...Competition from Substitutes: High * Google may have a competitive advantage over the rest of the search engines, however being so easy to select a different search engine and with Microsoft trying to forward its own product through its operating system, might change the figures in the future. Threat of Entry: Medium-high * New search providers might concentrate on localized search and succeed into getting a niche in that area, however when it comes to global search there is a high entry barrier due to the large scale of information and infrastructure already acquired by the biggest companies. Rivalry between Established Competitors: Medium * Currently the four biggest search engines are Google, Microsoft’s Bing, Yahoo, and AOL. However, Google has the largest piece of the market and seems to be ahead of the others with Bing being on the rise and the rest three very close to each other. Smaller ones such as Altavista, Lycos and Excite do not seem to pose a direct threat to any of the biggest four. Bargaining Power of Buyers: Low * Advertisers recognize that the biggest providers together concentrate the largest number of searches, around 95% of the total. Therefore there is no room for negotiating advertisement prices. Also, even if a few users change search engine, it is unlikely to have any effect. Bargaining power of Suppliers: Low * The essence behind the search engines is their computer infrastructure. The biggest companies have such wealth that they can...
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...into the way google evolved from an innovative search engine to a way of life. Google started initially with just Search, offering ways to find answers to user’s questions. This was during the period from 1998 to 2001. In 2001 google added tabs to offer users ways to search for other things online, including images. The tabs stayed on and “briefly crossed over Google’s Gmail and Calendar” to offer useful links atop those web apps. Starting with 2007, Google added a navigation bar atop Google.com, which included links to search items and Google apps. The navigation bar morphed into the Google menu in 2011, which offered a slicker, redesigned user interface ready to take users to their desired Google application and featuring a prominent placement for Google+. Starting with 2012, Google brought a major new element to search, the Google Now virtual assistant that debuted on Android and expanded on iOS and the desktop to deliver even more personal search results to users. Google has further refined Google.com in the following years, by offering a minimal navigation bar that doesn’t “steal” the user’s attention. The bar however still offers access to apps and Google’s Google+ social network. Google also added voice-based search support to Google.com, as well as quick access to favorite sites. Helping people get around online is still Google’s main product and everything else it does is somehow related to search – in fact, search-related ad revenue is how Google is actually able...
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...money without doing evil' ". Do you agree or disagree with this statement Why not? Google is at the helm of the search industry which is one of the largest industries on the web. In 2009 Google’s revenue topped $23 billion. Google was the leading internet search firm controlling over 60% of the market shares. Google also dominated internet advertising. In fact the word “google” could be added to the dictionary; how often have you heard someone utter “I googled it” or “just google it” essentially using the word as a verb. Google has been able to accomplish its mission of organizing the world’s information and make it universally accessible and useful, this is evidenced by the 41 languages that it used to deliver to internet users. One of the key issues that Google faced when this article was written was competition. There is competition with within the search industry, in the mobile phones industry, in the software industry and in the television industry. The search industry has several forces that impacts it, these could range from rival firms, new entrants, buyer power, supplier power and substitutes. The major players in the search industry are Google Inc., (google.com) Microsoft (bing.com) and Yahoo (yahoo.com); they are all competing for the market share across the world. In 2009 bing.com entered the market and has claimed its market share. Search engines are very similar and users sometimes cannot distinguish between them. Google used advertising to show the...
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...innovative search engine was clearly the most important factor for Google founders’ early success. Turning the keyword spam problem on the web into an opportunity by solving it while grad students at Stanford led to Sergey Brin’s and Larry Page’s now famous PageRank algorithm. Instead of counting keywords like old search engines, the founders created reliable searches through the number of websites that link to a page or “votes” to weight search result relevance. • Google focusing on the user was another trait that attracted people initially as the nononsense simple white search page and distinctive colorful logo with no ads or editorial content on the page lead to easy and fast searches that Yahoo couldn’t imitate. This is described in their first truism “Focus on the user and all else will follow” where they talk about simplicity of interface and speed of page loads. • Google delivered search results people really wanted lead to users trusting Google as they promise to not sell placement in search results to advertisers and instead rely on the “true” natural search to deliver users the content they really are looking for. At the same time, their sponsored links were relevant to the searched keywords so that users generally found them useful or at least not intrusive like usual banner ads. The sponsored links being just simple text also meant that they were lightweight enough to not slow down page loads and allowed a better search experience. • Effectively monetizing paid search was...
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...Perfecting an innovative search engine was clearly the most important factor for Google founders’ early success. Turning the keyword spam problem on the web into an opportunity by solving it while grad students at Stanford led to Sergey Brin’s and Larry Page’s now famous PageRank algorithm. Instead of counting keywords like old search engines, the founders created reliable searches through the number of websites that link to a page or “votes” to weight search result relevance. • Google focusing on the user was another trait that attracted people initially as the nononsense simple white search page and distinctive colorful logo with no ads or editorial content on the page lead to easy and fast searches that Yahoo couldn’t imitate. This is described in their first truism “Focus on the user and all else will follow” where they talk about simplicity of interface and speed of page loads. • Google delivered search results people really wanted lead to users trusting Google as they promise to not sell placement in search results to advertisers and instead rely on the “true” natural search to deliver users the content they really are looking for. At the same time, their sponsored links were relevant to the searched keywords so that users generally found them useful or at least not intrusive like usual banner ads. The sponsored links being just simple text also meant that they were lightweight enough to not slow down page loads and allowed a better search experience. ...
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...immense goal in an ever-changing market? 08 Fall 08 Fall BA5080-Business Strategy BA5080-Business Strategy Table of Contents 1 Executive Summary 3 2 Analysis 6 3 Appendix 14 4 Specific Strategic Statement 17 5 Functional Strategies 17 6 Critical Assumptions 17 7 Works Cited 19 Executive Summary In January of 1996 an Internet search engine company initially named BackRub soon grew into what is now Google Incorporated. Partners Larry Page and Sergey Brin, along with a few investors lived on a shoestring budget. By year-end 1998 Google Inc. was handling 10,000 search queries each day. Google was also voted one of the top 100 Web Sites and Search Engines in 1998. Google was recording successes at a lighting speed pace and embarked on their Initial Public Offering on April 29, 2004. Google has found itself amidst a very competitive industry, which fundamentally competes to provide higher technology to users, low prices for advertising, and capacity to engage suppliers to subscribe to the search engine. Google, who is well known in the ever-changing search engine industry, must find a way to survive and compete. One of the biggest tasks...
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...done. In our analysis we focus on four major categories: the company’s history, how did this company rise to the current level of prominence?, product, why is the company held in such esteem by the public?, company culture, how does culture promote employee morale and approval? and lastly, current and future status, where is the company now and how will it remain relevant in the future? History/Foundation Sergey Brin and Larry Page adopted the name Google in 1997. Sergey and Larry developed “a formula to rank the order of random search results by relevancy.” (McLellan, 2014) By 1998 the two had gone to the World Wide Web Conference with their idea of the Google search engine. It wasn’t until 1999 that they had raised about 30 million dollars in funding and later launched the site. In 2001 Eric Schmidt was appointed as Google’s CEO. Google launched advertising services in 2001 and 2002. In 2001 they launched AdWords; which is a search based advertising service. They also launched a context-based service AdSense in 2002. Up until 2004 the company had stayed private and it was later that year that they went public. Google has made various investments throughout the years starting in 2005 when it “invested $1 billion for a 5% stake in AOL.” (McLellan, 2014) One of the most expensive purchases that Google has ever made was in...
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...is his castle. The fourth amendment is part of the Bill of Rights with guards against unreasonable search and seizures it also requires that a Warrant be judicially issued as well as there has to be probable cause. It was adopted during the American Revolution. Search and seizures including arrest should be limited to the scope of the Warrant with specific areas are items to be searched or a specific person arrested. The fourth amendment protects the home, papers and effects against unreasonable search and seizures. There are a few exceptions to this law one if the person gives consent to search no warrant is required. Another exception is if an officer sees something in plain view. Open fields such as pastors open water would be searched without warrant because they're open there is no expectation of privacy. Computers and privacy Over the last decade, courts decided whether the government can access evidence of illegal activity stored on digital technology without violating the Fourth Amendment. Many cases discuss whether incriminating evidence stored by an employee in workplace computers is protected under the reasonable expectation of privacy. In a majority of cases, employees do not have a reasonable expectation of privacy for electronic communications at work. the Fourth Amendment and the Electronic Communications Privacy Act (ECPA) determine the lawfulness of a search. The Fourth Amendment only applies to government searches (such as those conducted by law enforcement...
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...It is safe to assume that the 4th amendment will continue to evolve and change as it has done not only in the past century but also just in the past few years. Although an extremely controversial amendment during the ruling of the Supreme Court cases, it will still continue to be granted to the people. Aside from the few controversial cases, the 4th amendment gives us the peace of mind to be safe and secure inside our homes. The conflicts are necessary for the 4th amendment to evolve and ensure the protection of our rights and freedoms. As a power granted to the people, the ability to challenge the government is not one to be wasted. And those who challenge bestow upon the privilege of security and privacy in our homes. Nothing’s better than sitting at home relaxing and pretending like you’re not home to any strangers knocking on your...
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...Google The search industry is one of the largest industries in the world with Google Inc. bringing in $15.7 million in advertising revenue alone. Google was the leading Internet search firm in 2010 with over 60 percent market shares in both searches performed on computers and mobile devices. The search industry is impacted by numerous forces that have strong, moderate and weak impacts on the industry. Rival firms, new entrants, buyer power, supplier power and substitutes are the five largest forces that impact the search industry. A rival firm is a strong force in the search industry. Google Inc, Microsoft Corporation and Yahoo! Are all competing for market share in the search industry in the United States and across the world? The fact that these three companies search engines are relatively the same to most users, it is hard to consumers to see the difference between them and it forces the companies to find various ways to distinguish themselves from each other. Microsoft’s Bing has tried to distinguish itself from Google by using an algorithm that looks at the context of the words in a search instead of just the words themselves. Microsoft Corporation has also launched a very strong advertising campaign to demonstrate the difference between Bing and Google search. Yahoo! Has recently adapted Bing as its default search engine but is competing with Microsoft’s MSN and Google for number of viewers and advertising income. The competitive force of new entrants...
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...FIN 419 Week 2 Team Assignment Financial Outcomes Paper Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders.com/downloads/fin-419-week-2-team-assignment-financial-outcomes-paper/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Week 2: Financial Outcomes Paper – Wal-Mart Financial Initiative Wal-Mart, a fortune 500 company, has thousands of stores in many countries around the world. Michael T. Duke, President and Chief Executive Officer of Wal-Mart Stores, Inc. expresses one financial priority of Wal-Mart as growth. Growth: We will continue to grow around the world. We have many opportunities to grow by opening new stores, entering new markets, making acquisitions, integrating online channels, and developing new, innovative formats to allow people to experience the Walmart brands (Wal-Mart, 2010). Herein, Wal-Mart’s growth initiative, three potential financial outcomes, including decreased sales, increased sales, and no change in sales, and an evaluation of the most likely outcome will be discussed. Financial Outcome: Decrease in Sales Wal-Mart’s growth initiative is spawned by the company’s potential in untapped markets. On January 31, 2010, Wal-Mart had 4,300 stores in the United States alone (Wal-Mart, 2010). According to Wal-Mart (2010), “the company [has grown] more than...
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...Microblogs Social Mentions Facebook Searching Pik-Nik for social mentions on Facebook shows mostly international posts. There is only one mention in facebook about Pik-Nik the snack. Most of the posts are either in a different language, or points to something else[ PicNik (An online photo editor), or a picnic table) Social Mentions Twitter Social Mentions Twitter Tweets about Pik-Nik are mostly accompanied by the user’s favorite flavor. The Ketchup variant is the most used pepsi cola scan Digital Footprint Viral Content, Search Ranking, Ads Viral Content A search on Youtube of “Pik-Nik” and “PikNik” returned no relevant results. Search Ranking Google search for “Pepsi” shows the official international website as the first result. The local website for Pepsi appears as the third result, while the SarapMagbago fan page comes in fourth. Search Ranking The top result in Google search for “Pepsi Philippines” shows...
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... Amazon.com is continuing on with its core competency of being a leading online retailer. The firm prides itself on offing multiple products and rapid delivery. The departments include unlimited instant videos, MP3 and Cloud Players, the Kindle, books, movies, music, games, electronics and computers, home, garden and tools, grocery, health and beauty, toys, children and babies, clothing, shoes and jewelry, sports, outdoors, automotive, and industrial. For each department listed, there are subdivisions within each. Amazon is an online shopping mall offering products of varying types to consumers in a safe retail environment. Amazon continues to expand its merchandise offered to the public and business consumers. Amazon is competing with Google in search engine technologies with its website www.A9.com. This site offers customers a search engine tailor-made for e-commerce. The results provided from the searches in this engine are for products only and customized for the individual customer based on usage. Competition in the case of Amazon.com and Google.com is a wise strategy because it adds to the shopping experience of their base website (Rohde, September 2004). Amazon.com is also competing with Microsoft...
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...Case #2 Google’s Strategy The presentation today will given be myself, Jon Vuchinich, Allison Fergusen, and Justin Pierce. We hope you enjoy. The search engine industry exists to provide a service to consumers and businesses. The search engine model has been built around the idea of providing valued content to both consumers of information and consumers of products and services. The model also exists as a way to provide marketing and advertising opportunities for businesses of all sizes. This is an extremely profitable business, with U.S. ad spending topping the 17 Billion dollar mark in 2012 (as seen in this chart here). As of July 2011, the top five rankings for U.S. search engine market share were: 1. Google 2. Yahoo Sites 3. Microsoft Sites 4. Ask.com 5. AOL As seen in the percentages here, Google is the clear leader in market share of the U.S. search engine market at 65.1%, but that does not mean they do not face significant competitive forces. The first competitive force we will talk about will be “rivalry among competitors”. This is strong competitive force, because of the quality of competitors in the market. While Google currently has a sizeable lead in the industry, they are not able to rest on their laurels, especially because Microsoft’s Bing, which powers yahoo’s search engine as well, is a formidable rival. Even though they have not been able to gain any significant ground as of yet in the marketplace, they are a strong...
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...Ask.com is America’s fourth largest search engine, which has expanded into European & Asian market. It has also entered mobile user segment. It is planning to focus on its core customers and on answering their questions. In spite of severe competition from global giants like Google, Ask.com has carved a niche share for itself in the search engine market. The swot analysis of Ask.com STRENGTH Loyal Customer Base of 45 million Advance Technological Features a. Ask3D – merges all results with images & maps b. Morph – technological advances like morph c. AskEraser- which ensures privacy OPPORTUNITY Rapidly growing market Dynamic users who are ready to experiment Inability of major players apart from Google to hold on to their market share WEAKNESS Lack of first mover advantage in newer markets Tarnished image about its negative campaign Some of the features aren't user friendly THREAT Domination of Google Competition from other local players INCREASE MARKET SHARE ENRICHING THE CORE – “THE SEARCH EXPERIENCE’ Ask.com’s new infrastructure has improved freshness and, in particular, navigational queries. This is the new Edison algorithm, which went live at the end of March 2008. Edison is a compilation of Ask.com’s core search technologies, including Teoma’s subject specific communities with Direct Hit’s click tracking algorithm layered on top of it. Edison is six-times as fresh as the previous technology they were using. It brings Ask.com’s best assets all together to build...
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