...“Health promotion is defined as an art and science of helping people discover the synergies between their core passions and optimal health, enhancing their motivation to strive for optimal health and supporting them in changing their lifestyles to move toward a state of optimal health”. (O’Donnell, 2009) The purpose of health promotion is to equip individuals, groups and communities to attain high quality and longer lives that are free of preventable diseases, disabilities, injury, and pre-mature death. (U.S.Department of Health and Human Services, 2012). Today’s society, individuals are living longer, with diseases still abundant, and healthcare cost on the rise there is a greater need for health promotion. In the new healthcare reform, nurses will play a vital part in health promotion and disease prevention in all levels; Primary, Secondary, and Tertiary. Affordable Care Act is here and healthcare is changing as well as the role of nursing. The new healthcare focus on health promotion and disease prevention vs disease oriented. Nurses are one of the key players in the new healthcare reform. For this reason, the roles and responsibilities of nurses are evolving with the times. One of the primary role of nursing is the responsibility as educator in health promotion and disease prevention. Another important Nurse’s role is the function as a case manager or coordinator for individual health promotion. The case manager’s role, the nurse has the responsibility to collaborate...
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...In this task, I will be explaining the role of promotion within the marketing mix for McDonald’s. Product- The product is at the heart of the whole marketing process. A business must have the right types of products that meet the needs of the market, live up to customer’s expectations and deliver its said benefits. A quality product is one that meets both the wants and needs of its consumers. Example: “The Big Tasty, served with bacon, features a 100% beef patty with square cut lettuce, onions, two tomato slices, Big Tasty sauce and three slices of cheese, made with Emmental, all in a sesame-topped bun.” http://www.mcdonalds.co.uk/ukhome/product_nutrition.beef.204.big-tasty-with-bacon.html Price- Price is the next thing that is important within a company’s “marketing mix.” A promotional activity should inform customers of the price of the product being promoted. Although price may be an important deciding factor of the product being promoted, it also carries implications for quality and value. Pricing has a lot to do with how a product is perceived. If a product is priced too expensive for its perceived benefits, it will most likely not sell in significant volumes. However, if a product is priced too low, then it can easily be considered as somewhat inferior to its competition. In order for the company to find out how they can best fit into the competitive market, they must first take a good look at their competitor’s products and positioning. Example: Products such as...
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...The Purpose of Health Promotion in Nursing Practice and the Nurses roles The World Health Organization, (WHO, 1986), defines health promotion as the process of enabling people to increase control over and to improve their health. As the concept of medicine and health evolved, so has the concept of health promotion. Health care providers including nurses, require an understanding of how economics, environment, culture, education, politics and psychosocial problems influence health, illness, lifestyle and behavior change. Nurses promote health in diverse setting such as hospitals, community, nursing homes, schools, and worksites. Health promotion activities may include raising awareness of health issues, providing information, motivating and persuading people to make changes in their lifestyle or equipping individual with the skills and confidence to make those changes (Naidoo, J. & Wills, ., 2000). The nurse, being on the frontline of patient care, has the ability based on education and experience, to be the driving force of health promotion activities. Nursing education traditionally directed towards the disease-oriented model, where the focus was on diagnosis, physical health and the relief of physical symptoms. It has now evolved to a more patient-centered model, creating a more holistic approach where individuals and families are empowered to make health decisions and are supported in their engagement of health promotion activities. No longer are patient told what...
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...The role of promotion in the marketing mix is of special attention for anyone who wants to make sure the right consumers are reached, using the forms of media advertising that are most likely to connect with buyers and ultimately generate a high volume of sales. Promotions such as television, radio and magazine advertising increase brand awareness. More people tend to learn about a particular company or its brands if they frequently see or hear about them. New companies particularly have to advertise to apprise consumers who they are and what they offer. This is true with local or even national companies, as brand awareness can be measured by market, regionally or nationally. It can take many months or even years for companies to build brand awareness levels that match established competitors. New product development When Sainsbury are thinking of developing a new product they need to consider the 8 stages referred to as the new product development process. The 1st stage is idea generation: Sainsbury need to make sure there ideas come from somewhere. Sainsbury get there new ideas from market research by maybe asking people directly by doing surveys to see what their needs and wants are. They also may ask their employees as they are the ones that would know the most about what products customers are wanting or what products the business may benefit from. They also may ask there consultants, community, customers and also there distributors and suppliers. Sainsbury may also...
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...INVESTMENT OPPORTUNITIES and ROLES OF PUBLIC RELATIONS AND ADVERTISING IN INVESTMENT PROMOTION IN NIGERIA By Ciboh Comfort Msughter DEPARTMENT OF MASS COMMUNICATION FACULTY OF SOCIAL SCIENCES BENUE STATE UNIVERSITY MAKURDI NIGERIA Nigeria has attractive environment for investment because Nigeria is a large market and the second largest economy in the continent. Investment in real estate The high demand for houses and limited availability of it has led to exorbitant cost of land and houses. This has made real estate investment opportunity more lucrative for investors. Agriculture The agricultural potential of Nigeria is barely being tapped and investment opportunities exist in seed production and distribution, fertilizer production and distribution, machinery and equipment, livestock and poultry, food processing Solid minerals Opportunities exist for the exploitation and export of natural gas, bitumen, limestone, coal, tin, columbite, gold, silver, lead-zinc, gypsum, glass sands, clays, asbestos, graphite, and iron ore, among others Power sector The power sector reform has moved the sector from the position of government ownership/management to a private-sector driven. Investment opportunities exist for power generation (gas, hydro, coal, wind, solar, etc) for local and foreign investors to build, own and operate and/or transfer independent electricity. Oil and gas sector Foreign and domestic investors are being encouraged through improved...
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...P2 – Using Walkers crisp as an example, describe the role of promotion within the marketing mix Introduction In this report, I will consider and discuss the different aspects of the marketing mix – Products/Service, Price, Place, Packaging, People and Physical Evidence - in which are currently important to Walkers. The advert, which I have chosen, is the new ‘Walkers Extra Crunchy’ Ad, which includes Lionel Richie. The story line of the advert is how Gary Lineker will react when Lionel Richie brings his message of sharing to the nation. Walkers have made over 60 different flavours of crisps and have multiple different types of crisps including; Baked, Cheese Heads, Crinkles, Deep Ridged, Extra Crunchy, Lights, Max, Pops, Potato Heads, Salt n’ Shake, Sensations, Sun bites and Hoops and Crosses. Products/Services There are many different components within the products/services section and Walkers only really fits into one of those, which is the product features. Within the advert I have selected they will be talking about the ‘New’ crinkly crisps. Therefore, they are advertising the type of product features that the crisp have, which walkers have, many of that have already been mentioned above. Price Walkers do not include Price in there adverts and they defiantly do not use it in this advert, which I have used. However, there are company’s which will include price is their marketing mix for advertisements. An example of a company, which would include price in their adverts...
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...Title: “The Role of Health Promotion in Reducing/Eradicating Non-Income Poverty amongst the Rural Population in Developing Countries” Introduction Health and Poverty are emerging global issues at the front of development debates, discussions and initiatives. The Millennium Development Goals (MDGs) (UNDP, 2013), brings to the global agenda an urging need that deserves proactive global attention if lives will be saved. Non income poverty happens when people may have a little bit of money but otherwise the quality of their life is not good. They do not have access to affordable social and physical services like schooling, health care, medications, safe water, good sanitation, good transport etc., and they may not feel safe in their homes either because they cannot trust the authorities or because they belong to some particularly vulnerable group The first MDG goal directly stresses out the significance of poverty while goals 4, 5 & 6 relate to health. The rest focus more on the socio-environmental, economic and political issues that largely determine the population’s ill-health and wellbeing. Hence it is inevitable that poverty and health are globalised issues with greater local impacts that both must be addressed well using integrated approaches if quality health outcomes need to be achieved. The concept of health promotion in particular provides the overarching framework to practically address health inequalities and inequities that are determined by the broader...
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...Health Promotion Deanna Caswell Family Centered Health Promotion March 3rd, 2013 Health Promotion Health promotion has a variety of definitions. One being as simple as, a science and art that assists people to change lifestyle toward a state of optimal health (O’Donnell, 1997), to more complex as a process of advocating health to increase the chance that personal, private , and public support of positive health practices will become a societal norm” (Kreuter & Devore, 1980, p. 26). Despite the variances in definition health promotion is geared towards persuading public the benefits of a living a lifestyle free of negative health behaviors. The purpose of health promotion in nursing practice is to switch gears from protection of certain diseases to focus on improving the general health of the people they serve. Health promotion has changed the roles and responsibilities of nurses. Increasing demands are placed on nurses as healthcare has shifted from an acute, hospital-based care to preventive, community-based care. The home is now the primary place healthcare takes place. Reimbursement for hospital care is less resulting in shorter stays. Nurses must take on additional roles and play a bigger part of disease prevention and health promotion. A greater emphasis is being placed on nurses being more independent in their practice. Nurses are expected to be increasingly accountable morally and legally for their behavior. Nursing has evolved into many roles as advocates...
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...What is Health Promotion? Grand Canyon University Family Centered Health Promotion NRS-429V August 04, 2013 What is Health Promotion? This paper will discuss the meaning of health promotion as defined in the textbook Health Promotion Throughout the Life Span. The author will also cover the purpose of health promotion in nursing practice as well as nursing responsibilities and roles that are evolving in health promotion. Lastly, the author will explain implementation methods for health promotion that encompasses all areas of nursing as well as comparing the primary, secondary and tertiary levels of health promotion prevention. Health promotion can be defined in many ways. One definition from the textbook Health Promotion Throughout the Life Span defines it as “the science and art of helping people change their lifestyle to move toward a state of optimal health” as well as “the process of advocating health in order to enhance the probability the personal (individual, family, and community), private (professional and business). And public (federal, state, and local government) support of positive health practices will become a societal norm (Edelman & Mandle, 2010).” If the term health promotion is broken down and defined individually then health is defined as the condition of being sound in body, mind, or spirit and promotion is defined as the act of furthering the growth or development of something (Merriam Webster, 2013). In the nursing practice the purpose...
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...Health Promotion Literature Review Rebecca Turner Grand Canyon University: NRS-429V October 28, 2012 Health Promotion Literature Review Health promotion is a well-known term in nursing, with authors arguing that health promotion is central to the philosophy of nursing (Irvine, 2007). After studying three selected articles regarding the primary, secondary and tertiary levels of health promotion, a similar theme referring to the role of the nurse to develop a more holistic understanding of health promotion in all stages of life and refreshing the concept of health promotion in order to advocate for the changing world’s environment, was apparent. Traditional health promotion preventions are defined by preventing disease, restoring health, and containing illness (Irvine, 2007). Today, health promotion is defined not just by focusing on health education, lifestyle and behavioral changes, but has undertaken a new paradigm, empowering clients by taking political and social action to promote health enhancing environments (Irvine, 2007). Nurse practice involves all stages of the lifespan in a variety of settings, ranging from the family home to communities (Whitehead, 2011). In these settings, nurse health promotion practice proposes developing personal skills, building healthy public policy, creating supportive environments, strengthening community action and reorienting health services (Roden & Jarvis, 2012). Nurse roles and responsibilities are evolving by...
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...disease and infirmity’. Health promotion has an important role to keep people in good health and prevent and treat community and rehabilitate from the diseases. It needs good knowledge about the health risks and reduces the risks in the societies. Definition The World Health Organization defined health promotion as the process which enables people to improve control over the determinants of health and as a result to improve their own health( WHO; 2007). Health promotion encompasses strategies that allow population to be healthy and enable them to make healthy choices. There are two types of strategies, individual and passive or active strategy. Purpose of health promotion Health promotion is cost- effective. The health promotion services are high in demand due to many preventable health problems such as obesity, diabetes, hypertension and other chronic diseases. Health education helps the individual, community and group to advance their health, knowledge and attitude. Educating people about health promotion, physical activity, vaccination, safe driving, smoking and other growing health concerns. Educating health workers can promote the health status of communities and populations. Nursing roles and responsibilities Nurses play an important role in health promotion and prevention of disease in community through education and behavioral change. Nurses work with other healthcare professionals, play different roles in health promotion. They are advocate, care...
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...Health Promotion is the provision of information and/or education to individuals, families, and communities that-encourage family unity, community commitment, and traditional spirituality that make positive contributions to their health status. Health Promotion is also the promotion of healthy ideas and concepts to motivate individuals to adopt healthy behaviors. According to the World Health Organization, Health promotion is the process of enabling people to increase control over, and to improve their health. Health promotion represents a comprehensive social and political process, it not only embraces actions directed at strengthening the skills and capabilities of individuals, but also action directed towards changing social, environmental and economic conditions so as to alleviate their impact on public and individual health. Health promotion is the process of enabling people to increase control over the determinants of health and thereby improve their health. Participation is essential to sustain health promotion action. The Ottawa Charter identifies three basic strategies for health promotion. These are advocacy for health to create the essential conditions for health indicated above; enabling all people to achieve their full health potential; and mediating between the different interests in society in the pursuit of health. These strategies are supported by five priority action areas as outlined in the Ottawa Charter for health promotion: * Build healthy public...
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...COMMUNITY HEALTH ISSUES FOCUS The role of communitybased nurses in health promotion Dean Whitehead Dean Whitehead is Lecturer, Faculty of Health, School of Nursing, University of Hull, East Riding Campus, Hull art of the ongoing process of National Health Service (NHS) reforms involves bringing about fundamental change in the way that primary health care is delivered in the UK (Department of Health and Social Security (DHSS), 1987; Department of Health (DoH), 1989a, 1996; Standing Nursing and Midwifery Advisory Committee (SNMAC), 1995). A considerable amount of discursive and legislative documentation has accompanied these reforms, which served to provide a ‘springboard’ for debate on current and future directions of health-related policy (DoH, 1989b, 1993a,b, 1997, 1998). There has also been a concerted and longstanding request for community nurses to adopt and incorporate both health promotion and educational activities into their workload. In the late 1980s, in its document Promoting Better Health: the Government’s Programme for P ABSTRACT It is the responsibility of all nurses to incorporate health promotional and health educational activities into their professional roles. Much of the literature around this issue relates to the specific role of community-based nurses in the primary healthcare team, and identifies their unique position and responsibility for pioneering the universal acceptance and adoption of health-promoting practices...
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...Health Promotion 1 Literature Review Bressy Thomas Grand Canyon University Health Promotion 2 Health promotion involves motivation and improvement in someone’s health and identifies their potential health problems. From the literature reviews, Health promotion defined in different ways. Literature, Worldviews on Evidence-base nursing, explains health promotion as, Etiologically –driven socio-political-economic determinants of health are addressed. This serves to counter social inaction and social division/inequality. It is an inherently political process…that leads to community coalitions through shared radical consciousness. Health promotion looks to develop and reform social structures…between representative stakeholders in different sectors and agencies. (Whitehead 2004b) Looking after community, looking after their lifestyles and advising them really on their needs and how...
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...Health Promotion in Nursing Practice Health promotion in nursing practice has become a priority with the ever changing healthcare system and the nurse’s roles and responsibilities are always changing with it. It is crucial with the passing of the Affordable Care Act that nurses promote health to their patients and community. The focus has switched from treatment of disease, illness and injury to the prevention of disease, illness and injury. The World Health Organization (WHO) defines health promotion as “the process of enabling people to increase control over, and to improve, their health. It moves beyond a focus on individual behavior towards a wide range of social and environmental intervention (www.who.int/topics/health_promotion/).” In this paper we will discuss the importance of nurse’s roles, explain the implementation methods of health care promotion and compare the three levels of health promotion prevention. Health promotion is more important today than ever before and the focus must be on teaching people how to remain healthy. Today nurses are playing an important role in promoting public health. Historically, the focus of nurses on health promotion has been on disease prevention and changing patient behaviors with respect to their health. Because of today’s society and the changing healthcare system nurses play a variety of roles in health promotion. One of the major roles that nurses play in the care of a patient is advocate. As advocates nurses assist...
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