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The Role of Marketing Mix Strategy in Determining Consumer Purchases Decision. a Case Study of Givanas Nigeria Limited.

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Submitted By 0layem11
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THE ROLE OF MARKETING MIX STRATEGY IN DETERMINING CONSUMER PURCHASES DECISION. A CASE STUDY OF GIVANAS NIGERIA LIMITED.

BY

AJIBODU OLAYEMI OLUGBENGA
MATRIC NO. ADP11/12/H/0460

A PROJECT REPORT SUBMITTED TO THE DEPARTMENT OF MANAGEMENT AND ACCOUNTING FACULTY OF ADMINISTRATION, OBAFEMI AWOLOWO UNIVERSITY ILE IFE.

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (MBA.)

2013. CERTIFICATION
This is to certify that this research project was conducted by AJIBODU OLAYEMI OLUGBENGA in the Faculty of Administration, Obafemi Awolowo University Ile Ife.

_____________________ ___________________
PROJECT SUPERVISOR SIGNATURE AND DATE PROF. J.O ADETAYO

_____________________ ____________________
HEAD OF DEPARTMENT SIGNATURE AND DATE
PROF. T.O ASHAOLU

______________________ ____________________
DEAN OF FACULTY SIGNATURE AND DATE

______________________ ___________________
EXTERNAL MODERATOR SIGNATURE AND DATE

DEDICATION
GOD,
Late MAA, OYEKEMI and TENIOLA.

ACKNOWLEDGEMENT
In preparing this research project, the researcher received valuable advice and ideas from well-meaning people, which made the work, saw the light of the day.
First, my gratitude goes to Almighty God for giving me life and strength to come up this stage. My gratitude also goes to members of staff of the department of Management and accounting, O.A.U, with special reference to my supervisor, Prof. Mrs. E.D Adetayo and Prof. J.O Adetayo for their assistance. Dr. Gbenga Fasiku of the Department of philosophy, O.A.U for his valuable advice and input.
To all my friends and classmates among whom are Mr. Dele Adediji, Mr. Clement Owa, and Mr. Remi. Thanks for the academic interactions and discussions

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