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The Rise and Fall of Carleton Fiorina Commerce Essay

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This essay examines the case study "The rise and fall of Carleton S. ('Carly') Fiorina, during her employment as Chief Executive Officer (CEO) with Hewlett-Packard (HP) (Robbins et al. 2008). Well-known for her charisma, high profile and aggressiveness in business, Carly's previous employers at Lucent Technologies paid tribute her imaginative leadership style, her enthusiasm, and her ability to introduce and lead change. (Robbins et al.). The value of individual personality tests as an indicator for business success will be examined. This essay also looks at Carly's personality, and how it may have impacted on her ability to perform her job. It will be argued that personality testing has limited value as an indicator of business success. Other factors considered include gender, organisational culture and charismatic leaders.

Burton et al. (2009), describes personality as the enduring blueprint for an individual's motivation and behaviour expressed in different circumstance, including the individual's thoughts and feelings. According to Burton et al., personality can change however, adult personality show significant reliability over time. Carly personality was well known and was considered as a great asset at the time of her employment at HP. Carly was portrayed as charismatic, visionary, and unconventional and as having the resolve necessary to undertake the job (Robins et al. 2008). Carly did not appear to place a high value on traditional goals, but rather she was interested in business improvement. Carly was described has having the ability to analyse business problems and to come up with what she considered to be best business solutions (Robins et al.).

Hoffman (2001) in his book "Ace the Corporate Personality Test" talks about the "testing boom" which has taken place in employment situations. Hoffman states that while some personality change is possible

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