...UV0273 BEN & JERRY’S HOMEMADE Jerry: What’s interesting about me and my role in the company is I’m just this guy on the street. A person who’s fairly conventional, mainstream, accepting of life as it is. Ben: Salt of the earth. A man of the people. Jerry: But then I’ve got this friend, Ben, who challenges everything. It’s against his nature to do anything the same way anyone’s ever done it before. To which my response is always, “I don’t think that’ll work.” Ben: To which my response is always, “How do we know until we try?” Jerry: So I get to go through this leading-edge, risk-taking experience with Ben—even though I’m really just like everyone else. Ben: The perfect duo. Ice cream and chunks. Business and social change. Ben and Jerry. —Ben & Jerry’s Double-Dip As Henry Morgan’s plane passed over the snow-covered hills of Vermont’s dairy land, through his mind passed the events of the last few months. It was late January 2000. Morgan, the retired dean of Boston University’s business school, knew well the trip to Burlington. As a member of the board of directors of Ben & Jerry’s Homemade for the past 13 years, Morgan had seen the company grow both in financial and social stature. The company was now not only an industry leader in the super-premium ice cream market, but also commanded an important leadership position in a variety of social causes from the dairy farms of Vermont to the rainforests of South America. Increased competitive...
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...The Hershey Company Presents Bucket of Chocolate The Hershey Company Presents Bucket of Chocolate Table of Contents Situational Analysis Executive Summary 4-5 Introduction 5-6 Industry Analysis 7 Product Category 7 Nature of Demand 7 Product Life Cycle 8 Top Competitors 9 Company Analysis 9 The Hershey Company Background 9-10 The Hershey Company Mission Statement 10 The Hershey Company SWOT Analysis 10-16 Competition 17 Nestlé Background & SWOT Analysis 17-21 Mars Background & SWOT Analysis 21-25 Objectives for the New Product Plan 25-29 Segmenting, Targeting, Positioning 29 Segmenting 29-30 Demographic 30-32 Geographic 32-33 Psychographic 33 Behavioral 34 Target Market 34-35 Positioning 35 Marketing Mix Product Decisions 36 Product Description/Classification 36 Branding, Packaging, and Labeling 37 Hershey’s New Product vs. Hershey’s Existing Products 38 Hershey’s Bucket of Chocolate vs. Competitors 38-39 Price Decisions 39 Pricing Strategy 39-40 Hershey’s Bucket of Chocolate vs. Competitors 40-42 Place Decisions 43 Distribution Channel and Physical Distribution 43 Distribution Intensity 43-44 Placement Decisions Fit Positioning and Pricing Goals 44-45 Hershey’s In-Store Placement vs. Competitors...
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...Jer ry: Ben: Jerry: Ben: Jerry : Ben: What's interest ing abo ut me a nd my role in the company is, I'm j ust this guy on the street. A pe rson who 's fai rly conventional , mainstream. accepting of life as it is. Salt ofthe earth. A man of the pe opl e. But then I'v e go t this friend , B en, who challenges everything. It' s against his nature to do anything the same wa y any one 's ever do ne it befo re. To which my response is always , " I don 't think that'll wo rk." To which my response is always, "How do we know till we try ?" So I get to go through this leading -edge, risk -takin g exp erience with Beneven tho ugh I' m really ju st like everyo ne else. The perfect duo. le e cream and chunks. Business and social chonge. Ben and Jerry. • - Be n & Jer ry 's Double Dip , As Henry Morgan's plane passed over the snow-covered hills of Vermont' s dairy land, throngh his mind passed the events of the last few months. It was late January 2000. Morgan, the retired dean of Boston University'Sbusiness school, knew well the trip to Burlington. As a member of the board of directors of Ben & Jerry's Homemade over the past This case was preparedby Professor Michael J. Schill with researchassistancefrom D aniel Burke. VernHines. Sangyeon Hwang, Won sang Kim, Vincente Ladinez, andTyrone Taylor. It was written as a basis forclass discus sion rathe than to illustrat effectiveor ineffectivehandlingof an administrative situation Copyright 0 2001 by r e . the University of Virginia Darden...
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...book is dedicated to my mother, Elva Louise McMullen Hoskins, who is gone from this world, but who would have been happy to share this page with my courageous kids, April Daisy White and Autumn Lee White; my brothers, George, Peter and John Hoskins; my niece Pamela Potenza; and my loyal friends Kitti Weissberger, Val Paul Pierotti, Stan Albro, Nathaniel Webster, Jean Valère Pignal, Roselyne Viéllard, Michael Armani, Joseph Stoddart, Couquite Hoffenberg, Jean Louis Besson, Mary Lee Castellani, Paula Alba, Marguerite and Paulette Ratier, Ted and Joan Zimmermann, Scott Weiss, Miekle Blossom, Ina Dellera, Gloria Jones, Marina Vann, Richard and Shiela Lukins, Tony Lees-Johnson, Jane Russell, Jerry and Barbara Littlefield, Michele and Mark Princi, Molly Friedrich, Consuelo and Dick Baehr, Linda Grey, Clarissa and Ed Watson, Francine and John Pascal, Johnny Romero, Lawrence Grant, Irma Kurtz, Gene Dye, Phyllis and Dan Elstein, Richard Klein, Irma Pride Home, Sally Helgesen, Sylvie de la Rochefoucauld, Ann Kennerly, David Barclay, John Laupheimer, Yvon Lebihan, Bernard Aubin, Dédé Laqua, Wolfgang Paul, Maria José Desa, Juliette Boisriveaud, Anne Lavaur, and all the others who so dauntlessly stuck by me when I was at my baldest and most afraid. Thanks, of course, to my loving doctors: James Gaston, Richard Cooper, Yves Decroix, Jean-Claude Durand, Michel Soussaline and to all those daring women in the white crepe-soled shoes who change tangled sheets and murmur comfort in the dead of night...
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...METAPHOR POEM I am #1 Directions: Write a short poem of at least 6 lines entitled, “I am #1.” Make it look like a poem but do not rhyme it – remember form is meaning. You will be creating a picture in words of yourself (imagery & metaphor). 1. What color are you? 2. What beverage represents you? 3. How do you act in a crowd? 4. What contrast describes you? 5. What chair represents you? 6. What time of day best describes you? 7. What musical instrument best describes you? EXAMPLE: I am a blue bubbling e f f e r v e s c e n t soda-pop. I stand out in the midst of people sparkling brilliantly. A bear grrrowling in the morning mirror… but a cuddly cub purrrring by evening is me. The stars twinkle and shine for me as I gently rock back and forth, back and forth on the front porch swing. My hearts beats like a drum in my chest – THRUMP, THRUMP, THRUMP, keeping time to my own beat. TWO-TONE POEM What color are you? A crazy question, perhaps. Most of us are at least two-tones. Psychologists tell us that certain colors trigger certain feelings or moods in many people. Some colors are “warm” while others are “cool.” Some colors attract attention; others blend in with their surroundings. Our own interpretation of our feelings about colors, a long with our self knowledge can be a good combination to start a “two-tone” poem. EXAMPLE: My Two Colors Part of me is brilliant yellow Lively and vivacious, Bouncy...
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..."50 More Books to Read In Kindergarten" lists Showing 50 results Print This List A Splendid Friend, Indeed A Splendid Friend, Indeed (Theodor Seuss Geisel Honor Book (Awards)) Author: Suzanne Bloom Publisher: Boyds Mills Press (2005) Binding: Hardcover, 32 pages IllustratorSuzanne Bloom Item Call NumberE BLOOM When a studious polar bear meets an inquisitive goose, they learn to be friends. Questions to talk about with your child • The polar bear has to be very patient with goose's questions. When was a time you had to be patient? Was it hard to wait? • How would the story be different if the polar bear wasn't patient and lost his temper? How do you think the goose would feel? • Who is your best friend and why? • Do you know what makes a friend? • Can you be friends with someone who is different than you? Fun things to do together • Look at the many colors in Bloom's illustrations. Ask what colors the different objects are. See if your child can locate these colors in his/her room or clothing. • Pack a snack and blanket. Enjoy a picnic outside with your child. • Play "Goose, Goose, Bear" instead of "Duck, Duck, Goose" • Draw a picture of you and your best friend doing something together that you both like. http://www.lexpublib.org/booksinkindergarten 10/28/2010 | Lexington, Kentucky Page 2 of 42 • Have a "Blue / White" color walk. Point out all the different blue and white objects that you can find. Book Skills Loves Books (Print Motivation) The...
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...MARKETING PLAN BEN & JERRY’S 2012-2015 TABLE OF CONTENTS Page 1. CURENT COMPANY SITUATION……………………………………. 2 2. MISSION STATEMENT………………………………………………….3 3. MARKET SHARE INFORMATION…………………………………….3-6 4. MARKET ANALYSIS……………………………………………………6-8 5. MARKET COMPETITORS……………………………………………. 8-11 6. NEW PRODUCT……………………………………………………….. 11-12 7. FUTURE MARKETING STRATEGY………………………………… 12-15 8. FINANCIAL FORECAST……………………………………………….15-17 9. CONCLUSION…………………………………………………………. 17 10. LIST OF REFERENCES…………………………………………… 18-19 1. CURENT COMPANY SITUATION 1.1 Short History Ben & Jerry’s it’s an American company, producing super-premium ice cream that was founded in 1978 through the collaboration of two friends: Ben Coben and Jerry Greenfield. The two began the business by opening a shop in a renovated gas station in Burlington, Vermont, in 1984 following the first factory to be opened. The company’s product range is plentiful with several flavors including cream, frozen yogurt or sherbet, made with natural ingredients. 1.2. Ben & Jerry’s Today In April 2000, Ben & Jerry's sold the company to British-Dutch multinational food giant Unilever. With superior marketing techniques Ben and Jerry's has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market, and there...
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...Acclaim for Chuck Palahniuk’s Choke “Just as dark and outrageous as his previous work. … His voice is so distinctive that he exists as a genre unto himself.” —The Washington Post “Palahniuk’s language is urgent and tense, touched with psychopathic brilliance, his images dead-on accurate. … [He] is an author who makes full use of the alchemical powers of fiction to synthesize a universe that mirrors our own fiction as a way of illuminating the world without obliterating its complexity.” —LA Weekly “Puts a bleakly humorous spin on self-help, addiction recovery, and childhood trauma. … Choke’s funny, mantra-like prose plows toward the mayhem it portends from the get-go.” —The Village Voice “Oddly, defiantly, addictive.” happily —Daily News “[Choke] shines a flashlight into America’s dark corners. … As darkly comic and starkly terrifying as your high school yearbook photo.” —GQ “Palahniuk is a gifted writer, and the novel is full of terrific lines.” —The New York Times Book Review “[Palahniuk’s] most enduring trait … is that marvelous quicksilver voice of his. … The exuberance of his language makes it still worthwhile to brave these often chilly and dark waters.” —The Oregonian “Choke is another welcome antidote to antiseptic consumer life, and you can’t blame it for grabbing you by the throat.” —Maxim “Palahniuk is a cult writer in the truest sense.” —Entertainment Weekly “His subversive riffs conjure a kind of jump-cut cinema of the diseased imagination, resulting...
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...Need Assistance? Click "Chat Now" to chat with a Live Operator. Chat Now No Thanks! The Ragamuffin Mystery CHAPTER ONE Off in the Caravan “This is going to be just about the most exciting holiday we’ve ever had!” said Roger, carrying a suitcase and bag down to the front door. “Diana, bring that pile of books, will you, before we forget them?” Diana picked them up and ran down the stairs after Roger. At the front door stood a caravan. Diana stood and gloated over it for about the twentieth time. “Fancy Dad buying a caravan!” she said. “And oh, what a pity he can’t come with us after all!” “Yes - after all our plans!” said Roger. “Still, it’s a jolly good thing Mummy didn’t back out, when she heard Dad had to go off to America - I was awfully afraid she would! My heart went into my boots, I can tell you.” “Same here,” said Diana, stacking the books neatly on a shelf in the caravan. “Have we got our bird-book - we’ll see plenty of birds on our travels, and that’s my holiday task - writing an essay on ‘Birds I have seen’.” “Well, don’t forget to take the field-glasses then,” said Roger. “They’re hanging in the hall. I say - what did you think about Mummy asking Miss Pepper to come with us, now that Daddy can’t manage?” Miss Pepper was a very old friend of their mother’s. The children were fond of her - but Roger felt rather doubtful about having her on a caravan holiday with them. “You see - she’s all right in a house...
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...Salman Rushdie Midnight's Children First published in 1981 Excerpts from the Koran come from the Penguin Classics edition, translated by N. J. Dawood, copyright (c) 1956, 1959,1966,1968,1974. for Zafar Rushdie who, contrary to all expectations, was born in the afternoon Contents Book One The perforated sheet Mercurochrome Hit-the-spittoon Under the carpet A public announcement Many-headed monsters Methwold Tick, tock Book Two The fisherman's pointing finger Snakes and ladders Accident in a washing-chest All-India radio Love in Bombay My tenth birthday At the Pioneer Cafe Alpha and Omega The Kolynos Kid Commander Sabarmati's baton Revelations Movements performed by pepperpots Drainage and the desert Jamila Singer How Saleem achieved purity Book Three The buddha In the Sundarbans Sam and the Tiger The shadow of the Mosque A wedding Midnight Abracadabra Book One The perforated sheet I was born in the city of Bombay ... once upon a time. No, that won't do, there's no getting away from the date: I was born in Doctor Narlikar's Nursing Home on August 15th, 1947. And the time? The time matters, too. Well then: at night. No, it's important to be more ... On the stroke of midnight, as a matter of fact. Clock-hands joined palms in respectful greeting as I came. Oh, spell it out, spell it out: at the precise instant of India's arrival at independence, I tumbled forth into the world. There were gasps. And, outside the...
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...CANDIDE By VOLTAIRE INTRODUCTION BY PHILIP LITTELL A PENN STATE ELECTRONIC CLASSICS SERIES PUBLICATION Candide by Voltaire, Introduction by Philip Littell is a publication of the Pennsylvania State University. This Portable Document file is furnished free and without any charge of any kind. Any person using this document file, for any purpose, and in any way does so at his or her own risk. Neither the Pennsylvania State University nor Jim Manis, Faculty Editor, nor anyone associated with the Pennsylvania State University assumes any responsibility for the material contained within the document or for the file as an electronic transmission, in any way. Candide by Voltaire, Introduction by Philip Littell, the Pennsylvania State University, Electronic Classics Series, Jim Manis, Faculty Editor, Hazleton, PA 18202-1291 is a Portable Document File produced as part of an ongoing student publication project to bring classical works of literature, in English, to free and easy access of those wishing to make use of them. Cover Design: Jim Manis; Image courtesy Wikipedia: Voltaire at 24 years of age (c. 1718) by Nicolas de Largillière Copyright © 2007 The Pennsylvania State University The Pennsylvania State University is an equal opportunity university. Voltaire CANDIDE By VOLTAIRE INTRODUCTION BY PHILIP LITTELL First Published by BONI AND LIVERIGHT, INC. PUBLISHERS NEW YORK Copyright, 1918, by Boni & Liveright, Inc. Printed in the United States...
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... First published 2007 This paperback edition published 2007 Copyright © 2007 by Mani Obhrai A CIP catalogue record for this book is available from the British Library ISBN 978-1-84799-022-8 1 This book is dedicated to those who have strived to make my life easier. For the most part, these people probably know who they are, but in case there is any doubt, they are listed below. If you did not make my life easier in any way, but would still like, for some reason, to have this book dedicated to you, please write your name in the space provided below and feel free to show it to your friends and loved ones, or simply to people you might wish to impress. Thanks to: Paige Baird, _____________, Serena Obhrai, Greer Baird, Indy Lalli and Amy Laurence for all their help with editing and moral support. Introduction by the author The triangular white stain The great pencil heist of ‘85 Willie’s accident Rental van Carly Afflicted ICE NO ICE Bursting Plastic and clicks Whisky Squiggle Country and western Double-bill The unexpected shadow The chocolate binge 1 2 4 7 10 13 16 20 22 27 31 36 41 49 55 60 Introduction by the author happened to me and things that I’ve seen. It should be interesting.” “What? Who’d want to read that? I mean, who wants to read a bunch of true stories? True stories are usually pretty boring.” “You don’t understand – I’ve experienced some strange things!” “Sure, I know. But are they interesting and exciting enough that people will want to read...
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...blood Where in your body is your patella Where can you find London bridge today What spirit is mixed with ginger beer in a Moscow mule Who was the first man in space What would you do with a Yashmak Who betrayed Jesus to the Romans Which animal lays eggs On television what was Flipper Who's band was The Quarrymen Which was the most successful Grand National horse Who starred as the Six Million Dollar Man In the song Waltzing Matilda - What is a Jumbuck Who was Dan Dare's greatest enemy in the Eagle What is Dick Grayson better known as What was given on the fourth day of Christmas What was Skippy ( on TV ) What does a funambulist do What is the name of Dennis the Menace's dog What are bactrians and dromedaries Who played The Fugitive Who was the King of Swing Who was the first man to fly across the channel Who starred as Rocky Balboa In which war was the charge of the Light Brigade Who invented the television Who would use a mashie niblick In the song who killed Cock Robin What do deciduous trees do In golf what name is given to the No 3 wood If you has caries who would you consult What other name is Mellor’s famously known by What did Jack Horner pull from his pie How many feet in a fathom which film had song Springtime for Hitler Name the legless fighter pilot of ww2 What was the name of inn in Treasure Island What was Erich Weiss better known as Who sailed in the Nina -...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
Words: 66056 - Pages: 265