...Promotion Management Final Assignment: Planter’s Peanuts Campaign Table of Contents 1 Purpose 2 2 Situation Analysis 2 2.1 Consumer Behavior and Segmentation 2 2.2 Competitive Analysis 3 2.3 Target Market 5 2.4 Market Positioning 5 3 Communication Objectives 6 3.1 Key Benefits 6 3.2 Marketing Objective 7 4 Creative Development 7 4.1 Vehicles 7 4.1.1 Television 8 4.1.2 Magazine Ad 8 4.1.3 Social Media 11 4.1.4 Discounts 13 4.2 Budget 13 1 Purpose Core Advertising has been contacted to create an integrated marketing communications campaign for Planters Peanuts. We as a firm conducted extensive research and we recommend the following strategic plan for Planters based on our findings. 2 Situation Analysis 2.1 Consumer Behavior and Segmentation Peanuts are widely popular product among consumers of all ages, genders and races. However, those who purchase peanuts can be broken down into specific segments. Consumers ages 25-44 are the largest consumer of peanuts in the US. The average person consumes approximately 6.4 lbs. of peanuts a year. Studies show women are the main consumers of peanuts in the US. Women also tend to be the main purchasers of groceries and are responsible for 85% of all consumer purchases. This can be linked to the fact many moms are purchasing peanuts as a way to introduce a healthy snack to family members. As a result of the poor economy, many consumers are purchasing peanuts as an inexpensive protein substitute for meat. Due to...
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...[pic] |题目 |从1852年到2009年对汤姆叔叔的小屋所作 | | |评论的研究 | |英语系 |院（系） |英语 |专业 | |学号 |B06011131 | |学生姓名 |吴何芳 | |指导教师 |Bracher Andy | |起讫日期 |2009年12月~2010年5月 | |设计地点 |第二教学楼 | Acknowledgements Many people gave me support and help in the process of writing the paper. I’d like first to give my grate to my dear teacher, Andy, who generously gave me his kindly help and instructions during the whole process of my paper-writing. Then I’d like to give my many thanks to my classmates who helped me a lot with my information collecting and paper-polishing. Most important of all, I want to give my thanks to my mother university and all the teachers in the English Department, who educated and cultivated me to be a qualified graduate in the future. Abstract ...
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...Salman Rushdie Midnight's Children First published in 1981 Excerpts from the Koran come from the Penguin Classics edition, translated by N. J. Dawood, copyright (c) 1956, 1959,1966,1968,1974. for Zafar Rushdie who, contrary to all expectations, was born in the afternoon Contents Book One The perforated sheet Mercurochrome Hit-the-spittoon Under the carpet A public announcement Many-headed monsters Methwold Tick, tock Book Two The fisherman's pointing finger Snakes and ladders Accident in a washing-chest All-India radio Love in Bombay My tenth birthday At the Pioneer Cafe Alpha and Omega The Kolynos Kid Commander Sabarmati's baton Revelations Movements performed by pepperpots Drainage and the desert Jamila Singer How Saleem achieved purity Book Three The buddha In the Sundarbans Sam and the Tiger The shadow of the Mosque A wedding Midnight Abracadabra Book One The perforated sheet I was born in the city of Bombay ... once upon a time. No, that won't do, there's no getting away from the date: I was born in Doctor Narlikar's Nursing Home on August 15th, 1947. And the time? The time matters, too. Well then: at night. No, it's important to be more ... On the stroke of midnight, as a matter of fact. Clock-hands joined palms in respectful greeting as I came. Oh, spell it out, spell it out: at the precise instant of India's arrival at independence, I tumbled forth into the world. There were gasps. And, outside the...
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...TOPIC 1: THE AMERINDIANS Week 1: THE ARAWAKS (Theme One) PAPER: CORE CONTENT----BAHAMIAN-WEST INDIAN HISTORY References: Bahamian History Bk.I by Bain, G. Macmillan,1983 2.Caribbean story Bk. I and II By Claypole, W Longman (new edition) 1987 3. Development to Decolonization by Greenwood R, Macmillan, 1987 4.Caribbean people Bk.I by Lennox Honeychurch. Nelson, 1979 The Migration of the Indians to the New World. It is believed that the people who Columbus saw when he came to the New World were nomadic hunters from central and East Asia who followed the buffalo and deer. When the herds moved, people moved after them because they were dependent on the animals for food. It is therefore suspected that the herds led the people out of Asia by the north-east, across the Bering Strait and into North America. They crossed the sea by an ice –bridge when it was frozen over during the last Ice-Age. They did not know that they were crossing water from one continent to another. Map 1 Amerindians migration from central Asia into North America. The Amerindians settled throughout North America and were the ancestors of the many Red Indian tribes we know today, as well as the Eskimos in the far north. In general, they were nomadic but some followed settled agricultural pursuits and developed civilizations of their own like the Mayas in South America (check internet reference for profile on this group, focus on...
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...of JAWAHARLAL NEHRU The Discovery of India JAWAHARLAL NEHRU The Discovery of India DELHI OXFORD UNIVERSITY PRESS OXFORD NEW YORK Oxford University ATHENS (Press, Walton Street, Oxford 0X2 61X2 OXFORD AUCKLAND CAPE TOWN CALCUTTA FLORENCE NEW YORK BANGKOK ISTANBUL MADRID PARIS BOMBAY DELHI KARACHI MELBOURNE SINGAPORE DAR ES SALAAM HONG KONG MADRAS NAIROBI TOKYO KUALA LUMPUR MEXICO CITY TAIPEI TORONTO and associates in BERLIN IBADAN © Rajiv Gandhi 1985 First published 1946 by The Signet Press, Calcutta Centenary Edition 1989 Sixth impression 1994 Printed at Rekha Printers Pvt. Ltd., New Delhi 110020 and published by Neil O'Brien, Oxford University Press YMCA Library Building, Jai Singh Road, New Delhi 110001 To my colleagues and co-prisoners in the A h m a d n a g a r Fort Prison C a m p from 9 August 1942 to 28 March 1945 FOREWORD My father's three books — Glimpses of World History, An Autobiograpy and The Discovery of India — have been my companions through life. It is difficult to be detached about them. Indeed Glimpses was' written for me. It remains t h e best introduction to the story of man for young and growing people in India and all over the world. The Autobiography has been acclaimed as not merely the quest of one individual for freedom, b u t as an insight into the making of the mind of new India. I h a d to correct the proofs of Discovery while my father was away, I think in Calcutta, and I was...
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