...Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics as it relates to Production Logistics Production and Marketing Marketing Logistics Production Term Paper for Physical Distribution Class Marketing Logistics12/25/2012 Production Marketing Logistics Nahom GetachewProduction - UU47997E Samuel Fikre - UU48012E Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Table of Contents Preface: Johnson and Johnson’s Tylenol....................................................................................................... 2 Introduction .................................................................................................................................................. 3 Objectives achieved through Logistics ....................................
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...OF MARKETING AND LOGISTICS INTERFACE AND ITS ADVANTAGES IN AN ORGANIZATION Submitted By Manikanta ABSTRACT This study ON EVALUATION OF MARKETING AND LOGISTICS INTERFACE AND ITS ADVANTAGES IN AN ORGANIZATION. This research paper is basically to evaluate the marketing and logistics cooperation and to know its importance in any organization .The primary purpose of the paper is to find the advantages of an organization to have Marketing and logistics interface. This research required us to conduct the consumer research. To find out perspectives of the people about the importance of marketing and logistics interface in an organization. CONTENTS INTRODUCTION 5 REVIEW OF LITERATURE 5 OBJECTIVES 6 RESEARCH METHODOLOGY 7 ANALYSIS AND INTERPRETATION 8 SUGGESTIONS 19 INTRODUCTION Organizations began to view their business as a collection of processes, rather than as a collection of processes, rather than as a collection of functions and departments. As processes cut across functional boundaries, greater attention needs to be devoted to interface activities. In order to build a cohesive organization, it is important that points of commonalities between functions are identified and emphasized. The purpose of this research is to analyze how the link between marketing and logistics can be co-ordinate in order to use this link as a sustainable competitive advantage. The level of cooperation between marketing and logistics functions...
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...usiness and Management Logistics as It Relates to Marketing and Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics as it relates to Production Logistics Production and Marketing Marketing Logistics Production Term Paper for Physical Distribution Class Marketing Logistics12/25/2012 Production Marketing Logistics Nahom GetachewProduction - UU47997E Samuel Fikre - UU48012E Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Table of Contents Preface: Johnson and Johnson’s Tylenol....................................................................................................... 2 Introduction ................................................................................................................................................
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...Logistics has an important relationship to manufacturing, marketing, finance, and other areas of the organization * Logistics Interfaces with Operations/Manufacturing * Logistics Interfaces with Marketing * Logistics Interfaces with Other Areas Interfaces w/operations/manufacturing -Length of production runs Balance economies of long production runs against increased costs of high inventories. -Seasonal demand Acceptance of seasonal inventory to balance lead production times. -Supply-side interfaces Stocking adequate supplies to ensure uninterrupted production now a logistics function. -Protective packaging Principal purpose is to protect the product from damage. -Foreign & third party alternatives Some logistics functions are being outsourced. Logistics Interfaces with Marketing: The Marketing Mix – Four Ps * Price * Product * Promotion * Place -Manufacturing and marketing are probably the two most important internal, functional interfaces with logistics. -Other important interfaces now include finance and accounting. Logistics can have a major impact on return on assets and return on investment. Logistics costs reported by cost systems measure supply chain trade-offs and performance. Economic utilities and means that add value to a product or service in the SCM * Production * Form Utility (by assembling parts into finished...
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...Plantation 1. What interactions needed to take place among the marketing, manufacturing, logistics and finance departments? Explain the logistics department’s role in the introduction of the new products. Logistics professionals and other knowledge managers realize, however that in spite of all the hype about the Internet, successful organizations must manage order fulfillment to their customers effectively and efficiently to build and sustain competitive advantage and profitability. At the same time, the competitive marketplace demands efficiency are controlling transportation, inventory, and other logistics related costs. A different perspective on supply chain managements views it as a complex of the logistics systems and related activities of all the individual organizations that are a part of particular supply chain. In addition, there are three principle ways in which logistics adds value such as place, time and quantity utilities. The interactions needed to take place among the marketing, manufacturing, logistics and finance departments are very important. Logistics obviously are focuses on process that cut across traditional functional boundaries, particularly in today environment with its emphasis on the supply chain. Logistics interfaces between manufacturing and logistics are related with length of the production run. Advantages and disadvantages are gives impact on inventories. The logistics managers are responsible for the inbound movement and storage of...
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...INDIAN LOGISTICS INDUSTRY 2009 PROJECT REPORT ON INDIAN LOGISTICS INDUSTRY FOR PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED TO: Ms. Gunjeet Kaur Lect. of SVSM SUBMITTED BY: Rajnish Kumar Roll No. SVPG/07/05 PGDM – 6th Trimester SWAMI VIVEKANAND SCHOOL OF MANAGEMENT Ramnagar (near Banur), Patiala 1 | Page SVSM RAJNISH THAKUR (PGDM) INTERNATIONAL BUSINESS & MARKETING INDIAN LOGISTICS INDUSTRY 2009 Punjab LOGISTICS MANAGEMENT - INTRODUCTION Logistics management is that part of the supply chain which plans, implements and controls the efficient, effective, forward and backward (reverse) flow and storage of goods, services and information between the point of origin and the point of consumption in order to meet customers' requirements rather to the customers’ delight. A professional working in the field of logistics management is called a logistician. Logistics, as a business concept, evolved only in the 1950s. This was mainly due to the increasing complexity of supplying one's business with materials, and shipping out products in an increasingly globalized supply chain, calling for experts in the field who are called Supply Chain Logisticians. This can be defined as having the right item in the right quantity at the right time at the right place for the right price and to the right target customers (consumer); and it is the science of process having its presence in all sectors of the industry. The goal of logistics work is to manage...
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...[Type the company name] | Marketing channels | 81,105, 117, 93, 69 | | [Type the author name] | 9/21/2010 | Marketing channel: A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user Channel level: A layers of intermediaries that the perform some work in bringing the product and its ownership closer to the final buyer. Channel conflict: Disagreement among marketing channel members. Vertical marketing system :A distribution channel structure in which producer wholsers , and retailers act as a unified system one channel members owns the others ,has contracts with them or has so much power that they all cooperate Future vertical marketing system divided in to two .They are 1.conventional marketing system 2.vertical marketing system Vertical marketing system: A vertical marketing system comprises of the producer, wholesaler and retailer acting as a unified system. One channel member, the channel captain owns the members and has so much power that they all cooperate. It arose as a result of strong channel member’s attempts to control channel behaviour. There are three types of VMS: CORPORATE, ADMINISTERED AND CONTRACTUAL. CORPORATE VMS: A corporate VMS combines successive stages of production and distribution under single ownership. For example Sears obtains over 50% of the goods it sells from companies that it partly or wholly owns. ADMINISTERED VMS: ...
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...Industrial Marketing Management 43 (2014) 67–76 Contents lists available at ScienceDirect Industrial Marketing Management The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industry Nor Aida Abdul Rahman a,⁎, T.C. Melewar b,1, Amir M. Sharif c a b c Universiti Kuala Lumpur, Malaysian Institute of Aviation Technology (UniKL MIAT), Lot 2891, Jalan Jenderam Hulu, 43800 Dengkil, Selangor, Malaysia The Business School, Middlesex University London, The Burroughs, Hendon, London NW4 4BT, United Kingdom Brunel Business school, Brunel University, Uxbridge, Middlesex, UB8 3PH, United Kingdom a r t i c l e i n f o a b s t r a c t Logistics partnerships across dyadic and triadic relationship networks have been the basis of extensive research in the extant literature. It is well understood that competitive advantage within logistics and distribution and within supply chains are driven by value-adding aspects of not only the core competencies of each tier in the network, but also via tangential supporting factors. It is also well understood that there is a strong relationship between logistics and distribution and marketing functions, particularly in product-based organisations. In addition to deepening our understanding of how successful partnerships throughout the source– make–deliver continuum can be optimised, this research also seeks to identify how a supporting element...
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...Interacting between logistics and new product development to achieve company market success. Evidence from Business Aviation Industry: Piaggio aero Company case study. Mario Mustilli and Filomena Izzo; School of Management & Economics, Seconda Università degli Studi di Napoli, Capua (CE), Italy; mario.mustilli@unina2.it, filomena.izzo@unina2.it. Abstract Our paper analyses the interacting between logistics and new product development (NPD) to achieve company market success in the Business Aviation industry. The empirical analysis focused on Italian case study: Piaggio Aero Company. We adopted both qualitative and quantitative data. We found: 1) higher levels of logistics involvement has greater NPD project performance; 2) higher levels of logistics involvement has greater NPD logistics performance; 3) higher levels of NPD logistics performance have higher levels of NPD project performance. Empirical research showed that having technology distinctive competence and innovative product are not sufficient to achieve market success in an industry with high barrier to entry as one that BA; logistics, production, marketing, and NPD must work together co-operatively as unified processes for customer satisfaction and firm success. * Written by Filomena Izzo ** Written by Mario Mustilli & Filomena Izzo INTRODUCTION** Customer closeness necessitate that everyone in the firm have the customer firmly in mind when exercising their functional capabilities. At...
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...PAMANTASAN NG LUNGSOD NG MAYNILA (University of the City of Manila) Intramuros, Manila COLLEGE OF BUSINESS AND MANAGEMENT In Partial Fulfilment of the Requirement for the Degree of Bachelor of Science in Business Administration Major in Human Resource and Operations Management, Marketing Management Submitted to: Prof. Christopher Malanum Submitted by: Acuna, Charzel R. Alcoran, Rachelle Anne K. Aquino, Patricia Mae Ann E. AUGUST 2015 Part 1: Channels of Distributions Channels of Distribution Few producers sell their goods directly to final users. Instead, most use intermediaries to bring their products to market. According to Philip Kotler, distribution channel is a set of interdependent organizations that help make a product or service available for use or consumptions by consumer or business user. Here are some definitions from different websites: Goods and services often pass to consumers through multiple channels. While increasing the number of ways in which a consumer can find a good has the potential to increase sales, it also creates a complex system that can make distribution management difficult. In addition, the longer the distribution channel the less profit a product manufacturer might get from the sale. (Distribution Channel Definition| Investopedia http://www.investopedia.com/terms/d/distribution-channel.asp#ixzz3jhyoJ8Pg) The path through which goods and services travel from the vendor to the consumer or payments for those products travel...
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...An analysis of business behaviour in Zhongju Logistics 1.Introduction: 1.1 Background about Zhongju Logistics: Zhongju Logistics is a small company which the headquarters is located in Shanghai, it was founded in 2001, and it has 42 employees currently. The company provides professional transportation, warehousing, transshipment, distribution services for the enterprise and supermarket. The Early aim of the company is to make special line of hazardous material hazardous material(Such as gasoline, explosives, strong acid, strong alkali, benzene, naphthalene, celluloid, peroxidase and so on) transport of goods between the Yangtze river delta to the pearl river delta, with brand building as the foundation, to promote a nationwide business (Zhongju’s Website, 2013). At the moment, although Zhongju is a small company, the company’s Corporate vision is Rapid growth as a typifier of hazardous material transport logistics industry in China. During these recent years, Zhongju Logistics has developing very slowly. Ming Li, as one of the top managers of the family company, running his family business in Guangzhou, the main different part is, his parents are focus on Shanghai area, his older brother focus on Huizhou, and he pay more attention to Guangzhou. Even so, they usually cooperate with each other in same business which can reduce the cost. Zhongju logistics running its business mainly among Guangdong province, Shanghai, Jiangsu province...
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...CHAPTER LOGISTICS AND THE SUPPLY CHAIN Special logistics staffs handle the mO\'cIllent of items and displays for trade shows and special events. This sleek Mercedes racer is being loaded aboard a KLM Boeing 747. Photo KLM-Ro\'a! Dutch Airline, Photo Archi\es. Reproduced with permission, 2 CHAPTER 1 Logistics and the Supply Chain 3 Key Terms • Channel intermediaries • Phantom freight • Place utility • Possession utility • Postponement • Power retailer • • Reverse logistics Stock-keeping units (SKUs) • Cost trade-offs • Economic utility • FOB destination pricing • FOB origin pricing • Form utility • Freight absorption • Inbound logistics • Landed costs • Logistics • Mass logistics • Materials management • Stock outs • Systems approach • Tailored logistics • Time utility • Total cost approach Learning Objectives • To learn the definition of logistics • To understand the economic importance of logistics • To learn of recent events and their int1uences on logistics practices • To gain an understanding of logistics practices within a firm • To learn different pricing policies • To know about logistics careers ECONOMIC IMPACTS OF LOGISTICS At this point. you may have limited awareness of. and knowledge about, logistics- the subject matter of this textbook. However. if that is the case. you 're really not very different from lots of other people who inhabit this planet. and it might come as a surprise to you that logistics tends to have significant economic...
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...1. What is logistics, and why is it important in private companies and public organizations? logistics is That part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services and related information from the point of order to the point of consumption in order to meet customers’ requirements.It is has become important for growing service organizations both private and public to fulfill customer request and utilizing such network to fulfill the wants/needs of the customer request in a timely manner. 2. Why is logistics important on a macro level, and what contributions does logistics make in the economy? The absolute cost of logistics on Macro basis will increase the growth in the economy. Meaning that the more products/services being produced, the total logistics cost will increase. The reduction in relatively cost allows organizations to be more competitive since it directly impacts the cost of producing goods. The decrease in cost has helped the U.S. Economy regains a competitive position on a global standard. 3. How does logistics add value in the economy? How does logistics add value for firms? Logistics organizations can impact the economic value of a company by increasing net sales and reducing operating costs and assets. it add value to firms by improved customer service, product availability, and order accuracy can be directly linked to the capabilities of a logistics organization 4...
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...Vivian Menzies Marketing 5000 Final Exam 1. List and briefly describe using examples the five major promotional mix tools. How would these be used to introduce a new line of microwave pasta meals? I utilized the 5 promotional mix tools in my Starbucks presentations as seen below- I will utilize the similar tactics introducing a new line microwave pasta meals. Advertising | | I would advertise utilizing he following: TV, Social Media Tweet, Facebook and Pinterest for local recipes to promote the new microwave pasta and of course Local newspaper to be featured as quick easy receipts and the specially the Mothers magazines to purchases.. | Personal Selling | | Local passionate sales people: Costco demonstrators, Publix Apron recipes andDemonstrations. To promote one on one sales personal. This type quick easy Meals for mothers on the go. Nit would focus on the personal up close and personal sales. Through these venues as describe above | Public Relations | | Events, public performances, green initiatives philanthropic endeavors. I would leverage our marketing efforts already in place by our hundreds of thousandsOf dollars marketing. Public events locally at farmers market since our product isNo GMO’s and Gluten Free. We partner with community efforts and farm to tableEvents so we utilize this to market our products effectively and efficiently. We have Amazing philanthropy events and things we as an organization do to promote giving Fun runs, breast...
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...Marketing Channels and Supply Chain Management Chapter Objectives • Explain why companies use distribution channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • Identify the major channel alternatives open to a company. • Explain how companies select, motivate, and evaluate channel members. • Discuss the nature and importance of marketing logistics and integrated supply chain management. Chapter Overview This chapter covers the important topics of supply chain management. Supply chains consist of both upstream and downstream partners, including suppliers, intermediaries, and even intermediary customers. The term value delivery network expands on the limited nature of "supply chain." It consists of the company, suppliers, distributors, and ultimately customers who "partner" with each other to improve the performance of the entire system. The chapter focuses on marketing channels--the downstream side of the value delivery network. A company's channel decisions directly affect every other marketing decision. And because distribution channel decisions often involve long-term commitments to other firms, management must define its channels carefully, with an eye on tomorrow's likely selling environment as well as today's. Channel members add value by bridging the major time, place, and possession gaps that separate goods and services from those who would use...
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