...Trap-Ease America: The Big Cheese Of Mousetraps In: Business and Management Trap-Ease America: The Big Cheese Of Mousetraps Case Analysis Case: Trap-Ease America: The Big Cheese of Mousetraps Product: Variety, quality, design, features, brand, packing, services, warranties, returns. Price: List price, discounts, allowances, payment period, credit terms. Promotion: Sales promotion, advertising, sales force, public relations, and direct marketing. Place: Channels, coverage, assortments, locations, inventory, transport. Strategic Marketing Choose de value: STP: Segmentation, Targeting, and Positioning. The marketing staff must segment the market, select the appropriate market target, and develop the offering’s value positioning. Tactical Marketing Provide the value: Product development, service development, pricing, sourcing making, distributing. Communicate the value: Sales force, sales promotion, and advertising. Strategy Formulation: Overall cost leadership, differentiation, and focus. 1) Diagnose Advantages: Consumers can use safely and easily with no risk, and it poised no injury or poising. Target Market: Women Distribution: Direct through national grocery, hardware, and drug chains (Safeway, Kmart…). Pricing: $0.99 – Suggested Retail Price $2.49 (2 unit) – Cost $0.392 – Retail net revenue $0.75. Price Positioning: 5 to 10 times more expensive Sales expenses: $60,000 ($50K for travel, and sales calls...
Words: 422 - Pages: 2
...History of Ireland From Wikipedia, the free encyclopedia Jump to: navigation, search History of Ireland Wenzel Hollar's historical map of Ireland This article is part of a series Chronology Prehistory Protohistory 400–800 800–1169 1169–1536 1536–1691 1691–1801 1801–1923 Timeline of Irish history Peoples and polities Gaelic Ireland Lordship of Ireland Kingdom of Ireland United Kingdom of Great Britain and Ireland Republic of Ireland · Northern Ireland Topics Battles · Clans · Kingdoms · States Gaelic monarchs · British monarchs Economic history · History of the Irish language Ireland Portal v · d · e The first known settlement in Ireland began around 8000 BC, when hunter-gatherers arrived from continental Europe, probably via a land bridge.[1] Few archaeological traces remain of this group, but their descendants and later Neolithic arrivals, particularly from the Iberian Peninsula, were responsible for major Neolithic sites such as Newgrange.[2][3] On the arrival of Saint Patrick and other Christian missionaries in the early to mid-5th century AD, Christianity began to subsume the indigenous Celtic religion, a process that was completed by the year 600. From around AD 800, more than a century of Viking invasions brought havoc upon the monastic culture and on the island's various regional dynasties, yet both of these institutions proved strong enough to survive and assimilate the invaders. The coming of Cambro-Norman mercenaries under Richard de...
Words: 11293 - Pages: 46
...CHAPTER 1 | TOURISM | 1.1 INTRODUCTION TO TOURISM Since the beginning of the time people have travelled In the early periods, people used to travel for food, water and safety or acquisition of resources (trade). But in the recent times, the word travel is also associated with pleasure or exploration. Now, Tourism is the business of providing travel, accommodation, food, entertainment to the people who are travelling for the purpose of either recreation and leisure or business. Tourism may be expressed as the processes, activities, and outcomes arising from the relationships and the interactions among tourists, tourism suppliers, host governments, host communities, and surrounding environments that are involved in the attracting and hosting of visitors. Hence, tourism is the movement of people (tourists) to a destination outside of place, where they normally live and work. Tourism is not only restricted to people (tourists) but it is also the movement of activities of the providers. For example, the services provided during the course of travel. Tourism is about involving people and knowing them better. It is not a short term process of but a long term relationship between the consumer (tourists) and provider of Tourism Service. Tourism is the collection of activities, services and industries that delivers a travel experience including transportation, accommodations, eating and drinking establishments, retail shops, entertainment businesses, activity facilities...
Words: 22319 - Pages: 90
