Global Business Strategy

Research the external environment of Raytheon

Student name: Yuan Jun
Submit date: 14th Dec 2010
University of Central Lancashire

Summary
In the competition orientated era of today, most corporations have an intention to expand its business in the global economy. It is necessary for those corporations to consider its external business environment so that it can help corporations develop its business more successfully. Considering the external business environment of corporations, usually the PESTLE principle is used for analyzing the environment faced by the corporations. Raytheon is one of the largest corporations in the world. For the current developing of Raytheon, it is possible there are some existing urgent issues for Raytheon overcoming. This report is going to analyze the external business environment of Raytheon facing through using PESTLE principle. In addition to this, the SWOT analysis, Porter’s five forces and three Generic Strategies will be utilized aiming to evaluate the effectiveness of the current strategy which is used by Raytheon.

Content Section Pages 1. Introduction....................................................................................................... 4

2. PESTEL analysis external environment.......................................................... 4 3.1 Political Factor............................................................................................. 4 3.2 Economic Factor.......................................................................................... 5 3.3 Technology Factor....................................................................................... 5

3. SWOT