...Current Market Conditions Competitive analysis To successfully complete a current market conditions competitive analysis of Apple’s iPhone one must first examine the history of this product. Apple released the first generation of iPhone on June 29, 2007. Apple’s CEO Steve Jobs made an announcement to introduce the iPhone in San Francisco at the MacWorld Conference and Expo. Jobs told the crowd the iPhone was five years ahead of the market of cell phones. The development of the iPhone was based on the combination of an MP3 player and telephone. The phone was the first of its kind. The iPhone was exclusive for AT& T customers because of the agreement with the two companies. AT& T was the only wireless carrier to carry the iPhone for the first five years. Apple would have to create an operating system because other data network was too slow. The iPhone runs Apple’s iOS mobile operating system. The iPhone has a multi-touch screen, virtual keyboard, Wi-Fi and cellular connectivity. Currently, there are seven generations, and they each have revised iOS operating system. The iPhone had the ability to run only applications Apple created. “However, in 2008, Apple introduced a kit that allows anyone to write programs that could run on the iPhone (Gresham, 1999-2013). Today, there are approximately 425,000 applications available to iPhone users. Factors to consider There are several factors that affect demand, supply, and equilibrium prices in the market in which competitor...
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...| Apple Planning to Enter Pakistan: A Wise Decision or a Mistake? | | | | | Submitted to: Riaz Khan Submitted by: Yusra Naseem Patel (11497) Muzamil Jawed (13532) Tehseen Nazeer (13426) Institute of Business Management | ABSTRACT: This report focuses on Apple, if it is to launch in Pakistan, what could be the issue that Apple will have to face and what opportunities lay ahead where it can find a new niche market. With low tariffs, better geographical coverage and improved quality, Pakistan mobile market maintained high growth in the telecom industry in the years 2007 and 2008. With more and more companies entering Pakistan, there now stands tough competition. Pakistan has a superior Telecommunication structure operating in the region .Even though, the macro environment of the country is very dynamic and fragile, investors still see an opportunity to invest here and expand the market with high quality services Five years back, people used to depend largely on basic phones, with slight trendy styles. But now, with the revolution in technology and with the introduction of 3Gs and 4G , even the Pakistani market has shifted to using smart phones which now account for more than 20% of the market. Analyzing the current scenario of the Pakistani mobile market, it can be seen that there are few very tough competitors namely Samsung, HTC mobile, Sony, Microsoft windows and HP who have captured the majority of the market. According to the analysts, Pakistan...
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...iPhone 5 Report | | Assessing and analysing the three levels of the marketing environment | By Simona Zhelyazkova Vasileva, Student Number 201230259 | 2. Executive summary The report provides an analysis and evaluation of the three levels of the marketing environment of iPhone 5. It analyses the relationship between the influence of internal, macro and microenvironment on the product development and the potential success of iPhone 5 in the UK market. The internal environment will be examined by concentrating on product’s strengths, weaknesses, opportunities and threats and its innovative features, using a SWOT analysis. A comparison between previous Apple products and iPhone 5 will be presented. The actors close to the company, the external forces that affect the company’s ability to serve its customers and the exact way they exert an influence on product development will be taken into consideration. The substitutes, which present a threat for iPhone 5 developments and success will be analysed. In addition, the report will take into account previous problems that Apple Company had faced and will attempt to give some solutions to these problems. After presenting detailed information and the results of the investigation of the different forces that exert an impact on iPhone 5 developments, the report will conclude whether the product would be successful. Recommendations for improving the product weaknesses and enhancing the market strategy of the Apple will be...
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...MARKETING STRATEGY AND ANALYSIS OF APPL COMPANY IN IPhones Vision and Mission Statement Apple, Inc.’s Vision Apple, Inc.’s vision is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings Apple's Mission Statement Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. Various Management Objectives at many different Levels Apple, Inc.’s Business Strategy and Goals The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. The company believes continual investment in research and development and marketing and advertising is critical to the development and sale of innovative products...
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...Marketing plan Each business, product or brand needs a detailed marketing plan. What does a marketing plan look like? Our discussion focuses on product or brand plans. With a detail plan, any business will be better prepared to launch a new product or build sales for existing products. The purpose and content of a marketing plan A marketing plan serves to document how the organizations strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It also linked to the plans of other departments within the organization The role of research To develop successful strategies and action programs, marketers need up to date information about the environment, the competition and the marketers segments to be served. Often analysis of internal data is the starting point for assessing the current marketing situation, supplemented by marketing intelligence and research investigating the overall market, the competition, key issues and threats and opportunities issues. The role of relationships The marketing plan shows how the company will establish and maintain profitable customer relationships. In the process, however, it also shapes a number of internal and external relationships. From marketing plan to marketing action Companies generally create yearly marketing plans, although some plans cover a longer period. Marketers start planning well in advance of the implementation date to allow time for marketing...
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...Codes used during takeover Section 5.1 : City Code on Takeovers & Mergers Section 5.2 : Competetion Law Section 5.3 : Takeover Directives Section 5.4 : Companies ACT 1985 BLACKBERRY TAKEOVER REGULATORY APPROVAL COMPETETION COMMISION FOR TAKE OVER FCPA Section 8.1 : Provision & Scope Section 8.2 : History Section 8.3 : Requirements Section 8.4 : Application UK BRIBERY ACT TAKEOVER MECHANICS OF BLACKBERRY TAKEOVER CONCLUSION BIBLIOGRAPHY & REFERENCES ACKNOLEGDEMENT I take this opportunity to express my profound gratitude and deep regards to my guide Prof. Deepak Dayal for his exemplary guidance, monitoring and constant encouragement throughout the course of this thesis. The blessing, help and guidance given by him time to time shall carry me a long way in the journey of life on which I am about to embark. I also take this opportunity to express a deep sense of gratitude to Mr. Krishnamurthy, Director, Institute of Management Technology, Dubai for his cordial support, valuable...
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...imprint of Taylor & Francis Group, an Informa business No claim to original U.S. Government works Printed in the United States of America on acid-free paper 10 9 8 7 6 5 4 3 2 1 International Standard Book Number-13: 978-1-4398-3753-5 (Ebook-PDF) This book contains information obtained from authentic and highly regarded sources. Reasonable efforts have been made to publish reliable data and information, but the author and publisher cannot assume responsibility for the validity of all materials or the consequences of their use. The authors and publishers have attempted to trace the copyright holders of all material reproduced in this publication and apologize to copyright holders if permission to publish in this form has not been obtained. If any copyright material has not been acknowledged please write and let us know so we may rectify in any future reprint. Except as permitted under U.S. Copyright Law, no part of this book may be reprinted, reproduced, transmitted, or utilized in any form by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying, microfilming, and recording, or in any information storage or retrieval system, without written permission from the publishers. For permission to photocopy or use material electronically from this work, please access www.copyright. com (http://www.copyright.com/) or contact the Copyright Clearance Center, Inc. (CCC), 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400. CCC is a not-for-profit...
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