...message, and provoke reactions or actions (MAD). The People for the Ethical Treatment of Animals’ (PETA) anti-fur advertisement that I have chosen for this assignment meets all the above-mentioned criteria of an effective advertisement (McCartney). This particular print advertisement by PETA portrays Sophie Ellis-Bextor, an English singer, songwriter, model and occasional DJ, holding the skinned lifeless body of a fox. There are three main components in this commercial: a pitch black background, an attractive female celebrity, and a skinless animal. Metaphorically, the color black represents death, and it immediately determines the dark nature of the advertisement. Sophie Ellis-Bextor is wearing a black cocktail dress, her black cherry hair matches perfectly, and her red lipstick stands out on her pale, fair skin. As she strikes a glamorous pose by placing her right hand on her hip, the viewer can see that she is holding the skinned fox in her left hand. The bloody corpse is just hanging there, obviously lifeless, but also tortured. It looks like the animal may have been tortured and skinned while it was still alive as its eyes appear to be tightly shut in pain, and its jaws are slightly opened as if it is trying to catch the last breath. The fur remains only on the head and paws of the animal. The viewer can only imagine how beautiful the animal was...
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...a private school in Manhattan. It also allowed Vera to become involved in her passion, the sport of figure skating. Vera was a competitive figure skater until the age of 20, with the dream of becoming an Olympic skater. Unfortunately however, Vera failed to qualify for the 1968 Olympic team, calling it “heartbreaking”. (MOVIE) Moving past this disappointment, Vera enrolled in Sarah Lawrence College in New York. Here she majored in Theater Studies but then later changed her major to Art History. During her time at Sarah Lawrence, Vera studied abroad in Paris at The Sorbonne, where she was further exposed to French fashion. In 1970, Vera had her first experience working in the fashion industry. She was employed at the Yves Saint Laurent Boutique on Madison Ave, where she was discovered by Frances Patiky Stein, editor of Vogue, who saw that Vera had “a special something.” (Kantrowitz, 2005). In 1972 Vera started working for Vogue as a fashion assistant and within a year was promoted to one of the youngest fashion...
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...because her father had been murdered in Jerusalem. It was in England where she attended the Brighton School of Art and it was not long after graduating where her career soon became to fall into place. Barbara, “entered and won a competition in London for beachwear in 1955, which began her career in fashion as a freelance fashion illustrator, working for various magazines like Vogue, Tatler and Women’s Wear Daily”. () These magazines would be considered mentors to Hulanicki as they were her stepping stone into the world of fashion. “Barbara was influenced by Art Nouveau and Art Deco,” () Art Deco is used mostly in household object and in architecture. Hulanicki loved to make household objects, like couch cushions and even sold them in her boutique “Biba". Art Nouveau is characterized by, “linear designs and flowing curves based on natural forms”. Barbara’s designs were elegant, simple and fit the natural form at the time which was a slim fit for women. In 1963 Barbara and her husband, Stephen founded Biba. Barbara Hulanicki helped connect youth culture to fashion. Fashionable clothing was not targeted to the youtnger generation and it was to expensive for any teenager to purchase. Barbara made it clear that a person does not need to be wealthy to look fashionable. The evolution of Biba started extremely fast and ended the same. In 1964, “Biba began as a small mail-order business featured in the fashion columns of newspapers such as the Daily Mirror” (). The mail order...
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...shops on Madison Avenue above 70th Street to buy her what he called an appropriate outfit.(配备) For an hour and forty-five minutes she modeled clothes, watching with critical interest her image in the three-way mirrors, unable to decide if this was one of her really good days or only a mediocre（平庸） day. Judging by Oliver’s expression she looked all right, but it was difficult to tell. The salesclerks saw too many beautiful young women to be impressed, though one told Ginny she envied her hair - not just that shade of chestnut red but the thickness too. In the changing room she told Ginny that her own hair was “coming out in handfuls” but Ginny told her it didn’t show. It will begin to show one of these days, the salesgirl said. Ginny modeled a green velvet jumpsuit（天鹅连绒衣） with a brass zipper （黄铜拉链）and oversized buckles（超大纽扣）, and an Italian knit （针织）dress with bunchy sleeves in a zigzag pattern of beige, brown, and cream, and a ruffled organdy “tea dress” in pale orange, and a navy-blue blazer made of Irish linen, with a pleated white linen skirt and a pale blue silk blouse. Assuming she could only have one costume, which seemed to be the case, she would have preferred the jumpsuit, not just because it was the most expensive outfit (the price tag read $475) but because the green velvet reflected in her eyes. Oliver decided on the Irish linen blazer and the skirt and blouse, however, and told the salesclerk to remove the tags and to pack up Ginny’s own clothes, since she intended...
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... Designer bridal gowns and souvenirs. Tourist: Super guest Bridal gown, bride’s maid dresses/ US 1500 Decorated venue, cake and wine, Marriage certificate in 24 hrs, salon services. Individual pricing: NB. All packages include Bridal flowers and boutonnieres. Bridal parties exceeding eight (8) will attract a charge of 6000.00 each. Special discount of 30% for low income earners by proof of job letter or pay slip with national ID/state ID. Pricing policy is dependent on cost of materials. Tourist to the island who are not residents of the Star fish Hotel may also take on local packages at any of our prospective offices. Addresses: 14 Milky way drive Red Hills road St. Andrew 25 Darlington ave, Kingston 11 18 Young Street Mandeville P.O QUARTOPLET’S BRIDAL AGENCY...
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...Conclusion 17 Appendix A 18 Appendix B 23 Appendix C 27 Bibliography 28 The Company A small specialized local retail store has been selling clothes to women aged 18-25 for many years. It sells local designer fashions at reasonable prices. It is located in the heart of downtown near many universities where rent is high although business is slowing down. The company has been around for many years and yet their brand name is practically unknown to the public. Their clientele is mainly due to the high traffic in the area but is not regular and loyal. The store owners evaluate their regular clientele to be approximately 30% of their total sales. The company has the advantage of having unique styles and a medium sized boutique on the busy street of St-Catherine’s in the downtown of Montreal. Problem Identification The store is losing business due to a large retailer that has opened up across the street. They offer a wider variety of style at a lower price due to their economies of scale and it is impossible for the company to compete at these prices. The youth around the universities do not see the value in the clothing that the company sells...
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...totally new styles of dress. Evening dresses, coats and jackets were often trimmed with fur. Hemlines rose for most of the decade but dropped slightly toward the end. * Shoes and stockings assumed a greater prominence now that they were more visible. Silk stockings in all the colors of the rainbow, often with patterns, were designed to match the coordinated outfits * It didn't matter if there wasn't a department store in your town or city where you could shop for clothes or accessories as all the big department stores had mail-order catalogs where you could order clothes for men, women, and children for delivery by post. This meant country people had easy access to city fashions for the first time. * The hairstyles of Hollywood stars were copied by women all over the world and womens magazines carried articles on how to achieve the current look. Hairstyles were much shorter than the previous decade and styles like finger waving, the Marcel wave and permanent waving were in vogue * changed as a result of this move towards practical clothing, with corsets becoming smaller and more flexible, and modern style bras being introduced. The new bras provided shape and support whereas the older style tended to flatten breasts and constrict the chest. * the Roaring Twenties redefined womanhood — a new woman evolved; it became more acceptable to smoke and drink in public, closer body contact in dancing, shorter hair, make-up, different styles of dress, and greater participation...
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...The Early Life of Gianni Versace Gianni Versace was a man of great power and influence. He ruled the world of fashion during the late 1970s, 80s and 90s, until his brutal murder in 1997. On December 2nd 1946, Gianni was born the middle child of three to Antonio and Francesca Versace. Gianni spent his childhood watching his mother work in her dress shop. He gained his love of clothing through spending days at the shop. While in school Gianni would draw sketches of clothing in his notebook, not paying attention to his class work. Any money Gianni earned, he would spend on fashion magazines and fabrics. He loved to make clothing for his childhood friend’s dolls. As he grew into his teenage years, Gianni’s mother sent him on trips to deliver garments that she made. Being given the opportunity of delivering for his mothers, Gianni gained the experience of traveling out of Reggio. The experience opened Gianni’s eyes to a greater future in the fashion industry. However, this also caused Gianni to skip out on his high school exams causing him to not receive his high school diploma. If his father wasn’t disappointed in him enough for not receiving his diploma, he also started to notice that Gianni was not interested in girls. Nino, feared that his son was too much of a mama’s boy, unlike his brother Santo who had a very good reputation with girls. When it came to being a man, Gianni and Santo were compared often. In their father’s eyes Gianni was never equal to Santo. ...
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...fashion, the fashion industry is trying to please too many customers with variety. There are currently various styles to choose from, and the clothes people wear categorize or label them long before they realize it. The three fashion brands that will be analyzed extensively are Chanel, Nike, and Hot Topic. These brands have apparel but are completely different in their target audience. Chanel is a prestigious high-fashion brand; Nike is a popular athletic line; Hot Topic is musically and artistically edgier with a smaller target audience between the three. With these apparel brands, a person wearing each would be labeled or even stereotyped. One wearing a Chanel’s 2012 Spring/Summer ready-to-wear designer outfit with a white jacket, lambskin dress with pearls, and a glass pearl belt would be labeled as rich, successful, and intelligent. Another wearing Nike running apparel consisting of a shirt, shorts, and footwear is someone athletic and always on the go. An individual in a Hot Topic black graphic music t-shirt with plug piercings would be stereotyped as “Goth”, tough, or edgy. 2. 2. | | | Geographic | * Located at tourist...
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...The Zara boutique-clothing store on Calle Real in the northern Spanish city of La Coruna is buzzing. Customers have made the journey here in a rainy Saturday morning to see what new exciting styles are available this week. The red tank tops and black blazers seem to be a hit, but customers also really like the begie and bright purple ones too. Faced with this problem most fashion companies would normally have to spend months retooling and restocking their range. Not Zara, however, Each store manager is able to spot these changes in trends and then type them into their handheld computer on Saturday in the safe knowledge that they will arrive on Monday or Tuesday the next week. There is a very strong link between store manager and the central design team based at Zara’s head office n La Couruna in northern Spain. Each store is electronically linked back to head office so that they can view and assess sales on a real-time basis. This allows the company to make sure that they can adapt quickly to customer wants and desires. One example of this was a new khaki skirt that the company initially just stocked in Spain to see how it would sell. In the Coruna store it was sold out after only having been on the shelves for a couple of hours. After speaking to Barcelona, it was apparent that sales were brisk there too. It was then decided that the skirt should be tested our elsewhere, so overnight Zara sent out 7,800 skirts to more than 1,300 stores worldwide. The results were clear, the...
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...S w W12092 ELIE SAAB: GROWTH OF A GLOBAL LUXURY BRAND Nadia Shuayto wrote this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2012, Richard Ivey School of Business Foundation Version: 2012-07-26 INTRODUCTION In the summer of 2010, Elie Saab, owner and chairman of ELIE SAAB (ES), was meeting with the company’s managing director, Chucri Cavalcanti, to discuss the company’s strategic goals and marketing strategy for the next five years. The primary goal was to grow the brand in new and existing markets while maintaining the brand’s exclusivity and position as one of the few remaining established brands in haute couture.1 Much of the company’s success...
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...Valentino – всемирно известный итальянский Модный дом, специализирующийся на производстве мужской и женской одежды, нижнего белья, аксессуаров и парфюмерии. Valentino выпускает коллекции Ready-to-Wear и Haute Couture. Относится к люксовому сегменту рынка. В 1959 году Валентино Гаравани открыл ателье в Рим,а в 1960 году зарегистрировал бренд Valentino. В 1962 году во Флоренции состоялся показ Valentino под названием Gotha. В коллекции присутствовали наряды красного цвета, ставшие впоследствии визитной карточкой бренда. Работа Валентино Гаравани получила восторженные отзывы. Его клиентами стали Одри Хепберн, Жаклин Кеннеди,Фара Диба (иранская императрица), принцесса Маргарет Роуз и др. В 1968 году была создана знаменитая коллекция Valentino под названием Collezione Bianca. В ней присутствовали наряды белого, кремового, мелового, песочного и бежевого оттенков. В этот период популярными были психоделические цвета, в мире моды коллекцию Валентино Гаравани назвали «бесцветной». Модельер украсил изделия вышивкой в виде буквы «V» – логотипа Модного дома. В этом же году Жаклин Кеннеди заказала платье цвета топленое молоко из коллекции Collezione Bianca. Свадебные фотографии Жаклин украсили обложки многочисленных журналов, имя Валентино Гаравани стало известно всему миру. В 1969 году была запущена мужская линия бренда. В 1970 году Valentino запустили линию аксессуаров. В 1989 году Valentino представил первую коллекцию Haute Сouture на Неделе Высокой моды в Париже. В сентябре 2007...
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...com/articles/can-fashion-designs-be-copyrighted Fashion Market Research & Business Solutions. (2015, January). Retrieved from NPD Group: https://www.npd.com/wps/portal/npd/us/industry-expertise/fashion/ Jeremy, Y. R. (2015, February 2). Plus-Size Model Makes History. Retrieved from Here & Now: http://hereandnow.wbur.org/2015/02/02/tess-holliday-plus-size-model N2S Fashions Marketing Plan MK2530 Mrs. De’Onn Griffin January 10, 2015 EXECUTIVE SUMMARY This two-year marketing plan is for North 2 South Fashion Boutique to secure additional funding for in-house fashion line and to inform employees of the company’s current status and direction. Although N2S Fashions was launched less than a years, the boutique has experienced greater-than-anticipated demand for its Plus-size Woman clothing line, and research as shown that the target market of plus-size-minded women retailers would like to purchase more than accessories and jewelry from the boutique, but also her clothing size 14-24 that N2S currently do not offers. The Plus woman is also interested in a new service, in-house alterations. In addition, N2S Fashions plans to explore opportunities for online sales. The new plus size line of...
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...Tiffany Talks with an Editor for ‘Vogue Girl’ During Her Photoshoot Posted by bhost909 on March 22nd, 2012 Views: 610 Tiffany’s appearance in the April issue of “Vogue Girl” also featured a staff account of the photoshoot by editor Jung Soohyun. #1 West Hollywood “So, should we shoot in my neighborhood?” She spoke lightly as if she was saying to a friend she met on the street by coincidence, “Come over sometime.” Tiffany, who appeared on “Late Show with David Letterman” and performed in concerts in France and Thailand, said that she was going to Los Angeles to meet her family members and friends. Right before she left for the 2012 Burberry Prorsum F/W Fashion Show, she received a short break of five days. Technically, she received four days and a morning, but she spent fifteen hours of that time with Vogue Girl. Moreover, she did not request for a room in the Chateau Marmont (translator’s note: a luxury hotel in Hollywood), nor was she accompanied by a manager. She just wanted to stay in her home with her family. She got on the plane two days before the other staff, and we decided to stay at a place near her house. Ah, I almost forgot: what was worse was that she spent the first day of her break dying her hair for this shoot. She changed the jet-black hair from her musical, Fame, to a bright orange-brown color. To be honest, when we heard from Tiffany’s hairstylist that she was going to dye her hair, I thought that was the most unrealistic aspect of this shoot. I actually...
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...The term subculture refers to a group of people with their own style and perspectives used to separate them from the larger culture to which they belong. There are and have been different subcultures in history, some were also rivals, with members of different subcultures becoming enemies automatically. The more interesting aspects of subcultures are the philosophical views, fashion style and music they created and how people adopted that lifestyle to fit in and be part of a big group. Gelder proposed several principal characteristics that subcultures portrayed in general: negative relations to work and class, association with their own territory, living in non-domestic habitats, profligate sense of stylistic exaggeration, and stubborn refusal of massification. Hebdige emphasised that the opposition by subcultures to conform to standard societal values has been slated as a negative trait, where in fact the misunderstood groups are only attempting to find their own identity and meaning. The divergence away from social normalcy has unsurprisingly proliferated new ideas and styles, and this can be distinctly observed through the existence of fashion diversity. Ethnicity, race, class and gender can be physical distinctions of subcultures. Furthermore, qualities which determine a subculture may be aesthetic, linguistic, sexual, political, religious, or a mixture of these factors. The expansion of youth styles from subcultures into the fashion market is a real network or infrastructure...
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