...Richard Branson has this week talked of the importance of companies engaging with their customers via social media, calling on all companies to embrace the changes brought about by the rise of platforms such as Twitter and Facebook in his regular BusinessDay column. Many companies were very cautious and slow to start using social media, putting in place all sorts of guidelines for their employees about what could be said and how to use these channels. My team and I jumped in quickly and started to experiment - over the years we have always pushed each other to be innovative and approachable, explained the Virgin Group founder. We soon found that these channels were an amazing tool for reaching our customers and the public. One of the first things we learnt was that our new social media accounts gave us a real-time view of how we could improve. Through customers comments, we started learning about issues with our products and services more quickly than ever before. In response, we set up systems so that a customer who has a question or a problem can get a quick answer from our team. Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you havent already. The approach adopted by both Branson and the Virgin companies has paid dividends, with over 2.4 million people choosing to follow @RichardBranson on Twitter, along with a further 250,000 on Facebook and 2.9 million on Google+. As well as...
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...WHAT IS SOCIAL MEDIA? Social mediais the collection of online communication channels which are community-based input, interaction, sharing content and collaboration. Basically it isa series of websites and software designed to allow whole world to share content quickly, efficiently and effectivelyin real-time. Now a days most of the people define social media as apps on their smartphone, tablet etc. but the fact is, this communication equipment started with computers. This misconception stems from the fact that most social media users access their tools via applications. In fact, many of online users never engage social media. IMPORTANCE OF SOCIAL MEDIA The ability to share photos, events, videos etc. in real-time has changed the way...
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...Importance of Media and Democracy: Media democracy is a set of ideas advocating reforming the mass media, strengthening public service broadcasting, and developing and participating in alternative media and citizen journalism. The stated purpose for doing so is to create a mass media system that informs and empowers all members of society, and enhances democratic values. It is a liberal-democratic approach to media studies that advocates the reformation of the mass media with an emphasis on public service broadcasting and audience participation, through the use of citizen journalism and alternative media channels. A media democracy focuses on using information technologies to both empower individual citizens and promote democratic ideals through the spread of information. Additionally, the media system itself should be democratic in its own construction shying away from private ownership or intense regulation. Media democracy entails that media should be used to promote democracy as well as the conviction that media should be democratic itself; media ownership concentration is not democratic and cannot serve to promote democracy and therefore must be examined critically. The concept, and a social movement promoting it, have grown as a response to the increased corporate domination of mass media and the perceived shrinking of the marketplace of ideas. The term also refers to a modern social movement evident in countries all over the world which attempts to make mainstream...
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...In the current modern world, Social Media channels are commonly used in order to connect people together throughout the world using the Internet. People now can have a conversation online which also called as interactive dialogue whether it is through social networks, blogs, forums, or media sharing websites with anyone and on any subject, allowing them to share their experiences and valuable information (Celina, 2012).Social media has provided us with a world with no boundaries and has allowed small companies to dream to reach global market (Lin, 2012). As of now, there is no single renowned definition of social media. However, of the many definitions that exist, According to the (Peter & Mike, 2011), social media is the set of web-based broadcast...
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...the place of the mass media in contemporary society. Since its beginnings, the mass media has grown exponentially in size and influence, because of constant innovations in technology that supports their operations. Consequently, from the days of newspapers, to radio, to television, and since the 1980s, the Internet, the mass media has undergone several transformations and transmutations which have impacted significantly on its role and place in society (Straubhaar & LaRose, 2002). The most current trend in mass media technology is the internet as well as mobile phones and other related technologies that can be classified as ‘new media’ (Sunday, 2008). At the time when newspapers were the main method of getting news,...
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...The accuracy of crime represented in todays media isn’t always as truthful as it may appear on TV, in new papers, or online. The media and how they portray the news is immensely affects crime and criminals and how society sees them. The media’s main subjective is to make money. Media ownership plays a major part on how media is portrayed as they have the decision on what they want to put on the news or not. In Australia the media is owned by various sources all impacting what we hear about. First association is the government; this ownership connects to what is put in the media and what the public see. In Australia the government owned station are ABC and SBS (H. Hayes 1013CCJ lecture notes, March 12, 2015). The government and media authorities...
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...The Term Social Media As the term “social media” implies: “media” is a place where publications occur. “social” implies that there is sharing occurring. A sharing of ideas, opinions, images. The social in social media also implies the tools, places and services that allow people to gather for social interaction. Social media allows individuals to gather and express themselves in a much more simple and immediate fashion. By giving people this capability, they not only have the ability to share ideas, opinions and other contents, but also (if they wish) gain notoriety, and expand their influence. The ability to do so has altered the way ideas change hands and how fast those ideas spread. At the same time, news and any information that would usually take days or even weeks to go from one location to another can now occur in seconds. This ease of communication has never been so available to people around the world as it is now and it is still continuing to evolve. Remember that throughout history, many countless numbers of governments have created and held onto their power by controlling information and the spreading of ideas. Because of social media, many of these types of governments can no longer function this way any longer. Why? Because the technology available to a person is so economical and simple to utilize that virtually anyone with some education or training on the subject can become a point of contact for the communication of information. The Delivery of News, the...
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...landscape is change with the introduction of social media it has open new ways for our marketers that never happen before or were complicated to exits. It’s a time of technology and everyone is busy in it even our organizations and the name of that technology is internet (Social Media). Our mostly organization is using social media they are engage with their targeted customers with the help of social media. With the social media our organizations is making the stronger relationship with their customers. As we know that the social media become a powerful method for organizations to reach a target market, many social platforms have integrated methods to help businesses reach...
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...Setting Boundaries in the Media “But we do not live in a perfect world. We live in a world where gossip passes for news, and sensationalism passes for journalism” (Bernhardt, Naked Justice). This quote shows that not because the media publishes something does it mean that it is important or relevant to current events since the media manipulates and publishes what it wants for selfish purposes. The media is also a business, and like any business, its goal is to make profits, and sometimes it uses questionable tactics to do it, for instance, publishing inappropriate content, intentionally omitting facts, and including insignificant and irrelevant information. There are situations in which the media publishes obscene, harmful, vulgar, and offensive...
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...Vietnam, social media has become one of the most popular communication platforms. It is noteworthy that the social media penetration rate in the country is more than 43 percent, Facebook penetration is at 22 percent, and there are more than 40 million active social media users (Kemp, 2015; 2016). These figures indicate the growing importance of social media for the Vietnamese people. As a result, a crisis that starts on social media is not an unusual occurrence. In the past five years, Vietnam has seen a number of company or brand crises that started on social media. From a single post online, a story could be shared virally, attract attention from customers, mainstream media and even the government to become a full crisis....
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...The essay topic I have selected is that of the Presidency of John F. Kennedy and why America hailed him as "American Royalty", not only through his Presidential years but also through the legacy he left. I will be using recent books and media but not limited to the ones below. · Brauer, Carl M.. "What John F. Kennedy Meant to Americans." In The John F. Kennedy Assassination. Farmington Hills: Greenhaven Press, 2011. 20. · Goodman, Jon. The Kennedy mystique: creating Camelot. Washington, D.C.: National Geographic, 2006 · Reilly, Bill, and Martin Dugard. Killing Kennedy: The End of Camelot. New York: Henry Holt and Company, LLC, 2012. · Sabato, Larry J.. The Kennedy half-century: the presidency, assassination, and lasting legacy of John F. Kennedy. New York: Bloomsbury USA, 2013. The excerpt from the first book concentrates on giving an overall view of JFK's life from start to finish including his school years (childhood and early career). Most of this information exhibited why JFK became The President he is known to be. I plan to use this to give background depth on his life prior to his actual Presidency. The boook The Kennedy Mystique will be used to address how JFK often manipuated the media to establish his and his familes name and the mythical lure that went a long with it. I would particularly like to utilize this book for its inside look that it gives into JFK's private affairs that were the primary purpose for the creation of Camelot. I also plan to use The...
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...The study answered questions relating to the kind of social media used, the time allocated to marketing on social media, the benefits of using social media for marketing, the most widely used social media for marketing, and the social media sites which marketing managers want to learn to use. The study revealed that 97% of respondents use social media marketing for their businesses, and 86% agree that social media is important for their business. Further, at least 88% of marketing managers want to know the most effective way to connect with consumers through social media, while 69% of marketing managers plan to increase the use of YouTube in the following year. The study also revealed that only 5% of marketing managers are involved in the use of podcasting. Facebook and LinkedIn were two major social media networks selected by the marketing managers; while 49% chose Facebook and 16% chose LinkedIn. Many marketing managers are not sure whether the use of Facebook marketing is effective. Only 37% of respondents agreed to the effectiveness of using Facebook for business marketing. The result also found that marketing managers would like to know several key issues including the appropriate strategy to be used for social media...
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...Sam was an active teenager. He joined many school activities, and he was pretty smart too. All of that made him famousat his school. But, he had dark side too. He had bad personality, especially at social media. All of his popularity made him arrogant and rude at social media. Until one day, Sam’s father knew about it from his friend. “Why are you so rude with your friend? Your friend told me about that. And you know it’s social media!”, said his father. “Why shouldn’t I? And who the hell told you about that!”, Sam replied. “That’s not your concern. What the matter is, you put yourself into a problem, and being hated isn’t good for you”, said his father. “Don’t be overreact Dad, it’s just social media”, Sam replied. “Listen son. There are regulations about talking in social media and all what you had said could be recorded and screenshoted. I want to tell you a story”. There was a man called Thomas. He was a...
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...Social networking could be an effective social marketing. Facebook is currently the most popular social network Website with up to 250 million users from all around the world. With such a huge base, it is logical that conversion rate in the site could be much higher. Thus, you surely could use Facebook to make money online. To better reach and persuade more prospective clients or consumers, you should know how to earn through Facebook using social advertisements. Social ads are advertising pages that are rolled out through social network sites like Facebook. It is logical that such ads reach more audience and readers because of the network's wide reach. The advertising system used by Facebook is either cost-per-impression or cost-per-click (charging per impression or per click, respectively). You could use these ads to promote and market your products and services, albeit with minimal ad costs. How to make money on Facebook using these ads? Here are some ways. First, choose an appropriate category to promote. Facebook does not allow promotion of products like software downloads, ringtones, tobacco, and alcohol. Check the advertising guidelines to learn of products and services that you could advertise through social ads. The top three or most popular categories are online dating sites, money-savings related products, and health or fitness. If you aim to use Facebook to make money, it would be best if you would target your ads to cater to audiences that take interest in the...
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...of FamilyFun Magazine: Examining the Importance of Social Media for Magazines Capstone research prepared for: NYU M.S. in Public Relations and Corporate Communication by Priyanka Mulimani, New York University Kerry Lee O‘Grady (Advisor) September 2013 Priyanka Mulimani Page 1 Abstract This paper researches the evolution of the magazine industry, its transitional phases and its adaptation to new technologies. The study examines the role of the Internet and social media for the magazine industry and the resulting impact on readership. It involves research and analysis of different social media elements and ways in which print magazines embrace them. The overall objective of this project is to examine the digital footprint of FamilyFun magazine and successfully devise a measurable social media strategy (with tactics) for it. The research highlights different ways present-day magazines use social media channels. The results of FamilyFun magazine‘s social media audit are tabulated in the presentation that follows. The presentation also includes the competitive analysis of FamilyFun magazine, which forms the basis for developing strategies and tactics for it. Additionally, the social media analysis of FamilyFun magazine provides an in-depth understanding of social media presence of parenthood magazines. Finally, based on the overall research and analysis, a list of best practices for effectively using different social media channels is laid out for magazines in...
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