...Myplace: The Place for Diversity Multimedia Analysis University of Phoenix, Fresno, Ca Myplace: The Place for Diversity Multimedia Analysis Diversity has always been open to various interpretations. Richard Bucher (2010) points out that because we are all unique and different in our own way there is no one universally agreed upon definition of diversity. Historically, diversity has largely been defined in terms of race and gender. The definition that best sums up my understanding of diversity is that it is a reality created by individuals and groups from a broad spectrum of demographic and philosophical differences. The list of these differences is endless and apart from the major differences of race and gender, it also encompasses a myriad of other characteristics such as religion, marital status, political beliefs, education, military status, lifestyle, social class, appearance and personality. These differences can be visible or hidden as demonstrated in the Myplace: The Place for Diversity multimedia. A very small percentage of our diversity differences seem to be visible until you get to know the other person. Race, ethnicity, age, attitude or gender are dimensions that are visible to the naked eye. For example, a person with darker skin is different from a person with lighter skin color. The same applies to other blatantly obvious physical attributes like gender which allows us to pick out males from females. In the multimedia presentation there is Michelle...
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...Teresa Moore IRN#9053221982 Myplace: The Place for Diversity Multimedia Analysis Comm 315/Diversity Issue in Communication November 22, 2015 Professor: Martin Carr Jenna- received her bachelor’s degree in English and worked as a manager editor of a weekly newspaper while she was getting her master’s degree. She also had thirteen piercing and eleven tattoos that had special meaning to them. Looking at Jenna I would have never thought she even had a bachelor’s degree. I judged her by the tattoos and the way she was dressed. My judgement wasn’t accurate. When I looked at the profiles I didn’t pick Jenna, I picked the gentlemen in the sweater because he looked like a college student. But I was wrong, I see now how I prejudged Jenna because of her appearance. I didn’t look beyond her appearance. Kim-was the first person to graduate from high school in her family. She came from a lower class family, and was told that people from poor families never graduate from high school. Kim has achieved her master’s degree in educational media technology from Eastern Michigan Universities. I over looked Kim, and picked the girl that was sitting by the tree. She looked French and also like she would have an accent. I was wrong again. I judge the individual by her looks. Kim skin looked white and she looked like she didn’t have an accent. Peter-was the first one in his family to travel and live outside the United States. He never belonged to any particular...
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...My Place - The Place for Diversity Multimedia Analysis Human diversity is a social and psychological reality. Diversity refers to the identification of the person for whom each is as it is and not as we would like. His identity. This recognition is what sets human dignity. So is talking about diversity of identity. Identity is what allows us to distinguish ourselves from others. Who we are. Every aspect of that identity puts us in a human group. The language we speak, the things we eat, our hobbies, our physical or mental characteristics or history with which we identify are some aspects of that identity. The multimedia emulator "My Place" is a tool that shows how people just see the look or a brief summary of its history, a person labeled. Although for me it is very important not only to evaluate the book by the cover. The exercise of matching people with their biographies was very interesting and educational well as curious. Often my biggest problem was pairing race with the site of origin. He did not remember and with the global mixing is not only a German white with blue eyes for example. It can be any descent and born there. Just as religions that have spread worldwide an Islamic person is not just a Catholic Arab. We are all unique and increasingly mixing cultures have created a global citizen. Personally different viewpoints are good in all cases, whether in information systems or any other profession. A profile that caught my attention was that Tammy did not seem...
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...Myplace: The Place for Diversity Multimedia Analysis Mary Hoffman COMM/315 March 3, 2014 Dr. Jody Kehle Myplace: The Place for Diversity Multimedia Analysis Diversity is a term that has grown in its use over the years. Simply put, the term refers to all of the ways in which people are different and unique. These include each individual, groups of people, and cultural differences (Bucher, 2010). So often, our society judges people by outer appearance (for example: color of hair, color of eyes, and clothes you wear), the social groups people are associated with, the home/neighborhood you live in, the car you drive, and even the school you attended or graduated from. It’s just like judging a book by its cover. I think everyone does it a little, whether they mean to or not. During my review of the Myplace multimedia analysis on the University of Phoenix student web site, I noticed that began to look for superficial characteristics in the individuals photos to match the profile. Example 1: “I received my bachelor’s degree in English and worked as the managing editor of a weekly newspaper while pursuing my master’s degree in communications. Shortly after attaining my master’s, I worked for a large company as a graphic specialist before I began teaching for Axia College online. While working on my master’s degree, I lost my mom to cancer. Soon after, I struggled to find myself and experimented with many drugs, only to find that they weren’t the answer and that my mom wasn’t...
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...Myplace: The Place for Diversity Multimedia Analysis Jennifer Dockery COMM/315 March 19, 2012 Nikki Wetzel When we understand the visible and the hidden dimensions of diversity it increases our knowledge and understanding of the differences. Diversity brings out the different qualities in each individual which makes us interesting? We need to base what we think about someone by their hidden characteristics and not their visual, otherwise we are judging them unfairly. The way you look or the way you were raised is your visual characteristics and this is not the most important. However this is what most people base their opinions on. If you would get to know ones hidden characteristics along with their visual we could understand a person more in their diversity. Understanding the hidden Not only can diversity be seen there is some diversity that...
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...Introduction In the current age, people’s life is surrounded by all different kinds of advertising in any place, anytime. Advertising play an essential role in terms of the economy, culture and social fields. The definition of advertising can refer to Yeshin, Tony (2006) who demonstrated that “Advertising is one of a variety of marketing communications tools that companies can use to achieve their defined objectives.” This statement also illustrate that an effective communications activity in the business field need to advertising support and widespread application as well. Besides, as the media technology continual innovation and development in recent years, the forms of advertising and communication code have been changed a lot which from unicity forms become more diversity. So, the concept of multimedia advertising has been widely applied in the modern age. “Multimedia advertising is the process by which a company conducts an advertising campaign for its products or services over multiple media outlets.” (wiseGeek) This method make the product of an enterprise can be presented in a new way in order to attract more customer’s attention and obtain profits. This essay focuses on analysis the current multimedia advertising campaign based on a furniture store named IKEA and the mainly structure of this essay can be divided into four parts which are Creative Brief, Analysis of target audience, Assessment of how the advertising works and media strategy. Background of IKEA...
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...effects and analogies in other fields, it is the sociologist George Ritzer who coined the phrase in his book "The Mcdonaldization of Society" (Ritzer, 1996). In his book, which he describes as a work in social criticism, Ritzer analyses the particular ways in which the success of the American hamburger chain has impacted upon not only economic patterns, but in particular on a multitude of facets of social life in general. Basing his analysis on Max Weber's theory of rationalisation, he draws on extensive empirical and anecdotal data to trace these influences. Mention have been made of the fact that the pattern of rationalisation which is so very patently typified by McDonald's, is by no means restricted to the domain of the fast-food market. In fact, in the modern society the first real representative of this wave is probably the supermarket, which came to the fore as a replacement for the corner store and has since itself been superseded by all sorts of hypermarkets. Also in the world of entertainment and healthcare, similar developments have taken place. As far as the first is concerned, video shop chains and Disneyland are pertinent examples, while nobody who has been to a private hospital or medical centre lately, needs to be reminded that the much idealised house doctor has been irretrievably replaced by a much more streamlined, effective, all-encompassing, but, alas, also a much more impersonal system of health care. The growing importance of the Internet, and especially the...
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...Growth and Market Contestation in Global Context University of California, Los Angeles ALLEN J. SCOTT The article begins with a brief definition of the cultural economy. A first generation of local economic development policy approaches based on place marketing and associated initiatives is described. The possibilities of a more powerful second-generation approach are then sketched out with special emphasis on localized complexes of cultural-products industries. An extensive review and classification of these complexes is laid out, and their inward and outward relations to global markets are considered. On this basis, a critical discussion of local economic policy options focused on cultural-products industries is offered. Contrasting examples of development initiatives in major global cities, in selected old manufacturing towns, and in the Multimedia Super Corridor of Malaysia are briefly presented. It is suggested that the growth and spread of localized production agglomerations based on cultural-products industries are leading not to cultural uniformity but to greatly increased diversity at the global level. Keywords: agglomeration; cultural economy; globalization; industrial districts; local economic development; place marketing Over the past decade or so, the industrial profile of many countries has tilted perceptibly in the direction of a new creative or cultural economy. In some countries, indeed, the cultural economy is now one of the major frontiers of expansion...
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...Diversity has spread to every corner of the United States. Diversity is what enables us to grow and evolve as a society. The most interesting fact I uncovered was that communities where whites are the majority are still the norm (82.6%), but those where they dominate are gradually disappearing. According to an analysis of census data by Penn State’s Population Research Institute, the number of places where no group is a majority has more than quintupled. In my opinion our society has come a long way with regards to race, religion and sexuality. Honestly, I have not learned much new information about diversity that would enable me to understand or relate to others any differently, but I wouldn’t be opposed to new ideas or concepts. I have been fortunate enough to grow up in a family and in environment that has always had a healthy mix of individuals from a multitude of cultural backgrounds. The African American experience is one steeped in history. It is a story of pain, struggle, triumph and resilience. Speaking as an African American woman, I am proud to see the progress that has been made by my people over the last 200 plus years. When I begin to peel back the layers of my history, I am amazed. From slavery to creating some of the world’s most commonly used machinery to the election of the first African American president of the United States, it makes my heart smile. As a child I was never taught color, but that didn’t stop a few others from reminding me of what color I...
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...September 11, 2012 The last date to withdraw is August 18, 2012 Course Description (Formerly AMBA 603.) Prerequisite: AMBA 640. An exploration of the essentials of marketing management: setting marketing goals for an organization with consideration of internal resources and marketing opportunities, planning and executing activities to meet these goals, and measuring progress toward their achievement. Focus is on the concept of innovation in business, including the introduction of new market offerings and the use of new technologies, strategies, and tactics for achieving marketing objectives. An integrative approach combines discussions on theory of marketing management with industry analysis and practical implications. Assignments include the design and marketing of innovative products, analysis of the application of modern marketing strategies and tactics using examples from participants organizations, and practicing a holistic approach to marketing management. Course Goals/Objectives At the end of this course, students should be able to: 1. Assess the role marketing plays in an organization’s strategic planning. 2. Analyze the concept of innovation and its implications for business development. 3. Analyze consumer needs and behavior and how they affect an organization’s ability to deliver superior value to 1 of 18 7/31/2012 9:06 PM http://tychong.umuc.edu/wws/showSyllabus.jsp?sectionTitle=all 4. 5. 6. 7. 8. 9. 10. customers. Identify the range of...
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...MASTER OF TECHNOLOGY ADVANCED ELECTIVES SELECTION For Semester II 2014/2015 ATA/SE-DIP/TS-11/V1.34 Master of Technology in Software /Knowledge Engineering and Enterprise Business Analytics Table of Contents. MTECH ADVANCED ELECTIVES 1. INTRODUCTION. 1.1 Overview. 1.2 Courses. 1.3 Assessment. 1.4 Elective Selection Process. 2 2 2 2 3 3 2. SCHEDULE FOR ADVANCED ELECTIVES OFFERED DURING SEMESTER II 2014/2015. 2.1 MTech SE and KE Students. 2.2 MTech EBAC Students. 5 5 9 3. CURRICULUM. 12 4. DESCRIPTION OF COURSES. 4.1 Department of Electrical & Computer Engineering. 4.2 School of Computing. 4.3 Institute of Systems Science. 4.4 Department of Industrial & Systems Engineering. 4.5 Division of Engineering & Technology Management. 12 15 23 31 32 34 ATA/SE-DIP/TS-11/V1.34 page 1 of 35 Master of Technology in Software /Knowledge Engineering and Enterprise Business Analytics MASTER OF TECHNOLOGY Advanced Electives 1. INTRODUCTION 1.1 Overview All students that expect to have passed four core courses and eight basic electives after completing the scheduled examinations in November, and also have or expect to pass their project/internship, will be entitled to commence their Advanced Electives in NUS Semester II 2014/2015, which starts on 12 January 2015. However, it should be noted that a student’s registration for the Advanced Electives will be withdrawn if they either: 1. 2. 3. 4. 5. Fail any elective examination in November. Do not successfully...
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...AUSTRALIAN BUILDING AND CONSTRUCTION INDUSTRY? Gerard de Valence Construction Economics, Faculty of Design, Architecture and Building, University of Technology, Sydney, Australia Introduction The traditional structure-conductperformance approach to industry economics originated in the US in the 1930s with the work of Mason (1939) and Bain (1959). This is now the standard framework for analysing the dynamics of an industry. However, the size and scope of the Australian construction industry at the turn of the millennium may be better understood using an alternative model that highlights the diversity of the industry and the range of actors involved. Industry analysis has traditionally focused on groups of firms with similar characteristics in their production processes, goods or services produced, and markets served in the wider economy. The distinction has been between firms and industries, and the analysis has emphasised the importance of economies of scale and scope (Sutton 1991) or organisational structure (Williamson 1979). One major difficulty in the standard structure-conduct-performance approach has been the definition of industries within the theoretical criteria of product homogeneity. Further, some analysts see the construction industry as a manufacturing system, similar to the automotive industry. This view underpins the recommendations in the Egan Report (1998) in the UK, which emphasises lean thinking in construction. This analogy argues the industry in Australia has a few...
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...Marketing Research Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. They sell almost anything such as bakery and pastry products, fresh produce, seafood, meats and cheese and specialty dairy products. Their mission is offer a delightful and pleasing shopping outing to their customers coupled with their experienced, helpful staff. In this paper we will discuss the importance of marketing strategy and tactics while identifying the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. The Importance of Marketing Research Marketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets and plays an important part in an organizations strategy of expansion. Marketing research is important Kudler Fine Foods. Since the founder, Kathy Kudler, was the Vice President of Marketing for a large defense contractor, she is aware of the importance...
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...November 2010, pp. 16–25 Sylwester Marek Kania Uniwersytet Gdański The Role of Cultural Differences in Forming a Business Strategy 1. Introduction International business covers all transactions undertaken between enterprises from two or more countries. In order to finalise a transaction companies have to form international operational structures distinct from those applied in their domestic market. Besides knowledge of international strategies managers need to comprehend the interdependence between the strategies and their financial results. Differences between an international and a domestic business concern commercial practices, the scope of managerial decisions, disparities in legal systems, as well as restraints put in place by governments, limitations connected w ith different currencies, not to mention cultural differences. Different business cultures in different countries lead to distinct commercial practices. Therefore, executives operating internationally encounter difficulties that people managing enterprises on a local scale do not have to face. Cultural differences are of fundamental importance for running an international business . The aim of this essay is to indicate the impact of cultural differences on the business strategy formulated for various countries and to show the significance of knowledge about the culture, behaviours, customs and traditions of the partner country in international business. This article is composed of three parts...
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...that dialogue generated by good questions, based on Bloom’s taxonomy of cognitive competencies, supports learning (Elder and Paul). In this case, the goal of the online facilitator is to help the participant move to both deeper and higher levels of cognitive understanding of the material by asking the “good question” that prompts both individual reflection and dialogue with the participant and among participants. This paper outlines a step-by-step approach to this end. **************************** Facilitators play an important role in the online learning environment. They put a personalized touch to the participants’ experience from the moment they greet them at course entry until the final congratulatory email. They support a safe place for learning by modeling appropriate online behavior in their postings. And, most importantly, they facilitate the online discussion forums by helping the participant explore the learning more deeply. The discussion method has been a widely used learning technique in both face-to-face and virtual classrooms. Discussion, or dialogue, generates certain types of thinking, not unlike real-time discussions in brick and mortar classrooms (Astleitner). Proper facilitation of online discussions is critical in promoting learning, and one of the most effective ways a facilitator can achieve this is by asking the “good question. Estes states that “asking the proper question is the central act of transformation (1992,...
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