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The Oklahoma Pinnacle Plan

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Organizational communication is described as the systematic technique of approaching communication within an organization, whether it be public, profit or non-profit. The main focus is acknowledging human behavior and interactions among groups of people through formal exchange of information such as job policies to informal exchange of information including social interaction. It is used to develop a functionally operated organization to coordinate projects, motivate employees, ensure company compliance and resolve conflicts. The definition itself is broad enough to cover a wide range of different industries and roles.
Strategic communication is also broadly defined as a tactical form of communication with the intent to originate and promote information to the public. Another definition described by Warren Mason, a professor of business and communication studies states “Strategic communication is about dealing with issues that might jeopardize an organization’s very survival.” Strategic communication specifically emphasizes the merge of advertising, public relations, and marketing to create a good public image of an organization. It …show more content…
According to their website, they settled a lawsuit against their foster care system by agreeing to make direct improvements within their system and developed a strategic communication plan called The Oklahoma Pinnacle Plan. With some local corporations, such as Sonic Drive In, the communications departments tend to squeeze in with larger roles, for example, Claudia San Pedro of the Sonic Drive in Corporation is the Vice President of Investor Relations, Communications, and Treasurer. Referring to my interview with Danielle, an External Affairs Coordinator for Planned Parenthood, she states “My company is small, so we do not have a designated organizational development department. Our CEO makes a constant effort to coordinate work between

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