...their mock Apple buyer, “Alex Zalban.” Alex is a tool in highlighting The Onion’s purpose for composing this satire; he touches bases on the four main claims. Alex states in the video “I’ll buy anything Apple and new”(The Onion). This is a key point that is showing consumers’ obsession with the latest and greatest while also tying in the “Machead concept”. He even goes as far to say that he “likes how it says it’s from the Mac Book wheel so people know you have it” (The Onion), taking the sacrcasm a step further by wanting to let people know that you have the latest and greatest. Alex’s mock interview mainly shows consumer gullibility because he states he is willing to buy the newest thing even if it is not the best item. The Onion’s playful argument is effective for tech-savvy viewers showcasing in an elaborated version the obsession of brand names consumers have. Consumers’ have a known problem of brand bias. This bias is why name brands can get away with charging more for something other companies make cheaper. The Onion elaborates on this name bias. One of the first comments made by the female anchor when she introduces the topic of the nights show is by simply stating, “Apple’s newest must-have gadget” (The Onion). The key word is apple, it is not Window’s new gadget but Apple’s. The obsession is with the actual Apple product itself. The text goes on to show Steve Jobs in front of a larger than...
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...the lead in the industry with their new and innovative ideas. Microsoft has lacked in the growth department, which the reasoning for their decline. They are unable to come up with new ideas or execute the strategic plans put into place. Microsoft employs some of the top master minds of software but they apparently have not been able to put their talents to use (Govindarajan & Trimble, 2010). Apple has used change management to its advantage, which is why they are number one in the technology market right now. They have come up with ways to make their devices thinner and faster using the latest technology. They recently released the iPhone 5S with fingerprint recognition and they have also released the new iPad Air. They are dominating the industry when it comes to cell phones, tablets, Web TV, and portable music devices. As a society, people are always looking for the latest and greatest thing out so it is important for companies to take advantage of this demand. This article also indentifies what it takes to...
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...15th/16th century. That’s why the clothes from the 16th century and the clothes now are very similar in some ways through the way women wore then and the way they dress now, the way men dressed and the way men dress now and how the children dressed then and now. The women from the 16th century and the women now aren’t so different. Both women then and now spent so much money trying to get the latest trends. It was/is so expensive to try to get the newest clothes. About 18% of women’s salaries go towards clothes (ABA Journals.com.) Both then and now, only the upper class can afford these new trends. The upper class women got the most beautiful gowns and clothes that were available because they had the money to be able to pay for the latest and newest trends. Now of days, women can really wear whatever they want. They don’t have to wear what everyone else is wearing, which back then was dresses, dresses and dresses. Clothing now reflects personality and creativity. It gives people some freedom, freedom that women back then didn’t really have. The men then and the men now have a lot of things in common. They both got all dressed up for...
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...The Kinivo BTD-400 is a USB Bluetooth adapter (otherwise known as a USB Bluetooth dongle) that allows for almost any PC not equipped to manage Bluetooth have the ability to send and receive Bluetooth signals. I became considering buying a USB Bluetooth dongle despite the presence of my former PC. It's my job to do not buy something because is it doesn't best seller. What could be best-selling might be a thing that does not work properly as intended. The Kinivo BTD-400 Bluetooth USB Adapter permits you to communicate wirelessly with Bluetooth devices for example cellphones PDAs mice keyboards etc. Highly Portable BTD-400 is extremely portable because of its petite dimensions. It seamlessly gets connected to a computer laptop without blocking surrounding USB ports. Compatibility s - BTD-400 transforms any computer using a USB port into a Bluetooth enabled computer...
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...service. All of our products are 100% authentic and from the real retailers. We will also provide you with a receipt and confirmation number with your purchase. Any problem found with any of our products will result in an immediate refund and store credit. Our headquarters is located in FairFax CA, 3556 Fashion Ave near Huntington Beach and we have over 1,100 stores in 48 states in shopping malls, outlets and strip centers. By working directly with the market, we can react instantly to produce new trends and must-have styles that don’t exist anywhere else. Shoppers will find that our store is very modern and up to date with the newest trends of celebrities and todays culture. You can purchase the “look” of current pop and hip-hop artist’s at an affordable price. We’re young, fun and fresh. We’re energetic and playful. We believe in changing things up while staying true to yourself, and we’re passionate about giving you a voice; and the right to express yourself the way you want. It’s why we never stand still. Fashion plays an important role in the journey to self-discovery. Choose a style, make it your own. You’re an individual, and you need...
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...of the media for many things, some being good press and others being. With Amazon releasing its first smartphone this year, the Amazon Fire Phone, it is safe to say that at this moment we do not see them as competitors or do we see any immediate threats to the market. It has been announced that the Fire Phone did not do as well as Amazon had projected it to do, in fact the phone has done horrible. Amazon has sold no more than 35,000 phones since its release. This is a bad thing for Amazon, but a great thing for Apple, one less competitor that we have to focus on. This has been a great year for Apple, for many reasons. With the release of new products such as the iPhone 6 & 6plus, the soon to come Apple watch, the iPad air 3 and iPad mini 3 just to name a few. The success of the iPhone 6 & 6 plus has been in record number. With the release and the extreme success of our newest iPhone, it got the attention of our BIGGEST competitor Samsung. Samsung immediately took to advertising to make bold commercials about our new phone. With all the acquisitions of our new iphones bending, Samsung took this flaw if you would call it and tried to use it to its advantage in comparing it to there Note 4. Even so, Samsung clearly was threatened by the new iPhone and the positive response. They openly stated that the positive response to iPhone 6 plus prompted for early release on the Note 4. Those antics didn’t deter Apple users to continue t support Apples newest products and continue...
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...Faulting Lifestyles? Images and suggestions of classism, wealth, and status are rather common sights. Impulse is the ultimate killer. We give in to the things we need the least and we give in to that impulse because we are force fed the image that those impulses or needless purchases will gain us a certain amount of respect or an image that will be admired by others (Cain). It’s hard to make a living in most places, especially cities like New York where the minimum wage is $8.75 an hour yet the average rent is over $3000. How is it possible to live an average life and seek social acceptance while trying to stay up to date on the latest trend and trying to maintain a positive image. In today’s time staying...
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...Are Teenagers Too Materialistic? “I would be happier if I had more money to buy more things for myself” as said by more than 70 percent of teenagers in the U.S. in a survey taken by market researcher Harris Interactive. We all know or have friends that would say the same exact thing when it comes to buying materialistic items. Are today’s teenagers really too materialistic? What could possibly be the reasons behind this obsession of wanting the latest material items? Maybe it’s to portray an image that the media is constantly advertising about. It could also be that they are trying to maintain an image amongst their peers of the same clique. There are many negative consequences of being too materialistic due to focus on items more than themselves. Teenagers tend to value material items more than they value learning and becoming a better person. One of the biggest influences on teenagers nowadays is the media. They manipulate our teenagers into buying the newest and latest trends. Many studies have shown that television presents an unrealistic picture of many aspects of the American life. Celebrity endorsers may be influential because they are viewed as highly dynamic and they have attractive and likeable qualities, which teenagers are attracted to. Teenagers think that by buying the newest Apple iPhones that they see advertised by the media, they will fit in their social groups or be the coolest kids at school. Teenagers will spend money that they don’t have to buy material...
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...Equilibrating Process Economics ECO/561 March 26, 2012 Eugene Kaufman Market Equilibrating Process The process of day-to-day living can be a normal to confusing occurrence. Every day individuals require certain things from food, clothing, special services to certain items needed to continue the daily grind. A lot of these situations affect the market because of the need of the consumer and how much of one item or items are purchased. Industry insiders try to balance the supply and demand based on the spending habits of the consumer. When Amazon announced the Kindle E-reader, the demand was high and Amazon tried their best to create the supply for the amount of demand for their e-reader. The introductory price did not seem to bother certain consumers who could afford the newest electronic toy to have. Once time passed and purchasing of the new reader declined, Amazon lowered the price and sales increased a little more. As the years passed, Amazon updated their Kindle to the next generation and videos were available for review on the Amazon website to attract anyone who could consider purchasing. Every year Amazon will continue updating and try to keep the interest going in their product, but how long will the demand go on and compare to the newest and better readers on the market? The Law of Demand states that if “the need for a certain amount of one item rises the price will fall but if the need for the item decreases the price will increase” (McConnell...
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...1. How has Apple performed in the PC industry? What is your evaluation of its performance in the PC business? Apple has performed best in the PC industry when focusing on a differentiation strategy on a core set of models produced in-house, with primary control over its distribution. When Apple tried to be a low cost seller and team up with the competition, they got trampled such as in the 90s when they dropped to 34% margin, which was 14% below a 10-year average. When Apple computers were licensed out of their hands, clones produced elsewhere stole high valued sales. The company almost went bankrupt despite attempts to cut costs. This is because they aren’t a company that at the core capability is to produce the lowest cost, lowest price, dumbed down models. When Steve Jobs took control the second time he cancelled the licensing deals. He narrowed the product lines, and he focused on usability and capability through development and software. Steve Jobs and Tim Cook focused on differentiating their computers through ease of use, style, and simplicity. You don’t hear about cost cutting at this time. In fact, R&D was increased. This is when their sales grew the most, reversing a $1B loss just one year prior and posting a $309M profit. But the growth in the more standard PC like the first iMac was just a temporary solution to get the company back to profitability. Steve Jobs didn’t want to compete in those PCs which were saturated, and declining in price by 8-10% per year....
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...Communication and Information Management Assignment Communication and Information Management Assignment 1. Mass Media Trends Mass media consists of a large range of diversified media channels that reach a large audience through mass communication. There are seven trends that characterize modern mass media; audience segmentation, convergence, increased audience control, multiple platforms, user-generated content, mobile media, and social media (J.R. Dominick, 2011). I think mobile media has the greatest effect on society because these days people cannot live without their phones. Literally anything and everything one could imagine can be done from a smart phone and because access is so instant, transferable, and continuous, it is changing the way we live, work, and play. Before the outbreak of smart phones, audiences had to physically go to their media source, giving their time and attention in order to receive its messages. Today, people carry their media source everywhere they go and are notified by an alert sound or vibration when something that they have deemed important is available to them. 2. Classifying Mass Communications There are two approaches to classifying mass communications. "The functional approach emphasizes the way that audiences use mass communication and the benefits people receive from media consumption" (J.R. Dominick, 2011). This approach seeks to analyze why people consume the media they do, how they feel about it; positive or negative, and...
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...Bradford Networks Premieres Network Sentry 8.2 Newest Release Enhances Compensating Controls for IoT Network Device Security and Offers Deeper Partner Integration [DATE] - Boston, MA - Bradford Networks, an innovator in transforming network security through visibility, control and response, released today version 8.2 of its award-winning security automation and orchestration solution, Network Sentry. This newest release of Bradford Networks’ leading network security solution now includes new Internet of Things (IoT) simulation and identification capabilities, that enhances customers' ability to discover, profile and validate all headless and Internet of Things (IoT) devices on their networks, then automatically apply relevant rules. Combined...
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...constantly gain more professional knowledge and abilities. Meaning you have to learn more and be able to do more. Going to college and getting a degree is a great start, but in order to be successful you can’t let it stop there. The world is forever changing and evolving. What is in today is out tomorrow. You have to constantly learn new things. For example you have to learn how to set up that new high definition 3D TV you just bought, or the iPhone 5 that just came out. These things will be outdated in a few months and you will have to learn to work something else. The same thing applies to work. In order for business to grow it has to change and adapt to the world. And as much as we would like to keep up with the newest development in our field, life gets in the way. We have responsibilities such as work, family, community involvement, and finances that don’t allow us to go back to school every time something changes. This is where membership in a professional association comes in handy. They help to keep members up to date on current events in their field. They provide training seminars and continuing education so can learn the newest procedure with having to rearrange your whole life. They even keep members connected with each other, which is great for networking. The professional association I am particularly interested in is The American Health Information Management Association (AHIMA). The AHIMA was founded in 1928 to improve health record quality. It has played a role...
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...While there are some exceptions, most people care about the way they look. This can be observed in just about anywhere, for example, high school. Girls are very conscious about what they wear, if you look at the most popular girls in a school, they will usually have on the most expensive, best looking clothes. They are trying to stand out from the other people with the latest fashions and newest clothes. This would be compared to your upper class women of the Elizabethan Era. The less popular girls do still dress nice and are presentable. But they might not be able to have the newest styles or brands. This is comparable to the lower class women. Now for the men it is almost the same thing. The most popular boys always have to dress with the nicest, most expensive clothes they can find. There is a constant competition to see who can dress the best and impress the most people. This can be compared to the upper class men, they were too trying to find the best fashions in order to impress anyone and everyone. Then you see the kids who...
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...why only hours after his big win, why he is not happy anymore. He tries to convince himself that the feeling he has is only, the temporary low following an overwhelming high. As the mouth goes by, he finds that it is not. He then realize that he has to think different on happiness. He then surges obsessed after the answer to the question: where to find lasting happiness. His conclusion is “We can experience sadness at times and still enjoy overall happiness” Text 2 outline: You cannot buy happiness; you can buy the latest smartphone, the newest car etc. However, that happy feeling, that wound last. Michael Crichton says “If you want to be happy, forget yourself” he claims that people that lives for others and dedicated their lives to the more unfortunate is often very happy. You have to get busy in life in order to live it, you have to forget your own self-importance, and help others, before you can help yourself. The key to happiness is not materiel things. If we look at the first surveys of happiness, they started in 1946, and then we can see that people actually become more and unhappy, in the progress of the technology. Japan’s economy were completely transformed, as the nation went from a low cost supplier of cheap manufactured goods to what is perhaps the world’s most technologically sophisticated society. Yet the Japanese are no happier now than they were in the 1960’s. However, there is one group, of people in the world, which seems composedly sunny. The Amish, their...
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