Prepared by:
Russell Clarke

The Internationalization Process of Statement Limousine Service
Final Individual Assignment
SMEG6000: International & Caribbean Business Environment (Cohort 6)
Balraj Kistow
15th August 2014

Contents

1. Executive Summary 3
2. Company Background 4
3. The Business Model 5
4. Preparation: Is Statement Limo Ready? 6
5. Potential Market Analysis 7
7. Market Entry Strategy 9
9. Conclusion 10
10. References 11

2. Executive Summary
O
f the numerous studies of international business, there has been a clear indication that the internationalization of an organization is a process by which said organization exponentially increases their international involvement over time. With reasonable and verifiable assumptions placed within the realm of economic and business factors, the characteristics of the internationalization process influence has a direct influence on the pattern and pace of this process.
This paper will focus on the development of a model for the internationalization of Statement Limousine Service that focuses on its planned acquisition, and integration, into foreign markets. The paper will follow the pattern of the Six steps model, developed by Moberg & Palm. As its name suggests the process involves six steps of the internationalization and are respectively as follows:

This model provides a concise idea about the internationalization concerning firm’s factors and markets. 3. Company Background Statement Collective Concepts was formed on the 7th of November, 2005 as the business conceptualization, development and management head for a group of strategic business units. Statement Limousine Service, one of the many concepts under the Statement Collective banner and of which this paper will have its main focus on was