...1857-8047 CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE IMAGE Ayanda, Adebayo Maruf Department of Business Administration and Management Technology, Faculty of Management sciences, Lagos State University, Ojo, Lagos- Nigeria. Baruwa, Akinfolarin Afeez Department of Business Administration and Management Technology, Faculty of Management sciences, Lagos State University, Ojo, Lagos- Nigeria Abstract This article analyses the impact of corporate social responsibility on corporate image, basing the findings theoretically and empirically. The first part of this article focuses on a theoretical concept of corporate social responsibility. The authors analyze different definitions of corporate social responsibility, review chronological development of this concept and reveal similarities between different definitions. Positive and negative positions towards corporate social responsibility are presented and compared. The second part of this article reveals the theoretical concept of corporate image and the constituting factors. After discussing different definitions of corporate image, concluding remarks are made. The authors of this article discuss the topicality of corporate image management subsequently and name the factors that form corporate image, laying out the basis to manage particular factors. The first two parts of this paper provide a theoretical basis for further discussion. The third part of this article outlines insights for causality between corporate social responsibility...
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...Chapter One: Introduction Background of the Study Globalization has undeniably affected the people, the businesses and the entire world. Globalization is simply defined as the process by which the different states, markets, technologies and firms become integrated and interconnected (Baur, 2011; van Tulder, 2001). Evidently, globalization has become an important facet of the twenty-first century. One of the more specific effects of globalization is the increased levels of trade and foreign direct investments worldwide. Furthermore, globalization has also facilitated the interdependence of the different economies throughout the entire world (Baur, 2011; Betsill & Correll, 2001). In addition to what has been previously mentioned, globalization has also influenced the development of Non-Governmental Organizations (NGOs) as a response to the recent increases in private investment (Teegen, 2003). Non-Governmental Organizations (NGOs) consist of citizens’ groups that are organized on a local, national or international level (Bendell, 2000; van Tulder, 2001). There are generally, three types of NGOs, these are: (1) advocacy NGOs who are primarily tasked with the promotion of the governments or in international for the groups who do not have the capacity to do so; (2) operational NGOs, which primarily deals with the provision of goods and services to the clients who are in need; and lastly, (3) hybrid NGOs or those who perform both tasks previously mentioned (Ghauri, 2003; Vormedal...
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...Why are ‘Corporate Social Responsibility’ strategies important for enterprises? Prof. Dr. Jose M. Magone LV 400591.01 Work, Business & Society Berlin, 2011 Abstract Nowadays, the importance of social responsibility activities is growing awareness for companies.It is directly related to your business and if you want to have long term business success, you have to create value for the society.People are aware of the social and environmental problems of society.In this technology time, it is so easy to reach the information whatever they want They always follow the daily news from the world and care about them.Due to the fact that paying for the strategies of CSR increases attention to the corporation.Companies’ understanding of social responsibility should always be the part of their investment strategy.They should regard the “Corporate Social Responsibility” as a business management philosophy not as a social activity.It definitely provides sustainability to the business.The purpose of this essay is to explain why “Corporate Social Responsibility” strategies are so important for enterprises.Firstly I will explain the theoretical information about criterias and framework of CSR and then I will support the facts by giving examples from the international companies to clarify the reasons of importance well. Index of Abbreviations The abbreviation used throughout on this essay is presented below; CSR – Corporate Social Responsibility ...
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...RESEARCH PAPER NO. 1805 Corporate Social Responsibility Reputation Effects on MBA Job Choice David B. Montgomery Catherine A. Ramus May 2003 RESEARCH PAPER SERIES CORPORATE SOCIAL RESPONSIBILITY REPUTATION EFFECTS ON MBA JOB CHOICE David B.Montgomery1 Sebastian S. Kresge Professor of Marketing Strategy -Emeritus Graduate School of Business Stanford University Stanford, CA Tel: (650) 723 3029 Email: Montgomery_david@gsb.stanford.edu & Dean, School of Business Singapore Management University Catherine A. Ramus* Assistant Professor Donald Bren School of Environmental Science and Management University of California Santa Barbara, CA 93106- 5131 Email: Ramus@bren.ucsb.edu Tel: (805) 893 5057 Fax: (805) 893 7612 *Corresponding Author 1 The authors’ names are merely alphabetical. 2 CORPORATE SOCIAL RESPONSIBILITY REPUTATION EFFECTS ON MBA JOB CHOICE ABSTRACT In a preliminary study with 279 MBA’s from two European and three North American business schools we find that reputation-related attributes of caring about employees, environmental sustainability, community/ stakeholder relations, and ethical products and services are important in job choice decisions. We use an adaptive conjoint analysis survey tool to discover the relative weighting of a new set of social responsibility job search criteria, including these attributes with traditional job search criteria like financial package, geographical location, etc. In addition, our results show that more than...
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...Corporate Social Responsibility for Business The purpose of this recommendation report is to help enterpriser to recognize the importance of corporate social responsibility for the business. There is more intense scrutiny from public toward business since the past thirty years because business caused many problems that are criticized much by public and society such as unacceptable ethical behaviors, deteriorating environment cased by business activities and so on. As a result, a concern of Corporate Social Responsibility (CSR) had generated during that time. Many people believe CSR is good for business based on the socioeconomic view of social responsibility (Robbins, Bergman, Stagg & Coulter, 2005). This report is in favour of the view that the CSR is good for business by considering the economic, legal, ethic and philanthropic advantages of CSR in business. From the impacts of CSR to business’ economic positions, there are three advantages for business, which are secure long-run profits for companies, improvement of shareholder’s interests in the long run, superiority of avoidance of negative social or environmental impact and Improvement of public image and supports from public expectations respectively. • Secure long-run profits for companies CSR can help companies maintain long-range self-interest. That is to say, many of social problems caused from business activities seriously deteriorate the social condition that may become unhealthy climate for business’...
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...and corporate social responsibility. Employee Responsibilities and Rights Journal, 21(4), 275-277. doi:http://dx.doi.org/10.1007/s10672-009-9124-4 This article emphasises on keeping up of a good employee-employer relationship as the important element of maintaining ethics and corporate social responsibility. Employee as one of the inevitable factors of organisation should be considered as the most important stakeholder of business. Restrictive approaches towards employee will badly affect the organisation and the organisation may not be successful towards external stake holders like society as its basic duty itself towards the employee is a failure. At the same time, the employee has to be concerned about his duty towards organisation and should try to fulfil it in union with the employer. In conclusion, employee and employer relationship is an unavoidable element to secure ethics and social responsibility of the firm. This article gives a bird’s eye view about the requirement of maintaining a good employee-employer relationship, although it does not deal with the topic in a wide manner. The article consists of some relevant examples to prove the writers’ arguments. But, it does not put forward relevant suggestions to make the point practical. In spite of that, the writers have won in ascertaining employee and employer relationship as the requirement of time to secure ethics and social responsibility in this modern business world. Holme, C. (2010). Corporate social responsibility:...
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...of Basic & Applied Sciences 4 (3): 95-105, 2012 ISSN 2079-2034 © IDOSI Publications, 2012 DOI: 10.5829/idosi.ajbas.2012.4.3.1593 Corporate Social Responsibility Initiatives of Major Companies of India with Focus on Health, Education and Environment Anupam Sharma and Ravi Kiran School of Behavioral Sciences and Business Studies, Thapar University, Patiala, India Abstract: Corporate social responsibility (CSR) is emerging as a new field in the management research. In India, many firms have taken the initiatives of CSR practices which have met with varying needs of the society. The present study has made an attempt to understand the status and progress and initiatives made by large firms of India in context to CSR policy framing and implementation. Data has been collected from the official websites of the firms, in-person interviews and through structured questionnaire. The CSR initiatives in context to health, education and environment sector to be rated by the interviewee were identified from the literature. Based on the information and discussions mentioned a matrix of various policy factors has been prepared. All initiatives factors have been rated on the scale of 1 to 5. Results of the study depicts that IT and Auto industry is more going for taking up CSR initiatives while FMCG sector has focused yet not too much into the social responsibility initiatives. Although India has entered or taken a transformational change by involving into new CSR initiatives, but still a lot has...
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...Developing Country Perspective of Corporate Social Responsibility: A Test Case of Bangladesh Ali Quazi, The University of Newcastle Ziaur Rahman, IITM, Bangladesh Byron Keating, University of Wollongong Abstract The ‘social contract’ between the corporation and the community is of critical importance. The motivations for these contracts are continuously being revisited to understand how CSR programs can nurture and contribute to the growth of firms. While CSR issues are attracting a great deal of attention in the developed world, there is a need for more research into CSR in the developing world. This paper considers the CSR practices of a small sample of multinational corporations (MNCs) and local firms in Bangladesh to better understand this situation. Introduction Corporate social responsibility (CSR) has generated significant debate in academic and corporate circles in recent times. This debate acknowledges the importance of CSR in the first-world, but raises questions regarding the extent to which corporations operating in developing countries have CSR obligations (Jamali and Mirshak, 2007). Conventional wisdom suggests that CSR is more relevant to corporations operating in the developed countries due to elevated community expectations of socially responsible behaviour. In contrast there is also a belief that societal expectations in the developing countries mainly centre on economic growth; therefore relegating CSR to be of lesser importance to the society and the firms...
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...ROLE OF HUMAN RESOURCE (HR) FOR CORPORATE SOCIAL RESPONSIBILITY (CSR). Ms. Suhas Diwate Suhas_diwate7@rediffmail.com Name of Author/Co-Author: Suhas B. Diwate Institutional Affiliations: Asst. Professor (HRM- Department of Management Studies), Bapurao Deshmukh College of Engineering, Sewagram Correspondence Address: Suhas B. Diwate C/o B.M. Diwate, Gajanan Nagar. Near Z.P. Colony. Wardha-442001 ( Maharashtra) Contact Details: • E-mail ID- suhas_diwate7@rediffmail.com • Mob: +91 8087293033 • Fax No: NA Title of paper: “ Role of HR for CSR” ABSTRACT: Concept of CSR A Business Unit is in society, within which it operates. This speaks of a number of stakeholders to which the organization has a responsibility. The social responsibility of business encompasses the economic, legal, ethical and discretionary expectations of that society have of organizations at a given point in time. The Concept of CSR originated in the 1950s in USA. CSR became a matter of utmost importance of diverse groups demanding change in business. It is a voluntary assumption of responsibilities that go beyond the economic and legal responsibilities of corporations. Corporate Social Responsibility (CSR) covers all aspects of an organization’s operation, inter-alia the relations with stakeholders including the employees as one of them. Business cannot exist in isolation. They need the infrastructure...
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...operations and the impacts on the 10 countries which they operate in, all while considering social, economic, ethical and environmental impacts. Corporate social responsibility (CSR) promotes accountability of businesses in a wide range of stakeholders beyond shareholders and investors. The main areas of interest of CSR are to protect the environment and welfare of workers, community and society at large, both today and tomorrow (Corporate Social Responsibility in the Coca Cola Company, n.d.). Some of the ways they are socially responsible are a program called Wings & Wishes. Established in 2006, a group of employees from Coca-Cola Sabco Ltd had the innovative idea to donate their frequent flyer miles as part of an internal Corporate Social Responsibility initiative. These frequent flyer miles were in turn used to transport critically ill children and a family member to the Red Cross Children’s Hospital in Cape Town for treatment. To date Wings & Wishes have sponsored 5603 flights! Another organization that Coca Cola has been supporting for 30 years is the Tidy Britain Group; which helps local authority’s efforts to keep the local environment clean. To keep the environment clean means eliminating litter, disposing of abandoned cars, graffiti control and dog fouling. In a recent campaign by the Tidy Britain group, Litter Prevention Commitment, asked businesses to raise awareness of the social, economic and environmental impact of litter. Of course Coca Cola led the way in being...
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...Ma. Shiela N. Sales 3MM Corporate Social Responsibility Corporate Social Responsibility (CSR) is a company’s sense of responsibility towards the community and environment for both ecological and social in which it operates. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large. And with the forum last Tuesday, February 18, 2013 about CSR by Sir Binide I learned that as a marketing student and someday I will work in a business, we should always know that we have lot of responsibilities to perform not just only with our specific tasks in the organization where we belong but with the community and society where our organization belongs. And with any company whether profit or non-profit should give back whatever it can contribute for the development and betterment of its society and for me that is what Corporate Social Responsibility is all about. Corporate Social Responsibility is also a growing importance to government and community as they promise to meet challenges of social problems within the changing welfare environments. It can also play a role in building customer loyalty based on distinctive ethical value and business service organizations can benefit too from building a reputation for integrity and best practice. So businesses should be more responsible...
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...The external or outside environment are the influences outside of the business that will affect the main internal functions and in many cases the objectives and strategies of the business (External Environment: Introduction to the external environment, n.d.). This facet of business has been ever present; however, as of recently it is even more crucial and beneficial to the success of any business. It mainly addresses the degree of competition such as with fast food giant McDonalds and Burger King. Some factors found in this aspect of business include: • Social environment – the attitudes of consumers towards health, their beliefs and attitudes. Where Burger King was once the hamburger giant, McDonalds has stepped in and took over the market by listening to its consumers and providing broader menus will healthier choices, opening more franchises across the US and in foreign countries. Competitively, McDonalds also expanded to extra value meals in competition with Taco Bells (Stewart, 2003). • Technological environment – technology has been ever changing. It is obvious of the changes that have taken place over the past decades at minimum. To compete technologically, McDonalds has revealed its intentions to test electronic terminals/kiosks that may allow customers to personally select their meals and possibly collect at another location or to be delivered to their tables. External environment are always changing due to the change of markets. External environments and markets change...
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...Business Ethics and Corporate Social Responsibility in the e-Economy: A Commentary Abstract The paper addresses the concepts of business ethics and corporate social responsibility in the old vis-à-vis the new economy. The effects of globalization and its impact on the transition from the industrial to the digital era are explored. Although the behaviour of business organizations has always had a profound worldwide impact, with the decline of the nation state economic power has, for the first time, eroded political power. Simultaneously, the undergoing revolution in contemporary information and communication technologies has significantly empowered the customer. Responding to enhanced customer awareness and sensitivity to business and social responsibility issues -coupled with consumers' increasing ability to react- companies in the digital age may be expected to develop even stronger cultures of corporate social responsibility, proactively seeking to increasingly honour their moral obligations to society in the 21st century. Keywords: Business Ethics, Corporate Social Responsibility, Global Standards, Social Accountability 8000, e-Economy. 1. Business Ethics and Corporate Social Responsibility: Conceptual Definitions The concepts of business ethics and social responsibility are often used interchangeably, although each has a distinct meaning. The term business ethics represents a combination of two very familiar words, namely "business" and "ethics". The word business is...
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...Corporate Social Responsibility Initiatives: A Case Study of Maruti Suzuki, Hyundai Motors & Toyota Shubham Jain, BBA (2014 - 2017), IITM Janakpuri / Guru Gobind Singh Indraprastha University, Dwarka Abstract Corporate social responsibility in simple words means, “giving back to the society from where an organisation operates its functions, employ resources and satisfy human wants by offering goods and services. In today’s time, business has emerged as one of the most powerful instituitions on the earth, earning profits will be of no use until and unless the customers associated with the organisations are not happy with the company’s perspective towards helping the society. Therefore, it calls for the need of corporate social responsibility....
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...With the rapid global economy growth and social development, increasing attention and focuses are put upon organisations’ operational ethics. Business operation has transformed from simply making financial profit into a broader sense of responsibility, as the ethical aspects of business operation is closely linked to the long term sustainability of organisations, increase number of organisations are shifting their focus away from making financial profit to making social and environmental contributions(Pedersen: 2015). This essay will discuss the importance of corporate social responsibility by firstly analyse the negative impact on organisations if corporate social responsibility is not valued and fulfilled, then will analyse the benefit and positive influence of corporate social responsibility through actual organizational examples. Corporate social responsibility is closely linked to the long term sustainability of the company in many important aspects. Firstly, failure in being socially responsible can cause serious damage to the long sustainability of the company. Several years ago, American retailer GASP was one of the most popular and profitable fashion retailer in Australia, but with its discriminative standpoint towards consumers generated enormous discontent from the general public(Burns: 2011). Due to their irresponsible conduct, the company was facing extreme level of social pressure from consumers, eventually it was forced out of the Australian market. In today’s...
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