...E-cigarettes 1) The electronic cigarette (E-cigarette) concept first appeared in 1963 when A Gilbert acquired a patent. Because at that time tobacco was not yet generally accepted as harmful this device never reached manufacturing until 2004 when a Chinese pharmacist, Hon Lik introduced to the market. E-cigarette is a portable electronic device that simulates the act of tobacco smoking. It looks like, feels like and tastes like a real cigarette and perform just a traditional cigarette but with some differences, works without fire, tobacco, carbon monoxide ash and smell found in the real cigarette. Electronic Cigarettes are driven by a micro-electronic technology. The actual cigarette body is made up of 3 parts: a nicotine cartridge, an atomization chamber and a smart chip with a lithium battery. E-cigarettes are an alternative to the tobacco smoking that attempts to deliver similar experience of smoking a real cigarette but without the adverse health effects. Food and Drug Administration (FDA) at the beginning wanted to regulate the E-cigarettes like, drugs or medical devices, but a court ruled that this is not possible. Right now the FDA is trying to regulate electronic cigarettes like a tobacco product. The FDA will propose subjecting e-cigarette companies to rules that already cover the makers of regular cigarettes, such as providing the government with lists of product ingredients. 2) Pros of selling E-cigarettes: * Cleaner environmentthe environment will...
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...Strengths, weaknesses, opportunities and threats Mission Statement: How you portray your goal to the public Portfolio Analysis: Strategic Business Units: Smaller entity businesses under an umbrella company. BCG Matrix: Cash Cow, Star, Question Mark, Dog Product to Market Expansion grid: * Existing, Existing= Market penetration * Existing, New = Market Development * New, Existing = Product development * New, New = Diversification Marketing Mix: The 4 P’s * Product * Price * Promotion * Place Define Positioning: The way by which the marketers attempt to create a distinct impression in the customer's mind Chapter 3: Environmental scanning: Looking into what factors can hurt your business - Macro: indirect effect a. Demography: Study of human population change b. Geography c. Education: d. Diversity e. Economy - Micro: Direct effect a. Work Force b. Suppliers c. Marketing d. Selling e. Publics: Media, financial, government, citizen Legislature: Anti-Monopoly -Sherman Anti-Trust Act - Clayton Act -Robinson Patman -FDA - Cigarette labeling Chapter 4: Why do you need a specific and clear problem? With unspecific answers you get unspecific results. Define Secondary info: Info you did not do yourself. -Pros: Easy...
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...becoming a retail distributor of the new e cigarettes makes logical sense for Indianapolis Indiana. E Cigarettes were first marketed in China in 2004 and rapidly growing at an astounding pace. Sales are expected to hit $1 billion in 2013 (Stuttaford, 2013). Despite the newness of the product and much of if any side affect have been noted through some studies. In the ECLAT 12-month study, which is double-blind, controlled, randomized clinical study to evaluate smoking reduction, smoking abstinence and adverse events in smokers (Caponettto etal, 2013). The study demonstrated e-cigarettes hold some validity in ‘reducing number of cigarette smoked, and can lead to enduring tobacco abstinence…” E Cigarettes are operated by batteries that heats up the liquid solution of which some contains zero nicotine, propylene glycol, and other chemicals. When consumers puff on the element this triggers the vapor to be heated giving off a mist (vapor) which consumers inhale and exhale like traditional cigarettes. E Cigarettes are made to look and feel like their real counterpart and ‘simulate the visual, sensory, and behavioral aspects of smoking traditional cigarettes (Caponnetto etal, 2013). Without the combustion or burning of the tobacco leaves, e cigarettes have been proven through some studies to have positive effects on consumers as well as aiding in smoking cessation (Scott, 2013). Here is a diagram that shows the anatomy of e cigarettes from www.ecigaretteslist.com. ...
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...business into operation. The terms e-commerce and e-business get thrown around when we talk about online retail, however, the terms are quite different. Online retail for niche markets have grown as well, there is usually an online retailer that is taking advantage of every growing fad or new products that are introduced to our society. These niche online retailers sometimes have great success and sometimes they do not have success, but no matter what, we can always find multiple websites that appeal our specific hobbies or interest such as; comic books, fitness, golf, videogames, or really anything you can think of. The differences between e-commerce and e-business are subtle, but there are differences. According to Learn.org, “Electronic commerce (also known as e-commerce) is the buying and selling of goods and services over the internet. E-commerce is one aspect of e-business.” The concept of e-commerce is simple, it is the buying and selling of goods online, it is the basis of e-business but e-business is a little more complex than that. Conducting sales online and participating in an e-commerce environment is simple and a lot of people do it. Running an e-business is a more complex task that takes all the financial, planning, marketing, and logistical consideration a brick and mortar business would take but applies it all to an e-business. According to Chron.com, “E-business is broader than e-commerce; including the transaction based e-commerce businesses and those who...
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...Define the Problem……………………………………………………………………..pg 3 Ethical Dilemma(s)/ Overall vision/strategy/ Impact if not addressed……..…pg. 4 Establishment of Criteria………………………………………………………………pg. 5 SWOT Analysis………………………………………………………………..pg. 5-8 Contributing Factors…………………………………………………….……..pg. 8 Identification of Possible Solutions…………………………………………..………..pg. 8 Contributing Factor 1 Solutions...………………………………………...…....pg. 8-9 Pros and Cons………………………………………………….………pg. 8-9 Contributing Factor 2 Solutions…………………………………….………….pg. 10 Pros and Cons…………………………………………………….……pg. 10 Contributing Factor 3 Solutions………………………………………………..pg. 10 - 12 Pros and Cons…………………………………………………………pg. 10 - 12 Contributing Factor 4 Solutions……………………………………..……….. pg. 12 Pros and Cons………………………………………………...……….pg. 12 - 13 Solution recommendation and defense…………………………………………..…..pg. 13 Solution 1……………………………………………………………….…..…pg. 13 - 14 Solution 2……………………………………………………………….……..pg. 14 - 15 Solution 3……………………………………………………………….…..…pg. 15 Solution 4……………………………………………………………….……..pg. 15 Execution of Solutions..………………………………………………………….…...pg. 16 Solution 1………………………………………………………………….…..pg. 16 - 17 Solution 2…………………………………………………………………..….pg. 17 Solution 3…………………………………………………………………..….pg. 18 Solution 4………………………………………………………………..…….pg. 18 - 19 Work Cited………………………………………………………………………..…..pg. 20 -21 II. Define the Problem Case 27: Rhino Capture in Kruger...
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...Define the Problem……………………………………………………………………..pg 3 Ethical Dilemma(s)/ Overall vision/strategy/ Impact if not addressed……..…pg. 4 Establishment of Criteria………………………………………………………………pg. 5 SWOT Analysis………………………………………………………………..pg. 5-8 Contributing Factors…………………………………………………….……..pg. 8 Identification of Possible Solutions…………………………………………..………..pg. 8 Contributing Factor 1 Solutions...………………………………………...…....pg. 8-9 Pros and Cons………………………………………………….………pg. 8-9 Contributing Factor 2 Solutions…………………………………….………….pg. 10 Pros and Cons…………………………………………………….……pg. 10 Contributing Factor 3 Solutions………………………………………………..pg. 10 - 12 Pros and Cons…………………………………………………………pg. 10 - 12 Contributing Factor 4 Solutions……………………………………..……….. pg. 12 Pros and Cons………………………………………………...……….pg. 12 - 13 Solution recommendation and defense…………………………………………..…..pg. 13 Solution 1……………………………………………………………….…..…pg. 13 - 14 Solution 2……………………………………………………………….……..pg. 14 - 15 Solution 3……………………………………………………………….…..…pg. 15 Solution 4……………………………………………………………….……..pg. 15 Execution of Solutions..………………………………………………………….…...pg. 16 Solution 1………………………………………………………………….…..pg. 16 - 17 Solution 2…………………………………………………………………..….pg. 17 Solution 3…………………………………………………………………..….pg. 18 Solution 4………………………………………………………………..…….pg. 18 - 19 Work Cited………………………………………………………………………..…..pg. 20 -21 II. Define the Problem Case 27: Rhino Capture in Kruger...
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...CASE EXAMINATION CELEBRATIONS AND MEMORIES LTD. (CML) MAY 2008 Copyright © 2008 The Society of Management Accountants of Canada All rights reserved. No part of this manual may be reproduced in any form without the permission of the copyright holder. TABLE OF CONTENTS MAY 2008 Case Examination Page Case Question: Backgrounder .................................................................................. 1 Additional Information .................................................................... 16 General Comments on Performance ...................................................... 24 Steps for Approaching Business Strategy............................................... 32 Assessment and Solution Notes for Markers .......................................... 35 Marker Assessment Guide ...................................................................... 66 Sample Response – Successful Attempt #1 ........................................... 78 Marker’s Comments – Successful Attempt #1 ........................................ 98 Sample Response – Successful Attempt #2 ......................................... 103 Marker’s Comments – Successful Attempt #2 ...................................... 124 Sample Response – Unsuccessful Attempt .......................................... 129 Marker’s Comments – Unsuccessful Attempt ....................................... 144 Supplement of Formulae * .................................................................... 149 *This...
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...ACCT 410 Quiz 2 – Name of Student: ___Abraham Vanega_____________ Ch 7 8 9 10 – 16 Questions 1. Several years ago a not for profit organization received a $1 million donation. The income from this donation is restricted to support program activities related to the mission of the organization. During the current year the endowment earned $40,000 of interest revenues. The organization designated $30,000 to support program activities. * a. On its year-end statement of activities, the organization would report interest revenues of * * * _________$40,000_________________ * b. On its year-end statement of financial position, the organization would report temporarily restricted net assets of * * _________$40,000_________________ * c. On its year-end statement of financial position, the organization would report permanently restricted net assets of: _______$1000,000__________________ 2. A city sold a piece of equipment for $8,000. The equipment had an original cost of $10,000 and now has a fair value of $5,000. Assuming that the city maintains its books and records in a manner to facilitate the preparation of the fund financial statements, what is the appropriate entry in the general fund to record this sale? Cash $8000 Other financing Sources -Sale of Asset $8000 3. The city of Raleigh acquired a new piece of equipment, paying $1,000 cash from the general fund...
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...conservative debt policy and high dividend payout. Since the firm has faced the decline of the growth from year 1993, the company decided to make the recapitalization by borrowing $1 billion to repurchase their stock in order to maximize the company’s value. By borrowing, interest charged on loan is tax-deductible which the firm can benefit from tax shield and can also reduce the cost of capital. With the combination of debt and equity financing, the company can find the optimal point that reflect the lowest cost of capital which would provide the maximum valuation. Moreover, additional debt can reduce the agency cost of the company by forcing management to avoid investment in the underperform business. This can reflect the return on equity to increase which can represent the management performance and preferable for the investor. However, when the borrowing is too high, the risk of bankruptcy will be high also. Thus, it is important to include the risk of bankruptcy in the analysis of the firm. In order to make the decision about the borrowing plan of amount, cost and time, the information of the company, stakeholders and risk are needed to concern for analysis. From, the historical data and information, the company’s operation reflects the strong cash flow because of the strength and highly cash generative nature of tobacco industry which make the company to meet the criteria of A-1 credit rating from S&P. The strength of UST is premium product, strong brand name recognition...
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...that there are cut and dry solutions to ethical issues that will occur during the normal course of business (Pharmaceuticals, n.d.). The Bureau of Consumer Protection’s places everything in perspective that all communication in the United States must be truthful. The Federal Trade Commission Act (FTC) looks for dishonesty and deception towards customers that try to change their decision to purchase medications. FTC monitors truth-in-advertising laws especially with kids, but there have been a lot of immoral practices in advertisements over time. The most moral decision is not to promote to children but in this case to the parent. Children's ad urges children to get dependent on products that induce on social development (Media, 2004). Cigarette advertising is matched to marketing consumers for distinct programming while alcohol advertising is allowed on all television channels. It is important that organizations consider the right choice of their product before proceeding in advertising. Other advertisement ads with high demands that are permissible for promoting fast food products that doctors and everyone else can see is high risk for future obesity with children (Media,...
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...limited resources. This means that choices must be made, where something is selected and another is given up. Opportunity cost is defines as the benefits foregone of the next best alternative when a choice has to be made. When resources are scarce/ limited, each player must make a choice but in making this choice something must be given up which is the opportunity cost of making a decision. PPC – Production Possibility Curve A PPC curve shows the maximum possible combinations of any 2 goods/services given the limited resources available to produce them. Economics as a subject is divided into 2: 1. Positive economics a. Numbers b. Data c. Facts d. Science 2. Normative Economics e. Values f. Judgment g. Opinion h. Debates Textbooks focus on positive economics only. Normative economics comes from our discussions in class and forums. Microeconomics focuses on the individual markets, players and industries within a country/economy. Macroeconomics focuses on the whole economy/country and also its relations to other countries/economies. CELL * Capital * Entrepreneurship * Land * Labor BEP Questions * What to produce? * How to Produce? * For whom to produce? Supply & Demand The Law of Demand states that as price goes up for a given good/service at a given time, the quantity demanded of that good will fall. Demand is defined, as the quantity...
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...Analysis of Edible Oil Industry ANALYSIS OF PAKISTAN INDUSTRY PRESENTED BY: HUSNA BADAR(7164) KOMAL SHAHDEV(756) MISBAH SALEEM(4258) SUBMITTED TO: SIR AFTAB ABRO Institute of Business Management, Karachi Table of Contents Brief history about the edible oil industry 8 Present Situation of edible oil industry in Pakistan 8 Consumption 8 Edible oil industry (3 segements) 8 Group 1(Premium Segment) 9 Group 2(Popular Segment) 9 Group 3 (Lower Segment) 9 Market share analysis of the overall industry 10 Branded versus unbranded 11 Analysis of the total market reveals that about 43% of the market is unbranded and the remaining 57% market is branded oil. 11 Market share information of tier 1 segment 11 Manufacturing process 12 The procedure that is adopted by all manufacturers of edible oil is given as follows. However organizations modify the processes to suit their requirements. 12 Step # 1: Blending of different oils in different quantities. 12 Step # 2: Refining the blended oil. 12 Step # 3: Packaging. 12 Step # 4: Marketing and Sales 12 Source of edible oil 13 Important facts regarding oil seeds 16 Categories of oil 17 Product 22 Pricing 23 Placement – distribution network 23 Promotion 23 Positioning – critical success factor 23 Competitive prices 24 Dalda FOODS PVT LTD 25 product: 26 Pricing 26 The price of Dalda is slower than Habib in spite of the fact...
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...An Built heydays. nearly as avid in creating Nxxx,2012-01-22,A,001,Bs-BK,E3 all of the Abroad of Almost Empire Almost all millionnotheydays. heydays. Almost the 70 in America. Today, few are. mous companies were in theirall of 70 million the 70 million Apple employsApple employs 43,000 43,000 peoAmerican jobs as other faiPhones, 30 million iPads iPads andiPadsApple employs 43,000 peoand iPhones, 30 million30 million iPhones, and Almost all of the 70 million heydays. plemous companies were in their and inple inUnited States and the the United States 59 43,000 other other products Apin America. products other products Ap- ple in the United States 59 million million ApApple employs million peo- 59 Today, few are. iPhones, 30 million iPads and overseas, a Late Edition small fracple sold last year year manu- were manu- 20,000 a small fracAlmost last sold were manu-heydays. ple and of the last year ple in the United Statessoldallplewere 70 million20,00020,000 overseas, overseas, a small 59 million other products ApAppleof Timesover 400,000 Ameri-YOR the employs 43,000 over Today, clouds the peotion over 400,000 Ameri- high iPhones, 30 million iPads andtion ofNew York thetion of and sunshine, 400,000 Am facturedNo. 55,658 overseas. VOL. CLXI .factured factured . © 2012 The NEW ple sold last year were manu- 20,000 overseas, a small .frac-overseas. overseas. © 2012 The New York Tonight, cloudy, a bitand NEW YO of in workers StatesMoVOL. CLXI . No. 55...
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...CHAPTER 6 ANALYZING CONSUMER MARKETS LEARNING OBJECTIVES In this chapter, we will address the following questions: 1. How do consumer characteristics influence buying behavior? 2. What major psychological processes influence consumer responses to the marketing program? 3. How do consumers make purchasing decisions? 4. In what ways do consumers stray from a deliberative, rational decision process? CHAPTER SUMMARY 1. Consumer behavior is influenced by three factors: cultural (culture, subculture, and social class), social (reference groups, family, and social roles and statuses), and personal (age, stage in the life cycle, occupation, economic circumstances, lifestyle, personality, and self‐concept). Research into these factors can provide clues to reach and serve consumers more effectively. 2. Four main psychological processes affecting consumer behavior are motivation, perception, learning, and memory. 3. To understand how consumers actually make buying decisions, marketers must identify who makes and has input into the buying decision; people can be initiators, influencers, deciders, buyers, or users. Different marketing campaigns might be targeted to each type of person. 4. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior. The marketers’ job is to understand the behavior at each stage. The attitudes of others...
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