyer for his patience and kind guidance through various stages of the project. Through his suggestions and valuable advice the project grew in scope, gained necessary clarity and professional delivery. The benefit and help provided by Gordon Holyer is best summarized in the opening quote above for which I thank him wholeheartedly. Furthermore, I would like to show my appreciation for Vancouver Island University faculty for seamless transition from classroom to work settings. To my Internship Coordinator Nattallie Tessier my sincere gratitude for your tireless commitment and unwavering support. Last but not least, I would like to show appreciation to my Internship Mentor Carrie Linegar for giving me this internship opportunity at BC Wheelchair Basketball Society. I will always remember the experience as wonderful and it was genuine pleasure learning from you. Without of the collective support of all individuals involved I would not have completed this project. Milan Azanjac 565 582 699 Table of Contents Acknowledgements i List of Acronyms iv EXECUTIVE SUMMARY vii SECTION 1 – INTRODUCTION 1 1-1. Company Profile 1 1-2. Goals and Objectives of the Applied Project 1 SECTION 2 – SITUATIONAL ANALYSIS 3 2-1 Environmental Analysis 3 2-1-1. Economic segment 3 2-1-2...
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...Miami 2020: Olympic Proposal Prepared for: International Olympic Committee 1 Olympic Plaza Colorado Springs, CO 80909-5708 Prepared by: Andrew Neely, Matthew Ori, David Schofield University of Florida Gainesville, FL 32611 April 21, 2010 Executive Summary The following is our proposal to the International Olympic Committee recommending Miami, Florida to host the 2020 Summer Olympic Games. Our team recommends Miami because of the diversity, means of safety, the existing infrastructure, and financing opportunities that Miami has to offer. Our team has found through extensive research of past Olympic Games and host cities that these are the four key areas of focus. The Olympic Games bring together people from all around the world and all the different types of people blend together to enjoy something great for two weeks every four years. Similarly, Miami does the same thing just on an everyday basis. Miami is home to people from all over the world and from all different backgrounds. The diversity in Miami has been researched and will be used as an asset to the Olympic Games. The city is already multi-linguistic which will be a major help in relieving stress when it comes to travel for the participants. Keeping this diverse group of people safe will be an issue Miami will face. The safety of the participants and fans is arguably the most important aspect the host city needs to focus on. The Miami area has been recently cutting down on crime and will continue this...
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...Tommy John is a name that every man involved in baseball knows as a legend, yet a name that they never want to hear. Tommy John has given his name to a famous surgical procedure that has not only revitalized the game of baseball, but possibly even saved it. Ulnar collateral ligament (UCL) reconstruction surgery, more commonly known as Tommy John surgery, is a reconstructive surgery of an elbow ligament and is widely regarded as one of the greatest feats in sports medicine of all time. The miraculous surgery has saved and extended the careers of many pitchers allowing them to continue throwing at a major league level even into their forties. However, the process does take its toll which generally amounts to at least nine months of recovery...
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...Jack Johnson Boxing is a sport of contradictions: it is as artistic as it is primal and sophisticated as it is raw. The boxer’s must physically possess balletic footwork and brute force, while being emotionally equipped with both high-minded strategy and primordial blood thirst. Most importantly, however, the boxer exists within the ring in solitude. It is in boxing, above all sports, where the individual proves his worth. In early 20th century America, there were two undisputed truths about boxing: the Heavyweight Champion was the most prestigious title in sports, and a white man would hold it. Although slavery no long existed de jure, blacks were in no way free and by no means were they equal. Jack Johnson, a son of slaves, emerged from obscurity in the Jim Crow South to become the first black man to hold the most prestigious title in American sports. But, like the sport of boxing, Jack Johnson was a contradiction himself: although seen as a champion of the black race and enemy of whites, Jack Johnson himself was decidedly race-neutral. His hesitation to join the black community in complete solidarity made him an extremely complicated figure: he was feared by the white community and disliked by his own race. Underpinning this dynamic was his insistence on marrying white women, which made him a traitor in the eyes of the black community and a menace to the natural order of things. Jack Johnson was unique because of his unflagging individualism and his capacity...
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...In Los Angeles, Stadiums Battle Heats Up * Threat to move to LA is to crowbar concessions out of government leaders * Once teams gets public financing, it stays put * AEG and Majestic Realty Group, promised to build stadium in Los Angeles County if a team would commit to moving * January, St. Louis Rams owner Stan Kroenke, planned to build an 80,000 seat stadium in Inglewood * Inglewood City Council voted unanimously to give the project the green light * Rams switched to year-to-year least at the Edward Jones Dome in St. Louis * San Diego Chargers and Oakland Raiders last month said they would build own stadium in Carson * Maintain leverage in home cities, or forestall the Rams’ move to Los Angeles * AEG commissioned report by Tom Ridge, former secretary of Department of Homeland Security * Outlined several safety and operational risks of locating a stadium in Inglewood (Few miles away from LAX) * Peril of placing NFL stadium in direct path flight of LAX – layering risk – outweigh many benefits over the decades-long life span of the facility * AEG paid Mark Rosenker, former chairman of the National Transport Safety Board, to write another report on the potential of accidental threats from laser pointers, drones, stadium lights and even equipment falling off planes * Developers are using sharp elbows to nudge out rivals On Los Angeles, St. Louis Rams and How it all Shakes Out * The Raiders and The Rams left...
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...One of the most valuable intangible assets of a firm is its brand, and building a strong brand is both an art and a science. It requires careful planning, a deep long-term commitment and creatively designed and executed marketing and management. This paper will try to show that brand management is a communication function which includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at and maintaining a desired reputation of the brand. Attention will also be directed on the tangible elements of brand management such as a product itself; look, price, the packaging, etc. It will include some components of brand management, laws of brending, strategic brand management and its importance, and also examples of well known companies, in order to show nowadays rising role of brands and made some conclusions. Key Words: brand management, brand, strategic brand management, brand identity, brand equity, brand recognition, brand awareness, brand elements, product, costumers, communication. Introduction Brand management involves a set of activities related to the creation and brand positioning, brand management through all phases of its life cycle and measuring the real value of the brand....
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...Chariot racing plays an important role in sports history. It was one of the most popular and influential sports in ancient history. The sport has many claimed origins and thrived during the Greek, Roman, and Byzantine Empires. The sport that started out so simple evolved as it moved from one era to the next, gaining more importance at every advancement. It was an extremely dangerous sport, as drivers frequently suffered gruesome injuries and unfortunate deaths. Chariot racing teams, or factions, had a very strong fan base. These factions drew tons of spectator support, which would lead to many conflicts between differing factions. These conflicts were politicized, affecting both society and their respective empire. Roman and Byzantine emperors eventually took control of these factions and had their officials running them, placing even more importance on the sport. After the fall of the Western Roman Empire, chariot racing only survived in the east, the Byzantine Empire. These Roman factions transitioned with the sport, which played an important role in the history of Byzantium. These factions had an even stronger social and political influence, and in the end, played a role in the demise of its own sport, along with the eventual demise of an empire. The origin of Chariot Racing is an unknown commodity. The first known reference to the sport was by Homer at a funeral for Patroclus where he claimed they raced only one lap around a tree. According to a legend, chariot racing founded...
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...BUILDING EVIDENCE-BASED ARGUMENTS DEVELOPING CORE PROFICIENCIES ENGLISH LANGUAGE ARTS / LITERACY UNIT GRADE 7 “Doping can be that last 2 percent.” OD LL DUCATION www.odelleducation.com OD LL DUCATION Page 1 EVIDENCE-BASED ARGUMENTATION Literacy – the integrated abilities to read texts closely, to investigate ideas and deepen understanding through research, to make and evaluate evidence-based claims, and to communicate one’s perspective in a reasoned way – is fundamental to participation in civic life. Thus, the importance of a literate citizenry was understood and expressed by Thomas Jefferson early in the life of our democratic nation. Today, students face the prospect of participating in a civic life that stretches beyond the boundaries of a single nation and has become increasingly contentious, characterized by entrenched polarization in response to complex issues. Citizens have access to a glut of information (some of which is nothing more than opinion passed off as fact) and are often bombarded by bombast rather than engaged in reasoned and civil debate. Learning the skills and habits of mind associated with argumentation – how to conceive and communicate “arguments to support claims, using valid reasoning and sufficient evidence” [CCSS W1] as well as how to “delineate and evaluate the argument[s]” and “the validity of the reasoning and relevance and sufficiency of the evidence” presented by others [CCSS R8] – is therefore...
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...Who Cares? Why the Shortageof Nurses Should Matter Dondi A. Dancy Webster University INTRODUCTION The Bureau of Labor Statistics (BLS) projects that between calendar years 2001 and 2018 the most significant increase in job growth will occur in the healthcare industry, primarily within the nursing sector. Registered Nurses (more commonly known as RNs) complete an Associate degree nursing program (ASN) or higher (BSN, MSN, ND, DNSc, or DNP). Every healthcare experience involves the knowledge, support, and comfort of an RN – they are a large, diverse group who are integral to and in the delivery of healthcare. In fact, the Society of Human Resources Management (SHRM) Job Satisfaction 2010 survey indicates that nursing is the only “profession offering genuine opportunity for meaningful work.” The Employment Projections 2010-2020 profile suggests that there are 3.5 million licensed RNs working in various settings across the United States - which effectively means that RNs represents the single largest group of healthcare professionals in the United States; Wanted Analytics reported in December 2012 of 121,000 newly placed classified advertisements seeking RNs to fill positions in various settings to include schools, hospitals, long-term care facilities, companies, and staffing firms during the months of October and November 2012; and the National Institute of Medicine confirms that between 2005 and 2012 the nursing sector experienced average annual growth of twenty-three...
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...MKT 533 Branding Strategy Cases Dr. Diane Badame Fall 2015 The price of this reader reflects a 20% discount on production costs, due to the early submittal of material by the instructor. Dear Student: Reproduction of copyrighted material, without prior permission of the copyright owner, particularly in an educational setting, is an issue of concern for the academic community. Unfortunately, the impropriety of much unauthorized copying is all too often overlooked by users in an educational setting. Although copying all or part of a work without obtaining permission may appear to be an easy and convenient solution to an immediate problem, such unauthorized copying can frequently violate the rights of the author or publisher of the copyrighted work, and be directly contrary to the academic mission to teach respect for ideas and the intellectual property that expresses those ideas. With that in mind, the University Bookstore has sought permission and paid royalties for all materials enclosed. The price of your reader reflects those necessary costs. This material comes from "Questions and Answers on Copyright for the Campus Community," Copyright 1993 by National Association of College Stores, Inc. and the Association of American Publishers. MKT 533 – Branding Strategy Dr. Badame, Fall 2015 UNIVERSITY OF SOUTHERN CALIFORNIA MARSHALL GRADUATE SCHOOL OF BUSINESS MKT 533 – BRANDING STRATEGY 1.5 CREDIT COURSE FALL 2015 ___________________...
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...GM614 Global Advertising Professor Christin Walth Jenessa Carder, Chia-Ying Chen, Fango Lin, Yi-Hsuan Su, Ya-Ling (Claire) Wang, Winette Yee May 5, 2010 Swatch: The Global Watch The IMC Plan in Brazil, Japan, and Switzerland 1 Statement of Purpose Swatch (‗Swiss‘ + ‗watch‘) watches, created under the management of Nicolas Hayek, are fashion statements and pop-culture icons. They feature witty, outlandish designs that use intense colors and are youthful, provocative, stylish, and unpredictable. The mission of the IMC campaign is to tie the brand image with creative art in order to tell the brand story, strengthen Swatch‘s brand identity among the target audience (young students or professionals, aged 18-25) globally, and consistently incorporate different and relevant mediums (print ad, website, MTV – user-generated content, and online communities) to reach the target audience. The multi-country marketing analysis of The Swatch Group will aid in developing the IMC strategy and campaign for Swatch‘s CreArt (‗creativity‘ + ‗art‘) Collection in the following three countries: Brazil, Japan and Switzerland. When reading this, please be aware that Swatch did not impose an integrated marketing campaign in Brazil; rather, they only held one event and communicated to customers through Twitter. Therefore, the Brazil section is composed mostly of what The Swatch Group should do in order to meet their objectives. Furthermore, the cultural dimensions and components that will affect...
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...CONNECT FEATURES Interactive Applications Interactive Applications offer a variety of automatically graded exercises that require students to apply key concepts. Whether the assignment includes a click and drag, video case, or decision generator, these applications provide instant feedback and progress tracking for students and detailed results for the instructor. Case Exercises The Connect platform also includes author-developed case exercises for all 12 cases in this edition that require students to work through answers to assignment questions for each case. These exercises have multiple components and can include: calculating assorted financial ratios to assess a company’s financial performance and balance sheet strength, identifying a company’s strategy, doing five-forces and driving-forces analysis, doing a SWOT analysis, and recommending actions to improve company performance. The content of these case exercises is tailored to match the circumstances presented in each case, calling upon students to do whatever strategic thinking and strategic analysis is called for to arrive at a pragmatic, analysis-based action recommendation for improving company performance. eBook Connect Plus includes a media-rich eBook that allows you to share your notes with your students. Your students can insert and review their own notes, highlight the text, search for specific information, and interact with media resources. Using an eBook with Connect Plus gives your...
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...Journal of Management http://jom.sagepub.com/ Servant Leadership: A Review and Synthesis Dirk van Dierendonck Journal of Management 2011 37: 1228 originally published online 2 September 2010 DOI: 10.1177/0149206310380462 The online version of this article can be found at: http://jom.sagepub.com/content/37/4/1228 Published by: http://www.sagepublications.com On behalf of: Southern Management Association Additional services and information for Journal of Management can be found at: Email Alerts: http://jom.sagepub.com/cgi/alerts Subscriptions: http://jom.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://jom.sagepub.com/content/37/4/1228.refs.html Downloaded from jom.sagepub.com at The Hebrew University Library Authority on June 29, 2011 Journal of Management Vol. 37 No. 4, July 2011 1228-1261 DOI: 10.1177/0149206310380462 © The Author(s) 2011 Reprints and permission: http://www. sagepub.com/journalsPermissions.nav Servant Leadership: A Review and Synthesis Dirk van Dierendonck Erasmus University Servant leadership is positioned as a new field of research for leadership scholars. This review deals with the historical background of servant leadership, its key characteristics, the available measurement tools, and the results of relevant studies that have been conducted so far. An overall conceptual model of servant leadership is presented. It is...
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