...The media and Hollywood in particular, represent one avenue in which the general public becomes familiar with the role of nurses. How do the media positively or negatively influence the public’s image of nursing? What other avenues may better educate the general public on the role and scope of nursing as well as the changing health care system? The media is known to have immense influences on the public perception from body images to what kind of car people should buy. And the nursing image is not immune to these influences. What Hollywood transmits to the public about nurse’s works much like an advertising industry. Television has represented nurses in varying degrees and not all of them are flattering. We have been portrayed as handmaidens, angels to naughty nurses, crusty battle-axes, incompetent nurses, or drug addicted nurses. Television shows such as House, Nurse Jackie, Hawthorne, Gray’s Anatomy, and Scrubs frequently draw on nursing stereotypes that have the potential to damage the professional nursing image. Just as people are influenced by commercial or political ads, they will be influenced by these shows as well. These images of nursing on medical shows can affect roles in recruitment and retention for the profession. In a survey of student perceptions of nursing image on television, one student noted, “the public could be influenced by nursing on television and draw attention to the consequences of negative depictions of nursing because the public can develop...
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...messages being communicated to the public are aimed at acquiring allies and supporters. In Hollywood, public relations is a very useful tool in managing the reputation of personalities, especially so when one is in trouble due to some controversies. With the recurring influx of scandals that surround the stars of Hollywood, public relations have become a necessity in a celebrity’s life in order to maintain a favorable image to further their career. Hollywood personalities often find themselves in interesting, it not bizarre situations, which often find their way to newspapers, magazines, the Internet, radio broadcasts, and TV news. Each particular situation calls for a specific action, but the initial goal is to ensure that the subsequent effects of the controversies are minimized. There are several ways available to achieve this but all PR specialists agree that more than anything, effective communication holds the key in solving all problems. The current research looked into the different roles that public relations play in order to build a reputation for Hollywood stars. In particular, the research aimed to address four questions: 1. When do the PR personnel of a Hollywood star need to consider rebuilding reputation and image? 2. Should a Hollywood star consider using negative PR for remaining in the top headlines of news? 3. Can a badly tarnished image and reputation of a Hollywood star be ever rebuilt? 4. What could be the best reputation rebuild strategies for a star...
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...CONTENT: CONTENT: | Table of Content | Pages | 1. | Marking Criteria | 3 | 2. | Marking Scheme | 4-6 | 3. | Definition of Mass Media | 7-10 | 4. | Role of Mass Media in Serving Government | 11 | 5. | Conclusion | 12 | 6. | APA References | 13 | MARKING CRITERIA | Marks distributions | Score | Question One (100%) | | | | Introduction | /20 | Content | /60 | Ending | /15 | Reference | /5 | | | Subtotal | /100 | Conversion into 20% | /20 | EXAMINER’S MARKS | /20 | MODERATOR’S MARKS | /20 | | Examiner | Moderator | Overall Total Marks: | /20 | /20 | Less Penalty: | | Final Marks: | /20 | Remark from Marker: MARKING SCHEME | Introduction: Criteria | 0 - 5% | 6 - 10% | 11 - 15% | 16 - 20% | Knowledge of forms, conventions, terminology, and strategies of literary texts | is unclear or seriously limited in presenting or developing a position on the issue | presents a clear position on the issue | presents a well-considered position on the issue | presents an insightful position on the issue | Critical and creative thinking skills | provides few, if any, relevant reasons or examples | develops the position on the issue with relevant reasons and/or examples | develops the position with logically sound reasons and/or well-chosen examples | develops the position with compelling reasons and/or persuasive examples s | Communication of information and ideas | Communicates information and ideas with limited...
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...The award for one of the most offensive representations of yellowface goes to Mickey Rooney’s portrayal of the Japanese landlord, Mr. Yunioshi, in the 1961 movie “Breakfast at Tiffany’s.” This over-the top-caricature’s fake buck teeth, squinty-eyed makeup, and ridiculous accent make it one of the most racially offensive characters in the history of Hollywood. Yellowface has not encountered the same stigmatization that blackface has. This could be due to several reasons, such as the historical perception of passivity and assimilability of the Asian American community compared to the Black community (which goes back to the Model Minority stereotype). Regardless of the reason, the performance of yellowface is just as offensive as blackface, or any other type of makeup that imitates an ethnicity. Unfortunately, the negative outlook towards yellowface still has not become mainstream. Major Hollywood films and television shows still use yellowface by dressing up non-Asian actors in stereotypical roles. This offensive method of portraying Asians distorts, misrepresents, and appropriates Asian cultures. A recent example of yellowface was seen in the show “How I Met Your Mother.” The episode was conceived as an homage to martial arts films, by presenting a clichéd plot to master the “Slap of a Million Suns.” In the episode, three of the main cast members don yellowface...
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...characteristics of identity define the gay community of West Hollywood. West Hollywood in California has become one of the largest gay communities in the world. The people living in this outlined community are defined as gay people because they have been or identify themselves with the seven elements that identify gay people. These characteristics are defined in creativity, aesthetic sensibility, orientation towards entertainment or consumption, progressiveness, responsibility, maturity, and centrality. West Hollywood reinforces and welcomes individuals with these characteristics in lifestyle. I am not saying every gay person possesses these seven elements, however West Hollywood has become the one place where persons who have some or all of these characteristics seem to roam or go to this particular area because it has defined itself as a gay community. Many gay men have moved here specifically as it has been defined as a place where they can actually, "come out" without being ridiculed. They can be accepted here for who they are and what they have been defined as because they were born with these elements. They can use this place because it has been defined by the same elements that define gay people. The media in West Hollywood developed the connection between place and identity by characterizing the people who live there as those possessing the rare qualities which define the seven elements that gays often have. The media presents these characteristics in a way that the community...
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...Background: People love watching movies because the movie’s vividness and intensity, these movies provide people to be unparalleled in contemporary culture. People could forget the pressure or problems from reality when they are watching movies. In fact, we can define that Hollywood films could be as a mirror to reflect the whole society. They have examined the ways in which themes developed in the movies sometimes reveal or verify shifts in the public’s interests, hopes, and fears. Next, I will argue that there is connection between Hollywood films and increasing violence, by three parts: the impact on children, teenagers and adults. First of all, observation of violent Hollywood films spurs aggression in children, who are under 12. Trend( 2007: 42) argues that some research shows only those children who have a natural and existing tendency of being aggressive will be negatively affected by media violence. However, a study by AACAP (American Academy of Child and Adolescent Psychiatry) (cited in Murray 2007: 139) found that as a result of films violence, children may become immune to the horror of violence; gradually accept violence as a way to solve problems. Children, who are exposed to lots of violent media, may change them into more aggressive people. They may learn that there are lots of bad people out there who will hurt them, and they may come to expect others to be mean and nasty. Moreover, they may become less sensitive to the pain and suffering of others, and they could...
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...are looked down upon, if they are slightly more over weight then what is considered “normal,” if they are “underweight”, “darker skin color”, too “pale”, “flat chested”, big boned, “thick,” or because of their ethnicities and backgrounds. So what exactly defines the “perfect female?” Is it the girls featured on “Girls Gone Wild” in Cancun, or the half naked models posing for Victoria’s Secret? Or is it the perfectly put together “Miss America” pageant queens? Or is it the Hollywood actresses with billion dollar dresses, and priceless jewelry? Or the well toned, well defined professional team cheerleaders, and dancers we watch? WE, speaking for us “average” women, who often tend to idolize, and carry pieces of all these girls within us, and envy them, for not being able to ever look like one of them…so damn perfect in every single way. These women, among many others all contribute to the foundations, of media, public relations, and entertainment sectors. Women are usually seen as the sex symbol in the media world, and do whatever they have to do, to earn and keep their image, and title....
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...Asian males are marginalized and their images distorted in the media. They are usually if not always portrayed as nerdy, effeminate, quiet, hard-working, overly-shy. Hollywood constantly perpetuate these jokes that Asian guys are undesirable and undateable and when trying to think of the last few known Asian roles in Hollywood, there's not much representation to go off of which is a problem that needs a positive change. The media has been around for quite some time now but when asked to name an Asian male lead in the media, many can't think of more than just a few to none. Especially when asked about a tv show or a movie where an Asian male is the romantic lead or someone who has a kiss scene with a non-Asian female, there is almost none in this country and that is because Asian males are being heavily desexualized in the media....
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...Muslim and Arab Stereotyping By Western Media Research Paper Submitted in Partial Fulfillment of the Requirements Of ENG216/246 Course By Ismail Yousry … 111645 Under Supervision of Dr. Ghada El Akhdar Muslim and Arab Stereotyping By Western Media Industrial Engineering MSA University Table Of Contents ABSTRACT………………………………………………………...……3 I. INTRODUCTION……………………………………………………3-4 II.LITERATURE REVIEW…………………………………………….5-9 III.DISCUSSION………………………………………………………9-11 IV.CONCLSUION………………………………………………………11 REFRENCE………………………………………………………………12 ABSTRACT This research objectively is talking about the negative growing relationship between Arab Muslims and the western world particularly after the world trade Centre attack, Arab phobia have been a part of the western culture. For centuries the Arab has played the role of villain, seducer of our women, hustler and robber-the barbarian waiting at the gates of development. Currently in the 20th century, Arab as seen as terrorists, murderers and enemies due to how media presents them, new images has been emerged to the whole world thanks to Hollywood film makers, this study also aims to reveal the truth image of the Arab Muslim world and to prove the unfair attitude against Arab and Muslims made by the media that was not careful to appear neutral and unbiased. I.INTRODUCTION Who exactly are the Arabs and Muslims? When we use both of these terms, we Are talking about more...
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...Media Studies Omen Trailer 2006: https://www.youtube.com/watch?v=6dxEtoTXZE0 Media audience: The audience for the omen trailer varies between age groups, because even though it is rated a 16+ it is not specifically targeted towards 16 year olds. It just indicates that the age available to view the movie at the time (screening) is supposed to be 16+. However what this means is that children under the age of 16 will not be allowed to view this movie because it has features which cannot be shown to the younger age. Media institution: The institution that produced the movie was 21st Century Fox; this is a huge Hollywood movie company and has produced many of the famous big movies out in the industry now. It was created merely, in knowing that this was going to be a big Hollywood movie and mainstream, it has many famous actors acting in the movie indicating that these will most likely cost a lot of money to produce since it has the big Hollywood actors involved. This institution is a Big Hollywood company and is popular in screening their popular blockbuster movies around the world. What I associate with this company is that they make movies such as Omen where it is big at the time of screening. The institution influences its text (horror) by advocating different ways in marketing its release, for example towards the end of the movie trailer is showed how it will be on screen at the cinema on the ’06, 06, 06’ which are preferably referred towards the devil and this movie...
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...COMPOSING A MARKETING PLAN COMPONENTS OF A MARKETING PLAN Executive Summary Movie 24-7 is going to be a television channel that will broadcast Hollywood Movies of all categories including Action, Drama, and Comedy. We have chosen to be a Hollywood movie channel as there is the large market that we can cater because of the ever increasing interest and demand for English films among the youngsters. Movie 24-7 will play movies at the request of its viewers. It will be available on most cable and satellite providers at no additional cost to subscribers of Movie 24-7. We wanted to stick to a topic that would come to no one's mind quickly thus leading us to have a unique problem and this is how we decided on to launch new movie channel in Pakistan. The project will be focusing on the marketing strategies of the 24 – hour Movie Channel i.e. Movie 24-7. It will also be discussing strategies adopted by Movie 24-7 on entering the market of general entertainment space. Moreover, we will discuss the key aspects of the marketing plan and the environmental analysis. Along with this, the project will also talk about marketing and the marketing mix strategies adopted by Movie 24-7 and we will further suggest competitive strategies to remain in the same genre. 1. SYNOPSIS: Introduction: Today we live in a capitalist economy where each one of us is busy in our corporate worlds. Either you are a clerk, software engineer, businessman or CEO of a company...
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...Apr. 2012. Web. 17 Mar. 2014. ""Hollywood Likes to Point to The... - Miss Representation | Facebook." "Hollywood Likes to Point to The... - Miss Representation | Facebook. BBC, 12 Sept. 2013. Web. 17 Mar. 2014. "Jane's Quotes in Miss Representation." Missrepresentation.org, 2011. Web. American females have been struggled a constant combat for inclusive equality in a culture that maintains an accommodation for men. Despite the fact that remarkable paces have been created for women, until our present day we are still known as victims of distortion and social prejudice. Miss Representation film demonstrates the humiliating interpretations of females' association in media through the lack of women's power in culture. Miss representation is an intuitive documentary film directed by Jennifer Siebel Newsom, and Kimberlee Acquaro. It disputes the restrictive and hideous realities of female's image in American media, demonstrating the overall impact on women and girls' self assurance and their healthy body, while supplying to the largely depression of women in modern culture. Assemble from the principle, the medium of film forces the media producers to be more ethical through employing affirmative female role models. The message of the film clearly illustrates how observers are been overwhelmed by over-sexualized media representations of females in divergence with pictures of enormous matter and leadership roles of females. Although the media are considered dispensable and is...
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...Disaster is imminent. Every single day a disaster occurs somewhere in the world. From buildings being annihilated by earthquakes and tornados to immeasurable deaths caused by mass starvation and man-made explosions, we are plagued by disastrous events. It is within these calamities that the best and worst of human nature emerge. Elites and their institutions expect and thus engender a culture of panic within disaster while ordinary citizens are the ones to emerge triumphant; media and Hollywood in particular have created a panic culture. It was December 6th 1917, in the midst of World War I when disaster struck in the quiet Canadian port town of Halifax, Nova Scotia. The Imo, a Belgian relief ship was headed straight toward the Mont Blanc,...
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...Anorexia nervosa is an illness that usually occurs in teenage girls, but it can also happen to teenaged boys and adult men and women. People with anorexia nervosa are obsessed with the thought of being and remaining thin. They lose a lot of weight and are terrified of gaining it back. Anorexia nervosa isn’t just a problem with food or weight; it’s an attempt to deal with emotional problems (Siegel 1). To completely understand and comprehend this horrific disease, you must consider the media that includes pro-anorexia websites that include negative support for suffering anorexics, celebrities in Hollywood, and teenager’s peers. Background information and the effects are also vital to the cause of this disease. If we look into any teenager’s experiences throughout middle school and right through high school there are all sorts of negative pressures: to drink, smoke, use drugs. But one of the least visible one of them is all is unforgiving demands to be thin and appear as the famous stars to in Hollywood. Teenager’s peers may put pressure on the so called ‘friends’ to view pro-anorexia websites in order to visualize how they want others to look and for unhealthy support in the cause of this appalling disease. There are many visible signs of a possible case of anorexia nervosa. A great number of suffering anorexics attempt to hide from anyone who will try and stop them or send them away to treatment. If no one helps, that person will die from the...
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...The Film Industry in Europe Mass media as a whole are diversified media technologies that are intended to reach a large audience by mass communication. There are many mass media such as broadcast (radio, television), print media (newspapers, magazines, and books), recorder music, digital media (internet) and outdoor media (billboards). But we will be particularly interested in the media of cinema and films which is one of the most famous. That’s why at first we will have a look on the film industry in Europe. Thereafter we will interest ourselves on the threats of the European film industry, like principally the US market of films. The film industry and the film industry in Europe The film industry is composed by the technological and commercial institutions of filmmaking, i.e., film production companies, film studios or cinematography. The film industry has a complex consumption because the creation of a movie need to take in consideration many features. Indeed, it is required to analyse the time allocation you want; the product characteristics such as actors that you want, the music, the plot, the scenario, the budget; people you attend with, and many other features that you have to take in consideration if you want your movie will become a success. The producer has pressure because the first week of release of his film is a strong indicator of success/failure. It will lead to the decision of whether or not to pull off the film from the circulation. Unfortunately...
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