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The Importance Of Intercultural Communication

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Most studies of interactions in culturally diverse workplaces focus on communication, obstacles, such as miscommunication, conflict and discrimination. However, another relevant aspect of a culturally diverse context are the positive results of successful intercultural communication, along with the means or techniques to which actors resort to in order to overcome the barriers set by diversity. In other words, how it is possible to work effectively and cooperate in a multicultural environment leading to positive outcomes. As a matter of fact, the lack of studies focusing on such aspect is brought to attention in Ryoo’s study (2005) on service encounters between Korean shop owners and African American customers, where the focus is put on the friendly interactions and successful communication among members of two very different ethnic groups. More specifically, some of the devices customers and shopkeepers employed were joking, complimenting or sharing attitudes, giving support, initiating rather elaborate small talk and often recurring to group identity markers, using terms as “baby” or “my man” to set a positive and relaxed atmosphere (Ryoo, 2005). However, although all these techniques led to beneficial intercultural cooperation, it should be remembered that, due to context where they took place, the relation between the two actors was of the merchant-customer kind, rather …show more content…
It can be both a bridge or a barrier between different cultures and nations, as well as the fundamental element in information exchanges, but also misunderstandings and conflicts. Indeed, it could be argued that its major role within cultural diversity requires careful study and could even open the doors to new research

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