...the U.S. market? What are the strengths and weaknesses of the brand? Bel Brand is currently in a downward sales trend after the South Beach Diet craze ended in 2006. Before this diet became popular, Bel Brand applied a global “one size fits all” marketing campaign promoting wholesome family values and a passion for providing nutrition. They wish to somehow reinstall such values into their brand image while trying to differentiate themselves from the flood of other United States cheese brands using a similar family-oriented approach. Some of their current strengths include an increased brand awareness resulting from the South Beach Diet craze. This provides the Bel Brand with credibility in the health food industry, thus presenting Laughing Cow with an opportunity to leverage their healthy image to appeal towards a larger audience of health-conscious Americans. Weaknesses however, include Bel’s declining market share (5%) and intense competition in United States cheese industry. Competitors such as Kraft and Sargento are currently using their traditional method of stressing family-oriented products and wholesome values. Now, Bel Brand finds itself in a situation where they need to act quickly to make some repositioning decisions. 2. Consider each of the 3 positioning alternatives described in the case and list several strengths and weaknesses of each alternative. The first alternative is to position the brand in a manner consistent with its European heritage as a family...
Words: 1391 - Pages: 6
... 1 As its name suggests, Pasteur's germ theory of disease simply states that microbes are the cause of disease. Though it seems obvious now, it was revolutionary at the time of its inception and is central to our modern understanding and treatment of diseases. It replaced the commonly held and relatively complex 'humoral theory' with a simpler concept that boiled down to a relationship between microorganism and host (“Germ Theory,” n.d.). But as our understanding of the disease process grows with more and more diseases continuing to be discovered, we find that while viruses and microorganisms might be the main cause they aren't the only way in which disease can spread. Prions are one such challenge to this simple germ-disease paradigm. In this paper, the following questions about prion diseases (focusing primarily on kuru and Creutzfeldt-Jakob disease) will be examined: “What are they and what does their discovery mean for our understanding of disease and evolution?” The prion protein (PrPC) is a protein seemingly found in the brains of almost all vertebrate animals which leads to the conclusion that it serves an evolutionarily important role. Due to its affinity for copper and location in the brain, the role PrPC plays in the brain is possibly related to the absorption of excess copper released after a neuron fires. However, studies with mice genetically engineered to lack the PrPC protein suggest that it is not necessary for normal...
Words: 3020 - Pages: 13
...Throughout much of the novel Grendel faces a defining struggle- one between good and evil. He spends much of his years attempting to discover, and even fight his destiny. Grendel starts out the same as all humans, innocent and curious. He spent his childhood alone, his mother being the only creature that would keep him company. Grendel repeatedly tries to communicate with the humans, but consistently failed. As he becomes older and wiser, he starts to realize that he will not ever be able to get the Shieldings to see eye to eye with him. They will always see him as a disgusting, terrible monster. Eventually, Grendel is able to embrace this and fulfill his destiny as the Destroyer and Wrecker of Kings. At first, Grendel is a young, naïve creature, exploring the world around him just as young creatures do. He is not yet aware of his evil destiny; he is just lonely. Upon his first interaction with the Shieldings, Grendel is stuck in a tree, dying. The men discover him, and decide that he is hungry for pig. They are unsure if he is friendly or not: “‘Pig!’ I tried to yell. It scared them… the king snatched an ax from the man beside him and, without any warning, he hurled it at me” (113). The humans attacked until Grendel’s mother saved him, and Grendel came to a horrible realization ”The world resists me and I resist the world… That’s all there is…I exist, nothing else” (115). At this point, Grendel is starting to view the world very differently, and is discovering...
Words: 1521 - Pages: 7
...Spring 2015, UB.0064.001 Professor Eileen Fischer E-mail: efischer@stern.nyu.edu Office: KMC 7-100A; Office Hours: Monday and Wednesday 12:30 -3.00 and by appointment Telephone: 646-591-8760 Teaching Fellow: TBA COURSE OBJECTIVE The purpose of the course is to examine the issues involved in developing a global marketing strategy and the challenges of implementing the marketing mix in individual countries. The course is designed to give students an understanding of: * the strategic issues surrounding global expansion and the strategic options for entering international markets * how to assess market opportunities on both Country macro and market related factors * the global competitive landscape that includes strong local competitors * balancing global and local considerations when developing the marketing mix with a focus on the tactical challenges of adapting to specific market needs * the rapidly changing challenges and opportunities in Emerging Markets My objective is to provide you with useful frameworks, tools and ‘rules of thumb’ which we apply to cases in virtually every class. Many cases will be only one or two pages and they focus on a specific question. Our longer cases will deal with multiple issues and will require the application of frameworks and concepts from numerous classes. We will have five guest speakers who will share their...
Words: 2141 - Pages: 9
...From the Street Cart all the way up to the exquisite Dining Table… Based on the infamous common saying of “You are what you eat”; some may argue that they do not possess the freedom of choice in what they choose to eat on a daily basis throughout their life due to the external factors that affect their decision making. With limited income and resources, many people from the lower social backgrounds tend to have a restricted culinary menu of which they can opt to eat from. Investigating the other end of the scale of where the wealthier level of the social ladder are looked at closely; you will find the inverse of this trend where the range of eating preferences are limitless and not bound by any spending power restrictions, thus giving them the liberty to indulge in an abundance of edible choices. I am thoroughly interested in studying the eating habits of the wealthy and the un-wealthy classes in Egypt. My objective behind this research is to gain an understanding of the differences in terms of eating behavior according to their social background. My aim was to identify their likes, dislikes, thoughts, perceptions and motivations behind certain choices. By studying those factors closely, the motives behind consumption of different classes based on their economic circumstances were revealed. The reason behind this study was to yield significantly valuable information and insight into the eating habits of the rich and poor segments in Egypt. By doing this, I was able to understand...
Words: 3062 - Pages: 13
...Global Warming The atmosphere is something that is around us everyday, but do we really think about the changes that occur in it. It isn't that we just aren't paying attention, but more of the fact that it is hard to notice slight changes over long periods of time. Everyday gases are released into the air by all living material. The gases in the air are used for many important things. For example, hydrogen is released by volcanoes, which can give energy to the cell; photosynthesis has evolved to take the gas carbon dioxide and create food and release oxygen; nitrogen is a gas used in our air, oceans, and solid earth, as an essential part of living things. Carbon dioxide is also involved in processes where it is stored as limestone and marble, as gas and oil and coal, and is in organic material in the soil. Not only do these gases make up our atmosphere, but they also keep the temperature of the earth stable. Carbon dioxide absorbs the radiation that would otherwise escape the earth. By adding oxygen and taking away carbon dioxide this causes the earth to be cooler than it would otherwise be. These are just two of the many gases that make up the atmosphere we live in today. The temperature in our earth is directly determined by these five gases. If not enough are in the air, then the earth is too cold, but if too many gases are released into the air, then we have the problem of things heating up. Even though the causes of global warming are known, the exact...
Words: 3300 - Pages: 14
...Unleashing the Ideavirus 1 www.ideavirus.com Unleashing the Ideavirus By Seth Godin Foreword by Malcolm Gladwell ©2000 by Do You Zoom, Inc. You have permission to post this, email this, print this and pass it along for free to anyone you like, as long as you make no changes or edits to its contents or digital format. In fact, I’d love it if you’d make lots and lots of copies. The right to bind this and sell it as a book, however, is strictly reserved. While we’re at it, I’d like to keep the movie rights too. Unless you can get Paul Newman to play me. Ideavirus™ is a trademark of Do You Zoom, Inc. So is ideavirus.com™. Designed by Red Maxwell You can find this entire manifesto, along with slides and notes and other good stuff, at www.ideavirus.com. This version of the manifesto is current until August 17, 2000. After that date, please go to www.ideavirus.com and get an updated version. You can buy this in book form on September 1, 2000. This book is dedicated to Alan Webber and Jerry Colonna. Of course. Unleashing the Ideavirus 2 www.ideavirus.com STEAL THIS IDEA! Here’s what you can do to spread the word about Unleashing the Ideavirus: 1. Send this file to a friend (it’s sort of big, so ask first). 2. Send them a link to www.ideavirus.com so they can download it themselves. 3. Visit www.fastcompany.com/ideavirus to read the Fast Company article. 4. Buy a copy of the hardcover book at www.amazon.com/exec/obidos/ASIN/0970309902/permissionmarket. 5...
Words: 52238 - Pages: 209
...E L James Fifty Shades Freed First published by The Writer’s Coffee Shop, 2012 Copyright © E L James, 2012 The right of E L James to be identified as the author of this work has been asserted by him under the Copyright Amendment (Moral Rights) Act 2000 This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced, copied, scanned, stored in a retrieval system, recorded or transmitted, in any form or by any means, without the prior written permission of the publisher. This book is a work of fiction. Names, characters, places and incidents are either a product of the author’s imagination or are used fictitiously. Any resemblance to actual people living or dead, events or locales is entirely coincidental. The Writer’s Coffee Shop (Australia) PO Box 2013 Hornsby Westfield NSW 1635 (USA) PO Box 2116 Waxahachie TX 75168 Craig, W.J., ed. “King Lear.” The Complete Works of William Shakespeare. Scene 1, Act 1. New York: Random House Value Publishing: 1997. www.thewriterscoffeeshop.com/publishinghouse About the Author E L James is a TV executive, wife, and mother of two, based in West London. Since early childhood, she dreamt of writing stories that readers would fall in love with, but put those dreams on hold to focus on her family and her career. She finally plucked up the courage to put pen to paper with her first novel, Fifty Shades of Grey. E L James is currently working on a new romantic thriller with...
Words: 25635 - Pages: 103
...E L James Fifty Shades Freed First published by The Writer’s Coffee Shop, 2012 Copyright © E L James, 2012 The right of E L James to be identified as the author of this work has been asserted by him under the Copyright Amendment (Moral Rights) Act 2000 This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced, copied, scanned, stored in a retrieval system, recorded or transmitted, in any form or by any means, without the prior written permission of the publisher. This book is a work of fiction. Names, characters, places and incidents are either a product of the author’s imagination or are used fictitiously. Any resemblance to actual people living or dead, events or locales is entirely coincidental. The Writer’s Coffee Shop (Australia) PO Box 2013 Hornsby Westfield NSW 1635 (USA) PO Box 2116 Waxahachie TX 75168 Craig, W.J., ed. “King Lear.” The Complete Works of William Shakespeare. Scene 1, Act 1. New York: Random House Value Publishing: 1997. www.thewriterscoffeeshop.com/publishinghouse About the Author E L James is a TV executive, wife, and mother of two, based in West London. Since early childhood, she dreamt of writing stories that readers would fall in love with, but put those dreams on hold to focus on her family and her career. She finally plucked up the courage to put pen to paper with her first novel, Fifty Shades of Grey. E L James is currently working on a new romantic thriller with a supernatural twist...
Words: 25637 - Pages: 103
...AES-Telasi: Power Trip or Power Play? (A) It would take too long to explain why there was very little electricity and no heat in Tbilisi in the winter months….The reasons were so intertwined with Georgian networks of “patronage,”, black hole, patchwork, and jerry-rig that it was impossible to separate sabotage (a strange and sudden fire at Gardabani, the country’s only thermal power station) from corruption (the bungling and greedy idiots as SakEnergo, the state energy concern) from non-payment (less than 30 percent of the population in Tbilisi paid their electricity bills; Georgia owed Russia millions in electricity back debts) from theft (part of the copper transmission line between Armenia and Georgia was nicked one winter), from black clan economics (someone had the kerosene trade sewn up; it was in someone’s interest to make sure there was no cheap clean alternative) from incompetence (the next winter the pride of Gardabani’s brand new gleaming Unit 10, repaired with sackfuls of German money, broke down because the engineer on duty didn’t know what to do when a red light on the computerized panel started to blink unexpectedly) from infrastructure deterioration (once the whole of eastern Georgia went black as the 500 kW line from the Enguri hydro plant collapsed under the weight of what one commentator described as “pre-election” abuse) from the oft-repeated worn excuse: “The Soviet Union collapsed; there was a civil war.” —Wendell Steavenson (2002), Stories...
Words: 9283 - Pages: 38
...AES-Telasi: Power Trip or Power Play? (A) It would take too long to explain why there was very little electricity and no heat in Tbilisi in the winter months….The reasons were so intertwined with Georgian networks of “patronage,”, black hole, patchwork, and jerry-rig that it was impossible to separate sabotage (a strange and sudden fire at Gardabani, the country’s only thermal power station) from corruption (the bungling and greedy idiots as SakEnergo, the state energy concern) from non-payment (less than 30 percent of the population in Tbilisi paid their electricity bills; Georgia owed Russia millions in electricity back debts) from theft (part of the copper transmission line between Armenia and Georgia was nicked one winter), from black clan economics (someone had the kerosene trade sewn up; it was in someone’s interest to make sure there was no cheap clean alternative) from incompetence (the next winter the pride of Gardabani’s brand new gleaming Unit 10, repaired with sackfuls of German money, broke down because the engineer on duty didn’t know what to do when a red light on the computerized panel started to blink unexpectedly) from infrastructure deterioration (once the whole of eastern Georgia went black as the 500 kW line from the Enguri hydro plant collapsed under the weight of what one commentator described as “pre-election” abuse) from the oft-repeated worn excuse: “The Soviet Union collapsed; there was a civil war.” —Wendell Steavenson (2002), Stories I Stole (Grove...
Words: 9256 - Pages: 38
...TRUTH AND TO THE HEART Imran N. Hosein MASJID DARUL QUR’AN LONG ISLAND NEW YORK USA Copyright @ Imran N. Hosein Published by Masjid Darul Qur’an, 1514 East Third Avenue, Bayshore, NY 11706, USA. Tel: (516)665-9462 First published 1997 This new edition 2001 For my beloved daughter Hira May Allah bless her with good dreams Ameen! CONTENTS Preface Introduction Dreams in Pagan Arabia Dreams in Christian Arabia Dreams in the Qur’an: 1st. Dream: Dream of Joseph in which sun, moon, and eleven stars bow to him 2nd. Dream: Dream to King’s Butler in prison in which he pours wine for King 3rd. Dream: Dream to King’s Baker in prison of birds picking from basket of bread on his 4th. Dream: Dream to Egyptian King of seven fat cows etc. 5th. Dream: Dream to Abraham to sacrifice his son, Ishmael 6th. Dream: Wahi (perhaps as a dream) to the mother of Moses to put her baby in a basket in the river Nile 7th. Dream: Dream of Prophet Muhammad the night before the battle of Badr 8th. Dream: Dream of Prophet Muhammad concerning making a pilgrimage to the House of Allah in Makkah Dreams and Prophethood Classification of Dreams in Islam: First kind of Dream: A good true dream - like seeing the Prophet in a dream How to qualify for good and true dreams? How to respond if a believer says he has seen a dream head Second kind of Dream: Evil dreams Third kind of Dream: from the nafs Implication of false claim concerning dreams Dreams which the Prophet saw Dreams of the Companions...
Words: 26098 - Pages: 105
...Generated by ABC Amber LIT Converter, http://www.processtext.com/abclit.html THE PERKS OF BEING A WALLFLOWER by STEPHEN chbosky Published by: POCKET BOOKS, Simon and Schuster Inc., 1230 Avenue of the Americas, New York, NY 10020. Copyright 1999 by Stephen Chbosky BOOK JACKET INFORMATION standing on the fringes of life ... offers a unique perspective. But there comes a time to see what it looks like from the dance floor. This haunting novel about the dilemma of passivity vs. passion marks the stunning debut of a provocative new voice in contemporary fiction: The Perks Of Being A WALLFLOWER This is the story of what it's like to grow up in high school. More intimate than a diary, Charlie's letters are singular and unique, hilarious and devastating. We may not know where he lives. We may not know to whom he is writing. All we know is the world he shares. Caught between trying to live his life and trying to run from it puts him on a strange course through uncharted territory. The world of first dates and mixed tapes, family dramas and new friends. The world of sex, drugs, andThe Rocky Horror Picture Show, when all one requires is that perfect song on that perfect drive to feel infinite. Through Charlie, Stephen Chbosky has created a deeply affecting coming-of-age story, powerful novel that will spirit you back to those wild and poignant roller coaster days known asgrowingup. visit us on the world wide web _inghttpwhststwwwlessimonsayscom_wh _inghttpwhststwwwmtvcom_wh stephenchboskygrew...
Words: 66427 - Pages: 266
...`PRINCIPLES OF MANAGEMENT Summer 2015 MGT 307 J. ANDREW MORRIS andrew.morris@csuci.edu 805-437-2771 “The function of education, therefore, is to teach one to think intensively and to think critically. But education which stops with efficiency may prove the greatest menace to society. The most dangerous criminal may be the man gifted with reason, but with no morals…We must remember that intelligence is not enough. Intelligence plus character — that is the goal of true education. The complete education gives one not only power of concentration, but worthy objectives upon which to concentrate…”– Martin Luther King Jr, The Purpose of Education INTRODUCTION TO MANAGEMENT OBJECTIVES: 1. Understand the different managerial functions and roles. 2. Explore the five basic managerial skills/competencies and their relative importance. Management can be defined as: the process of planning, organizing, and controlling the efforts of organization members and of using all other organizational resources to achieve stated goals. Management blends together two types of knowledge: Science - based on established general laws Art - skill acquired through experience; the application of knowledge. The Management Process Management is an ongoing process which includes the following functions: Planning - set objectives and procedures Organizing - Design the organization to carry out objectives Leading - getting others to perform necessary tasks Controlling - monitoring performance...
Words: 8502 - Pages: 35
...First published by The Writer’s Coffee Shop, 2011 Copyright © E L James, 2011 The right of E L James to be identified as the author of this work has been asserted by her under the Copyright Amendment (Moral Rights) Act 2000 This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced, copied, scanned, stored in a retrieval system, recorded or transmitted, in any form or by any means, without the prior written permission of the publisher. This book is a work of fiction. Names, characters, places and incidents are either a product of the author’s imagination or are used fictitiously. Any resemblance to actual people living or dead, events or locales is entirely coincidental. The Writer’s Coffee Shop (Australia) PO Box 2013 Hornsby Westfield NSW 1635 (USA) PO Box 2116 Waxahachie TX 75168 Paperback ISBN-978-1-61213-058-3 E-book ISBN-978-1-61213-059-0 A CIP catalogue record for this book is available from the US Congress Library. Cover image by: E. Spek Cover design by: Jennifer McGuire www.thewriterscoffeeshop.com/ejames E L James is a TV executive, wife, and mother of two, based in West London. Since early childhood, she dreamt of writing stories that readers would fall in love with, but put those dreams on hold to focus on her family and her career. She finally plucked up the courage to put pen to paper with her first novel, Fifty Shades of Grey. E L James is currently working on the sequel to Fifty Shades Darker and a new...
Words: 160421 - Pages: 642
