...Double A Public Company Limited The company background The company was founded in 1991. It is a leading manufacturer and distributor of pulp and paper in Thailand. There are currently 2 pulp mills to produce pulp for 58000 and 3 paper mills with 600000 tons per year. Over the years, the company has tried to come up with different ways to revolutionize the paper industry by introducing farmed trees concept to be more friendly to the environment. Double A has come out with tree which can be harvested after only 3-4 years in stead of 50 years that the traditional method. The trees are grown on the empty spaces between the rice paddies together with other cash crops. These are Double A’s raw material in producing paper which promotes sustainable development and cause no harm to the trees in the natural forest. These trees are cared by more than 1.5 millions Thai farmers. This offers jobs and income for the local Thai families. Company differentiates its product from any other paper in the market by focusing on its 7 benefits to buy Double A’s product which are 1.Good runability 2.Two-sided copying 3.Printing sharpness 4.Bright appearance 5.Prolong performance of copier 6.Time saving 7.Longer storage period for documents Most of the products are sold internationally with the proportion of 35% nationally and 65% internationally. Main countries that Double A export to are Asian countries which are Bangladesh, Cambodia, China, Hong kong, Indonesia, Korea, Malaysia...
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...July 2012 BRANDGYM RESEARCH PAPER 6 By David Taylor Managing Partner Can social media show you the money? www.thebrandgym.com Can social media show you the money? About the research The first part of the research was with over 100 senior marketing professionals across Europe, Africa, Asia, the USA and Latin America, covering a broad range of sectors. In addition, we did research with 1000 consumers each in the UK and USA, to compare their actual use of social media* with how marketers think they use it. Read on to see how wrong most marketers are! We have brought to life the findings with examples from our work on brandgym projects, and through interesting case studies we have come across in our blogging and book writing. * To clarify, this study focuses on the creation of content using social media (e.g. Facebook pages, Twitter feeds) and not online advertising on social media sites. In this, our 6th global survey, we ask “Can Social Media Show you the Money?”. The brandgym partners Introduction Social media is a red-hot topic today. Social media is sexy, shiny and new. And it’s also a bit scary, with headlines screaming that the whole world of marketing is changing, and that ‘old’ media like TV advertising is dead. However, data on the brand and business building effects of social media is thin on the ground. We felt it was time to cut through the hype and hysteria around social media, to better understand the role it can play. We wanted to find out: “Can social media show...
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...Copier Paper- Handout for OY partners COPIER PAPER Brief overview of paper market in India Major players Different size, Major brands, Types(white, colored etc) and uses How OY ensures that its customers get best bargain when they purchase it from OY Global Paper Production Paper and Paperboard Production – Global Market, 2002-20 (figures in million tonnes) 490 321.4 360 382 393.9 The annual global paper and paperboard production was approximately 394 million tonnes in 2010. It is expected to increase to 440 million tonnes by 2016 and 490.0 million tonnes by 2020. The annual production of paper in 2010 in India was approximately 8.9 MT. It is expected to reach 13 MT by 2020 India is one of the fastest growing paper producer in the world 1 2002 2004 2006 2010 2020 Paper production in India (in MT) 10 9 8 7 6 5 4 3 2 1 0 8.9 8 7.1 6 6.2 2002 2004 2006 2008 2010 PER CAPITA CONSUMPTION: INDIA 9 KG , WORLD AVERAGE: 56 KG; INDICATES HUGE POTENTIAL 312 World per capita consumption(kg) 285 253 247 236 223 170 The US is the largest market for paper product and commands high per capita consumption 42 36 56 25 22 9 Paper per capita consumption in India (in KG) 9 7.2 4.4 4.6 In 2010, America had the highest per capita consumption (312 kg), Singapore (228 kg), Malaysia (106 kg), Taiwan (51 kg) China (42 kg), Indonesia (22 kg) and Philippines (16 kg). India’s per capita consumption is estimated to be as low as 9.0 kg in 2010. while the...
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...------------------------------------------------- History and Evolution | ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agri-business, Foods, Lifestyle Retailing, Education & Stationery and Personal Care - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited'. The Company’s beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the centre of the Company's existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was historic in more ways than one. It was to mark the beginning of a long and eventful journey into India's future. The Company's headquarter building, 'Virginia House', which came up on that plot of land two years later, would go on to become one of Kolkata's most venerated landmarks. Though the first six decades of the Company's existence...
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...to make a decision in between two or more alternatives question ¡ ¡ ¡ Define extensive problem solving, limited problem and rou6nized response behavior. What type of decision process would you expect most consumers to follow in their first purchase of new product or brand in each of the following areas: Ø chewing gum Ø Sugar Ø Men’s aBer shave lo6on Ø Carpe6ng Ø Paper towel Ø Cellular phone and luxury car What are the differences among the three decision-‐making approaches? levels OF CONSUMER DECISION MAKING ¡ There are three levels of consumer decision making ¡ They are : Ø Extensive problem solving Ø Limited problem solving Ø Rou6nized response behaviour Extensive problem solving ¡ ¡ ¡ The process of a customer trying to get all the informa6on they need in order to be able to make a choice between different brands of a product that they want to buy Cost of products under this level is...
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...Introduction Packages Limited was born out of a dream to set up in Pakistan an industry of excellence based on local raw materials and talent. In July 1954 while on a visit to Sweden, Syed Babar Ali the first Managing Director and now Advisor to Packages Limited, negotiated the setting up of a packaging plant in Lahore with the collaboration of AB Akerlund and Rausing (Sweden). Packages Ltd. is one of the most famous and successful companies in packaging industry. It is situated at the south side of Lahore city in the industrial area., Packages emerged as a company geared to provide solutions. Sprawled over 105 acres, Packages is a dynamic example of cross-functional integration of various processes. Initially, Packages helped the consumer industry by providing packaging solutions in the form of cartons for cigarette, tea, confectionery, pharmaceutical and soap industries. However, supply of paper and board by local mills did not meet the quality requirements of the customers. As a result, in 1965 backward integration became a necessity to sustain quality output when a Paper and Board mill was put up. This happened because of strong belief in self-sufficiency and quality product development as an inherent part of the process. It is sole largest company, which is serving the 35% need of a county in its category. Today, Packages Ltd. is considered among the leading, fully integrated packaging complexes in Asia.. It was the dream of Syed Baber Ali to set up in Pakistan an industry...
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...19, 2012 April Ward Environmental and Consumer Influences Analysis People should not be pigeonholed into one or two categories therefore companies have to expand their brands to fit into the lives of consumers. People are unique and so are the preferences of each man and woman. A product, such as laundry detergent, that so many consumers use, the manufacturer has to expand that product to suit the various needs and desires of the consumer. Many factors influence the purchase of a product: psychological factors and social factors. Along with external factors that affect consumer behavior, such as social, ecological, and cultural. Psychological factors are termed by a science dealing with the study of behavior in people (Psychological Factors, 2012). The factors that influence consumer behavior toward laundry detergent purchases are personality and family, among others. The personality of the purchaser determines which type of detergent he or she buys. The consumer can choose from more than 80 different laundry detergent brands in the United States (Laundry Products: Laundry Detergents, 2012), but the consumer typically will choose just one and maintain purchasing that brand. Personality influences why people continue with one brand through consistency. Consistency shows there is generally a recognizable order and regularity to behaviors. Essentially, people act in the same ways or similar ways in a variety of situations (Cherry, What...
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...my own words, and has not previously been submitted for assessment. 1 ASSESSMENT SHEET (to be completed by the examiner) Student name: Course name: Subject name: Assessor/marker: COMMENTS Principles learnt (for example, number and understanding of principles referred to, their influence on the structure of this paper, number and correct citations of references, use of appropriate jargon) /4 Application of principles. That is, the analysis and evaluation of the example problem based on the principles, including the final recommendations and their justification /8 How well the example problem was described, including the extent and depth of information (including the data) about it that was accessed /4 Structure and presentation /2 Style, grammar and language /2 Total Less penalties GRAND TOTAL General comments /20 FOR MODERATOR’S USE ONLY I agree with the assessor’s assessment I disagree with the assessor’s assessment and the new mark is as follows for the following reasons: /20 Moderator: 2 Title: Market Segmentation and Marketing Mix of Associated Brands Industries Limited and Caribbean Airlines Limited. PART B – ASSIGNMENT Assignment task Find a product of two example businesses in your country...
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...On 24 August 1910, ITC was corporated under the name Imperial Tobacco Company of India Limited. At 1970, when the Company's ownership progressively Indianised, the Company's name was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited and in 1974 it turned to I.T.C Limited. In the recognisation of the company there was a wide range of business establishing in the market. The Company emphasis on the Fast Moving Consumer Goods which comprises of the Personal care products, Foods, Cigarettes and Cigars, Branded Apparel, Education and Stationery Products, Incense Sticks and Safety Matches, Paperboards & Specialty Papers, Packaging, Hotels , Agri-Business and Information Technology. ‘ITC’ is today no longer an acronym or an initialised form.It stands rechristened 'ITC Limited,' The first six decades of...
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...A brand orientation typology for SMEs: a case research approach Ho Yin Wong and Bill Merrilees Department of Marketing, Griffith Business School, Griffith University, Gold Coast, Australia Purpose – This research paper aims to discuss the role of branding strategy in small and medium size enterprises (SMEs). Design/methodology/approach – The literature on traditional brand management and strategic branding are first reviewed. Four critical constructs are identified, namely brand distinctiveness, brand orientation, brand-marketing performance and brand barriers. The literature, in combination with (eight) case research interviews, has been synthesised to develop a new theory of SME branding. Findings – The paper reveals that the theory identifies the ladder of SME brand orientation, moving from minimal brand orientation, to embryonic brand orientation to integrated brand orientation. Further, it is suggested that most SMEs will be on the lower steps of the ladder. A model of the brand strategy process has been formulated, specifying links between brand barriers, brand distinctiveness, brand orientation and brand-marketing performance. The study puts forward some propositions about the pre-conditions to move higher up the ladder, particularly to an integrated brand orientation. Research limitations/implications – The major limitation of this research is that it is based on eight case studies. It is suggested that a quantitative survey be carried out to enhance the generalisability...
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...WORKING PAPER No.186 KARMA COLA - COKE IN INDIA By Y.L.R. Moorthi Kevin Lane Keller April 2002 Please address all correspondence to: Y.L.R. Moorthi (Assoc. Prof. (Marketing) Visiting Professor (Tuck School) Indian Institute of Management Bangalore - 560076, India Email: YLR.Moorthi@.Dartmouth.edu (tUl June 1,2002) or ylrm@iimb.ernet.in Kevin Lane Keller E.B. Osborn Professor of Marketing Amos Tuck School of Business Dartmouth College 100 Tuck Hall Hanover, NH 03755-9011 Ph: 603-646-0393 (o) 603-646-1308 (f) Email: KARMA COLA - COKE IN INDIA ABSTRACT This article is an application of the customer-based brand equity (CBBE) model (Keller, 2001) to Coke in the United States and India, It shows that Coke, the brand, is interpreted differently in US and India. In US, Coke's awareness stretches beyond its immediate consumers. It is usedfunctionally as a substitute for water. Its home consumption is high. It is seen as a brand with heritage ami many customers and non-customers relate to it Hence there is greater bonding between the brand and the customer. In India, by contrast Coke's knowledge and appeal is limited to the urban elite and youth. It is consumed more for aspirational than functional reasons. Home consumption is not as high as it is in the United States, It is a brand to which a limited number of people relate. Loyalty is more to the cola flavor them Coke. In short, Coke is viewed very differently in India as compared to tin United States. This paper examines...
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...1; 2012 Luxury Brand Exclusivity Strategies – An Illustration of a Cultural Collaboration Anita Radón, PhD Post Doc. Researcher The Swedish School of Textiles, University of Borås SE-501 90 Borås, Sweden Tel: 46-705-918-306 Received: May 30, 2012 doi:10.5430/jbar.v1n1p106 E-mail: anita.radon@hb.se Online Published: July 16, 2012 Accepted: July 14, 2012 URL: http://dx.doi.org/10.5430/jbar.v1n1p106 This research is supported by Handelns Utvecklingsråd. Abstract This paper examines how luxury fashion brands renew themselves in order to balance the exclusivity that is associated with luxury goods and with profit maximization. Using consumers’ demand theory it is shown how luxury fashion brands go through different phases to renew the perception of exclusivity. A proposed model for the stages a luxury brand goes through to keep up the perception of exclusivity is provided. The focus is on identifying how luxury fashion brands renew themselves in order to create a perception of exclusivity and scarcity. The limitations of the study is that research has yet to be done on how consumers of luxury fashion goods perceive these efforts put forward by luxury fashion brands. Problems associated with luxury fashion brands, theoretically as well as on a practical level, and the crucial need for a perception of exclusivity and how this perception can be maintained are addressed. This paper contributes to the specific, and still limited knowledge on how luxury brands are dynamic and...
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...cigarettes in India. With its wide range of invaluable brands, it has a leadership position in every segment of the market. It's highly popular portfolio of brands includesInsignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol and Flake, Silk Cut and Duke. The Company has been able to build on its leadership position because of its single minded focus on value creation for the consumer through significant investments in product design, innovation, manufacturing technology, quality, marketing and distribution. All initiatives are therefore worked upon with the intent to fortify market standing in the long term. This in turns aids in designing products which are contemporary and relevant to the changing attitudes and evolving socio economic profile of the country. This strategic focus on the consumer has paid ITC handsome dividends. ITC's pursuit of international competitiveness is reflected in its initiatives in the overseas markets. In the extremely competitive US market, ITC offers high-quality, value-priced cigarettes and Roll-your-own solutions. In West Asia, ITC has become a key player in the GCC markets through growing volumes of its brands. ITC's cigarettes are produced in its state-of-the-art factories at Bengaluru, Munger, Saharanpur, Kolkata and Pune. These factories are known for their high levels of quality, contemporary technology and work environment. ITC Limited (BSE: 500875) or ITC is an Indian public conglomerate...
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...Research Paper on Coca Cola Company Introduction The Coca-Cola Company Limited is the world's largest beverage company and is the leading producer and marketer of soft drinks. Due to the facing of highly competition in the market, the Company used more than million dollars in the R& D, marketing and production, in order to design a new product to gain a higher margin. This report is mainly focusing on how Coca-Cola Company Limited uses strategies in order to competitive in the mature market. Firstly, the issues of the Company will be identified, and then SWOT analysis of the company will be conducted. After that, evaluation of alternative strategies will be stated and finally recommendations and implementation will be given. Background Coca-Cola Company Limited is the world largest offerer of non-alcoholic beverages and the most valuable firm in the world. They owned over 300 brands in over 200 countries and serving carbonated soft drink and non-carbonated beverages such as fruit juice, fruit drink, sports drinks, coffees and bottled water. Coca-Cola Co. is operating in their existing brands, and also develops new global and local brands and acquisition of the global or local brands. In 2002, the company has launched new brand product including Diet Lemon Coke, Vanilla Coke and large varieties of fruit taste Fanta including lime, grape, strawberry and passion fruit in Australia. The company has also acquired many new international water brands such as Danone Waters, Sparklettes...
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...TERM PAPER ADVANCED FINANCIAL MANAGEMENT on "ITC DIVIDEND POLICY” Submitted in the partial fulfillment of the requirements for III Semester Master of Business Administration Submitted By: PRIYANNA MARTIS (1PT12MBA57) III Semester, MBA “FINANCE” Submitted to: Prof. G.V.M SHARMA MBA DEPARTMENT INTRODUCTION ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Fast Moving Consumer Goods comprising Foods, Personal Care, Cigarettes and Cigars, Branded Apparel, Education and Stationery Products, Incense Sticks and Safety Matches, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business and Information Technology - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited’, where ‘ITC’ is today no longer an acronym or an initialized form. THE JOURNEY...
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