...go out on dates is to just go watch a movie together. To some people the idea of going to the movies may seem like a nice time. But the question begs; is it really? This weekend I went to AMC theaters to watch John Leonetti’s Annabelle (2014). Being a huge fan of horror film, I thought this would be a great experience. This was until the movie the movie began. One of the main issues with going to the movies today is that you are surrounded by other spectators. These spectators depending on who they are can totally sabotage your experience or make your day, unfortunately, I was stuck with a bad crowd. It’s a horror movie, you have to come in with the assumption that there is going to be a lot of noise. There will be many people terrified and screaming as a result. But, usually one fails to factor in the constant chatting and bickering going on by your peers throughout the movie. While trying to watch the movie I often found myself overhearing the various discussions going on between those around me. I heard everything, from a mother trying to cheer up her petrified son to a couple arguing over what they were going to do when the movie was over. This constant chatter would occasionally rise to the point where it would disrupt the dialogue in the movie and I would be left wondering what the characters were talking about. This would occur most often after a scare scene. The scene where Mia, the protagonist being haunted throughout the movie, is trapped in the elevator was one of...
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...Forrest Gump: A Tear Jerking Movie Experience Erica Charisse B.Romero 9-Emerald Submitted to Sir. Julhamin Cernal March 4,201 In the movie, Forrest Gump started off having both physical and mental disabilities. His mother taught him things like he is no different than anyone else, which helped him carry that thought along his journey. Then she met Jenny her friend and love of her life, which also became an inspiration to him despite her trying to avoid Forrest. Forrest Gump showed in the movie that your inspirations in life can help you succeed. Despite being physically challenged at first and mentally, he later on became a successful person. Success is not measured in the person’s background, it is in their capability whether they are willing to take the risk and go beyond their own limits. Forrest is a person, who did not expect great things will happen in his life, but time sure will fly and soon, change will come to him. Forrest Gump became a part of the military, and throughout his combat in the Vietnam War, there wasn’t a time when he wasn’t thinking about Jenny. He even followed what Jenny told him, that he should just run and run. Forrest did not forget what Jenny thought him, so he did his best and helped everyone as possible. But tragically, he wasn’t able to save Bubba; his only friend in the military. That hit my heart as they talked normally to each other as Bubba was about to die. Forrest later on became a shrimp boat captain due to his promise to Bubba...
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...Simply put, FBM is selling articles that are in some way or another, related to the movie's characters, events and places. They include a wide range of products such as posters, clothing, stationery, toys and other gift articles. The producers of the movie license merchandising rights to manufacturers (independent and/or own) called as licensees... ------------------------------------------------- FBM - The Indian JourneyBy 2001, India was undoubtedly the world' s largest film producing country with over 27,000 feature films and thousands of documented short films (on an average, around 800 films were produced annually) in over 52 languages. As per a study conducted in March 2000 by FICCI-Arthur Andersen, the Indian film industry is expected to grow from Rs 84 billion in 2000 to Rs 340 billion by 20051. Even though Hollywood had been using FBM for a long time, a majority of Indian producers did not seem to be too keen on using it for Hindi and regional language movies... | | ------------------------------------------------- What Ails FBM in India? FBM had not really caught the fancy of the Indian film industry. While most distributors agreed that there was definitely a large market in terms of volume, problems such as the licensing issues were yet to be dealt with. | The only leading licensed merchandiser in India was Disney with about 40 licences including Weekender Kids, Timex, Cadbury, Parry' s, Leo Mattel and Funskool, making a wide range of character based merchandise...
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...March 2012 Movie Comparison Watching movies at home or at a movie theater is a great way to have fun in so many different ways. Both options provide unique atmospheres but only one option can be truly more comfortable to watch. Keeping in mind all of the various factors; late night movie premiers versus staying comfortably at home, having a quite peaceful movie experience without interruptions versus the talkative social atmosphere of a indoor theater, or even enhancing the movie experience with expensive IMAX/ 3D that most standard television sets don’t provide. All these factors are important when deciding on how and where an individual may watch their next motion picture. Trying to weigh out the positives and negatives of watching movies at home compared to going to your local movie theater just became simple. All of us can relate to that exciting feeling as the hours countdown to a midnight showing of movie. It can be a real treat, but is it really that big of a blockbuster of a movie to be the first one to see it? Midnight showings usually play around twelve o’clock in the middle of the night. These hours are late and can interfere with work or school the next morning. Instead of trying to buy the last remaining tickets for a midnight showing, it would be much easier to watch a movie at home comfortably on your couch or even on your bed. According to Engadget.com, “sometimes the hype of a movie commercial and the reviews of being the #1 Comedy/Horror movie of the year”...
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...Upgrading Technologies: Creates a Real-Life Movie Going Experience May 8, 2012 Abstract AMC Theatres began upgrades in their theatre technologies in 2009. Their project objective was to gain status as the number one movie exhibition industry in the world. The scope of the project would upgrade all of their facilities to incorporate 3D technologies, premium viewing, and state-of-the-art sound systems. This project would immerse the movie viewer into a real-life experience, thereby enticing the viewer to return satisfied, and become a steady patron of the company. Their estimated timeline for completion on technology upgrades for its remaining theatres is 2014. AMC Theatres, which stands for American Multi-Cinema was founded in 1920 when a father and his two sons purchased the Regent theatre in Kansas City, Missouri. AMC is second only to Regal Theatres, as a leading global movie theatre chain. The company gives credit to one particular son named Stanley Durwood. He believed that playing a multiple selection of movies in one movie house would in-turn lead to more guests, and more profits. This simple idea revolutionized the movie exhibition industry and became a blueprint for the industry. The concept for the movie theatre was born. It is this kind of inspiration that has encouraged the AMC Corporation to introduce more industry firsts. AMC was looking for a way to bring in new customers and refresh old patron relationships. Movie sales had begun to slump in the early 90’s...
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...I in your first week of class. In Week Two, complete Parts II & III after viewing a film of your choice from the University of Phoenix Material: How Films Communicate Film List located under your Week One materials. Submit your completed worksheet in Week Two. Part I: Beginning to Analyze Film To compete Part I, choose a movie you have viewed in the past (this does not have to be from the University of Phoenix: How Films Communicate Film List ). Review the following example in the table and then complete your information by inserting the title of your movie and completing the entries for time and place, costume, and set design, writing in complete sentences. For your final entry, describe the atmosphere created by the combination of film elements discussed in Ch. 1 of Film and how they contributed to your liking or disliking of the movie. Submit Part I in Week One. Movie Time and Place Costume Set Design Describe the atmosphere created by the combination of film elements and how they contributed to your liking or disliking of the movie. Example Movie Alien, 1979 Example Entry The movie is set in the far-off future. The movie takes place in space on board a spaceship and some action occurs on the surface of a planet. Example Entry The characters often appear in grubby, casual clothing and what appear to be worn-out uniforms. Also, they appear in space suits when they journey to the planet. Example Entry The sets looks very high-tech and run-down...
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...movies, and people decide to watch certain movies based on the actors and actresses who are staring in them and the storyline of the movie. These are all things that help people decide which movies are enjoyable to them, and which ones are not. Deciding Which Films to Watch Ramon decides on what movies to watch with careful consideration. Any movies that have actors that Ramon doesn't like he will not go spend money on them. In his opinion, some actors play the same role over and over again. A perfect example of this is the lead actress in the Twilight Saga movies. Ramon thinks that they could have found a better actress to play the part of Bella, some who could have played a role that was different from all her other movies. He also bases his decision on the type of movie it is. Scary movies, romantic comedies, and action thrillers are some movies that Ramon likes to see. Action movies that do not involve a love story, or have the story be about the love interest is another factor in my decision making. What Makes a Film Enjoyable? The movies soundtrack and the flow of the movie can make the movie more enjoyable. Having the right soundtrack to accompany the movies climatic scenes and the movies suspense parts can create a movie experience that can be conveyed through the soundtrack. The setting or theater can affect the enjoyment of the movie. Being able to sit comfortably and not have to strain your neck to get the full...
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...business, although the ideology has stayed the same throughout history. Since the earliest documented cases started appearing, stories and music were used to overcome and surpass dark times in cultures throughout the world. In more recent historical examples, during the great depression, the largest break through for the entertainment industry began to show by way of movies, musicals, radio and early television. Movies really began to dawn as a way to escape the realities of everyday life and live vicariously in a world of wonder and enchantment, or love and drama, for those who had more serious worries in the real world. With the progression of technology, movies have become a literal escape, with millions of followers across the globe. The movie industry has made such dramatic leaps in technology that the demand for movies and theaters has grown largely over the past 20 years. At Regal Cinemas, being one of the largest franchises across the globe, business has been remarkable. “Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,862 screens in 538 theatres in 38 states and the District of Columbia as of February 21, 2013, with over 211 million attendees for the fiscal year ended December 29, 2011 ("fiscal 2012")” ("Reg Movies", 2013). Our geographically diverse circuit includes theatres in 43 of the top 50 U.S. designated market areas. We operate multi-screen theatres and have an average...
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...MGMT-780-623 - Week 3 Assignment The Movie Exhibition Industry: 2011 SWOT Analysis Strengths Internal – new digital technology with 3D optional feature, buildings (whether rented or owned) are large (most are multi and megaplex style) External – leverage in both the concession industry and the distribution industry Weaknesses Internal – rely on concessions and advertisements, concession pricing, experience largely the same as every competitor External – content, consumer income, marketing of movies relies on studio production companies, split sales with distributors Opportunities Internal – content choices, experience, concession options External – growing middle class, rebound from recession Threats Internal – only way to increase revenue is through increased concession costs or increased advertising before movie viewing External – home theater technology, release windows getting shorter, streaming video companies How can a company achieve a competitive advantage in this industry? For a company in the movie exhibition industry, a few simple things can be done to achieve a competitive advantage over other companies in the industry. First, let’s define competitive advantage. Competitive advantage, as defined by our Strategic Management textbook, is a “firm’s resources and capabilities that enable it to overcome the competitive forces in its industry.” Independent Content, Customer Experience, Local Concession Options One way for a company...
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...Where the Red Fern Grows: Book vs Movie! If you are a fan of Where the Red Fern Grows, you might have wondered which one is better: the book or the movie. After reading this essay, you will be convinced that the book is the better choice. Not only does it offer a more enriching experience, but it also has superior character development and plot details. This essay explores the differences between Where the Red Fern Grows in its literature and cinematic forms, arguing that the book offers a more enriching experience due to its superior character development and plot details. If you are a fan of Where the Red Fern Grows, you might have wondered which one is better: the book or the movie. After reading this essay, you will be convinced that the book is the better choice. Not only does it offer a more enriching experience, but it also has superior character development and plot details....
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...Rewrite Watching a movie at home and watching it in a theater Watching a movie at home or watching a movie in a theater, which one do you prefer? This answer could vary, depending on who you ask. It could depend on the amenities that a person has in their home, such as a home theater system. It could also depend on if a person is a home body, or if the person is someone who likes to go out for social interaction. Then it becomes home viewing versus theater viewing. Regardless on the person you ask there are definitely similarities and differences which will be covered in this paper. Watching movies at home has come a long way over the past few years. With technology increasing and prices decreasing on high definition televisions, projectors, and surround sound stereo systems home theaters are becoming more popular. With home theaters you have the convenience of viewing a movie at home with the same viewing experience as you would in the theater. When viewing at home you are able to watch movies at your convenience, while being able to pause, fast forward, rewind, a convenience you would not have if viewing a movie in a theater. Also viewing a movie at home you have the comfort of lying in bed, relaxing on a sofa, and eating whatever you like. Whereas when viewing a movie at the theater you have whatever amenities they provide. Another convenience of home viewing is the aspect of cost, when viewing a movie at home there is little to no cost for the movie. Whereas if you go...
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...TERM PAPER Marketing of Services SUBMITTED TO: SUBMITTED BY: DR. SANJAY MEDHAVI, HARSHITA CHATURVEDI, DEPARTMENT OF BUSINESS ADMINISTRATION MBA MARKETING ,3RD SEM, UNIVERSITY OF LUCKNOW UNIVERSITY OF LUCKNOW. ACKNOWLEDGEMENT I, Harshita Chaturvedi, have completed this project with full determination and dedication. First of all I would like to thank our professor, Dr Sanjay Medhavi, for providing us the opportunity of presenting such an interesting topic. I had very little knowledge of the PVR Cinemas but now i have learned a lot while completing this project. I would also like to thank my sister who was of great help in providing the guidelines of how to prepare the project. Lastly, i would like to thank all those who indirectly helped me in some or the other way in completing this project. TABLE OF CONTENTS INTRODUCTION4 PVR CINEMAS5 STP OF PVR CINEMAS7 MARKETING MIX- 7 PS9 SERVICE BLUEPRINTING16 CONCLUSION 18 REFERENCES...................................................................19 INTRODUCTION Over the last decade, India has registered the fastest growth among major democracies and is now the fourth largest economy in terms of ‘‘purchasing power parity’’.Over the years, spending power has been...
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...The movie exhibition industry holds one of the largest retail spaces after shopping complexes/malls. The greatest opportunity of this industry lies here. Being an industry that has been constantly adopting new technology and trends, I am of the opinion that leveraging this retail space not only for advertising space (standees, posters, etc.) but also for enhancing the cinema experience, would make profits soar in the long term. By having Bowling centers, Billiards tables and other in-house sporting activities, it lures the young adults and children alike. Introducing a diversified alternate content during the weekdays and off-peak hours would be another mechanism of generating greater profits. The experience of being at a movie theatre is the sole differentiator and maximizing it without adversely affecting the consumer interests should be the goal of exhibitors. The external threats to this industry lies in the very hands that feed it – the studios. Studios are poaching that sacred territory of exclusivity by introducing Video-On-Demand and reducing the gap between movie and DVD releases. This could be attributed the ever changing needs of the consumer. The rise of streaming options such as Netflix and Hulu have further bitten into the exhibitor’s share of the pie. The barriers to entry in the movie exhibition industry are relatively high. The major players, by their sheer number outpace any new entrant. The profitability levels also depend on the economies of scale here....
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...Theater Industry: A Constant Evolution of Entertainment Matthew Richards BU224 Microeconomics Professor Biasca 29April2014 Introduction The lights go down. The screen illuminates. And the theatre comes alive. There's nothing quite like the feeling of watching a movie on the giant silver screen. But how has the entertainment industry continued to stay profitable despite changes in technology and attendance. The demand for entertainment will always be there. Creating a unique entertainment experience as well as a pleasurable one is now the focus of many theaters. Brief History North America 1905. Gathered outside the store front there is a group of people staring inside. This was the scene for the first type of indoor exhibition known as a movie theater. For the cost of a nickel you too could enjoy the scene. Nickelodeons were the first form of movie theaters here in North America. Their popularity ranged from 1905 until 1915. During these times there were approximately 8,000 nickelodeons. As of June 1, 2013 there are 23, 152 screens in over 1,848 sites. The top four leading companies today are Regal Cinemas, Cinemark, AMC, and Carmike Cinemas making up 78% of the market out of the top 10 companies. (Cororan, 2013) To figure out how one industry could change so much in just one century we look towards Adam Smith and his invisible hand metaphor. He states that through the self-regulating behavior of the marketplace, individuals can make profit and maximize their earnings...
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...book about a boy’s struggle in the future to take down humanity's biggest enemy, The Buggers. Ender struggles throughout the entire book learning what the enemy does, and their weaknesses. However, Ender has a challenging time destroying his enemy because at the point where he understands them enough to destroy them, he loves his enemy and has no desire to. There are two ways you can experience The Enders Game: you can either read the book or view the movie. The book is far superior to the movie because it includes more detail. In the book we get to see far more of who ender is and his struggles, rather than just the superficial details the movie gives to us....
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