IndyCar fans differ from other motorsports fans because of their loyalty and passion. The fans are even loyal to Indycar’s sponsors because of their dedications. Indycar’s fans have been known to drive Hondas, wear IZOD brands, and drink RC Cola and Sun-Drop sodas. When they were a sponsor of Team Penske, Mobil-1 was my motor oil of choice (Phillips, 2014).

The indycar fan The IZOD IndyCar Fan Village is a unique way that Indycar fans can interact at the races. There are games and activates provided by sponsors. The fans can meet the drivers and get autographs. This experience is unique privilege that creates a bond with the brand (Mickle, 2011). With respect to market segmentation, this event has a positive effect on IndyCar’s success. Fans