...Ethics problems in cosmetics industry St. Thomas University MAN 510 Management Ethics Professor Raúl Fernández-Calienes 3/05/2014 Rong Li Abstract A cosmetics industry is called “beauty economy’, which includes the make-up, skincare and hair production and so on. Due to the beauty of nature, there is a huge demand for the cosmetics in the economic market. The corporations of cosmetics are the main supplies of the beauty products. As the blooming development of cosmetics industries, some phenomenon is involved in argument, which have exert an harm on people and the society even though they do not violate the current law. In this research paper, three main ethics problem will be discussed. This paper will give a brief background on each phenomenon, and then give the arguments and problems of it by using the ethics theories and case. Finally, some suggestions and measurement will be given to each problem. Key words: ethics, animal-test, advertising manipulate, double standard, Corporate social responsibility Introduction Cosmetics industry is called “the beauty economy”, devoted to develop the products of skincare and make-up both for woman and man. Due to the pressure from employment and mating (lipstick effect), people, especially woman most likely tend to spend their money on buying cosmetics, in order to enhance their beauty on their appearance and body. Consumers in America spend $45 Billion on cosmetics and beauty products...
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...Humans have a history of experimenting on animals, most often in the areas of medical and cosmetics. Humanity would not exist as it is today if animal experimentation was eliminated. The argument animal testing is useful cannot surpass its’ cruelty. With advancements in science and medical technology, animal testing no longer stands as a morally justifiable option. Animal testing lacks proof of necessity because it inhumanely abuses animals, carries inaccuracy, and is outdated. Animal experimentation is an abusive method of testing. Very minimal regulation in procedures can be done to animals during experimentation. Abuse defined as a verb, means to treat (a person or an animal) with violent cruelty, especially regularly or repeatedly. For research, animal abuse remains allowed legal: “the only U.S. law that governs the use of animals in laboratories, the Animal Welfare Act, allows animals to be burned, shocked, poisoned, isolated, starved, forcibly restrained, addicted to drugs, and braindamaged” (“Animal Testing is”). These methods are unbelievably cruel and abusive, as this suffering of the animals is intentional. Famous British philosopher Jeremy Bentham, famously proposed that “the question is not, can they reason? nor can they talk? but can they suffer?” The question asked, states that defenders of animal experimentation do not deny that animals suffer. Peter Singer, author of Animal Liberation , explains that scientists cannot deny animal abuse, while the book stresses the ...
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...The Body Shop International PLC, known as The Body Shop, has 1,200 products in 2,500 stores in 61[2] countries. The company, which has its headquarters in Littlehampton, West Sussex, England, was founded in 1976 by Anita Roddick and is now part of the L'Oréal corporate group. History In 1970, Anita Roddick (then Anita Perilli) visited "The Body Shop" housed in a car repair garage in Berkeley, California selling naturally-scented soaps and lotions called The Body Shop. The shop run by Peggy Short and Jane Saunders used natural ingredients, and helped to employ and train immigrant women. Six years later, in 1976, Roddick opened a similar shop in the UK, using the same business name, color scheme, and cosmetic lines. In 1987, Roddick offered Short and Saunders 3.5 Mio USD to change their shops name to Body Time. Until 1992 the rename was completed. [3][4][5]From its first launch in the UK in 1976, The Body Shop experienced rapid growth, expanding at a rate of 50 percent annually. The Body Shop stock was floated on London's Unlisted Securities Market in April 1984, opening at 95p. After it obtained a full listing on the London Stock Exchange, the stock was given the nickname "The shares that defy gravity," as its price increased by more than 500%. But the opening of Roddick's first modest shop received early attention when the Brighton newspaper, The Evening Argus, carried an article about an undertaker with a nearby store who complained about the use of the name "The Body...
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...Business Coursework Corporate Social Responsibility: With reference to your own research, do you think that the ability of a business to act successfully in a socially responsible manner is mainly determined by the products it produces? 1963 Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as that of the local community and society at large. This simply means that a company gives back that which it has taken from the environment, workforce and society. There are many ways by which a company can behave in a socially responsible way, for example: using recycled products, making sure their products are fair trade (fair trade is paying workers with a wage enough for them to have a comfortable life so that they can survive, customers usually do not mind paying extra for these products) or giving donations to charities etc. “Companies with a defined corporate commitment to ethical principles do better financially than companies that don’t” – DePaul University 1997 A company behaving socially responsible is a relatively new phenomenon, in the past many companies did not care about their staff, economy and environment as long as the business was making profit and expanding, which is still the main objective for many companies today, but through a socially responsible way. The main objective for most companies...
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...MARKETING ASSIGNMENT REPORT WRITING ON LUSH COSMETICS EXECUTIVE SUMMARY: This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will describe about marketing history, company ethics and current market position of LUSH. This report also deals how LUSH is making their products with sustainability and what marketing strategy they are following. We will discuss about marketing mix of LUSH, How they are doing ethical business and their position in competitive market. We will also do SWOT analysis and LUSH position mapping with other brands. This report also concentrates how LUSH can improve its marketing strategy. Keywords: Organic, Cosmetic, Sustainability, Product Portfolio, Marketing mix, Customer, Social Media, Competitive. TABLE OF CONTENTS 1. INTRODUCTION: ..…………………………………………………………………………...5 1.1 MARKETING BACKGROUND OF LUSH: ………………………………………………...6 1.2 COMPANY PROFILE: ……………………………………….……………………………...7 2 LUSH AND SUSTAINABILITY:……………………….……………………………………8 2.1 LUSH AND GREEN SUPPLY CHAIN: ……………………………………………………8 2.2 LUSH AND SOCIAL INFLUENCE: ……………………………………………………….9 3 LUSH PRODUCT ANALYSIS: ……………………………………………………………..10 3.1 LUSH PRODUCTS: ……………………………………………………………………….10 3.2 PRODUCT PORTFOLIO: ………………………………………………………………….11 3.3 LUSH SERVICES: ……………………………………………………………………….…11 3.4 LUSH AND THEIR SUPPLIER: ………………………………………………………..…11 3.5 LUSH AND THEIR CUSTOMERS: …………………………………………….…………12 4 MARKETING STRATEGY OF LUSH: …………………………………………………...
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...a well-positioned brand gains the upper hands, companies try to differentiate itself and make customers acknowledge its benefits and feel emotionally involved. In this context, we think that the Body Shop has well constructed its brand identity. While competition has been deepening in cosmetic industry and most cosmetic brands are still implicitly conducting animal-testing, the Body Shop has sincerely kept its mission of ethical management and attracted customers. Second, we found that we are all interested in cosmetic brands because we ourselves are consumers of cosmetic companies and purchase their products regularly. Based on these conditions, our group chose 'The Body Shop', which has successfully established its originality with its unique characteristics. 1.2. The Body Shop and Its Missions Driven by the desire to nourish her two daughters with natural products, Anita Roddick established The Body Shop in 1976 in Brighton, England. Since then, the company has expanded its global market share (approximately 2000 outlets in 50 countries). Under its mission statement of "We always keep people, animals and the planet in mind", the company has differentiated itself from the other cosmetic brands by adopting moral values and ideas of ethical management. Selected as the second faithful brand by Consumers Association in England in 1998, The Body Shop has kept its...
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...13 3.2 Adjustment 14 3.3 What strategy method should Body Shop undertake? 15 Section IV Culture and Leadership Changes 17 4.1 Strategic Change through Culture 17 4.1.1 Control Systems 19 4.1.2 Organisation and Power Structures 19 4.2 Strategic Change through Leadership 20 Section V Implementation Plan 21 5.1 Preliminary Activities to enter China 22 5.2 Procedure of starting a Business in China 23 5.3 Setting up the First Store 23 Conclusion 24 References 25 Introduction L’Oreal Group is the world’s largest cosmetic and beauty company, headquartered in France. It offers a vast amount of products and services across the cosmetic field, concentrating on make-up, hair care, skin care, perfumes and sun protection. L’Oreal divides its brand portfolio into five divisions, Professional products, L’Oreal Luxe, Consumer Products, Active cosmetics and The Body Shop, which covers different the lines to the diverse consumer group globally. The focus of this report is The Body Shop – a distinct unit under the L’Oreal. In 2006, L’Oreal had acquired The Body Shop for £652.3m. Nevertheless, The Body Shop brand is retained which operate as a separate entity from the L’Oreal group with its own Board of Directors and Executive Committee. The Body Shop is a British based...
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...case of Lush Table of Contents Executive Summary 2 Introduction 2 Discussion Section 2 Recommendation 11 Conclusion 11 References 12 List of Figures Figure 1: Colgate uses Dentists’ recommendation to gain trust from highly dogmatic consumers 3 Figure 2: MAC uses celebrity endorsers such as R&B singer, Rihanna 3 Figure 3: Lush label states "Fresh Handmade Cosmetics" and "Bring back 5 Pots and Get a Fresh Face Mask Free" 4 Figure 4: "Limited Edition" expedites purchase decision 4 Figure 5: Lush has a large variety of soap, one of its many product line 5 Figure 6: Lush soaps on display in their store 5 Figure 7: Old Spice – “The man your man could smell like” 6 Figure 8: Detailed product-relevant information in the online magazine "Lush Times Australia" 7 Figure 9: Lush advertisement suitable for both visualisers and verbalisers 8 Figure 10: Skincare product for "id" attached with charitable elements for "superego" 8 Figure 11: Lush "We Believe" 10 Figure 12: Lush rewards anti-animal testing activists 10 Figure 13: The controversial anti animal testing campaign in 2012 11 Executive Summary The case study, Lush is analysed to identify the various personality traits of their targeted consumer with examples of current and recommended promotional messages. These traits are further scrutinised with critical evaluation based on theories of personality. Introduction The report is based on secondary data from case study and concepts...
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...Animal Testing Introduction The application of animals to test a large number of products from household compounds and cosmetics to Pharmaceutical products has been considered to be a normal strategy for many years. Laboratory animals are generally used in three primary fields: biomedical research, product security evaluation and education. (Animal Experiments) It has been estimated that approximately, 20 million animals are being used for testing and are killed annually; about 15 million of them are used to test for medication and five million for other products. Reports have been generated to indicate that about 10 percent of these animals are not being administered with painkillers. The supporters of animal rights are pressurizing government agencies to inflict severe regulations on animal research. However, such emerging criticisms of painful experimentation on animals are coupled with an increasing concern over the cost it would have on the limitation of scientific progress. (Of Cures and Creatures Great and Small) Around the world, animals are utilized to test products ranging from shampoo to new cancer drugs. Each and every medication used by humans is first tested on the animals. Animals were also applied to develop anesthetics to ease human ailments and suffering during surgery. (Animal Experiments) Currently, questions have been raised about the ethics surround animal testing. As a result several regulations have been put in place to evaluate and control the...
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...General Electric General Electric (GE), the producer of countless consumer goods in the 1980’s had been boycotted by INFACT (Infant Formula Action Coalition). The boycott against General Electric came upon the company when the company became involved with the military. For the boycott, INFACT wants to put pressure on GE for the involvement of the production of missiles, weapons, and military supplies. Though in the 1990’s a documentary Deadly Deception: General Electric, Nuclear Weapons, and Our Environment (General Electric, 2010, para.2) had won an Academy Award, though this did help to stop most of the boycotts. Throughout the 1990’s, GE was still being charged with dumping waste materials into the Hudson River in New York. “According to a 2002 study, GE is a “repeat offender” in misconduct among the government’s top contractors.” (General Electric, 2010, para.3). The charges that are against GE are environmental harm, fraud, employment discrimination, and poor safety conditions. Though GE feels the charges and the media has damaged the company. For this reason and many others, customers or ethical buyers will not shop through GE, boycotting is what he or she will continue to do. General Electric is ranked over the years as a well admired company though. According to Ethical Corporation, “Two years after launching Ecomagination – which the company describes as “an aggressive, long-term initiative to bring new technologies to market that help meet the world’s...
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...LUSH COSMETICS EXPOSED: UNNATURALLY GOOD. 2 Abstract Lush cosmetics is a company that allegedly stands for its ethics. They represent themselves as activists for animal rights and planet Earth, and claim to use only fresh and “safe synthetic ” ingredients. Lush emphasizes its dedication to the planet and its support for animals and other humanitarian causes, often. Their ideas about what is safe, humane, and ethical, however, differ from those whose activism is altruistic rather than exploitative. An important factor discussed in Lush's success are its Lushies, as the company calls them, the consumers of Lush cosmetics, who belong to a significant subculture in society: the ignorant but eager, they want to belong, and in this desire, have kept Lush alive. Also included is a SWOT analysis of the company, an explanation as to how Lush has failed to grow from its Corporate Social Responsibility, (CSR), followed by the cosmetics industry's part in globalization and the company's contributions to sustainability. Keywords: cosmetics, ethics, safe synthetics, CSR, globalization, sustainability LUSH COSMETICS EXPOSED: UNNATURALLY GOOD. 3 Lush Cosmetics Exposed: Unnaturally Good. Lush is a funky cosmetic company geared toward college kids and aging hipsters. With their “cool” layouts, aesthetics of bright colors with black and white captions and headers written in a rebellious but playful font, cause-centered mission statements galore...
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...Responsibility (CSR) engagement as well as the company’s strategies involving CSR by using The Body Shop as the main focus of the report. The Body Shop was regarded as one among the first companies in the cosmetic industry to publish a report on its social responsibility commitment. The Body Shop has been using Corporate Social Responsibility (CSR) successfully established itself as leader in the arena of social responsibility, and increasing awareness of its name and product ranges. One of the company strategies is providing extensive programs aimed at educating its consumers about corporate actions and using Anita’s philosophy related to the Environment, Human and Animal rights and Fair Trading program for the selling point. The Body Shop went through the tough time later with the criticisms from the activist groups campaigning for consumer to ban The Body Shop. As these activist group accused the company of misleading the information and abusing the CSR for the benefits of the company. 1. The Body Shop History The Body Shop was founded in 1976 by Anita Roddick, selling natural soap and lotion products, in Brighton, UK (Van, Nijhof and Jeurissen, 2009), She was inspired to set up the shop after seeing a store called ‘The Body Shop’ in Berkeley, California, USA, that sold cosmetic like shampoos, lotions and body creams (Purkayastha, 2006). Also, having worked as a United Nations researcher in the 1960s, Anita was aware that men and women in Africa, Asia and Australia used locally...
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...government style but also to the various governments leadership ways in other countries. For example: 1. According to the Rules Governing Cosmetic Products in the European Union L'Oreal is limited in use of carcinogenic and some types of chemicals, for instance Phthalates. 2. The European Union law expected ban on animal testing products and a total ban on animal testing of cosmetics raw materials. Since March 2013, the L’Oreal no longer tests on animal, anywhere in the world. And their product does not contain any harmful substances. 3. On the other hand, L'Oreal is getting affected by the legislation for advertising. For example, advertisements cannot be misleading that over-exaggerating the functions of a product. 4. Chinese government shows a warm welcome attitude on the MNE. Economic Analysis • U.S. and European middle class market decline has caused fewer profit margins. • Exchange rates: Seeing as France is part of the European Union its currency is euro. During the previous year the exchange rate of euro has been reduced to 11.83%. • Cost of Capital: Raising capital outside the firms' home country may not be possible most of the time, so multinationals like L'Oreal have to consider the cost of borrowing which may differ from country to country. • Interest Rate: changes of the interest rate can influence to L'Oreal by price and putting of products on the market. A lot of companies will profit by the fall in interest rates. • Inflation...
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...Medical Testing on Animals is Immoral For my persuasive essay I have chosen to argue why it is immoral to do medical testing on animals. History of testing on animal goes back to the Greeks in the 3rd and 4th centuries, with Aristotle and Erasistreatus being among the first to perform experiments on living animals. I feels it’s immoral to animals because over 100 million animals are dying just to find cures for diseases (Hajar). However, the consequences of medical testing on animals is that most of the animals are not covered by the Animal Welfare Act. The Animal Welfare Act is the only Federal law in the United States that regulates the treatment of animals in research and exhibition. Another consequence would be that most animal testing can mislead researchers with non -potential cures and treatments. The Food and Drug organization reports that just 92 out of each 100 medications that breeze through on creature tests come up short in people. This statement means most of the drugs tested on animal don’t even work on humans half the time. Next, "In the name of science", animal experiments globally are around 100 million experiments each year. Cats, dogs, rabbits, mice and other animals, no different to those we have as pets, are used in experiments. Animals are force-fed harmful substances, infected with lethal viruses, subjected to brain damage, heart attacks, stokes, cancers and ultimately killed. Several cosmetic tests commonly perform med on mice, rats, rabbits, and...
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...The Body Shop Cosmetics: Evaluating The Influence of Social Media in the Business of Socially Conscious Cosmetics Mbalia Albatul Kamara CAPELLA UNIVERSITY MBA60004 Introduction The cosmetics industry persists because of the female demographics’ need for and quest for a youthful appearance. Thus the use of the Internet to advertise a company’s products and share information with its consumers has made the business industry very accessible to people around the globe. And it has also influenced the means to which companies market their products and communicate with their customers. As such there is no truer industry where digital communications and social media interactions between the customers and their preferred brand is of utmost importance than within the cosmetic industry. According to Richardson, Gosnay and Carroll (2010), E-marketing allows companies to more specifically attract new customers, to adapt to the needs of their customers and most importantly strengthen their brand and reinforce the relationships with existing and new customers. Therefore access to social networks such as YouTube, Facebook and twitter has broaden the scope for digital interactions; these networks allow companies to build their own fan pages for customer interactions where they can ask questions, give feedback, and comment on the company’s activities (Schmidt & Birkhoff, 2013). This paper will examine the cosmetic company: The Body Shop (TBS) and explore the efficacy of...
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