...Apple is a company that all New Trier students are well aware of. Everybody at New Trier has a school-mandated iPad, the most popular cell-phone at New Trier is the infamous iPhone, and most people have at least one other Apple device, whether it be a Macintosh computer or an iPod. Obviously, Apple is pretty popular. So does Apple build the best electronic devices, or are there other companies that do it better? Apple’s greatest rival is no secret, it’s Samsung! Samsung and Apple have been after each other for many years. They’ve sued each other, they’ve attacked each other in advertisements, and their respective CEO’s have mocked the other company’s products. Under all of these attacks, it is hard to tell as a consumer which company makes superior products, but there’s a very simple answer: both do....
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...Onion is an American news satire organization. It is a newspaper and a website featuring satirical articles reporting on international, national and local news. Most of its humor depends on presenting everyday events as newsworthy and by playing on commonly used phrases. The Onions satire of brand obsession of Mac user’s gullibility may not be so effective to most PC users because of its excessively sarcastic caricature of macheads. The Onion introduces the latest of Apple’s gadgets the macbook wheel, a revolutionary laptop that does away with the keyboard. Replacing the keyboard is a huge button like the ones seen in apples iPod’s. At first glance it might seem that the laptop would fit apples modo of “simpler is better” however the onion plays with sarcasm stating “everything is just a hundred clicks away.” They also introduce Alex Zalban an apple fanatic who spent forty five minutes writing an email only about three sentences long with a vast amount of grammatical errors. The macbook geek speaks about the macbook wheel and says he likes how at the end of the email it says “sent from a macbook wheel”, that way people know you have one. This again is the onions creative way of making fun of macheads. Another way the onion excessively makes fun of macheads is by the price of the device which is just under twenty six hundred dollars for the lower end macbook wheel. Alex Zalban the machead then states, “I’ll buy anything that’s shiny and made by apple.” Shortly after this they...
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...Online Market (Apple Iphone 5) The online market offers Apple Iphone 5 the ability to greatly expand their business. Apple Iphone 5... Innovation (Apple Iphone 5) Greater innovation can help Apple Iphone 5 to produce unique products and services that meet... New Services (Apple Iphone 5) New services help Apple Iphone 5 to better meet their customer’s needs. These services can expand... New Technology (Apple Iphone 5) New technology helps Apple Iphone 5 to better meet their customer’s needs with new and improved... new products (Apple Iphone 5) Please edit this page to add a description… New Markets (Apple Iphone 5) New markets allow Apple Iphone 5 to expand their business and diversify their portfolio of products... International Expansion (Apple Iphone 5) International high price (Apple Iphone 5) Please edit this page to add a description… Volatile Currencies (Apple Iphone 5) Volatile currencies make Apple Iphone 5’s investments difficult, because costs and revenues change... gray market (Apple Iphone 5) Please edit this page to add a description… Intense Competition (Apple Iphone 5) Intense completion can lower Apple Iphone 5’s profits, because competitors can entice consumers... Change in Tastes (Apple Iphone 5) Consumers can change their tastes very quickly. Apple Iphone 5 depends on knowing which goods and... Political Risk (Apple Iphone 5) Politics can increase Apple Iphone 5’s risk factors, because governments can quickly change... Volatile...
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...The Apple Corporation Bus431: Marketing Strategy CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student Signature: Cynthia M. Cantu Table of Contents Organizations Background…….……………………….……………………………………...4 Business Strategy………………………………………………………………………………4-5 Mission………………………………………………………………………………………….5 Vision…………………………………………………………………………………………...6 Competition…………………………………………………………………………………… 6-7 Apple’s Strengths……………………………………………………………………………... 7 Weaknesses Apple Faces……………………………………………………………………… 7-8 Opportunities for Apple………………………………………………………………………...8-9 Threats Apple Faces…………………………………………………………………………...9-10 Demand & Competitive Factors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .10 Labor & Staffing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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...Apple Incorporated is a U.S. based computer and electronics firm that manufactures products such as the iPod, iPhone, Macintosh computer, iPad, and Apple Watch. Apple Incorporated was founded in 1976 by Steve Jobs and Steve Wozniak, who released the Apple II computer in 1977 (Apple Inc…, 2015). The next product launched by Apple Inc. was The Apple Lisa which was released in 1983 and was the first computer to have a mouse and a graphical user interface (Apple Inc…, 2015). The first Macintosh computer came in 1984 however it was not successful due to the lack of market share to compete with IBM (Apple Inc…, 2015). After several years of financial losses, Steve Jobs launched a product redesign in 1997 that led to the iMac in 1998 (Apple Inc…, 2015). During the 2000s, Apple began to focus on portal MP3 devices such as the iPod and mobile phones like the iPhone. Then Apple began a new line of business in the music industry with iTunes. Today, Apple Inc. is a major competitor within the computer and consumer electronics industry. Apple Inc. is headquartered in Cupertino, California and has 76,000 employee based in the United States. Apple Inc. has directly and indirectly created and supported 1.9 million jobs in the United States (Israel & Johnson, 2016). Apple Inc. has stores located in 18 countries including the United States (Apple Inc., 2016). After a brief overview and history of Apple Inc., this critical analysis will take a look at the industry in which it operates,...
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...1. Using relevant articles and research (research business publications, newspapers and relevant magazines), provide a detailed history of Apple and describe the current state of the company and the corporation’s future goals and vision. (Page limit: 2-3 pages, double spaced. Please include references and in-text citations). On April 1st 1976 Apple Computer was founded in a garage as the result of the combined effort of Steve Jobs, Steve Wozniak and Ronald Wayne. At this time Steve jobs was working at Atari, under Atari founder Nolan K. Bushnell. Wozniak finishes work on the Apple 1 at the time when he was working for Hewlett Packard and made them an offer for $800 for a machine that runs BASIC. HP at that time turns down the offer. After that, they decided to cut the price to $666.66 and exhibited the computer at the Home Brew Computer Club meeting. Paul Terrell, president of Byte Shop Chain was impressed by the new invention and placed an order for 50 pieces. The order was delivered before the deadline. After short period of time Ronald Wayne decides to leave the company making Steve Jobs, Steve Wozniak the primary founders of the company. This was the first big order that Apple got. In the same year, both of them came up with Apple II. It dint attract any buyers. At this time the company was facing a financial crisis and needed funding. A Steve job asks his former boss to help him find some investors who had interest in the project. Nolan Bushnell, who was his former boss...
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...Apple in case study Question 1/ Analyze the microenvironment and drivers of changes of the PC industry. What are the opportunities and threats facing Apple, Inc. (PESTEL analysis, “Uncertainty/Impact” drivers’ analysis and Scenario Planning)? 20% : a) Opportunities and threats facing Apple, Inc. Opportunities: * Entrance in new markets; * High levels of demand of Apple’s products (IPhone, IPad); * Damages from competitors who doesn’t respect Apple’s patent; * Exploitation of new advertising methods. Threats: * High levels of competitiveness; * Dependence on specific suppliers; * Android system Vs. iOS; * Inflation; * Levels of taxes. b) PESTEL analysis Political factors: According to Datamonitor (2012), 38.6% of the total revenues of Apple Inc. were from U.S. during 2011. Therefore, 61.4% of sales of Apple Inc. were from outside America. Bad global relations, wars, and terrorism can affect the business of Apple Inc. Furthermore, Apple Inc. manufactures many of its products and parts outside the U.S., like in Czech Republic, Korea, Ireland, Cork, and China. Economical factors: The global recession might have influence on Apple Inc. The inflation rate is high, while consumer’s earning did not have significant changes. Moreover, the unemployment rate has amplified, affecting consumers to spend less, especially on ‘Luxury products’. However, Apple’s revenue is not affected by this economic recession although most of...
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...Unit 1 Case Analysis: Apple Inc. Background In January 2007, Apple Computer Inc was renamed Apple Inc. after 30 years of being a very productive organization. Apple Inc. changed from being known as strictly a Macintosh computer company into a diverse technology company that is known for its art, video, and graphics. They presented this diversity by selling new products such as; the Ipod used together with the iTunes store and the iPhone. In 2008, Apple Inc earned a profit of $1.07 billion from revenue of $7.46 billion. Over half of Apples income was generated from the sales in these new products (Yoffie &Slind, 2008). Steve Jobs and Steve Wozniak founded Apple Computer in April 1976. Their first computer was called the Apple I. Apple Computer was incorporated in 1977 by bring on another partner, A.C. “Mike” Markkula, Jr. With the help of Markkula, Jobs and Wozniak introduced the Apple II computer in 1978. The Apple II drove the PC industry up to $1 billion in annual sales in less than three years. Apple, of course was the industry leader by selling more than 100,000 Apple IIs by the end of 1980 (Yoffie &Slind, 2008). Apple Inc. Obstacles In 1981, IBM entered the market with its DOS operating system and a microprocessor from Intel. This made them competitors for Apple because IBM’s system was one that other producers could clone. Apple saw a 6.2% drop in their market shares in 1982 and the net income fell 17% between 1983 and 1984. This left the company in dire...
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...Lauren Nichols June 10, 2013 Apple Computer, Inc The Problem: The problem with Apple is that there is not a defined and consistent corporate strategy in place. Situation Analysis: Apple does not have a defined corporate strategy. There have been frequent strategy changes in recent years. Apple’s mission statement focuses on providing high quality, high priced personal computer and personal computing products to technologically savvy customers. However, Apple has occasionally deviated from this and introduced lower priced machines into the market. Apple has a very defined scope. They are a technology firm that offers microprocessor based personal computer and related computing products to their customers. Apple does not currently have a competitive advantage. They are no longer considered an industry leader. They are no longer successful in continuously offering new products and technologies before their competition. Their decreased market share is due to inaction and inability to follow through with strategies over the recent years. Apple is strongly affected by the technological environment. Apple is a technology firm. Apple must continue to offer new products and technologies in order to remain relevant in their market. They have not done so in recent years. There is a lack of synergy between the management and technology divisions of the company. Apple currently has conflicting goals and objectives in these two divisions of the company. These conflicting...
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...Running Head: NEW APPLE, INC. !1 The Case of the New Apple, Inc. Michael Marsala BUS 620: Managerial Marketing Dr. Murad Abel 11/152015 NEW APPLE, INC. !2 The Case of the New Apple, Inc. In the article, “What You Don’t Know About Apple,” written in it were demonstrations that featured how well Apple has continued to function strongly both during the tenure of Steve Jobs and in the wake of Steve Jobs’ passing. The article also mentions where Apple has fallen behind in the same time period. Apple has made very many successful and innovative products that stand the test of time and bridge generational gaps. This paper will examine the pre/post Steve Jobs era of Apple in relation to its success and its attempt to maintain its frontrunner status in the digital marketplace. Though Apple is highly regarded in the digital marketplace, one would struggle to see success as the sales of certain products took years to actually reach the threshold of a bonafide success. This figure is demonstrated by the fact that it took four years for the first generation iPod to sell over 100 million units (Carr, 2013). Fortunately, it only took the iPad half the amount of time to sell the same amount. As with any consumer product, Apple’s products are far from flawless as they tend to have a few flaws in the first generation of every device. The next generation tends to work out the kinks and include more perks than the previous generation. It can be noted that some ...
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...Brendan Wiley MKT 6301 2-17-2015 Apple Case Study Challenges Apple reached the highest publically traded stock in Sept 2012 at $650B making Apple the most valuable publically traded company of all time. Apple did this by having differentiated products, brand loyalty, and seamless integrated devices. It is April 2013 and Apples total value has gone down to $370B. This is mainly due to constant pressures from competitors such as Samsung and others. Apple is challenged with responding correctly to competition with the right product to market, as well as how they are going to compete in new emerging markets. Apple is also challenged with coming up with not only short term solutions but creating new long term solutions to bring back the favorable growth they had received previously. Tim cook, CEO, will need to evaluate these challenges and make applicable changes to foster new sustainable growth at Apple. Solution #1 The first solution would be to beat Samsung in the smartphone race by creating the best spec’d phone of all time. Apple needs to stop following Samsung. As new Iphones have come out, Samsung has consistently put out a better technological option to follow Apple. Recently it has been so bad that you can go back two generations of Samsung S phones and that is comparable to the newest Iphone release. The key to Apples success will be to win the smart phone race and have the best product on the market at all times. Competitively, they would cut into Samsung’s market...
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...The Apple Company is launching a new fall campaign titled, “The Big Apple!” to promote the sales of its new laptop computer, the Mac Book Pro. Featuring the campaign in New York City, Apple stores will be selling the new MacBook Pro laptops with three new cover designs. Known for its simplicity in computer design, Apple expects to ‘wow’ audiences with a departure from the usual look and a venture into new creative territory. Aimed at (but not limited to) the creative personalities that make up fast-paced and glamorous New York City, the campaign is expected to be a big success. The campaign will consist of a city-wide contest where applicants can design a cover that involves some of the elements that represent New York City and then send their idea in to Apple. The judges will then pick one of the designs to be featured alongside the two other covers which will be created by two different icons in New York city which Apple will have personally picked. One will be an up-and-coming designer, the other an artist. By doing this, Apple creates a connection between the people in the city, the culture, and their own brand. The campaign will run from September through till December, during which time the contest will be held, the designs finalized, and the new Mac Books will be available for purchase. Target Audience/Market: In terms of the target audience that Apple is looking to focus on with their campaign, there are a few demographics that the company would like to adhere...
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...APPLE INC. TABLE OF CONTENT INTRODUCTION… …………………………………………………………... 1 METHODOLOGY……………………………………………………………… 1 COMPETITION……….……………………………………………………….. 2 PORTER’S 5 FORCES……………………………………………………. 2 ANSOFF’S METRIX……………………………………………………… 2 SWOT AND PASTE ANALYSIS……………………………………………… 3 CONCLUSION ………………………………………………………………….. 4 RECOMMENDATION………………………………………………………… 5 APPENDICES ……………………………………………………………………… 6 REFERENCE LIST ……………………………………………………………… 7 1. Introduction Apple Inc. is an America multinational cooperation that produces software and electronics like phones, computers and tablets. According to Steve Jobs (CEO) perspective, he wanted a unique and effective insight about how people wanted to interact with technology. Steve Job believes in the ideology of Henry Ford who once said. “If I had asked people what they wanted, they will say faster horses.” Further illustrating the ideology that customer’s main problem is thinking on what they know instead on what is possible. So Job and his colleagues thought about customer experience more deeply than the customers could. According to Steve Job, Apple’s mission statement is to contribute to the world by making tools for the mind that advance humankind, through the innovation of PC and mobile devices. Thus, this vision statement is satisfactory and suited to the condition of apple. However...
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...Purpose The purpose of this report is to present a relevant Discussion Forum and Blog to Apple Computer, Inc. Apple Computer, Inc is the one of main manufacturer of a line of personal computers under the Apple Macintosh brand name, peripherals, and computer software. Two interest groups that focus on services of Apple Company are introduced in this report. The first one is a Discussion Forum named ¡°AppleInsider-Forum¡±. This is a web page concerning all the products of Apple Company, such as iPod, ITunes and Mac computer and let people discuss about these product. The visitors of this discussion forum usually are current and prospective users of Apple¡¯s products. This forum offers people a place to exchange their opinions and experiences in using Apple¡¯s products. The other one is a Blog named ¡°The cult of Mac Blog¡±. It is a news and opinion about Apple and the Mac community. This Blog is powered by Leander Kahney who posts news and threads about Apple on this Blog and viewer may follow their comments. APPLEINSIDER-FORUM Description AppleInsider launched in 1997 and quickly grew to become one of the Internet's premier sources of information for all things about Apple. This forum¡¯s nine different sections cover every aspect of Apple¡¯s products, from hardware to software, from purchasing advice to tech support. Everyday many fans of iPod mp3 player or Macintosh computer gather in this forum to share...
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...Apple Inc. in 2012 case study Executive Summary According to the case “Apple Inc. in 2012”, it was clearly illustrate that Apple Inc. is one the largest computer manufacturer in the world. The Apple company has a perfect concept and operating systems of manufacturing new products in which launch to the customers. Also, there are some other companies try to imitate the Apple Inc., but some of them were failed. The main purpose of this report is to seek the problems of the Apple Inc. and give an efficient recommendation for the company to help them get better development in the future. 1. Introduction Apple company began as “Apple Computer” and best known for sell Macintosh personal computers in the 1980s and 1990s. (David B, Y, Rossano, P 2012) When Steve Jobs became CEO of Apple Inc. in 1997, the company had changed from near bankruptcy to one of the largest and most profitable companies in the world. Also there are a number of challenges while Jobs need to face his successor. After that, Tim Cook became the new CEO of Apple Inc., he was decided to choose different approach in which distinguish with Steve Jobs to develop the company perform well in the future. However, with the different period, Apple Inc. to change their management very often in these years, such as Sculley, or Spindler, Amelio were served in the company in different period. The liquid management should be an issue in which connected with Apple Inc.. Furthermore, Apple Inc. was using the market...
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