...6/14/2016 SANDRA HIGHTOWER Social networking sites have a big impact on our lives. Social networking sites have many advantages. We can use the social networking sites to find old friends, make new friends and to find love. Social networking also have many disadvantages, like online bullying, threats and misuse of the social networking site. Within this essay, I will use the three social perspectives; functionalism, conflict and interactionism to analyze how social networking sites have impacted our lives. One of the many reason why I am going to write my essay on social networking sites because I am comfortable and familiar with social networking sites. Functionalism theory sees society as a structure with interrelated parts designed to meet biological and social needs of the individuals in that society. English philosopher and biologist, Hebert Spence ( 1820-1903) once argued that just as the various organs of the body work together of the body work together to keep the body functioning , the various parts of society work together to keep society functioning (Spencer 1989) . The functionalism perspective would see that social networking sites have purpose in society. The use of social networking sites has come an everyday normal actively in our society. With the use of social networking sites influences how we see society, like what is the must have shoes, or the must have mobile devices or what is ugly and what is not. It also influences how we communicate with each...
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...THE INFLUENCE OF SOCIAL NETWORKING SITES ON THE READING INTEREST OF FOURTH YEAR HIGH SCHOOL STUDENTS IN MABINI COLLEGES A Research Paper Presented to Jamila M. Macapundag Instructor, English 2 Mabini Collges Daet, Camarines Norte In Partial Fulfillment of the Requirements for English 2 Writing in Discipline By: Michelle O. Ojo Lizel I. Calderon James Paolo B. Belgica December 17, 2011 Chapter 1 THE PROBLEM AND ITS SETTING Introduction Social Networking Sites (SNS) are of the most popular topics being talked by all the people. Examples of Social Networking Sites are Facebook, Twitter, Friendster, Yahoo Messenger, Plurk, Tumblr. Social Networking Sites help us to communicate with our friends, classmates, and relatives but they also allow us to communicate with other people who share common interests with us. Through these SNS, how it will affect the reading interest of fourth year high school students in Mabini Colleges. Social network theory differs from traditional sociological studies. In traditional theories, attributes of individual actors are assumed to matter the most. Social network theory takes a different approach, where individual attributes are less important than their relationships and ties with others within the network1. As the world becomes more complex reading interest is in increasingly important to individuals today than ever. It is vital to be informed, to succeed and to be fulfilled personally. When a child has no interest...
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...it". (Weiser, 1991). Social networking is a phenomenon which has existed since society began. Human beings have always sought to live in social environment. The social networks as Facebook, Twitter, MySpace and others are all “virtual places” where people find themselves and share information. Nowadays, social networks are the best tools for communication, though in the first place they were used only for university purposes, where students and colleagues stayed in contact with each other after works or studies. What currently has become the subject of many debates are the various effects that these social networks have on human life, effects such as social impact, health issues and business affair. Some studies imply that social networks could have negative impact on people social health. These can cause people to stray from reality and immerse themselves in the virtual world of social community. “Instead of meeting people in person, they spend more time in front of the computer screens checking what the virtual friends are doing.” A social networking phenomenon has emerged over the past five years. In that time, social networking sites (SNS) have grown from a niche to a mass online activity, in which tens of millions of internet users are engaged, both in their leisure time, and at work. Social Networking Sites (SNS) are one of the most popular topics being talked about by the college students in New Era University. Examples of social networking sites are Friendster,...
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...Social Networks and Media Conquer B2B Social Networks are a flourishing phenomenon in today’s generation. It has already entered and affected the B2C network. In B2C network the social networks have become a concerning factor and plays a major role in marketing and communications. As we are all familiar with the B2B network and what does it actually implies, the question arises whether the social networks can play an important role in B2B network and for B2B companies. Social networks are not another passing phenomenon; they have matured and have registered themselves highly in the minds of the customers. B2B network also gets conquered by the social networks the business houses that trade with each other are actually the customers of each other and they also engage themselves in social networking. Some useful statistics from the social networking world states that the total time spent on social media has increased from 6% in 2007 to 20% in 2011. The registered users will almost reach 2 billion people by 2014. These figures show relentless growth and usage of social media. Already 91% of the B2B companies are active on Facebook, 53% on Twitter and 47% on LinkedIn. These statistics reveal that social media has conquered B2B network and has entered in that chain as means of effective communication and presentation. B2B companies deal with people and not robots. So the influence of emotions before purchasing a product is applicable to them also as they are not immune to these...
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...Sociological Perspectives I am going to write my paper on social networking sites. The reason I have chosen social media sites is because around 78 percent of Americans is a member of social network site. (Percentage Of U.s. Population With A Social Network Profile From 2008 To 2016, 2016). In our modern era Social networking sites have had a very profound impact on our lives, it has influenced and changed the way in which we communicate, interact, and start new relationships. There are many advantages of social networking sites, but there are also dangers of social networking. (Functionalism) The functionalist perspective is based largely on Emile Durkheim and Talcott Parsons, both of them contributed in different ways. The Functional Theory explains the every aspect of our society is interdependent and is necessary for our society to function as one or a whole. This perspective has a positive look on society. It views society as stable and emphasizes the way that all parts of society work together. In social networking sites, each person follows and connects with others in order to further their development as individuals and contribute to society. We can connect and share with others users from all over the world; spanning generations and cultures. It allow users to share information rapidly, keeping them up-to-date with the world around them in seconds. The Functional perspective see social networking as a way to enforce social norms, and socialize with each other. (Conflict)...
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...Introduction The users of social networking sites (SNS’s) build online profile and share information, including personal information, photographs and connect with other users, whether it is to communicate with old friends or find new friends. Nowadays, social networking sites such as Facebook, Twitter, Tumblr, MySpace and others are attracting millions of people around the world, specially the students. Social networking sites had been the source of happiness for many students. Some play with the games or applications available in SNS’s for entertainment purposes. Some use SNS’s to connect with their old friends. Some also use SNS’s to meet new friends with the same interests. Once a person is granted access to a social networking website, the person can begin to socialize. Socialization may include reading the profile pages of other members and possibly even contacting them. But, others use these sites just for fun. Social networking sites are not bad for students, as long as they are not using SNS’s, excessively. SNS’s can also help the students in their studies. Students use social networking sites as a connection or communication to their other classmates. SNS’s can help them relieve stress. SNS’s are helpful in many ways. But, nowadays, students are addicted to these kinds of sites which led to low scores on test and quizzes, sleeping in class because of lack in sleep, and eventually, low grades. Now, ask every student and they will definitely tell you that...
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...Consumer Traits and Behavior Paper David Spears PSY/322 February 1, 2015 Dr. Steve Verrone Consumer Traits and Behavior Paper Psychological and social processes have an effect on the influence of the consumer. Some believe that the answer lies within the relationship between consumer traits and behaviors, and that these attributes are contributed to the consumer’s social and cultural setting. The goal of this paper is to analyze the question of why consumers view marketing messages differently, and to explain this reason by examining the effect that psychological and social processes have on consumer influence and the different traits and behaviors that consumers acquire through their social and cultural settings. Identify at least three psychological processes and three social processes that may influence consumer behavior. Marketer’s jobs are to understand the influences and buying methods of consumers to help enhance companies and their products. The first research process that marketers look into is psychological processes, in the process there are three main categories that are important to business’s these are the motivations of consumers, the perception of consumer’s and the belief and attitudes consumers have towards products and services. Motivation is important because this helps determine why the consumer is buying what they buy. A consumer’s motivation can be the need for a product, whether it is for a convenience of life style, prestige, self-interest...
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...THE INFLUENCE OF SOCIAL NETWORKING AND READING HABIT ON ACADEMIC PERFORMANCE AMONG UNIVERSITY UNDERGRADUATES EKWERIKE ONYEDIKA 090651012 LAGOS STATE UNIVERSITY, OJO (JULY, 2012) ABSTRACT This paper discusses in details the Research proposal on the influence of social networking and reading habits among university undergraduates. In particular the research will focus on the question “does social networking and reading habits affects the academic performance of university undergraduates? If it does is the influence positive or negative? In this research proposal, the background, context, and theme of the study are presented: the objectives of the research and research statements are also stated. The scope and methodology to be used are also discussed and this paper also briefly reviews relevant and related literature. CHAPTER 1 BACKGROUND OF STUDY “Academic performance” is not a concept that is new, many social scientist and researchers alike have defined academic performance in various ways. Bruce Tuckman (1975) asserts that performance is used to label the observable manifestations of knowledge, skill, concepts, and understanding and idea. So performance is the application of a learning product that at the end of the process provides mastery. It is the acquisition of particular grades on examination; it shows or indicates the students’ ability, mastery of content, skills in applying learned knowledge to a particular situation. A student is generally judged on examination performance...
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...Social Media and its Influence on our Youth The correlation between the development of youth and social media has become blatant. Although few of the consequences are favorable, the majority have displayed a negative impact. The drive social media can implement on youth is exceptional. The pressure and strain social media can place on our youth is an enduring force which leads individuals to question themselves as a person and feel inclined to fit a norm expressed in media and social media of our society. The underlying force social media can play in the lives of the youth is astonishing and is a force that must be dealt with and controlled, for it not only holds the power to give an individual strength, but also to break them down. Social media is described as content created and shared by individuals on the web using freely available websites that allow users to create and post their own images, video and text information and then share that with either the entire internet or just a select group of friends (Affilorama, 2012). They are more like a website allowing you to express your daily activities, beliefs, locations, likes, dislikes, photos, music, etc. They are used by creating a profile, and logging in through either the website, or apps now used on smartphones, or any portable device with Wi-Fi connection. Although most social media networks are directed towards adults and young adults, young children are getting into these websites as well. There are usually age limits...
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...SOC/100 2 December 2013 Mona Engvig Online social networking has become a very popular way of communicating, sharing, and learning in the new millennium. Its importance is embedded in American culture because nearly half of the adult population uses online social networking. The internet has a variety of options, though some have different features each is designed to connect multiple individuals regardless of where they reside. Online social networking may occur through cellular phones, computers, and even video game consoles. In today’s day and age most have technology at their fingertips and will use it in many different forms. Some of the most popular social networking sites are Facebook and twitter. Most Americans have at least one of these two types of social networking. Technology has provided this form of social media for many different reasons, connecting family’s, or even for uses in the business world. This is the form of social networking used throughout the entire world. Facebook is becoming the new way on how to stay in contact with everyone. Facebook started by Mark Zuckerberg who was attending Harvard as a creative way for students to review other student’s photos attractiveness. The University turned it off, but it became a template for what the entire world recognize and use as Facebook. Facebook is a social network site for people to connect globally and share photos, information, and stay connected. When first developed, young adults were the main users...
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...11/29/13 Eng 101 Argumentive Essay As technology has developed teenagers have the internet at their fingertips. Social networking has given teenagers the advantages of learning, socializing and endless entertainment. As years go by social networks keep growing, and proves to have many negative and positive influences on teenagers. While researching I learned that social networking is not just Facebook and twitter, social media is any web based platform that enables people to interact. Should parents limit the use of social media? Social networking has become very popular for teenagers to connect with friends from school and even meet new people. Networking has helped teens who are shy have a way to socialize by messaging and posting to people rather than an awkward face to face interaction. Families have reconnected and stay connected by sending emails and or posting pictures on Facebook when they live distances away or when going away on trips. Teens like playing video games that are web based because it allows them to interact with their friends even when there not sitting in the same room. There are many examples where the internet has negative effects on teenagers. Children no longer have the social skills to interact on a personal level because they’re so used to sitting behind a computer, on their smartphone or playing video games. Social media has been shown to affect the way people communicate face to face and teenagers are becoming accustomed to the use of coded...
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...been a trend toward spending a lot of time in virtual communities and online social networks. We define online social networks as web-based communities that provide service for participants to build up their own profile in this system, to share information and views of points, and to communicate with friends or strangers by utilising some virtual tools (Furht, 2010). It is of great significance to discuss the influence of social-networking websites on customers, since this may help companies to formulate reasonable marketing strategy and boost sales. This essay will explore how those virtual social networks affect people when they make buying decisions. It is undeniable that social networking sites have an enormous impact on consumer decision-making, since they help to stimulate consumers’ potential needs and purchasing desires (Baskin, 2010). Many companies take advantage of sophisticated media technologies and promote their products on online communities in the form of texts, pictures and videos. Consumers can have a better understanding of the products and therefore grow interests in these products (Hua, Mei& Hanjalic, 2011). This is particularly the case for those customers who do not have a clear purchasing intention and are likely to buy a product on impulse; they are more likely to be attracted by what businesses post online and be motivated to buy. Another point to note is that social media have a large impact on the information seeking step of the consumer...
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...Revolution”: Social Networking Sites and the correlation with The January 25 Revolution. 1 BACKGROUND OF THE STUDY Information and communication technology increasing with the growing variety of Internet based applications. This new media is not only "library information" to facilitate the dissemination of information to a universal audience, but even more than that. This media is also a powerful tool for communication activities. Furthermore, with Web 2.0 technology, design and use of the Internet has changed much work to do with this new media that Levinson (2009) call this "new new media"- more new than the new media- which shows variances against the classic new media such as e-mail and websites. This media is not merely a tool to facilitate distribution, archiving and text-based, but has become a tool for social media who have the capability delivering media content and providing interaction facilities between readers and writers. Andreas Kaplan and Michael Haenlein (2010) define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content (photos, videos, links, etc.)." In addition, it is also one of the latest communication channels that enable dissemination and sharing of information can be done quickly and widely through the new media. Undeniably, the year 2008 is seen as the social media development...
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...students are education-oriented, information seekers, and multi-tasking experts. In today’s college classrooms, much of the information used by students is done via social networking. Social media networks are designed for the purpose of collective connections. It has increasingly consumed college students’ everyday lives in accessing Facebook, Twitter, and Instagram to connect and share with those around them (Miller, 2013). The popularity of social networking is increasing fast. This is because people use it extensively to get access from different resources. These social networking sites have become a powerful craze for everyone nowadays. Print Media involves printing which is a process for reproducing facts that concerns the country. Print Media is considered to be an outlet of media which is omnipresent despite of the fact that e-media age has started. This media is used to disseminate information through newspapers, magazines, tabloids etc. Newspapers carry the name of print media, because it is still one of the most significant medium today and is produced daily and have high circulations (Kipphan and Helmut, 2001). Broadcast Media is the electronic instrumentation of radio and television may it be local or national radio and television stations that reach vast number of people. Broadcast media play a very important role in any advertising campaign that needs to reach a broad target audience. The Radio dominates the airwaves through music with different genre...
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...Social media marketing is effective for different sizes of companies. Larger companies, use this medium to refine product effectiveness and enhance sales efforts. Whereas small companies use these tools to establish name recognition and brand loyalty. Both large and small companies benefit from the ability to talk to the everyday customer, and share upcoming improvement, new products and ideas to keep them interested and informed. It is a great method for all companies to create excitement and urgency around products. As with internet message boards, the more that companies are able to get people talking about your products, the more likely those consumers will continue to be customers. I heard a quote that “it doesn‟t matter if people are talking about your product in a good or bad way; you‟re getting your product out there anyway.”(Sweeney) As long as the publicity is out there it is likely positive. In a copy of Communication World last year; Angelo Fernando talked about this issue of getting people talking about your brand. He shared a story about a BMW customer chat room (http://bmwboard.com). People would discuss negative items such as water pump leaks and issues unflattering to the brand. But did they stop the interaction? They might have done so in the past, but in the new brand world, marketers recognize that this discussion is what keeps brands alive. Through this free interchange of complaints and suggestions, consumers feel empowered and engaged in the improvement...
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