...Introduction As globalization rises many organizations are developing competencies that will help create successful global leaders, this process will combine job exposure, international assignments, creating global project teams and various cross-culture sensitivity workshops. The purpose of this assignment is to create a formal annotated bibliography using the annotated bibliography entries from the six works related the inquiry topic I have created in Units 1, 2, and 3, the research article are as follows; The Elements of Leadership in a Global Environment, Global marketing managers, Developing leaders’ strategic thinking through global work experience: The moderating role of cultural distance, Responsible Leadership in Global Business: A New Approach to Leadership and Its Multi-Level Outcomes, Global Leadership: A New Framework for a Changing World, and Competitive Action in the Diffusion of Internet Technology Products in Emerging Markets: Implications for Global Marketing Managers. This six articles will analyzes each article research overview, purpose of study, methodology, key findings and limitations and opportunities of global leaders in various business sector. Article 1 Bishop, W. H. (2013). The Elements of Leadership in a Global Environment. Global Business & Organizational Excellence, 32(5), 78-85. doi:10.1002/joe.21505 Overview The articles states that American marketplace and globalization have led to recognition of diversity initiatives as not only...
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...Analysis and Screening The importance of analysis and screening in the planning process of a firm whether it be a new firm going international or an old firm seeking further expansion cannot be over-emphasised. An analysis or evaluation of the potential market is the first step to take in the planning process. A critical decision area within this first step is which existing country market to invest in. This decision should be informed by the firm’s current situation which involves a critical analysis of its strengths, weaknesses, opportunities and threats. Furthermore, its orientation, products, policies and philosophies must be matched with the targets country’s market potential and its constraining factors. The screening phase thus, allows the firm to eliminate markets or countries with weak potential and by that helps the firm to concentrate on the ones that are viable. However, in situations where target segments are emerging markets, it presents some challenges, this is because distribution challenges are not well developed, market infrastructures are still developing and income levels vary from country to country. Once an agreement has been reached on target markets, prospective countries can be evaluated. This is done by running a country’s PEST factors against the company’s capabilities, resources, objectives for going international and limitations. The latter and the expected return on investment should inform the evaluation criteria in assessing market potential. Key...
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...International Institute of Professional Studies Management Research Project Project Proposal Proposed Project (Synopsis) A comparative study of Push & Pull Promotional Strategy with special reference to selling practices among various cosmetics brands in Indore market. Submitted To: Dr. Yamini Karmarkar Reader IIPS-DAVV Indore. Submitted By: Bhumika Singh MBA (APR) 4th Sem IIPS-DAVV Indore INDEX 1. Introduction 2. Project proposed 3. Objective Of The Project 4. Conceptual Framework 5. Literature Review 6. Proposed Methodology 7. Limitations of study 8. References Introduction Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audience is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol a drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them. Cosmetics industry is one of the largest industry in the world. Cosmetics includes a wide range of products ranging from skin-care creams, lotions, perfumes, facial makeup to coloured contact lensed and...
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...turns to the public to actually create or co-create a product/service. The open source moment is a case of crowd creation. Crowd voting uses the crowd’s vote to organize vast information. Reality TV shows, like American Idol, use crowd voting to eliminate unfavorable contestants. Crowd funding allows the crowd to participate in online micro-lending. By donating a small amount of money the crowd helps a third world country woman trying to start a business or struggling musician produce a new CD. The increase business usage of crowdsourcing is due to their advantages and cheap labor isn’t its only appeal. Business can also choose from a large creative, talent pool despite different languages and age ranges. They are able to hire international talent with...
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...A Report on Women Cosmetics Products in Marketing A report submitted to the Department of Marketing, AIUB, in part-fulfillment of the requirements of the final examination in Global Marketing, Spring semester 2012 Prepared & submitted by (Section B) Kundu Linkon Course teacher: Mr. Zaman Department of Marketing Business Administration Discipline American International University-Bangladesh Date of submission 07 May 2012 American International University-Bangladesh (AIUB) May 07, 2012 Mr. Zaman Rah man Course Instructor Global Marketing American International University-Bangladesh (AIUB) Subject: Submission of a report Dear Sir: With due regards and respect I state that I am very thankful to you as you assigned me this report on ‘‘Women Cosmetics Products in Marketing” It is a great opportunity for me to acquire theoretical and practical knowledge about the entire marketing aspects regarding women cosmetics products. I have tried out best to gather what I believe to be the most complete information available. Your kind acceptance and any type of appreciation would surely inspire me. I would always be available and ready to explain further any of the context of the whenever asked. Yours sincerely, ………………………………………….. Kundu Linkon Id: 09-15010-3 Preface In today’s world marketplace women have greater empower and they have more credibility for making a purchase decision. They are also more financially empowered than any previous...
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...Marketing University of Phoenix Environmental Factors of Global and Domestic Marketing MKT/421 February 21, 2011 Environmental Factors of Global and Domestic Marketing Trying to market in a foreign country can be much more difficult than one might think. Oftentimes the response you are hoping for just do not happen, and unexpected negative responses can result instead. With the introduction of the internet it is very important not to compare characterizations of 20 or 30 years ago. People can now easily communicate by just a couple of clicks on a computer keyboard and the world has become accessible for almost all of us. However, even now in our digital age, with the world essentially at everyone’s fingertips, it is still crucial to carefully research the foreign market you wish to enter, as cultural, and ethical differences still very much exist and must still be considered and respected for successful marketing (Osaki, T. (2008). Influence of Global Economic Interdependence Global trade and interdependence is extremely important for every country in the world. When a country is involved with global trade it opens the doors for improving local conditions by providing employment and providing better opportunities for the people. On its own a country cannot function independently with absolutely no involvement from others, and to be successful, a country must be have some kind of trade and commerce relationship with other countries. (Armstrong, G., Kotler, P. 2009)...
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...What difficulties might the international manager experience in trying to apply Hofstede's model? Culture is the learned way in which a society understands, decides and communicates.”(Hollensen, 2007). Hofstede, a Dutch academic wished to find an explanation for cultural differences across the world, in relation to society and business. He began by researching why various concepts of motivation did not work in the same manner in all countries. Hofstede based his studies on an extensive IBM database, receiving 116,000 questionnaires from IBM employees from over 70 countries, and in 20 languages. The gathering and evaluation of this study took 6 years, at the end of which, Hofstede concluded that the way people in different countries perceive and interpret their world varies along 4 dimensions. Hofstede’s model is known as the 4+1 model due to the addition of another dimension some years later. Theoretically this model appears to be effective in business context, however, after in-depth analysis, it can be seen that difficulties may arise for the international manager when trying to apply it. The first dimension, Power Distance, refers to the degree of inequality between people in both physical and educational conditions in a culture. In ‘High Power distance’ societies, the power is concentrated amongst the few highest people, of who make all the decisions. Therefore, the others in society have no choice but to obey, and carry out the decisions made. Differences in...
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...candidate appears at the Viva-Voce Examination. Similarly, no marks will be allotted on Viva-Voce Examination unless a candidate submits his/her Project Report. • Evaluation of the Project Work to be done jointly by one internal expert and one external expert with equal weightage, i.e., average marks of the internal and external experts will be allotted to the candidate. • A candidate has to qualify in the Project Work separately, obtaining a minimum marks of 40 (Project Report and Viva-Voce taken together) in paper 3.5. • Marking Scheme for Project Report and Viva-Voce Examination: Project Report (50 marks) Chapter 1: Introduction – 10 marks Chapter 2: Conceptual Framework/ National/International Scenario – 5 marks Chapter 3: Presentation, Analysis & Findings -- 25 marks Chapter 4: Conclusion & Recommendations...
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... | | | |Kapil Bam | |15-Aug-14 | | | Contents Significance of the study/ Research rationale 2 Research aims 3 Research objectives 3 Research questions 3 Literature Review 4 Research Design and Methodology 4 Research Philosophy 4 Research Approach 4 Research Strategy 4 Data collection method 4 Accessibility issues 4 Ethical issues 5 Data analysis plan 5 Research limitations 5 References 6 Holts G.B. (2004). How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School 6 Introduction The systematic way of collating data which involves designing and following a number of steps for the purpose of analysis or in pursuit of seeking solution to a problem is known as research. Research is conducted in order to obtain knowledge and information about a specific area or problem. It helps in exploring the problems related to the field of research and thus finding out possible and feasible solutions (Alkins, 2010). The application of the scientific method in searching for the truth about business phenomena including defining business opportunities...
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...R E S E A R C H includes research articles that focus on the analysis and resolution of managerial and academic issues based on analytical and empirical or case research International Marketing Strategies in India: An Application of Mixed Method Investigation Prathap Oburai and Michael J Baker Executive Summary KEY WORDS International Marketing Strategy Grounded Theoretic KEY WORDS Approach Privatization Case Research Methodology Indian Banking Internationalization drives and export orientation are prominent in the organizational strategies of a number of leading Indian firms and multinationals located in India. This is a significant indicator of the growing competitiveness of firms, industries, and the nation. This paper examines the sources of competitive advantage in a few selected sectors and firms and explores the internationalization possibilities and potential. International marketing strategies are complex and tend to vary widely across nations, industries, and firms. The elements that form the ingredients of international strategies are numerous and their importance is tightly interwoven to contexts. With a view to enrich the existing body of international marketing theory, the authors investigate the international marketing strategies adopted in 12 different business sectors in India in an attempt to explore and explain the similarities and differences found in this varied set of industries. The examples span the old economy industries such as the assembly...
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...Online Marketing Research: Reliability and Appropriateness of Social Network Sites Wendy Tapia Abstract The widespread acceptance that the web 2.0 platform offers new opportunities and possibilities to meet the current marketing research challenges requires an in depth appreciation of the advantages and disadvantages involved in its implementation. The purpose of this paper is to take a critical look at the use of Social Network Sites as an Online Marketing Research tool. Due to the vast number of Social Network Sites available this paper focuses specifically on the Social Network Site, Facebook. The paper starts by giving a brief insight of how Social Network Sites are defined, it then contrasts the advantages and disadvantages of its use for research purposes based on previous studies conducted in similar fields but not exclusively in Social Network Sites. And finally, it is argued that the implementation of Social Network Sites as a research tool is suitable to some instances and that its wide range of applications would positively contribute to a better interaction with users. Social Network Sites does offer new research tools opportunities and can also function as a supporting or complimentary research tool; however, the use of Social Network Sites for marketing research purposes in instances that require in depth data, sensitive information or large world populations is not recommended...
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...MK325 Tuesday, 23 November 2010 Write an individual essay, developing the arguments both for and against franchising as a mode of foreign market entry, outlining also any elements of risk arising for franchisor and franchisee and how they may be minimized. Tavano Filippo Dr.Paliwoda Stanley, Dr. Jafari Ali Akbar To understand the effects of globalization and the challenges it presents is assisted through the use of modern communication technologies and also the ability to expand into newly opening local markets and exposing them to new methods of production and marketing (FranExcel, 2001). However new challenges often occur, such as the use of managerial insight and intelligence, to examine a variety of different systems that will be able to compete amongst the already established “local” competition, which in some markets can prove to be extremely severe. The ability to compete, hold a strong place in the market and position the company accordingly, can only be achieved by the employment of franchising. This system has an extremely successful track record and allows the user to ensure the company’s prosperity and carry it confidently into the future. One of the principal tactics in doing business in today’s current environment, particularly for SMSs, is franchising. This method has been improved ever many years through trial and error and has become a clear concise process. It has been exposed to many different business relationships such as agencies, distribution...
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...incentives for growth especially in international market. Investigations reveal there is immense growth potential in the bottle water market across the world. According to Hubbard’s 5Qs and Porter’s Generic Strategies Cooroy is following a growth and differentiation strategy currently in its business level. Due to product development, geographical expansion, etc. the report recommends restructuring organizational structure to a divisional structure for effective management and success of the business as organizational structure must align with organizational strategies. In the entrance to the foreign market the report suggests a Global strategy to the firm as its corporate level strategy according to the findings of Porters’ Diamond and incentives for international expansion. Finally the paper recommends establishing in China initially with a Wholly Own Subsidiary entry mode with future prospects of growth and expansion in Asia Pacific Region. Moreover, the report’s action plan for strategy formulation presents a guideline for effective strategy implementation. The report also investigates the fact that the analysis conducted has limitation in doing an effective analysis of the water bottle market across the world. However, Appendix E will assist in development of further analysis. Table of Content 1. Introduction 3 2. Findings 5 2.1 Current Strategy 5 2.2 Appropriateness of organizational structure 9 2.3 Incentives to use an international strategy 10 2.4 Corporate...
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...UNIT 14 Research INTERNATIONAL MARKETING RESEARCH Objectives After going through this unit you should he able to • explain the global marketing research scenario • • • • • explain the scope of international marketing research describe the procedure for undertaking international marketing research describe the techniques available for international marketing research plan a field research describe the techniques available for interview • identify and explain the various steps in analysis of field data and preparation of research report Structure 14.1 Introduction 14.2 Marketing Research : The Global Scene 14.3 The Scope of International Marketing Research 14.4 International Marketing Research Procedure 14.5 Techniques of International Marketing Research 14.6 Survey Research 14.7 Techniques of Interviewing 14.8 Analysis of Field Data 14.9 Preparation of Research Report 14.10 Summary 14.11 Self-assessment Questions 14.12 Further Rea dings 14.1 INTRODUCTION In international marketing, the marketer is faced with a dilemma of having too much data and too little information. There is plenty of global data from sources like the World Bank and other international bodies, but often a lack of specific information on countries and markets. In helping to reduce uncertainty around decision-making, precise information is the key. Whilst searching for opportunities globally, uncertainties arise due to four main factors:...
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...can easily be subsumed in the others. The analysis examines the impact of each of these factors (and their interplay with each other) on the business. The results can then be used to take advantage of opportunities and to make contingency plans for threats when preparing business and strategic plans (Byars, 1991; Cooper, 2000). Kotler (1998) claims that PEST analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. The headings of PEST are a framework for reviewing a situation, and can in addition to SWOT and Porter’s Five Forces models, be applied by companies to review a strategic directions, including marketing proposition. The use of PEST analysis can be seen effective for business and strategic planning, marketing planning, business and product development and research reports....
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