...The Nokia-Microsoft analysis has benefited from Microsoft software expertise. Microsoft has its name and brand well established in the cell phone industry. Nokia as well is a global player in this industry. Nokia was the largest manufacture of cell phones in to 2012. Both companies needed a partner that complemented them in the areas they lacked expertise. Nokia has been interested in introducing Windows software to their phones therefore this seemed like a logical alliance to make. But with this alliance strengths also come weakness, opportunities and threats. A weakness in regards to this alliance would have to be Nokia losing market share. The cell phone industry is in a constant growth and with Apple’s iPhone growing not only in the U.S. but globally, alliances as such is a way to stay in a competitive position in the market. Nokia technology is aging and this is a weakness to the alliance. Although they have already launched phones with the Windows software they are still lacking the updated technology. According to the New York Times article “One year later, Nokia and Microsoft deliver” the alliance planned seemed to work even though Nokia continues to loose share. The opportunity they have is that to expand globally as Nokia has an established global market. Google’s Android and Apple’s iPhone continue to be a threat in the cell phone industry. They continue to expand and to expand to global markets. The constant change in consumer wants and needs in the cell phone industry...
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...correct at time of going to press, the world wide web is a constantly changing environment and the University of Sunderland cannot accept any responsibility for any changes to addresses. The University of Sunderland acknowledges product, service and company names referred to in this publication, many of which are trade names, service marks, trademarks or registered trademarks. All materials internally quality assessed by the University of Sunderland and reviewed by academics external to the University. Instructional design and publishing project management by Wordhouse Ltd, Reading, UK. Contents Introduction vii Unit 1 The contemporary world of business and management Introduction 1.1 1.2 The global business environment The importance of developments in the global environment Case Study 1.3 Organisational decision making and performance vii 1 3 10 14 17 19 19 20 Self-assessment questions Feedback on self-assessment questions Summary Unit 2 Globalisation Introduction 2.1 2.2 Definitions and indicators of globalisation Key drivers and facilitators of globalisation Case Study 2.3 2.4 Barriers and inhibitors of globalisation Comparing the costs and benefits of globalization Case Study 2.5 International trade and foreign direct investment Case Study 2.6 Applying Porter’s diamond model 21 21 22 25 27 29 31 32 36 36 40 43 43 44 Self-assessment questions...
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