...Journal of International Business and Cultural Studies When East and West Meet, Page 1 When East and West Meet: An Essay on the Importance of Cultural Understanding in Global Business Practice and Education S. J. Chang Illinois State University ABSTRACT As today’s business decisions and choices are increasingly influenced by the diverse cultural backgrounds and perspectives of various corporate stakeholders, it is critical for business managers to have multicultural understanding. This motivates us to refine our business perspectives and approaches in global arena as well as our educational philosophies on global business management. Based on casual yet experiential discussions, this essay presents some cohesive points on comparative cultural understanding and business implications thereof between the “West” and the “East,” which is presupposed by the cultural contrasts between America and Korea. It can hopefully serve as a practically meaningful guideline for business practice and education on multiculturalism. Keywords: multiculturalism, global business management, comparative cultural understanding Journal of International Business and Cultural Studies When East and West Meet, Page 2 INTRODUCTION Thanks to the rapid and continuous expansion of large global businesses, today people, capital, information, and technology travel more freely, rapidly, and widely than ever. The everexpanding scope and scale of large global firms over the recent decades have...
Words: 5218 - Pages: 21
...a wide variety of marketing strategies to create brand awareness, two of which will be discussed in this report: Brand Positioning through marketing to distinct demographics and Manly Council developing an online presence through social media. The report evaluates the brand theories along side Manly Councils Marketing Strategies and concludes that the brand marketing is consistent and relevant towards attracting people into its district. It is recommended that: * To gain a larger cliental, Manly Council must continue creating awareness of the upgrades and developments being made. * Advertisements should be addressing the needs of more subgroups/demographics. * Combining the social media Facebook forums of Manly council and Hello Manly will form a larger market to create brand awareness. * Updating and monitoring the pages weekly to enhance social activity * Finding ways to form discussions among customers to gain market research Table of Contents Page Number Title Page 1 Executive Summary 2 Table of Contents 3 Introduction 4 Theories and Concepts 5-6 i. Keller’s Brand Equity Theory ii. Brand Positioning: Points of Parity/Points of Difference Case Study Introduction 7 Brand...
Words: 3615 - Pages: 15
...going bonkers while on the... • fruITion Delivers a Novel Approach to IT Strategy Image via Wikipedia Around the world, an extraordinary new book about IT's ... • ShowClix Secures Series A Funding From Pittsburgh Equity Partners ShowClix, a Pittsburgh-based event ticketing company, today announced that it has secured an undisclosed sum of Series A funding from... • There is money in Internet Crime The BBC is reporting that Internet Crime is becoming quite the commercial activity. Apparently there is quite some money in... • So, there’s a nude font? This is a fun little thing I had to bring to your attention. It's a nudist font! Note... [pic][pic][pic][pic][pic][pic][pic]TEACHER: Hello, Student. What do you know about Information Technology (IT)? STUDENT: Well, I know that most software is full of “bugs”! By the way, why are these errors in programs called “bugs”? TEACHER: Computer “bugs” have been around since malfunctions in a 1945 Mark II were blamed (facetiously) on a moth trapped in a relay. Nowadays the term refers to programming flaws -commands that don’t accomplish the desired result. But I am sure you must know more about IT than the fact that programs have bugs! STUDENT: Recently I read an interesting article written by John Diebold years ago. Allow me to quote from it: “Information technology . . . is...
Words: 3973 - Pages: 16
...Mobile Banking “Banking in Your Hand” 11/24/2013 Department of Management Information Systems University of Dhaka Dhaka 1000, Bangladesh An Assignment on “Mobile Banking” Prepared by: ID: 05-036 ID: 05-048 ID: 05-053 ID: 05-054 ID: 05-067 Md. Khalilur Rahman Ashik Ahmed Md. Taijul Islam Jowel Sarker Md. Nurul Amin Prepared for: Mr. Ariful Islam Apu Lecturer Department of Management Information Systems University of Dhaka Page 2 of 26 Executive Summary Importance of banking system in a country is increasing day by day. It is quite impossible for any country to develop in industrial and commercial sector without sound banking system in modern economic era. Mobile Banking is one of the significant functions of the bank. It plays a vital role in overall economy of the country. Bank collects information from numerous sources relating to cost and revenue from Customer Management. Globalization of national economies has given a boost to international trade. The seller and the buyer in an international trading transaction must agree for a product or its quality, price etc. enter into a sales contract, spelling out precisely shipping and delivery details, terms of payment, required documentation and other related issues including dispute settlement procedure and legal framework available. The major objectives of my report is to describe the Mobile banking system of our country, measurement the employee behavior and performance, determine the wide range of services, and evaluate...
Words: 8269 - Pages: 34
...Introduction of JDB Group JDB Group is a Chinese manufacturer of nonalcoholic beverages; these include the red-canned herbal drink, Wong Lo Kat and other tea ranges. JDB was founded by Hong Kong businessman Chan Hung-to in Guangzhou in 1995 after he acquired the licensing rights to Wong Lo Kat, an herbal tea brand established in Guangzhou more than 150 years ago. The herbal tea is popular in southern China. It is made from herbs and is believed to be able to lower internal heat and relieve inflammation. With a sharp business sense, Chan positioned Wong Lo Kat as a healthy, mass market soft drink and packaged it in eye-catching red aluminum cans emblazoned with bold golden Chinese characters. The company also built large production lines and established a widespread sales network through supermarkets, grocery stores and restaurants in Guangdong. The efforts paid off as annual sales of Wong Lo Kat grew rapidly to reach 100 million Yuan in 2000. From 2003, the company started to expand beyond Guangdong. It built plants in Beijing, Zhejiang and Fujian, and invested heavily in marketing and television advertising, making the sweet-tasting beverage known across the country. Sales shot up to 600 million Yuan in 2003. Four years later, JDB surpassed Coca-Cola as the biggest seller of canned drinks on the mainland, with annual sales of 17 billion Yuan, according to statistics from the China Industrial Information Issuing Centre. Introduction of America Geography United States...
Words: 2946 - Pages: 12
...Stockholms universitet som bedriver miljörelaterad forskning. CTM utvecklar tvärvetenskapliga utbildningar, samordnar större forskningsprojekt och informerar omvärlden om universitetets miljöforskning. Centrum för tvärvetenskaplig miljöforskning hette tidigare Centrum för naturresurs- och miljöforskning, CNM, och har funnits vid Stockholms universitet sedan 1990. Hemsida: www.ctm.su.se STOCKHOLM UNIVERSITY Centre for Transdisciplinary Environmental Research Sustainable Enterprising Master’s Thesis (20p) CORPORATE SOCIAL RESPONSIBILITY IN THE HOTEL INDUSTRY: A CROSS CULTURAL PERSPECTIVE TERESA NORD Academic Advisor: Hans Rämö Stockholm University School of Business Master’s Thesis (20p), Fall 2006, Stockholm University ABSTRACT Attention to business ethics in varying environmental, economic and cultural contexts has become increasingly important as enterprises expand globally. This thesis attempts to determine the impact of culture and local context on CSR performance by evaluating and comparing CSR performance across hotel groups in culturally and geographically diverse regions. Data on indicators for waste production, water consumption, energy use, equal employment opportunity, employee training and employee organization were collected...
Words: 19753 - Pages: 80
...Justification of Protection of Intellectual Property vis-a-vis Trade Secrets PAPER V Submitted By: SARTHAK KAPILA ROLL NO. 48, P.G.D.,I.P.R. – 2014 Justification of Protection of Intellectual Property vis-a-vis Trade Secrets Intellectual property pertains to any original creation of human intellect such as artistic, literally, technical or scientific creation. Intellectual Property Rights (IPR) refers to the legal rights given by the State to the inventor/creator to protect his invention/creation for a certain period of time. These legal rights confer an exclusive right to the inventor/creator or his assignee to fully utilize his invention/creation for a given period of time. Countries have laws to protect intellectual property for two main reasons. One is to give statutory expression to the moral and economic rights of creators in their creations and the rights of the public in access to those creations. The second is to promote, as a deliberate act of Government policy, creativity and the dissemination and application of its results and to encourage fair trading which would contribute to economic and social development. The term ‘Intellectual Property’, denotes rights over intangible object of the person whose mental effort created it and refers to a loose cluster of legal doctrines that regulate the uses of different sorts of ideas and insignias. The subject matter of intellectual property is very wide and includes literary and artistic works, films, computer...
Words: 8264 - Pages: 34
...integrated marketing communication Philip J. Kitchen and Inga Burgmann INTRODUCTION Integrated marketing communication (IMC) emerged during the late twentieth century and its importance has been growing ever since (Grove, Carlson, and Dorsch, 2002; Cornelissen, 2001; Hartley and Pickton, 1999). Owing to the impact of information technology, changes came about in the domains of marketing and marketing communications which led to the emergence of IMC (Kitchen et al., 2004a; Phelps and Johnson, 1996; Duncan and Everett, 1993). The multiplication of media, demassification of consumer markets, and the value of the Internet in today’s society are just three of the areas in which technological innovation has impacted (Pilotta et al., 2004; Peltier, Schibrowsky, and Schultz, 2003; Reid, 2003; Lawrence, Garber, and Dotson, 2002; Fill, 2001; Low, 2000; Hutton, 1996). This in turn left marketers in a challenging and competitive environment, trying to fulfil customers wants and needs while also developing long-term relationships with them. IMC can help in creating coordinated and consistent messages across various channels of communication. Furthermore, the concept is especially valuable in that it places great emphasis on the importance of all stakeholder groups and, in particular, on customer loyalty, which can only be created through strategic relationship building (Jin, 2003/2004; Cornelissen, 2000; Eagle and Kitchen, 2000; Pickton and Hartley, 1998; Miller and Rose, 1994). To date...
Words: 14415 - Pages: 58
...TE AM FL Y Mastering Apache Velocity Joseph D. Gradecki Jim Cole Wiley Publishing, Inc. Mastering Apache Velocity Joseph D. Gradecki Jim Cole Wiley Publishing, Inc. Publisher: Joe Wikert Copyeditor: Elizabeth Welch Executive Editor: Robert Elliott Compositors: Gina Rexrode and Amy Hassos Editorial Manager: Kathryn Malm Managing Editor: Vincent Kunkemueller Book Producer: Ryan Publishing Group, Inc. Copyright © 2003 by Joseph D. Gradecki and Jim Cole. All rights reserved. Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8700. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4447, E-mail: permcoordinator@wiley.com. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations...
Words: 70755 - Pages: 284
...CUSTOMER PERCEPTION OF THE IMPORTANCE OF VALUE ADDED SERVICES PROVIDER BY THE VARIOUS MOBILE PHONE OPERATORS IN THE CONTEXT OF BANGLADESH. by Faisal Rezwan ID: 0220227 An Internship Report Presented in Partial Fulfillment of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH September, 2007 CUSTOMER PERCEPTION OF THE IMPORTANCE OF VALUE ADDED SERVICES PROVIDER BY THE VARIOUS MOBILE PHONE OPERATORS IN THE CONTEXT OF BANGLADESH. CUSTOMER PERCEPTION OF THE IMPORTANCE OF VALUE ADDED SERVICES PROVIDER BY THE VARIOUS MOBILE PHONE OPERATORS IN THE CONTEXT OF IN BANGLADESH. by Faisal Rezwan ID: 0220227 has been approved September, 2007 Mr. Rumman Hassan Lecturer School of business INDEPENDENT UNIVERSITY, BANGLADESH September 13, 2007 To Mr. Rumman Hassan Lecture, School of Business Independent University, Bangladesh Subject: Submission of Internship Report Dear Sir, It is a great pleasure for me to submit the report on “The customer perception of the importance of value added services provided by the various mobile phone operators in the context of Bangladesh.” I found this study to be useful and practical where the intent was to incorporate the Knowledge gathered throughout the period of my graduation. The intriguing part was the data collection period where I came to learn different type of Value Added Services. I tried to the maximum competence to meet all the dimensions required from this report...
Words: 13794 - Pages: 56
...D’Annunzio-Green • The Business School • Edinburgh Napier University First published by Edinburgh Napier University, Edinburgh, Scotland © 2014 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means – electronic, electrostatic, magnetic tape, mechanical, photocopying, recording or otherwise – without permission in writing from Edinburgh Napier University, 219 Colinton Road, Edinburgh, EH14 1DJ, Scotland. Contents Page 1. 2. 3. 4. 5. Welcome to Leadership in a Changing Environment Overview of Topics Reading and Other Resources Assessment Information Tutorials 1 5 15 17 21 Welcome to Leadership in a Changing Environment 1 Welcome to Leadership in a Changing Environment Hello and welcome to the Leadership in a Changing Environment module. My name is Dr Janice McMillan, and I am the Module Leader. This Student Study Guide provides you with information on the module, including the two formal assessments – the case study report and unseen exam. The topics will be introduced by a representative of Edinburgh Napier University. The Tutorials will be delivered by the Local Tutor, which will allow the integration and inclusion of more local examples and discussion of the topics. Interaction at Tutorials is encouraged and any questions should be raised at the classes. We expect you to make a contribution to the classes, which will help you to consolidate learning, and for you to...
Words: 13725 - Pages: 55
...ISSN 0950 2254 ISBN 0 7559 2856 3 (web only publication) ISBN 0-7559-2856-3 www.scotland.gov.uk/socialresearch The text pages of this document are produced from 100% Elemental Chlorine-Free material. The paper carries the Nordic Ecolabel for low emissions during production, and is 100% recyclable. Astron B44477 12/05 9 780755 928569 Education The Role of the Social Worker in the 21st Century – A Literature Review THE ROLE OF THE SOCIAL WORKER IN THE 21ST CENTURY A LITERATURE REVIEW ‘Indeed we have only the most general ideas of what we are trying to produce, what constitutes the essential skill of the social worker, and consequently still more varied ideas as to how to set about it’ (Younghusband, 1959, p.28). Professor Stewart Asquith Dr Chris Clark Professor Lorraine Waterhouse University of Edinburgh The views expressed in the report are those of the author(s) and do not necessarily reflect those of the Scottish Executive or any other organisation(s) by which the author(s) is/are employed. The Scottish Executive is making this research report available on-line in order to provide access to its contents for those interested in the subject. The Executive commissioned the research but has not exercised editorial control over the report. This web only report is accompanied by "Insight 25: The Role of the Social Worker in the 21st Century" also in web only format. Both reports are published by Information and Analytical Services...
Words: 19416 - Pages: 78
...INTRODUCTION TO PROJECT MANAGEMENT C H A P T E R 1 Introduction To Project Management Project management offers a structured approach to managing projects. The purpose of this book is to outline the latest planning and control techniques used by industry, commerce, sport and domestic projects, and particularly those used by the project planning software and referred to in the Project Management Institute's (PMI) project management body of knowledge (PMBOK), and the Association of Project Manager's (APM) body of knowledge (bok). As the use of projects becomes more pervasive, so more managers are entering the field of project management. Their success will be helped by their ability to develop a fully integrated information and control system to plan, instruct, monitor and control large amounts of data, quickly and accurately to facilitate the problem-solving and decision-making process. To achieve these goals the project manager needs a comprehensive toolkit - as a plumber works with a bag of tools, so the project manager works with a computer producing organisation charts, work breakdown structures, barcharts, resource histograms and cash-flow statements. Projects have traditionally been managed through a classic functional hierarchical type organisation structure, but with the increase of multi-disciplines, multi-departments, multi-companies and multi-national projects so there has been a move towards management-by-projects, project teams and matrix organisation structures...
Words: 4476 - Pages: 18
...first office in what is now Pakistan opened in 1922. The Siemens Pakistan Engineering Company Ltd. was founded in 1953 as a private company, and in 1963 the company was reorganized as a public limited company. Introduction and purpose: This Code of conduct (Ethics) of Siemens Pakistan Engineering Co. Ltd. ("the Company") helps in maintaining and following the standards of business conduct of the Company. The purpose of the Code is to deter wrong-doing, promote ethical conduct in the Company and ensure compliance with the legal requirements, the matters covered in this Code are of the utmost importance to the Company, its stakeholders and business partners. Further, these are essential so that the Company can conduct its business in accordance with its stated values and its legitimate interests. Applicability: The Code is applicable to the following persons unless repugnant to the context or specified otherwise in this code: (a)Members of the Board of Directors of the Company; and (b)Senior Managerial Personnel i.e. all members of management at including all functional heads and such other...
Words: 7790 - Pages: 32
...companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications. • Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking. • Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment. • Global Marketing ‘Svend Hollensen writes with real authority and insight having been involved in global marketing both as a manager and academic. His book provides a framework within which managers...
Words: 33515 - Pages: 135
