...______________________________ Your Name __________________________________ Your Signature _______________________________ THE UNIVERSITY OF NEW SOUTH WALES Australian School of Business School of Marketing MARK1012: Marketing Fundamentals Final Examination Session 2, 2012 Instructions: (Please read these instructions carefully) This examination paper consists of THREE sections: Section A (Fill in the gaps); Section B (Short essay questions) and Section C (Multiple choice questions). It has SEVENTEEN (17) printed pages excluding this page. Printing is double sided, check each page carefully. You have two [2] hours to complete this examination plus 10 minutes reading time. Read all the questions carefully and answer all questions as instructed. Questions must be answered in ink. Write all your MULTIPLE CHOICE answers (SECTION C) in the Generalised Answer Sheet provided. Note that there are 50 (FIFTY) Multiple Choice Questions. Print your full name and Student number {z… } on the first page of each book and sign Use of UNSW approved calculators is permitted. No other material is to be taken into the examination room. This paper accounts for 40% of your course grade (However, it is marked out of 100). You may NOT retain this paper. SECTION A: FILL IN THE GAPS (9x2= 18 marks) (Please write your answer in the gaps provided in each statement) ...
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...COMP 129 (On-Line) Notes Chapter 1 Introduction to Computer Repair Chapter Summary * • Computer technicians should actively listen, have a positive attitude, refrain from using technical acronyms and terminology when speaking with nontechnical people, and be culturally sensitive. * • Easily identify important computer parts installed in a computer and as standalone parts: case, keyboard, mouse, motherboard, monitor, power supply, hard drive, optical drive, adapter, riser board, and memory. * • Easily identify various ports to determine what device attaches to them: VGA, DVI, HDMI, DisplayPort, USB, IEEE 1394, 3.5mm sound jack, PS/2, RJ-45, eSATA, parallel, serial, and RJ-11. * • The most popular method for adding functionality to desktops, laptops, and tablets is to use a USB port. * • USB 3.0 ports will accept 3.0 and older devices and provide more power. You can add additional ports by connecting a USB module to motherboard pins. This module takes an expansion space (but not a slot). A PCI/PCIe adapter can also be installed to provide additional ports. Cabling from the power supply to the adapter might be required to provide power to the new USB ports. * • Up to five USB hubs can be daisy-chained to one port. Upstream ports connect to the computer or another USB port. Devices connect to downstream ports. * • USB hubs can be self-powered or bus powered. * • IEEE 1394 devices do not have to have a computer port and can be cabled to each...
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...American markets. These are the biggest markets for video games and should be targeted. The first group failed to come up with a plan to attack this. Following is our strategy to make EyeToy a success. Games: In order for EyeToy to be a success, more games need to be in the market. This is the area SCEE needs to focus on at this point. There are several different options that can be taken by them. They can solely develop one main title or several smaller ones. They could also let third parties handle the games and let them create feature games just for the EyeToy or add mini games for the EyeToy on normal games. Mini games: The key is to get more options out there for the gamers to play. To do this the most effectively would be to develop and produce Play 2. This gives the gamer several mini games to play all wrapped up in one disc. This is exactly what SCEE did. We do not feel this was the correct choice. The mini games target the younger...
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...Presents MINI-RESEARCH STRATEGIES & MODELS Mini-Research Activities Increase Student Achievement Support the Mission of the 21st Century Librarian INCLUDES: LM_Net commentary on preventing of plagiarism vs. detection and punishment strategies The challenge to librarians of the Pew and N2H2 Study of student Internet use Doug Johnson strategies for Low Probability of Plagiarism (LPP) Mini-Research models and strategies curb plagiarism and develop writing and critical thinking Scientific-based research (SBR) supports the use of mini-research activities to increase student achievement © ProQuest LLC – May be reproduced for Educational Purposes September 2007 TABLE OF CONTENTS Topic Section Selected LM_Net Librarian Comments about Positive Strategies for Preventing Plagiarism Strategies for Creating Low Probability of Plagiarism Research Activities—Doug Johnson Bloom‘s Taxonomy of Higher-Order Thinking Skills (HOTS) and Mini-Research ProQuest Mini-Research Strategies Correlated to HOTS -- (Bloom‘s Taxonomy) Mini-Research Formal Model—Integrate Technology and Prevent Plagiarism Mini-Research Draft Summary Model Integrates Technology Methods and Skills Mini-Research Informal Model—Integrate Technology and Prevent Plagiarism Flexible Rubrics Model for Teacher Evaluation of Mini-Research Reports APPENDIX ProQuest Mini-Research Process vs. Traditional Research Renewed Emphasis on the Importance of Writing and Mini-Research Activities Scientific-based Research (SBR), Mini-Research...
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...MIS Mini-cases -- 1 of 30 Cases for Use in Management Information Systems MIS Mini-cases -- 2 of 30 MIS Mini-cases -- 3 of 30 Case 01 -- Freeway Ford You are a management consultant working for Franklin Absolom, the majority stockholder for a group of 10 automobile dealerships. He has asked you to spend several days at Freeway Ford, a dealership that is not performing up to its potential. You are not to go ―looking for trouble‖: instead, your assignment is to find ways to help management at the dealership take advantage of opportunities. One day while you are talking with James Kahler, the sales manager for Freeway Ford, you realize that the dealership only uses transaction processing systems—it is not realizing the full potential of the information it has gathered for managerial decision making. For example, Freeway Ford knows the purchase date and owner of every car it sells, but it never contacts owner about routine maintenance. Freeway Ford know that people who purchase a new car generally trade it in for another new car 3 to 4 years later, but the dealership does not contact these previous customers. Another opportunity comes from used car purchasing and sales. Every car has a vehicle identification number (VIN), and the dealership uses this number to check for known problems with a used car before it makes a purchase. A data bank of car insurance claims histories and major repairs is kept on a set of CDs that is sent to the dealership each month. At the...
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...Iverson’s tenure grew at an annual compound rate of about 17 percent per annum. Selected comparative financial data are shown in Exhibit 1. In different years, both Iverson and Nucor CEO John Correnti were named Steelmaker of the Year by New Steel magazine. History Nucor traced its origins to auto manufacturer Ransom E. Olds, who founded Oldsmobile and, later, Reo Motor Cars. Through a series of transactions, the company Olds founded eventually became the Nuclear Corporation of America, a company involved in the nuclear instrument and electronics business in the 1950’s and early 1960’s. The firm suffered several money-losing years, and in 1965, facing bankruptcy, installed 39-year-old Ken Iverson as president. 1 Richard Franklin, “An Interview with John D. Correnti, President and CEO, Nucor Corporation,” The Wall Street Corporate Reporter, September 9-15, 1996, pp. 19-20. This case was prepared by Vijay Govindarajan of the Tuck School of Business at...
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...The Banker Blueprint: The Last-Minute Guide to Breaking Into Investment Banking A Production http://breakingintowallstreet.com http://www.mergersandinquisitions.com http://breakingintowallstreet.com http://www.mergersandinquisitions.com Feel free to copy this report and send it to all your friends. Actually, scratch that – please copy this report and send it to all your friends. Forward it to as many people as possible. The more the merrier! Print it out, pass it around, and hand out copies to everyone you know. Just make sure you keep the names and logos on each page intact. Table of Contents Why I Wrote This Guide and What You’re Going to Learn ........................................................... 4 Reality Checks and Beaches in Thailand .......................................................................................... 4 Action Plan, Step 1: Plan Your Strategy ........................................................................................... 6 Your Strategy: Action Steps ........................................................................................................... 9 Action Plan, Step 2: Craft Your Story ............................................................................................. 10 Your Story: Action Steps .............................................................................................................. 14 Action Plan, Step 3: Network Like a Ninja .....................................................
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...Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it be secondary research (often referred to as desk research) or primary research which is collected direct from a respondent. The purpose of any market research project is to achieve an increased understanding of the subject matter. With markets throughout the world becoming increasingly more competitive, market research is now on the agenda of many organisations, whether they be large or small. The Market Research Process To conduct market research, organisations may decide to undertake the project themselves (some through a marketing research department) or they might choose to commission it via a market research agency or consultancy. Whichever, before undertaking any research project, it is crucial to define the research objectives i.e. what are you trying to achieve from the research? and what do you need to know? After considering the objectives, Market Researchers can utilise many types of research techniques and methodologies to capture the data that they require. All of the available methodologies either collect quantitative or qualitative information. The use of each very much depends on the research objectives but many believe that results are most useful when the two methods are combined. Quantitative Research Quantitative research is numerically oriented...
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...Express Indian Innovation Award Wining Entry by Tata Motors Registered Office: Bombay House, 24, Homi Modi Street, Mumbai Abstract: Tata Motors, India's largest integrated automobile manufacturer today, designed the country's first indigenously developed mini-truck for both rural and urban use. The versatile, high performance and efficient mini-truck, ACE. Key words: Indigaeanous Development, Innovative Organsiation, Mini Trck, Rural Transport 1. Introduction Development of road infrastructure has led to an increase in the distribution of goods across the country, based on the hub and spoke model. The ACE is powered by a unique twin cylinder 16bhp IDI 700cc diesel engine and with its launch the Company introduces a new category in the commercial vehicle segment. Tata Motors recognized the growing trend as well as the need for a last mile distribution vehicle. Keeping that in mind they developed a pick-up vehicle designed to carry larger and heavier payloads in the sub-2 ton category. Simultaneously, anticipated an opportunity in the sub-1 ton payload segment Tata Motors has indigenously developed a reliable and cost effective 4-wheeler for this segment with a water-cooled, twin cylinder diesel engine, making the ACE among the few mini-trucks in the world to be powered by a diesel engine. The Ace is ideal for short, narrow village roads as well as long highway hauls; for small bulky loads as well as large heavy ones. The small exterior belies the power-packed technologically superior...
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...08 Fall 08 Fall 7012 Organizational Change Assignment Cover Sheet Change Leader Interview (NB: Fictional Corporation) By: Due: Word count: 1975 Contents Page Heading: Page Executive Summary ii 1.0 Introduction 1 2.0 Change Leader Roles 1 2.1 Description of Context 1 2.2 Description and Analysis of Change Roles Undertaken 2 3.0 Change Leader Effectiveness 3 3.1 Assessment of Competencies Demonstrated 3 3.2 Assessment of Change Leader Effectiveness 4 4.0 Lessons Learned from the Interview 5 4.1 What Has Been Learned 5 4.2 How This Can Be Applied To Future Work Situations 5 5.0 Conclusion 6 Reference List 7 Appendix A Details of Interviewee and Questions Asked 9 i Executive Summary: With the aim of analyzing the effectiveness of a chosen change leader, the following report presents the information gained through an interview conducted with Chris Smith, Area Manager at Pacific Bank. The report begins with outlining the recent transformational changes at Pacific Bank, and explains the roles Chris played when leading his team of 30 employees through these. Relevant literature is then analyzed to reveal that Chris effectively demonstrated the competencies of communication, self-awareness and authenticity, concern for others, vision, and involvement, all necessary to successfully lead transformational change. The report goes on to highlight an increasing...
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...Tablet computer iPad (1st generation), a tablet computer A tablet computer, or simply tablet, is a mobile computer, larger than a mobile phone or personal digital assistant, integrated into a flat touch screen and primarily operated by touching the screen and instead of using a physical keyboard it often uses an onscreen virtual keyboard. A tablet computer may be connected to a keyboard with a wireless link or a USB port. Convertible notebook computers have an integrated keyboard that can be hidden by a swivel joint or slide joint, exposing only the screen for touch operation. Hybrids have a detachable keyboard so that the touch screen can be used as a stand-alone tablet. Booklets include dual-touchscreens, and can be used as a notebook by displaying a virtual keyboard in one of them. An early information tablet concept, named the Dynabook, was described by a Xerox scientist Alan C Kay, in his Aug 1972 paper: A Personal Computer for children of all Ages, the paper proposes a touch screen as a possible alternative means of input for the device. The first commercial portable electronic tablets appeared at the end of the 20th century. In 2010, Apple Inc. released the iPad which became the first mobile computer tablet to achieve worldwide commercial success. The iPad used technology similar to Apple's iPhone. Other manufacturers have produced tablets of their own including Samsung, HTC, Motorola, RIM, Sony, Amazon, HP, Microsoft, Google, Asus, Toshiba, and Archos. Tablets use a variety...
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...08 Fall 08 Fall 7012 Organizational Change Assignment Cover Sheet Change Leader Interview (NB: Fictional Corporation) By: Due: Word count: 1975 Contents Page Heading: Page Executive Summary ii 1.0 Introduction 1 2.0 Change Leader Roles 1 2.1 Description of Context 1 2.2 Description and Analysis of Change Roles Undertaken 2 3.0 Change Leader Effectiveness 3 3.1 Assessment of Competencies Demonstrated 3 3.2 Assessment of Change Leader Effectiveness 4 4.0 Lessons Learned from the Interview 5 4.1 What Has Been Learned 5 4.2 How This Can Be Applied To Future Work Situations 5 5.0 Conclusion 6 Reference List 7 Appendix A Details of Interviewee and Questions Asked 9 i Executive Summary: With the aim of analyzing the effectiveness of a chosen change leader, the following report presents the information gained through an interview conducted with Chris Smith, Area Manager at Pacific Bank. The report begins with outlining the recent transformational changes at Pacific Bank, and explains the roles Chris played when leading his team of 30 employees through these. Relevant literature is then analyzed to reveal that Chris effectively demonstrated the competencies of communication, self-awareness and authenticity, concern for others, vision, and involvement, all necessary to successfully lead transformational change. The report goes on to highlight an increasing...
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...(For Six Months Industrial Training) By Nitika Sharma CHAPTER NO. TITLE PAGE NO. TITLE PAGE…………………………………………………………………………………….i ABSTRACT……………………………………………………………………………………..ii ACKNOWLEDGEMENT………………………………………………………………….iii LIST OF TABLES & FIGURES…………………………………………………………iv 1. INTRODUCTION 1.1 Types of Peer to Peer………………………………………………………………..…...........2 1.1.1 Unstructured P2P…………………………………………………………………………2 1.1.2 Centralized P2P…………………………………………………………………………….3 1.2 Applications………………………………………………………………………..……………….....3 1.3 Advantages…………………..……………………………………………...............................3 1.4 Objective …………………………………………………………………………………………..…....4 1.5 Scope…………………….……………………………………………………………………….………….4 2. FEATURES OF PROJECT…………………………………………………………………………….5 3. HARDWARE & SOFTWARE REQUIREMENTS 3.1 Input Requirements…………………………………….……………………………………..8 3.2 Output Requirements………………………………………………………………………..8 3 3.3 Software Requirements…………………….………………………………………………..8 3.4 Hardware Requirements……………………………………………………………………..8 4. TOOL USED FOR DEVELOPMENT 4.1 NetBeans…………………………………………………………………………….……………….10 4.1.1 Features and Tools…………………..……………………………..………..…….10 4.1.2 Source Code Editor………………………………………………………………….10 4.1.3 GUI Builder………………………………………………………………………………..11 5. TECHNOLOGY TO BE USED 5.1 Introduction to Java…………………………………………………………..……………..13 5.1.1 Java Virtual Machine……………………………………………….…………..13 5.1.2 Principles………………………………………………………………………………..13 5.1.3 Versions………………………………………...
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...The TOWS Matrix Developing Strategic Options From an External-Internal Analysis TOWS Analysis is a variant of the classic business tool, SWOT Analysis. TOWS and SWOT are acronyms for different arrangements of the words Strengths, Weaknesses, Opportunities and Threats. By analyzing the external environment (threats and opportunities), and your internal environment (weaknesses and strengths), you can use these techniques to think about the strategy of your whole organization, a department or a team. You can also use them to think about a process, a marketing campaign, or even your own skills and experience. Our article on SWOT Analysis helps you perform a thorough SWOT/TOWS Analysis. At a practical level, the only difference between TOWS and SWOT is that TOWS emphasizes the external environment whilst SWOT emphasizes the internal environment. In both cases, this analysis results in a SWOT (or TOWS) Matrix like the one shown below: Strengths | Weaknesses | Opportunities | Threats | In this article, we look at how you can extend your use of SWOT and TOWS to think in detail about the strategic options open to you. While this approach can be used just as well with SWOT as TOWS, it's most often associated with TOWS. Identifying Strategic Options Mind Tools on Strategy: SWOT Analysis TOWS Analysis PEST Analysis Core Competence Analysis Value Chain Analysis Porter's Five Forces Porter's Generic Strategies Bowman's Strategy Clock Scenario Analysis SWOT or TOWS...
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...[pic] JPPSS ELA COURSE GUIDE 2011-2012 ENGLISH I The JPPSS Instructional Sequence Guides are aligned with the LA Comprehensive Curriculum. JPPSS Implementation of Activities in the Classroom Incorporation of activities into lesson plans is critical to the successful implementation of the Louisiana Comprehensive Curriculum. The Comprehensive Curriculum indicates one way to align instruction with Louisiana standards, benchmarks, and grade-level expectations. The curriculum is aligned with state content standards, as defined by grade-level expectations (GLEs), and organized into coherent, time-bound units with sample activities and classroom assessments to guide teaching and learning. The units in the curriculum have been arranged so that the content to be assessed will be taught before the state testing dates. While teachers may substitute equivalent activities and assessments based on the instructional needs, learning styles, and interests of their students, the Comprehensive Curriculum should be a primary resource when planning instruction. Grade level expectations—not the textbook—should determine the content to be taught. Textbooks and other instructional materials should be used as resource in teaching the grade level expectations...
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