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The Red Bee Sting Ronald

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The Red Bee Stings Ronald
(Why Jollibee beats McDonald’s)

“There is no sincerer love than the love of food.”

This is what George Bernard Shaw quoted in the film Man and Superman. Yes, it is indeed an undeniable truth that we Filipinos really do love to eat. Maybe this has been the idea behind the fast food chains that pop up like mushrooms and spread like viruses in the Philippines. Restaurants, carinderias, food stalls and fast food chains: it is not hard to look for them in wherever place in the Philippines.

We all know that when we say “fast food”, two major chains instantly come up to our minds: Jollibee and McDonald’s, and we know that ever since, they have been rivals even they say that they both have the same mission and that is to serve and make their Filipino customers happy through the food they prepare. Though they serve almost the same types of food, how come Jollibee beats Mcdonald’s? What do you think that red, happy bee has that the clown in yellow with a big smile has not? Before finding out the real reason that lies behind that, in order to come up with a systematic answer, let us first try to answer this question: “Why do people go to fast food chains?”

Just like what I have mentioned a while ago, Filipinos has an extreme passion for food. It has already been a part of our culture to be lovers of food. But, not all can prepare food… right? I mean we all know how to eat but not all of us know how to cook. So, we ask ourselves: “if I do not know how to cook, how could I eat cooked food?” Then the options that will appear in our mind are “Ah! I will just ask mom to cook food for me,” or “I will just go to the nearest fast food chain and buy food so I can eat.” That is one reason: not everyone is a born chef. Second, a person may know how to cook but he or she has no enough time to do it. For those who work or go to

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