...I will always love where I am from no matter what. It is where I grew up and it is a place I will always care about. But imagine being taken away from that place and being thrown into another culture. It is not as easy as most people would think. In the “Red Umbrella” by Christina Diaz Gonzalez, is set during the Cuban Revolution of 1961, in Havana, Cuba. There is one certain girl, Lucia and her family living a simple life until everything changes. The author makes Lucy’s life seem so carefree and fun. Pretty much right off the bat we know that Lucy is caring, sensitive, and responsible. The most important plot is when Lucia’s mother and father decide that it’s not safe for Lucy and her little brother, Frankie, to go outside. Lucy does not...
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...“Run, give the umbrellas to the people in the front”. The word spread like wildfire. I was wearing a surgical mask, a long sheet of plastic wrap on my face, and holding two umbrellas. A tear gas canister explodes about 50 feet to my right. Another explodes immediately after. It was September 28 2014 in Hong Kong. Flames light up the night like a firework, smoke illuminated against red flares that shoot in all directions. I have never experienced tear gas, my eyes hurt so badly and my lungs were burning. I held the plastic over my face for a moment, it helps, and a bitter taste fills my mouth. Umbrella revolution –class boycott initiated by the Hong Kong Federation of Students to object Standing Committee of the National People’s Congress decision regarding the political reform of Hong Kong Chief Executive election. At that night, police fired 87 tear gas rounds into the crowds of unarmed students, including me, in the heart of the international financial center. The tear gas seems to have been a warning. A patrol car attempted to enter...
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...The text under stylistic analysis is written by Joyce Carry. It deals with the author’s emotions and feelings towards Clare, Tutin’s wife, who lost her husband. This text is about one businessman Tutin who tell in love with his secretary and wanted a divorce. After having a conversation with his husband, Clare was resigned after all. She thought it would be stupid to try to hold him against his will and he’d only hate her. Then we meet an Old Mrs. Beer who was the widow of a canon. This comparison the author used to show us that the old lady became a widow long ago and probably used to live alone. Then the author describes her appearance and her character . She was a short, stout woman with a red face and a heavy jaw — a pugnacious and indomitable face. And having known this description we can say it was a bossy person who liked to give orders to other people. The author compare her face with the faces in boxing booths, who have been in the ring all their lives and lost all their fight but still follow the game, in order to show that she already «lost her fight», but anyway like giving arbitrary commands . And when she got to know about this arrangement she came without any warning and broke into Tutin’s office, with an umbrella in hand as if about to beat him. This comparison author used to underline she had very serious intentions as to his son-in-low. «This was in the presence of the secretary who was taking a dictation — not Phyllis was no longer a secretary». And...
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...Impetus of the DHS Impetus of the DHS IMPETUS OF THE DEPARTMENT OF HOMELAND SECURITY 1 4/10/2012 John Smith Throughout American History very few moments have had the amount of security influence of the attacks of September 11, 2001. The deadliest attack on American Soil has had an everlasting impact on the government. It provided the framework for creating one of the largest government agencies; The Department of Homeland Security. John Smith Throughout American History very few moments have had the amount of security influence of the attacks of September 11, 2001. The deadliest attack on American Soil has had an everlasting impact on the government. It provided the framework for creating one of the largest government agencies; The Department of Homeland Security. Impetus of the DHS 2 September 11, 2001 changed how the American public and government view homeland security. The attacks on the World Trade Center and the U.S Pentagon were the deadliest attacks on U.S soil since Pearl Harbor sixty years prior. These events single handedly thrust the United States into the homeland security mindset, becoming a proactive in the fight against terrorism, becoming a national security state. Although not the first attack on U.S soil the 9/11 attacks became the catalyst for the way American people view security and continues to be the defining factor in prevention of future attacks. Prior to the 9/11 attacks the United States had a multitude...
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...Davis Red Bull 11/1/2012 Executive Summary Red Bull makes a premium energy drink for students, drivers, clubbers, business people, and athletes around the world to revitalize their bodies and minds. Problem: Red Bull, the leader in the energy drink sector of the soft drinks market, has seen its market share drop from 75% in 1998 to 47% in 2005. For the first time in the young energy drink sector, competitors have developed a legitimate share of the market: Hansen Natural’s Monster with an18% share and Rock Star with a 16% share. What actions need to be taken in order for Red Bull to solidify its market leader position? Answer: Red Bull should create a line extension offering either a diet drink to appeal to the recent trend of health conscious consumers or a new flavor while also changing their price point to be more sensitive to the consumer. By doing this, it will allow Red Bull to fight its competition in a very similar fashion to how they began to lose their market share (competitive pricing and a variety of options). Rationale: Red Bull has the strongest brand awareness in the energy drink segment which provides instant credibility to any line extension they may come out with. Red Bull has the extensive distribution network to make sure the product reaches the consumer no matter where they are. Market trends are currently in Red Bull’s favor as they show the customer wants options; giving Red Bull the perfect opportunity to develop a new product. Red Bull has...
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...Jeanne-Claude (born Jeanne-Claude Denat de Guillebon, June 13, 1935 – November 18, 2009) were a married couple who created massive and environmental works of art. • They married over objections from Jeanne Claude’s family(they became their supporters later), forming one of the most durable and creative partnerships in the history of art. • Christo studied art at the Sofia Academy from 1953 to 1956, and went to Prague, Czechoslovakia (now Czech Republic) until 1957, when he left for the West by bribing a railway official and stowing away with several other individuals on-board a train transporting medicine and medical supplies to Austria. • She was described as "extroverted" and with natural organizational abilities. Her hair was dyed red and she smoked cigarettes, and tried to quit many times until her weight would balloon. She did not enjoy cooking.[5] She took responsibility for overseeing work crews and for raising funds.[2] She said she became an artist out of love for Christo (if he'd been a dentist, she said she'd have become a dentist • Their works were credited to just "Christo" until 1994 when the outdoor works and large indoor installations were retroactively credited to "Christo and Jeanne-Claude • They flew in separate planes: in case one crashed, the other could continue their work. Concerns/About Work • A trademark of the work is its visually impressive and often controversial as a result of its scale, the artists have repeatedly denied that their projects...
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...SWOTT Analysis Strategic Plan Part II BUS/475 A SWOTT examination is a critical systematic resource used internally and externally at . They each involve showing how here at the Extended Homecare Resorts business plan impacts the organization. Currently Resort organization uses SWOTT to assess their sell or advertise their type of organization. The SWOTT analysis allows Homecare Resort to improve and acquire information about its achievable strengths and weaknesses, future opportunities, threats, as well as risk to future business goals. The management team here at Future Wave of Extended Homecare Resort has made assessments using the SWOTT analysis. This is another plan used to find out the likelihood of developing a competitive advantage and how well stakeholders are content with the organization. The external factors Resort face includes several factors that impact the business. These factors include economic, technological, socio-cultural, innovation as well as legal and regulatory factors. These factors have the ability to have a negative impact over Future Wave of Extended Homecare Resort. We here Resort is focusing on a plan to assure the future success of our business is continued through constantly improving and sticking to our goals and objectives. Some of the ways we intend to maintain a successful business here at Resort is to start with legal and regulatory factors because, of the importance of innovation and economic development. Factors such as taxes...
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...penetration was beginning to show signs of decline. CCG was also asked to determine if the refreshed Classic Awards should be launched in Talbots’ Canadian market, which had never participated in the Charge loyalty program. Solution After extensive research, CCG recommended that Talbots leverage the high awareness and participation in the existing Classic Awards program, but expand it to track, reward and ultimately drive the behavior of non-Charge customers. Our transactional analysis combined with primary research showed that there was a significant opportunity to better serve these core customers. But part of the challenge in expanding the program was ensuring that we continued to encourage use of the Talbots Charge, which is more profitable for the retailer. CCG recommended that the refreshed Classic Awards be structured as an umbrella loyalty program comprised of three tiers based on member’s payment method and total spend. Members who pay with non-Talbots Charge methods participate in Classic Awards Red and earn .5 points...
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...Burberry square by Diane O'Brien June 16, 2003 Even if you don’t recognize the Burberry name, chances are you’re familiar with the company’s signature plaid. The trademark red, camel, black and white checked pattern adorns everything from scarves to coats to umbrellas. If you happen to view one of these items while still on a store shelf, you can count on it having a shockingly high price tag attached. | | | | | This London-based brand dates back to 1856 when it was founded by Thomas Burberry. Now known more for its style, early attention focused more on function -- Burberry invented gabardine, a durable, breathable and waterproof fabric. Ernest Shackleton was even outfitted in Burberry during his 1914 expedition across Antarctica. Several decades later the famous check was introduced (1924), and shortly thereafter, trademarked. (Someone obviously had a keen understanding of the counterfeit value in the signature look.) Burberry’s rabidly vigilant copyright department is still thriving to this day (see threatening trademark section at Burberry.com). The small UK brand didn't cross the pond until the 1970s when it opened a flagship store in the appropriately posh location of the Upper East Side of Manhattan. At this point the narrow product line expanded from coats to scarves, umbrellas and luggage. Despite worldwide reach (stores in upscale locales only), by the 1990s the brand started to look like your grandmother’s pocketbook. Burberry turned to Rosemary Bravo...
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...Aadhar Subedi Roll Number:1B Case Analysis Himalaya Herbal Toothpaste: Category and Brand Involvement in an emerging market Himalaya Drug company offers herbal products in health supplements, personal care products and pain ointments in the retail and perspective segment. The company launched ayurvedic concepts to enter the consumer markets. In early 20th century, it was brought under the Himalaya umbrella brand for several categories of soaps, shampoos, face washes, health supplements, baby products, etc. In 2010, 40% of the company’s turnover was from consumer products. They had several exclusive outlets throughout India and had shop in shop counters in modern retail outlets. The Himalaya products were also exported to several countries. When we look at the FMCG sector in India, it is expected to grow to US$ 33 billion by 2015 with an average Indian consumer spending around 8% of his income on personal care products. The oral care market in India was around US$ 980 million. However it was noticed that the toothpaste category was growing at a rate of 8% which was relatively lower than growth of other FMCG categories. The toothpaste market in India had a very low penetration rate of 60% with urban penetration of 76% and rural penetration of 40%. The per capita consumption of toothpaste in grams per year for India was 115 which were relatively lower to that of China (225) and USA (542). In Indian oral care industry, the key players were Colgate-Palmolive India (CP) and Hindustan...
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...(2014Spring) INFO TECHNOLOGY INFRASTRUCTURE INFO-300-901-2014Spring | Technical Essay 3 | a comparative analysis | | Kym Harris | 4/26/2014 | | Introduction Microsoft Windows, Apple Macintosh, and Red Hat Linux are the most popular operating systems used today. All three platforms have pros and cons, but many users struggle to find the right OS to serve their computing needs. While Macintosh and Linux seem to be impenetrable to viruses, Windows suffers a great deal from such intrusions. On the other hand, users find Windows to be easier to navigate than the other two operating systems. Macintosh, operating on the Apple computer platform is very expensive in comparison to the Windows platform, while Red Hat Linux is completely free and offers much of the same features as any of the others. The biggest advantage of a Windows platform is its ability to be compatible with almost every application, driver, or game available. Of course, Macintosh does not offer this same level of compatibility, as very few programs will run on this platform. Linux can be installed on any computer except Apple, and more flexibility and options than any of its competitors. Microsoft Windows Historical Background * 1981- Microsoft released its first operating system, Microsoft Disk Operating System (MS-DOS). Initially created for IBM computers, Microsoft was able to sign a deal that allowed them to license this product to other companies. MS-DOS used command line instead of the graphical...
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...eighth-ranked overall American-based company in the 2010 Fortune 500 list, based on global revenues in 2009 of $118.3 billion. In 2008, Ford produced 5.532 million automobiles. And employed about 213,000 employees at around 90 plants and facilities worldwide. Competition Factor Between the 20th century 80s to 90s, the growth of automobile industry is very slow, and many American companies try to use discount and some preferential policy to attract customers. At the same time, more and more Japanese cars were preferred by customer cause of their high quality and attractive price, like Honda, Toyota and Nissan. Compared with Ford, Japanese cars used higher technology and control the price at the same time. So how to prevent it? Before the umbrella break, Ford should have a good discernment, not only focus on itself or American competitors, but also the whole world. Let’s see the picture: When the problem was almost happening, I would try to know how did they do that, nothing is prefect, everything has its defect. So find out the defect and...
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...CHAPTER 2 ECONOMISTS’ VIEW OF BEHAVIOR CHAPTER SUMMARY This chapter uses the cheating scandal at Merrill Lynch to illustrate how a manager’s view of behavior can affect decision making. It summarizes the economic view of behavior and contrasts it with other views. The chapter presents a graphical analysis of utility maximization and decision making under uncertainty. The concepts in this chapter are an important foundation for subsequent material in the book. CHAPTER OUTLINE ECONOMIC BEHAVIOR: AN OVERVIEW Economic Choice Marginal Analysis Managerial Application: Marginal Analysis of Customer Profitability Opportunity Costs Managerial Application: Opportunity Costs and V-8 Creativity of Individuals Managerial Application: Creative Gaming of the System GRAPHIC TOOLS Individual Objectives Indifference Curves Constraints Individual Choice Changes in Choice MOTIVATING HONESTY AT MERRILL LYNCH MANAGERIAL IMPLICATIONS Managerial Application: Medicare Creates Perverse Incentives for Doctors ALTERNATIVE MODELS OF BEHAVIOR Only-Money-Matters Model Happy-Is-Productive Model Managerial Application: Happy-Is-Productive versus Economic Explanations of the Hawthorne Experiments Good-Citizen Model Managerial Application: Culture and Behavior Product-of-the-Environment Model WHICH MODEL SHOULD MANAGERS USE? ...
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...Executive summary Introduction In 1984 Mateschitz founded Red Bull. Red Bull Energy Drink was first sold on the Austrian market in 1987. Red Bull reached its first foreign markets in 1989 in Singapore and in 1992 in Hungary. In 2008 Red Bull created its own cola, Red Bull Simply Cola. It created a market segment unlike traditional colas, by using only 100% natural ingredients. In 2009, Red Bull extended its product line with Red Bull Energy Shots. Red Bull headquarters are based in Fuschl am See, near Salzburg Austria. Approximately 4 billion cans of Red Bull are consumed each year; the product is available in 160 countries. Red Bull is the leader of the energy drink market and performs an annual turnover of more than 3 billion Euros. As we will see in this report, polemics, nonconformist, genius marketing are, among others, the ingredients that made Red Bull the star product of Energy Drink Segment in the world. For more than 20 years, Red Bull has managed to establish itself brilliantly in the world, which, despite the widespread economic gloom, has always taken a growing interest for this drink. In this report, we will analyse Red Bull and the environment in which the company evolves, its target and positioning trough marketing tools. It will enable us to understand how Red Bull managed to reach its leader position and to think about some recommendations to further improve its strategy. The Product Red Bull is a lightly carbonated drink that enhances mental and physical...
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...Assignment Essay –Corporate social responsibility Student Name- Shivneet kaur Student Number- 15354 Course Name -EAP2C Date -14 nov.2014 Corporate Social Responsibility (CSR) is a term in business, which is started in the early 1950 and become important term till at 1990's .The aim of CSR is to do better for society through business. CSR is a broad concept, so it has different meaning given in this term. Anders George and Guido Palazzo mentioned the involvement of CSR by explained it as "umbrella term" and also the importance and duties of business for society ( Oliver, F. Williams).According to Koestler, CSR is way to educate the firms to be concerned many social problems, which are related with their business also(2007). Mondaq business Briefing (2012, Aug.24) stated that CSR helps the companies to operate their business in a method which bring pros for them as well as for stakeholders who are affected by their activities. Through CSR, business becomes responsible to behave morally and provide their services to development the society. They are also responsible for improving the life of workers and their families as well as of the local community and society (Lord Holmen and Richard Watts, 1999). Now, business and markets become the new drivers of world growth. Many countries including India, Brazil, and China etc. are planned to take steps under CSR for providing...
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