The Modernization of the Broadway Café

By

Kim L. Arthur-Brown

A Final report submitted in partial fulfillment of the requirements for the degree of Master of Science in Information Systems.

Strayer University

2010

Certificate of Authorship

I hereby certify that I am the author of this document and any assistance I received in preparing this report is fully acknowledged. I have also cited in APA format for all sources that I obtained ideas, data, and words. Sources are properly credited according to the APA guidelines.

Signature: ______________________________________

Date: _____________________

Abstract
This report examines Café modernization. Based upon historical business models, and ebusiness strategies, the Broadway Café has the potential to be competitive once modernized. Barnes and Nobles has had great success with the incorporation of its Café‘s into their bookstores. Michael Porter’s Five Forces Module and implementation of technology resources can give the Broadway Café a means for success.

Table of Contents Abstract 3 Table of Contents 4 Introduction 5 Problem Statement 7 Competitive Advantage : Porter’s Five Forces Analysis 7 e-Business : Create an ebusiness Strategy 8 Supply Chain Management 8 Customer Relationship Management: YouTube Customers 9 Systems Development : Collaboration 9 Prior research 10 Competitive Advantage : Porter’s Five Forces Analysis 11 e-Business : Create an ebusiness Strategy 12 Supply Chain Management 13 Customer Relationship Management: YouTube Customers 15 Systems Development : Collaboration 16 Conclusion and future research 18 Competitive Advantage : Porter’s Five Forces Analysis 19 e-Business : Create an ebusiness Strategy 19 Supply Chain Management 19 Customer Relationship Management: YouTube Customers 20 Systems Development : Collaboration 20