...You don’t think that there is anything wrong with a type of person being a mascot; you weren’t raised to question it. Before this week's lesson I didn’t think that there was anything wrong with Indians being a logo for a school, I didn’t think about the fact that the term “redskins” was a racial slur and could be considered offensive. In class we were presented with evidence supporting both sides, should be not have Indian mascots or should there still be Indian mascots. I believe that we should not for the reasons that it is offensive to some Native American tribes. I myself...
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...End of an Era for Harmful Mascots Professional athletic organizations should have to ban all Native American mascots. Native Americans have dealt with racism and oppression of their people ever since the pilgrims had landed on this continent. They pilgrims started with a slow, methodical push to the Native peoples then started to move them cross country to private ground specified for them. These Native Americans were moved out from their homes. Now, they are expected to respect the use of their own people through mascots. Native American mascots have been used for decades...
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...impact on my personality. Cancer, the zodiac sign, has a maternal instinct and loves to nurture others. Due to the fact that Cancers are associated with the element water, its mascot is known as “The Crab”. The Crab’s hard protective outer shells, tends to make the Cancer’s traits and characteristics loving, genuine, sensitive, protective over their love ones, and most of all moody. The emotional Cancer has the tendency to hold their feeling in about almost anything, such as personal problems that they’re dealing with. Being a Cancer has a lot to do about my personality. I feed off of people’s energies and become extremely loyal to them. I’m protective over the ones I love, and tend to put all their wants and needs before mine. No matter what the situation is, I’m always looking out and being there for anyone and they don’t have to be someone that I’m extremely close to; that’s just me in general. I wouldn’t necessarily define myself as being moody 99.9% of the time, I’m only moody when I’m irritated by something/someone. When I’m dealing with problems of my own, I have the tendency to hold all my emotions in. I’m sensitive and caring, and most of the time I let my emotions get the best of me. Being a cancer has it’s pros and cons, but mostly pros. The fact that we’re loyal to our loved ones is a huge pro in our book. The ability to feed off of someone’s energy, is one of the special gifts we have. Caring, loving, and sensitivity are my main traits as being a cancer. For example...
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...means it has a Dynamic Atmosphere, A Loyal student body, has flexibility and challenging courses but right along with those pros you have cons like the Availability of classes and the Accessibility of professors . It is affiliated by The University of Texas System, Association of American Universities, Universities Research Association South western Universities Research Association, Oak Ridge Associated Universities and Association of public and Land-grant Universities. The total percentage of women that attend there is 52%, and the total percentage of men is 48% The setting is urban and the campus is the size of 434 acres. For this big school there are large expenses the cost of attendance is the total of $26,626 (in state), or $52,422 (out-of-state). Tuition and fees are $10,110 (in state) or $35,906 (out-of-state). Room and Board fees are about the total of $11,456, Books and Supplies around $750 and other expenses are $4,310. The Division of Housing and Food service share of 7,000 of the totaled 27,000 beds in campus area. The school has an extensive underground tunnel system that links the buildings on campus. They measure around six miles approximately in length. Their Mascot is the Longhorn ‘Bevo’ but it wasn’t originally the mascot. Their Mascot was actually an American Pit Bull Terrier named ‘pig’. The conception to use the Longhorn as a mascot is attributed to an alumnus Stephen Pinckney in 1916. I find interest in this school because It’s far from Dallas but...
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...motivated Disney to set up parks abroad, and what might be the pros and cons from the standpoint of the Walt Disney Company? Ans: The Walt Disney Company also known simply as Disney is the largest media and entertainment conglomerate in the world. Founded on October 16, 1923 by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, the company was reincorporated as Walt Disney Productions in 1929.An early and well-known cartoon creation of the company, Mickey Mouse, is the official mascot of The Walt Disney Company. Walt Disney Parks and Resorts is the segment of The Walt Disney Company. Disney is motivated to set up parks in abroad because of some reasons. Those are: To expand sales of their merchandise goods as well as attendance to their theme parks. It can attract more tourists to visit in it. Disney is motivated to also acquire more resources by their expansion, for example, Disney wants to create theme park in Shanghai so that it can facilitate in probably creating a Disney channel for the Chinese people in Chinese language. Disney is motivated to set up parks abroad to minimize the risks of their parks in United States. If the theme parks in United States do poor business then Disney could gain profits from Disney theme parks which are situated in abroad. Pros standpoint of the Disney: To Sales expansion To Resource acquisition To Risk minimization To gain profit Cons standpoint of the Disney: Cultural factors: There are...
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...Using Organization Methodologies and IT To Resurrect Montgomery Ward’s Margie Coltrin Mylien Nguyen Tran Humaira Ameer University of Phoenix Organizational Theory CMGT 320 John Fritz 23 February 200 Abstract Montgomery Wards was a legacy company that couldn't seem to shake the tendency to go bankrupt in its later years. They had communication problems between departments. They were also unable to keep up with trends in consumer preferences and technology. The professional team of MGHM Enterprises took on the challenge of resurrecting Montgomery Wards into the new and improved company, Arron's (the first name of Ward). By using IT, foreign and virtual investors, and by flattening the organizations structure, the team was able to put together a plan to make Arron's productive once again. The newest innovation to Arron's is the incorporation of an e-business where the consumer is able to conduct business online. This added to the new look, business principles, and innovative mind-set has made Arron's into a competitive marketing enterprise. Using Organization Methodologies and IT To Resurrect Montgomery Ward’s Montgomery Ward, an American retail merchandising company, founded in Chicago in August 1872 by Aaron Montgomery Ward was a pioneer company selling merchandise directly to the people, it invented the “mail-order catalog” business. Montgomery Ward was famous for coining the phrase, “Satisfaction guaranteed or your...
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...consumer market is such a large industry, there is a great opportunity for Sony to capture a large share of this market, despite the economic down turn in the U.S. MGM The name is taken from the three companies that formed a merger to create MGM Studios in 1924; Metro Picture Corporation (formed in 1915), Goldwyn Picture Corporation (1917), and Louis B. Mayer Pictures (1918), under the control of movie theater magnate Marcus Loew. Louis B. Mayer became the studio boss, and Irving Thalberg, the "Boy Wonder", was head of production. They took on the motto Ars Gratia Artis (Art for Art's Sake) and their trademark lion, "Leo" in 1928 (who had been born in captivity in Dublin Zoo in Ireland). For many years, the MGM Lion was the live-action mascot for MGM, appearing in the opening logo sequence to every movie produced by the studio. A cartoon version of the MGM Lion appears in the Tom and Jerry theatrical animated...
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...OP issue & Challenges -Ocean Park was an old and tired brand and no one knew what it stood for. -HK has few scenic endowments hence need to create own attraction which take long time and high investment -Econ dwntn(1997) & SARs(2003) strike in Asia,fell by70%attendance,threat to close down. External environment analysis- PEST Factors Political -in 2009, the Govt of HK tourism board(HKTB) introduce removal of the quota of the Hong Kong Tour Group Scheme of Mainland tourists in 2002 -implementation of Individual Visit Scheme (IVS) enables Mainlander to visit HK as free and independent tourists without the need to apply for special visas. Economic As of Feb 12, high inflation rate lead to increase tickets price. From $208 (in 2009) to $280 (in 2012) .Decline in revenue will force OP to increase their retail price to sustain profit. Social -caters tourist from mainlander who are not sophisticated and they require long education campaign - Different market- locals & business group, and international tourist; family oriented Technological -use of latest technology in lighting, music and multimedia special effects, to enhance amazing undersea creatures. Industrial Analysis- Application of Porter’s 5 Forces 1. Threat of entry – very high -the entry barrier is high due to the need to invest large amount of financial resources -required land for a full scale development 2. Bargaining power of supplier (OP) – low -OP known in the industry hence weaken the bargain...
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...EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS External Analysis There are two conditions that are most significant in McDonald’s external environment that are: 1. The new trend in which customers are changing fast –food restaurants to healthier ones. 2. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key success factors in APPENDIX 1 show that in order to be able to compete there is a need for research and development, achieve differentiation with your competition, create quality with your products, and be price competitive. Large capital is needed to be able to develop new products in order to differentiate among competitors. The creation of quality is very important because the switching costs majorly in this industry are very low. This explanation is supported in APPENDIX 2: Five forces of competition. Although the environment is very competitive it is very difficult to enter because of the need of capital, the regulation faced by the government, and especially because of the customers loyalty towards other restaurants. The new trend that has being evolving during the years has also created areas of distress among competition. Nowadays customers want to change fast-food restaurants to a healthier one. That increases costs, because companies will have to change their operation and ingredients in order to satisfy their customers; nevertheless there is a good side, McDonalds will reach another...
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...Running Header: Product Reassessment Product Reassessment MKT 100, Principles of Marketing November 29, 2012 Abstract The purpose of this paper is to thoroughly speak about choosing a consumer product or service that is on the market today that does not appeal to the consumers and is near obsolete. I am going to identify the key elements by touching on US Census Data, why the product is declining in popularity and discuss the best foreign country that can use this product. 1. Discuss this product in terms of its repositioned target market demographics using U.S. Census Data. My product that I chose was the CD player. Technology has had an enormous impact on our society throughout our history as I reported. The music industry has been around since the 1960’s and music has influenced politics, culture, and social issues. Repositioning the cd player within the United States could be a challenge due to the enormous display of the most updated technology the Mp3 player and the IPod and I pad. As you can see, these three technologies have many of the same functions, but the way that they store music and how they read music are totally different. Before you can really understand the differences between these, the consumer or the company needs to grasp what each of these technologies is capable of. For example, a CD player can be referred to a stereo and the iPod and Mp3 player can be plugged into a port that is connected to speakers. These are good examples for...
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...PIGGLY WIGGLY : A SUPERMARKET FRANCHISING GIANT PIGGLY WIGGLY (WWW.PIGGLYWIGGLY.COM) is a franchisor with over 6000 supermarket units that span the southern states from Louisiana to north Carolina. In addition, Piggly Wiggly franchises about 20 stores in Wisconsin that are owned and operated by fresh brands (www.freshbrands.com) , a wholesalers that uses the fresh brands name. Any independent supermarket can become a Piggly Wiggly franchisee by signing a franchise agreement and paying a percentage as sales as a royalty. In 2002, progressive grocer honored Piggly Wiggly with an award of excellent, based on the firm’s successful marketing efforts for its franchisees. The company pays strict attention to such elements as developing specifications for store signs to assure a uniform image managing a private-label program, arranging for special purchases for its franchisees, planning special promotion, and so on. Piggly Wiggly provides extensive purchasing assistance for its franchises by arranging for both private-label and national-brand programs. Piggly Wiggly’s private-label program includes about 1000 products in more than 200 categories. The franchisor handles all of the management responsibilities for its private-label line, including setting product specifications, choosing suppliers, monitoring quality, and package design. Although Piggly Wiggly is owned by Fleming companies (www.fleming.com) , a major grocery wholesaler, its franchised store do not have to purchase...
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...the MJ activist group known as NORML supporting the legalization of cannabis, while anti tobacco organizations have increased to ban cigarette smoke in public places. This research will conceptualize the meanings behind the negative stigmas associated with drugs legal and illegal influence. The problem is a double standard between the political views of marijuana and cigarettes. The political perspectives seem to be focused on public stigmas about the substance(s) rather than deciding drug laws based on medical science. Marijuana and tobacco have a shared relationship in the type of substance use. Framing theory will be used to explore four correlations in the aspects of: (1) Marijuana short and long term effects, (2) medical pros and cons, (3) recreational use and political standpoints, and (4) the social stigma. The hypothesis of this research is that there is a negative stigma attached to Marijuana (MJ) and not cigarettes because it is...
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...McDonald’s and Its Crisis What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years, the health conscious trends have become increasingly popular. Moreover, many scientific studies and findings have surfaced and successfully confirmed that children’s increasing intake of fast food, which often contains high sodium content, sugars, saturated fats, and calories, for a long period of time would lead to childhood obesity. Moreover, obese children have a much higher risk of many health problems such as coronary heart disease, high blood pressure, diabetes, and certain cancers--all of which are fatal if left untreated. In 2010, a mother from California sued McDonald’s over the company’s marketing practice of Happy Meal. The mother claimed that McDonald’s used alluring toys to lure kids into Happy Meal. This lawsuit, which might be viewed by many as senseless and absurd, was one of McDonald’s biggest cases. In order to come out of the lawsuit ahead, this largest fast food chain had to undergo some major organizational changes. In this paper, we would like to use the knowledge learned in the class to analyze the event (the lawsuit) and its effects on McDonald’s. The paper will have four main parts. In the first part...
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...McDonald’s Corporation Analyst Maria Jose Abuawad April 23, 2013 Pros: Cons: Figure 1 1 Year Performance MCD vs. S&P 500 Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2015 P/E Projected 2015 EPS Dividend Yield Debt Rating Beta MCD NYSE Restaurants Consumer Staples Income and Capital Appreciation US $99.3 Billion $83.31 - $99.78 $99.05 18.48 17.5x $7.24 3.10% A 0.34 Recommendation: HOLD Strong brand Economies of scale Cohesive franchisee system International growth opportunities High profit margins Pays a dividend Market share leader Vulnerable to currency exchange Highly competitive industry Obesity propensity Porter’s Five Forces: Threat of Competition: HIGH Threat of New Entrants: LOW Threat of Substitutes: HIGH Power of Suppliers: MODERATE Power of Buyers: MODERATE Brief Overview McDonald’s is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in 119 countries. The company operates in the United States, Europe, the Asia/Pacific, the Middle East, Africa, Canada, and Latin America. The restaurants offer various food items, soft drinks, coffee, and other beverages, as well as breakfast menus. McDonald’s employs 1.8 million people. It also franchises 80% of its restaurants. The company was founded in 1940 and is based in...
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...McDonald’s Corporation April Hahnfeld Analyst July 18, 2010 Recommendation: HOLD Porter’s 5 Forces: • • • • • • • • • • • • • • Threat of Competition: High Threat of New Entrants: High Threat of Substitution: Low-Moderate Power of Suppliers: Low Power of Buyers: Low Pros: Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2012 P/E 2009 EPS Projected 2012 EPS Dividend Yield Debt Rating Beta MCD NYSE Retailing - Foods Consumer Services Income & Capital Appreciation $71,153 M $53.88 - $71.84 $69.22 (7/9/2010) 15.59 14.27 $3.98 $ 3.33% AA0.61 Best profit margin in the industry Moderate Leverage Good dividend yield and earnings growth Attractive per-share earnings growth due to large share repurchases Significant internal exposure and shareholder focus Cons: Commodity cost risks Extremely competitive industry High food, energy, and labor cost concerns Product failures Brief Overview McDonald’s Corporation’s principal activity is to franchise and operate McDonald’s restaurants in the food service industry. These restaurants serve a varied, yet limited, valuepriced menu in more than 100 countries worldwide. All restaurants are operated either by the Company or by franchisees, including conventional franchisees under franchise arrangements, and foreign-affiliated markets and developmental licensees under license agreements. Independently-owned and operated distribution centers, approved by the Company...
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