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The Malcolm Baldrige National Quality Award

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Submitted By zixiaofu
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Our group have found a publicly trade company named MidwayUSA which won the Malcolm Baldrige National Quality Award at least five years ago. The MidwayUSA Company had already won this award for about 3 times, in 2006, 2009 and 2015.
MidwayUSA is an Internet retailer offering “Just About Everything” for shooting, hunting, and the outdoors. In 2009, the annual revenues of MidwayUSA is $185 million, and in 2015 their gross sales in excess of $350 million. Over the past 11 years, the company has been one of the fastest growing in its industry, sustaining a 43.8 percent average annual growth rate in net income and a 21.3 percent average annual growth rate in gross sales. These dramatically exceed the national benchmarks of 4 percent and 6.9 percent, respectively. Return on assets has averaged 80 percent for the past five years, a rate significantly better than the 20 percent benchmark of the Risk Management Association.
In 2009, based in Columbia, Missouri, MidwayUSA has 243 fulltime and 100 part-time employees. In 2015, MidwayUSA employs more than 350 at its facility in Columbia, Mo. Many in the company’s workforce have a deep passion for shooting, hunting, and outdoor sports, allowing them to use personal knowledge and insight to better serve their Customers. At my point of view, this company success by putting customers first, MidwayUSA is a customer driven, customer connected kind of company. What’s more, they care for neighbors and nature. For example, MidwayUSA’s overall customer satisfaction rating is 93 percent, demonstrating improvement over the 2007 and 2008 scores of 91 percent. Overall customer retention is at an all-time high of 98 percent for the current year-to-date. Overall customer loyalty, measured as “likelihood to shop again,” is 94 percent.
As far as we know, The Baldrige Award was designed to inspire increased efforts on the part of organizations located in the United States to improve the quality of their products and services. From the data we list above, it’s easy to infer that won the Malcolm Baldrige National Quality Award do contributed to the ongoing success of MidwayUSA.

Source: http://patapsco.nist.gov/Award_Recipients/index.cfm

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