... 3, No. 2; May 2011 The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers Dr. Hamza Salim Khraim Marketing Department, Faculty of Business Middle East University, Amman, Jordan E-mail: hkhraim@meu.edu.jo Received: January 24, 2011 Abstract The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion, and many players in the field are competing aggressively to capture more and more markets. The purpose of this article is to investigate the influence of brand loyalty on cosmetics buying behavior of female consumers in the Emirate of Abu Dhabi in the UAE. The seven factors of brand loyalty are brand name, product quality, price, design, promotion, service quality and store environment. Questionnaires were distributed and self-administered to 382 respondents. Descriptive analysis, one-way ANOVA and Pearson Correlation were used in this study. The findings of this study indicated that brand name has shown strong correlation with brand loyalty. The research results showed that there is positive and significant relationship between factors of brand loyalty (brand name, product quality, price, design, promotion, service quality and store environment) with cosmetics brand loyalty. Keywords: Female buying behavior, Brand loyalty, Cosmetics, UAE 1. Introduction The history of cosmetics spans at least 6,000 years of human history, and almost every society on earth. In the Western world, the use of cosmetics became prominent in the middle...
Words: 6729 - Pages: 27
...INTRODUCTION The global cosmetic industry has been captivated by India in a fascinating manner the worlds second most populous country has seen an enormous growth of the cosmetics industry. India's retail beauty and cosmetics industry, currently estimated at $950 million, is likely to almost treble to $2.68 billion by 2020. The industry has been growing at an annual rate of almost 15-20 per cent in the coming years, which is twice as fast as that of the United States or Europe. The Indian cosmetic industry has witnessed robust growth in the past decade and has been ranked 5th largest in Asia. The Associated Chambers of Commerce and Industry of India has published a survey which stated that 65% of the teenagers claimed that their expenditure on branded cosmetics had increased 75% in the past 10 years. Unlike the western countries, where 55 plus age category is the target group, in India the target range is from 30 plus age group. Major driving factors for this industry have been the improved purchasing power and rising fashion consciousness among the population. Increased levels of brand advertising have also captured the imagination and awareness of the people. The cosmetic market caters to all sections of the masses, offering products ranging from a mere Rs. 100 to about Rs. 50000. The higher-end market range is considered to be within Rs. 1500 to Rs. 15000, while the middle market consumes products that are priced below Rs. 1500. The increased brand awareness has also aided...
Words: 554 - Pages: 3
...Endorsed Advertisements On Consumers (Anjum, et al., 2012) | Advertisements, Brand, Brand equity, Celebrity, Credibility, Endorsed | Celebrities Endorsement (Appendix 1) | Celebrity endorsement, brand credibility and brand equity (Spry, et al., 2009) | Celebrities ,Product endorsement, Brands, Australia | Celebrities Endorsement Conceptual Framework (Appendix 2) | Global Beauty Industry Trends In The 21ST Century (Łopaciuk & Łoboda, 2013) | global beauty industry, global market for cosmetics and toiletries products | Global Cosmetic Trends (Appendix 3)Global Retail Trends (Appendix 4) | Effective Advertising and its Influence on Consumer Buying Behavior (Ghulam Shabbir Khan Niazi, 2012) | Environmental response, Emotional response, Consumer buying behavior | Research Model (Appendix 5) | Exploratory analysis of global cosmetic industry major players ,technology and market trends (Kumar, 2005) | Cosmetic industry; Toiletry industry; Cosmetic industry analysis; SWOT analysis; Cosmeceuticals; Globalization | Global Market Size (Appendix 6) | An Exploratory Study of the Types and Roles of Skincare Advertising Visuals in Magazines (Hingorani, 2008) | Skincare Advertising, Visuals, Magazine Advertisements | Advertisement Elements (Appendix 7) | On the relationship between store image, store satisfaction and store loyalty (Josée Bloemer, 1997) | store image, store satisfaction and store loyalty | Conceptual Model (Appendix 8) | The Effects of Multiple Product Endorsements...
Words: 581 - Pages: 3
...To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands. 2013 PRITHVI NATH THAKUR St. KABIR INSTITUTE OF PROFESSIONAL STUDIED 12/31/2013 EXECUTIVE SUMMERY The Project and research works are integral part of academic curriculum. During the process I get an opportunity to study the market scenario and set the practical aspect of theory which makes the concept clear. This is an outcome of the research work and study of market that undertaken on the subject related to “To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands.” of the cosmetic items. The study and research is also to understand the value of sales and advertisement promotion so also the perception of cosmetic users. DECLARATION I Prithvi Nath Thakur student of PGDM at St. Kabir Institute of Professional Studies Ahmedabad, 2012-14 batch, hereby declare that the Project Report Titled “To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands.” is the outcome of my work and same has not submitted by any institute for the award of any degree or any professional diploma. ACKNOWLEDGEMENT I owe a great many thanks to a great people, ...
Words: 6387 - Pages: 26
...Gender and consumer behaviour Consumer buying behaviour can be influence by various factor, which included several major factor that could influence their buying behaviour while in engaging in buying decision. Therefore, these factor could be vary tremendously in terms of income, age, personal taste, as well as gender. By understanding consumer buying behaviour it will allows marketers making further process while in creating an appropriate marketing strategy aim on their consumers. Furthermore, it can be a foundation for marketers to develop a sense of awareness on the criteria that influence consumer buying decision making. In this analysis, it is to study the differences between the genders at a various level of buying decision. Among all these factor which will influence consumer buying behaviour. Gender is one of the major factor. Putrevu, (2001, p.1) stated that gender is one of the most common method while on segmenting criteria which used by nowadays marketers. This makes sense, by dividing gender into two male and female primary category, its makes marketers ease to identify and access into their market and at the same time it is large enough to be profitable. The differences between men and women is due to their diversity in socialization, biological and psychological factors that illustrate the differences on their behaviour at the various situations. When comes to decision making whether it is on shopping or eating, or perhaps in the aspect of personal or professional...
Words: 2770 - Pages: 12
...micro environment factors which influence marketing decisions………………………………………………………………….......4 4. Propose segmentation criteria to be used for products in different markets…..5 5. Choose a targeting strategy for a selected L'Oreal’s product………………….6 6. Demonstrate how buyer behavior affects L’Oreal‘s marketing activities in two different buying situations……………………………………………….…….7 7. Propose new positioning for a selected L'Oreal’s product…………………….8 Part III Conclusion………………………………………………………….………10 Part Ⅳ Bibliography……………………………………………………...……….11 Introduction My report is written in the marketing mix of Kraft foods. What I must write is market Orientation and target market. L ' Oreal group is the nearly century-old history of the world's largest cosmetics company, is also one of the Fortune 500.at the same time also is for maximum visibility, the oldest one of the popular cosmetics brand, it mainly produces hair color hair, makeup and skin care products. I will then use 1) Explain the various elements of the marketing process. 2) Evaluate the benefits and costs of a marketing orientation for a selected organization. 3) Show macro and micro environment factors which influence marketing decisions. 4) Propose segmentation criteria to be used for products in different markets.5) Choose a targeting strategy for a selected L'Oreal’s product.6) Demonstrate how buyer behavior affects L’Oreal‘s marketing activities in two different buying situations.7) Propose new positioning...
Words: 2755 - Pages: 12
...INTRODUCTION ATQ Cosmetics Company limited started 20th July, 1990, at Accra, in a small container shop. It started with the production of shampoo and liquid soap. This performed very well on the market giving the edge to produce more. Two years after ATQ came out with it hair relaxes for both adults and children, popularly known as soft and beautiful. It gradually introduced different ranges of cosmetics to suit all category of people on the market. It produce very affordable products to suit the market. It currently has a work force of 35, producing for both the local market and international market. It has trucks and van used for deliveries to the major wholesalers in town. Reasons for Conducting Marketing Research for ATQ Cosmetics There is the need for market research to be conducted by every business and this should not be a onetime activity. Most businesses that do succeed conduct research on continual basis to know the market trends and to maintain a competitive edge. This is necessary regardless of whether the business is now starting or an existing business. This enables the business to understand its target market. Firstly the research is being conducted to know the people using the products. This will enable the company know the demographic characteristics of the people using the product. If the products are used mainly by children or within a certain age bracket, this will enable the company to better strategies for the market. It will also help to know the...
Words: 3362 - Pages: 14
...Product feature conscious 5 V. Buying Behaviour - Fashion Conscious 5-8 - Price conscious 8-12 - Product feature conscious 13-16 VI. Recommendation 16-17 VII. References 18 II, Introduction This project works on a well-known cosmetic brand – Shiseido. In the following parts, the project will evaluate the positions of SHISEIDO, the competitions within the industry, customer’s buying behavior (including their personalities) and their decision making process. We separated the customers mainly into three groups. They are (a) fashion followers, (b) price-conscious consumers and (c) consumers who focus on product features. Recommendations are made referring to the consumers’ profile. III, Company Background SHISEIDO is established in 1919, by a pharmacy launched in 1872. SHISEIDO then tried to develop different brands. It includes IPSA, CLE DE PEAU, ETTUSAIS, AQUA LABEL, MAJOLICA MAJORCA. In 1989, SHISEIDO make up was awarded with Marie Claire Prix d’Excellence／Astir Magazine Astir Award. It becomes one of the most famous global cosmetic brands in the world. The core values of the company are “RICH”, “HUMAN SCIENCE” and “OMOTENASHI”. “RICH” means enriching our hearts and minds. “HUMAN SCIENCE” means enhancing beauty and Wellbeing. “The spirit of OMOTENASHI” means providing social and human care services to customers. All the products and services are developed based on these. Through the three core values, SHESEIDO associates its brand with elegant and care. IV...
Words: 3796 - Pages: 16
...Clinical & Experimental Dermatology Research Research Article Junaid et al., J Clin Exp Dermatol Res 2014, 5:2 http://dx.doi.org/10.4172/2155-9554.1000212 Open Access Indian Cosmeceutical Market: A Study of Consumer Preferences and Consumption Patterns Abdullah Bin Junaid*, Reshma Nasreen, Ravichandran N and Faheem Ahmed Department of Management, Jamia Hamdard, New Delhi, India Abstract The study was done to investigate various factors that are associated with the consumption behaviour of the consumers in the Indian market. This study also tries to find out the new and emerging trends of the Indian cosmeceutical industry. The research first sought to explore how different variables influence the behaviour of the consumers regarding the usage of cosmeceutical product. Various factors such as self esteem, the decision making process while purchasing the cosmeceutical products etc were also studied in depth. However this study also tries to examine the various key determinants involved in the purchasing behaviour of consumers while purchasing their cosmeceutical product. The target sample was above 15 years. The sample size is 120 and the sampling method used is the quota sampling method. The study was conducted in six different cities of India that are Delhi, Mumbai, Kolkata, Lucknow, Jaipur and Patna. Among these six cities three are metro cities and the rest of the three are Tier-I cities. Delhi, Mumbai and Kolkata are the metro cities and luck now, Jaipur and...
Words: 7734 - Pages: 31
...INTRODUCTION 3 MARKETING MIX 4 Product 5 Price 8 Promotion 8 Place 10 MARKET SEGMENTATION 11 Geographic segmentation: 12 Demographic segmentation: 12 Psychographic segmentation: 13 Behavioral segmentation: 13 FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR 13 Cultural factor: 14 Social factor: 14 Personal factor: 15 Psychological factor: 15 COMMUNICATION MIX 15 Advertising: 15 Personal selling: 16 Sales Promotion: 16 Public relation: 16 Direct marketing: 16 CONCLUSION 17 REFERENCES 18 DECLARATION 19 BACKGROUND Estée Lauder is one of the leaders in the cosmetic business. It was established by a businesswoman call Estée Lauder who was born on the 1st of June 1906 and died on the 24th of April 2004 along with Joseph Lauder (Her husband). In 1967, she was one of the 10 marvelous women in business and financial editors in United States. And in the 20th century, she was the only woman who appeared in the TIME magazine on the list of the 20 most powerful business geniuses. Estée became interested in the cosmetic business since she assisted her uncle, Dr. John Schotz (a chemist) with his New Way Laboratories making creams, lotions, perfume and rouge. In 1935, the cosmetic company Estée Lauder was started. Estée herself was once operated a personal selling approach that verify as potent as the promise of her skin regimens and fragrances at Saks Fifth Avenue in 1948. Her first fragrance was...
Words: 4433 - Pages: 18
...McDonalds as a Brand and Customer Loyalty 4 Research Methodology 6 Type of Investigation 6 Data Collection Method 6 Sampling Method 7 Accessibility Issues 7 Ethical Issues 7 Anticipated Findings 8 Conclusion 8 Introduction The term brand can be described not only as a way of imposing a premium price and position in the marketplace but in order to be successful in the market a brand must classify a brand strategy that enable its customers and audience to understand it added value proposition on the basis of quality, efficacy and appeal. The brand name not only helps to identify a product but also its producer or manufacturer. A brand also helps in delivering of the message clearly and confirms the credibility of any business entity. Brand name is also indicator of the characteristics of the product. Branding could be defined as a ‘promise delivered’ and to be successful a business entity must be able to deliver that promise every single time. For branding most of the business entities come up with a short statement that describes the purpose of your brand. The branding strategies help in launching a product in the market and in creating a brand that will expand and mature in a saturated market place. To make effective branding strategies is always crucial for a business entity as they have to live with the decision for a long time. Strong branding strategies can affect the consumer behavior by developing emotional connection and strengthening the buying habits. The...
Words: 2811 - Pages: 12
...costumer can choose which one she prefers). And she has the opportunity when the lipstick finishes to replacing it with a new one, of her choice. * STAGES: 1. IDEA GENERATION Saad Ltd. Company, within the ongoing efforts to import and distribute high quality products, addressing the needs and demands of consumers has created something unique. Inspired from competitors of our two different products, within the company, customers, distributors, supplies and others we came with a new product. 2. IDEA SCREENING The product is very attractive not only from the outside but also from the inside. High Fashion Brand Loyalty Brand Awareness Lack of e-commerce (WEB) STRENGTHS WEAKNESSES New entry of products There is no position of the brand Specific average of specific needs Design challenges Existing customer reactions CHALLENGES OPPORTUNITIES INTEREST Gives pleasure & enjoyment Means of self-expression HEDONICS purchasing experience Elegance or emotional gratification INVOLVEMENT importance:...
Words: 1543 - Pages: 7
...The most basic method is to segment by simple demographics such as age, income, or marital status. The goal is to identify relatively homogeneous groups with similar behavior that will assist in customizing the message and/or offer for each segment. Some companies target only one macro group, such as the AARP attracting anyone 50 years old or older. Others have much more sophisticated segmentation schemes, using dozens, or even hundreds of variables. The advent of accessible computer technology, the development of new statistical methods, and the availability of US Census data have all contributed to a whole new industry specializing in multi-tiered consumer segmentation. Add to this the standardization of geographic definitions and you now have a powerful basket of measurable variables that can help segment the population in a very detailed fashion. Psychographics | To further target your marketing efforts, you should have a method to not only determinewho is or will buy your product, but identify what makes them want to buy as well. Psychographic segmentation is a powerful method to delineate consumers based on their personalities, values, attitudes, interests, and/or lifestyles - - that is, you are identifying and measuring those attributes (behavioral, economic and interpersonal) that drive consumer behavior. As part of our underlying objective of developing marketing and promotional programs that make an IMPACT, we have partnered with the top provider of psychographic...
Words: 1575 - Pages: 7
...Proposed Positioning Strategies………………………………………………...9 5.0 Marketing Mix Strategies 6.10 Product………………………………………………………………………….10 6.11 Price……………………………………………………………………………..10 6.12 Place……………………………………………………………………………..10 6.13 Promotion………………………………………………………………………..10 6.0 Conclusion………………………………………………………………………………12 7.0 References…………………………………………………………………………….....13 1.0 EXECUTIVE SUMMARY The following marketing plan forms the basis for introduction of new product and new brand to Malaysian market. The product is Missha Snail Cream from Missha Cosmetic, A South Korea Cosmetic Company. Missha Snail Cream is a skincare product that is effective in healing, soothing and regenerating the skin. The analysis allows us to select the best strategies for this product. Out main aim is penetrating the Malaysian market and become the top brand of cosmetic in this country. Success will be reflected by the number of sales, of course and loyal customer of the brand. 2.0 INTRODUCTION/OVERVIEW The beauty of a woman is not in a facial mode but the true beauty in a woman is reflected in her soul. It is the caring that she lovingly gives the passion that she shows. The beauty of a woman grows with the passing years....
Words: 3212 - Pages: 13
...Learning (iJAC), Vol 3, No 4 (2010) • Home • About • Log In • Register • Search • Current • Archives Home > Vol 3, No 4 (2010) > Atici Font Size: [pic] [pic] [pic] Impulse Purchasing Behaviors of the Turkish Consumers in Websites as a Dynamic Consumer Model: Technology Products Example Bünyamin Atici, Ugur Bati Abstract This paper examines the concept of impulse purchasing behavior online basically. The phenomenon of impulse purchasing has been researched in consumer research as well as for example in psychology and economics since the 1950s. A detailed review and analysis of the literature asserts that there are some unsolved issues regarding the state of knowledge on impulse purchasing behavior. Furthermore, nowadays consumers buy an increasing amount of purchases on the Internet. The current conceptualizations of impulse purchase behavior do not adequately capture impulse purchase behavior over the Internet. Today several researchers have claimed that the phenomenon of impulse purchasing should be examined also in the context of online shopping environment. This article aims to reveal that what attitudes of the customers are the points in question while purchasing on internet in terms of impulse buying. The results of our exploratory research are consistent with our conceptualization, and present a strong base for future research. Full Text: PDF [pic] International Journal of Advanced Corporate Learning. ISSN: 1867-5565 ...
Words: 3794 - Pages: 16
