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The REI Business Model

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A company is using effective marketing when one has identified what makes their company unique and identifying what one’s customers would care able.
Effective marketing is both an art and science. There is no end game when it comes to marketing, it should always be massaged, nurtured and tweaked this is a constant practice. Fostering relationships is a form of effective marketing; it is creative and inspires (Sprouse, 2011).
Missions and Values
Building a thriving community of people that love the outdoors is REI model. REI is serious about their passion of the great outdoors, giving back to its members, its employees and the community. REI puts the community at the heart of its business, for REI this means sustainability. REI provides sustainability

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