...Book Review: The TIPPING POINT HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE ByMalcolm Gladwell Table of Contents Introduction and Summary…………………………………………………………………… Page 2 Objectives of Study…………………………………………………………………………….Page 2 Method of Study…...………………………………………………………………………….. Page 2 Chapter wise summary and Critical Analyses……...…...…………………………………….. Page 3 Theoretical Framework………...……………………………………………………………… Page 6 Relating Theories to Practical Aspects……………………….……….………………………. Page 7 Learning and Conclusion…………………………………………………………………….... Page 9 “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.” -Malcolm Gladwell Introduction and Summary Malcolm Gladwell’s book The Tipping Pointis a compilation of compelling ideas and innovative thoughts in a field of study which so far had been considered mysterious and unquantifiable.The book challenges this premise and provides its readers with insights through real life examples and case studies which indicate how societies and individuals in a society can be influenced in order to tip ad existing trend and establish a new one. He decries the process with three key rules- the Law of the Few, the Stickiness Factor, and the Power of Context, with...
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...Summary: Provide a summary of the company, and the facts and issues of the case. According to Ferrell, the Coca-Cola Company is the world’s largest beverage company, and markets four of the world’s top five leading soft drinks. The company operates the largest distribution system in the world, which enables it to serve customers and businesses in more than two hundred countries. The Coca-Cola Company estimates that about 85 percent of its sales come from outside the United States (Ferrell). Former CEO Roberto Goizueta once said “Coca-Cola used to be an American company with a large international business. Now we are a large international company with a sizable American business” (Ferrell). According to Ferrell, Coca-Cola is the most-recognized trademark and brand name in the world today with a trademark value estimated to be about $25 billion. Coca-Cola’s vision for sustainable growth is fostered by being a great place to work where people are inspired to be the best they can be, by bringing the world a portfolio of beverage brands that anticipate and satisfy peoples’ desires and needs, by being a responsible global citizen that makes a difference, and maximizing return to share owners while being mindful of their overall responsibilities (Ferrell). While Coca-Cola’s vision statement may sound ethical, they have had several unethical issues come about in the past decade. According to Ferrell, in the early 2000’s Coca-Cola was involved in racial discrimination, misrepresenting...
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...teenage pregnancies. The study is a source of knowledge that will be used by community stakeholders to prevent the reoccurrence of the above-mentioned problems. 1.4. SCOPE OF THE STUDY Geographically the study will be done in four selected School within the Marampa Chiefdom, Port Loko District in the Lunsar Township and a rural village out of Lunsar called Mamusa. The time frame of the study is between 2014 to 2017, a three years period in and out of the Ebola Viral Disease (EVD) epidemic in the Marampa Chiefdom, Port Loko District. 135 participants will be included in the study which comprises of 120 female students for the administration of the questionnaires and Focuses group discussions, 4 Principals (3males, and 1 female) 8 Science Teachers all males and a male paramount chief. The study will be lasted for four weeks to get the consent of the Key informants, administer the questionnaires, conduct focus group discussions, a collection of data, analysis, interpretation, presentation, make a summary, conclude and make recommendations. 1.5 AIM OF THE STUDY The purpose of this study is to examine the factors influencing girls to opt for science and technology education or not at JSS to SSS and suggest Strategies on how to improve girl child science and technology education in the Marampa chiefdom, Port Loko District. 1.6. OBJECTIVES OF THE STUDY (i)To examine the proportion of female students that offer sciences in four of the Schools surveyed in the Marampa Chiefdom Port Loko...
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...Nutritious Advertisement Campaign Assignment 2: Campaign 18/3/2012 Hayley Craig - 20122769 Contents page 1. Cover page 2. Contents 3. 1.0 Executive summary 4. 2.0 Situation analysis 5. 2.1 external forces 6. 2.2 internal forces 7. 3.0 target publics 8. 4.0 objectives 9. 5.0 strategies 10. 6.0 projects and action plan 11. 6.1 specific tasks 12. 6.2 time frame, 7.0 conclusion 1.0 Executive summary: McDonalds is an internationally recognized organization as a leading global foodservice retailer. With 34,000 restaurants worldwide, 1.8 million employees, serving approximately 69 million people in 119 countries each day. Although it is a leading foodservice retailer there are some areas that should be address, that if fulfilled can greatly increase business for the company. The main issue with all fast food services is the way they are viewed in the public eye as they are so heavily monitored by the media. Many individuals and families are reluctant to purchase fast food in general due to the reputation of poor quality nutrition and lack of healthier options; this is an issue McDonalds will have to conquer through marketing, advertising and public relations. Advertising will also be vital to gain the awareness through the main channels of communication. McDonalds already has extensive advertisement via television and billboards. Brand awareness would greatly increase if there was more advertisement via online, via popular...
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...April 26, 2014 Introduction This paper describes the online business venture of Triple H, Inc. Triple H, Inc. is a nonprofit organization dedicated to the orphans and children living in poverty around the globe. We strive to provide the basic necessities that many of these children are doing without – food, shelter, education and medical care. Through the generosity of our many individual and corporate donors, we are able to provide these essentials to many children every year. Triple H, Inc. is run by a staff of volunteers around the country who are compassionate about the work of Triple H, Inc. and are committed to caring for as many orphans and children of poverty as we can. Overview and Mission Triple H, Inc. is dedicated to the needs of orphans and children living in poverty and helping to transform their lives. Our mission is to provide relief in times of emergencies as well as to provide assistance in the areas that will make a difference to the children in the years ahead of them – areas such as the children’s living situation, physical, educational and emotional needs. We provide food and shelter for children in orphanages and those living in poverty with the help of our sponsors and volunteers across the world. Not an easy task but we aim to find a long-term solution to improve the lives of and reduce the number of children in poverty. At Triple H, Inc., we strive to transform the lives of these children in an effort to help them become productive, healthy...
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...Congestive Heart Failure Introduction Everyone loses pumping ability in their heart as they age. The serious case of heart failure develops when other health conditions cause the heart to work harder or become damaged due to increased stress. Heart failure is usually a chronic disease. It gradually tends to become worse. By the time someone is diagnosed with it, the heart has most likely begun to lose pumping capacity for quits some time. Nearly five million Americans are living with heart failure and 550,000 new cases are diagnosed each year. This paper will discuss what heart failure is, and what nursing interventions may be of help to patients who suffer from this disease. My grandmother was recently diagnosed with congestive heart failure. By interviewing her and performing a brief assessment, I hope to recognize a few nursing diagnoses and some interventions that may make her disease more bearable. Heart failure can involve the right side of the heart, the left side, or both. Heart failure usually affects the left side first. Each side of the heart is made up of two chambers the atrium and the ventricle. If either of these chambers loses their ability to keep up with the amount of blood flow then heart failure occurs. Custom writing service can write essays on Congestive Heart Failure Left - sided failure involves the left (lower) ventricle. The left ventricle pumps oxygenated blood to the rest of the body. This chamber is the largest and is...
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...STUDY OF ELDORET TOWN GROUP MEMBERS REG No. FAITH TOMNO BTM/1008/08 MERCY RUTO BTM/1077/08 CAROLINE KOECH BTM/13/08 EVA NADUPOI BTM/1076/09 JOSPHINE MARITIM BTM/ 116/09 CHAPTER TWO 2.0 Literature review 2.1 Introduction This chapter reviews the previous studies on the related field, acknowledges the contribution made by the scholars’ publication (seminar papers, conference proceedings, business journals text books and periodicals) the literature review has been categorized under various sub headings. 2.2 Past studies Epidemics like HIV/AIDS are both a social phenomenon and a biological reality, and therefore occur within a specific social context. The process through which individuals decide either to take or not to take an HIV test takes place in a social context. HIV/ AIDS have become one of the most serious challenges facing human development and achievement of National and Millennium Development Goals in Kenya. 2.2.1 Characteristics of the youth without HIV and AIDS Personality characteristics They are successful in the way they present themselves to the surrounding environment, and most importantly their target. There are a great many books and resources about how to have a positive personal interaction with another human being. All of these books, techniques...
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...Militarized Police: A Growing Epidemic Eric Reed Liberty University Abstract The purpose of this research is to document the chronic spread of militarization of police agencies across the United States at the federal, state, and local levels. Police militarization is one of the most controversial issues facing our police forces and encompasses a wide range of problems, from cases of excessive force, to civil rights violations, to budgetary problems. This research will include events that led to the creation of the first SWAT units, the aftereffects of the September 11 attacks, as well as the problems that both the contemporary public and police agencies face today. Finally, this project will highlight several proposed solutions to curb the increasing prevalence of police militarization, specifically as it pertains to agency administration. Militarized Police: A Growing Epidemic Eric Reed Liberty University Every day across the United States, tens of thousands of police officers and federal agents put their lives on the line to serve their communities and their country. They face a myriad of threats that could reveal themselves at any given moment, and it's impossible to predict what the next day of work holds for these men and women. The key to survival is to be well-prepared for any situation; as such, it is of utmost importance that our officers and agents have access to the protection and tools they need to deal with and adapt to the ever-changing force of...
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...Graduate School of Development Studies A Research Paper presented by: Joreen Nkole Mwelwa (ZAMBIA) In partial fulfilment of the requirements for obtaining the degree of MASTERS OF ARTS IN DEVELOPMENT STUDIES Specialization: Public Policy and Management (PPM) Members of the examining committee: Prof. Dr Michael Grimm (Supervisor) Dr Bridget O’Laughlin (Reader) The Hague, The Netherlands November, 2009 Disclaimer: This document represents part of the author’s study programme while at the Institute of Social Studies. The views stated therein are those of the author and not necessarily those of the Institute. Research papers are not made available for circulation outside of the Institute. Inquiries: Postal address: Institute of Social Studies P.O. Box 29776 2502 LT The Hague The Netherlands Location: Kortenaerkade 12 2518 AX The Hague The Netherlands Telephone: +31 70 426 0460 Fax: +31 70 426 0799 Acknowledgements I give my sincere gratitude to Jehovah God for his love and care throughout my life and the fifteen months I have been here. With much honour I sincerely thank my Supervisor, Prof M.Grimm, truth be told it was a blessing to have a supervisor like him, I am short of words to describe him, I would simply say he has been...
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...Individual Hand-In Case “Hips Feel Good” Dove’s Campaign for Real Beauty TABLE OF CONTENTS EXECUTIVE SUMMARY........................................................................................................1 INTRODUCTION ...................................................................................................................2 INTEGRATED MARKETING COMMUNICATIONS PLAN .............................................2 Objective .......................................................................................................................................................3 Strategy ..........................................................................................................................................................3 Target.............................................................................................................................................................3 Proposed Elements ....................................................................................................................................4 Advertising....................................................................................................................................................4 Website .........................................................................................................................................................5 Public Relations..............................................................................
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...McDonald’s: Behind The Golden Arches “Since 1955, we’ve been proud to serve the world some of its favourite food. And along the way, we’ve managed not just to live history, but create it: from drive-thru restaurants to Chicken McNuggets to college credits from Hamburger U and much more. It’s been quite the journey, and we promise this is just the beginning-we’ve got our hearts set on making more history” (McDonald’s Corporation, 2011). Almost 60 years have passed since Raymond Kroc envisioned a nationwide fast food chain, which needless to say went on to revolutionise the American restaurant industry and become the world’s number #1 fast food restaurant. Today McDonald’s serves 52 million people a day from one of its 31,000 restaurants dotted around the world (Ritabrata Giiosii, R.G. 2009). The golden arches along with Ronald McDonald and the catch phrase “I’m lovin’ it” have assisted McDonald’s in becoming one of the most globally recognised brands, allowing them to become McDonald’s most valuable intangible assets, but how did they do it? Countless elements threaten McDonald’s reputation; health issues, legal and technological changes, social factors, environmentalists and obviously competitors especially those who offer similar services and products such as KFC. They too have become a national brand recognized all around the world however to understand how McDonalds have achieved such success we must first understand what they do differently and what objectives...
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...Executive summary The organization information system is backbone of organizational operational and functional units, the malware can produce potential threat to organization image, the establishment of an effective security measures and reassessment of organizational risk management approaches in order to cater with latest implication trend in network security. This report is based on literature review, analytical analysis of case studies, news articles magazines to highlight vulnerability and implication of malware attack to an organization, highlights the salient features of malware attack, malware attacks that can significantly hurt an enterprise information system, leading to serious functional commotions, can result into destructing the basic IT security up to identity theft, leakage of data, stealing private information, corporate information system blue prints, industrial white papers and networks break down. The only constant in the world of technology is a change, report highlights the latest trends, dimension and implication of malware attack and new critical source of threats, within the perspective of constantly changing IT world (e.g. cloud services-integration) Enterprise may not effectively device and manage malware threat and 'risk assessment processes. This report highlight the malware propagation process, malware vulnerability, the types of malware, optimistic cost effective solution in order to minimize security risk for an Enterprise information...
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...This Week in Sex: Bisexual Men Have Unique Needs, Casual Sex Is Good for Some, Later Childbirth Linked to Longer Life by Martha Kempner June 27, 2014 - 11:50 am A new study suggests that reactions to casual sex are mostly about the individuals who are having it and how authentic they are being to their own sexual mores. (Couple in bed via Shutterstock) This Week in Sex is a weekly summary of news and research related to sexual behavior, sexuality education, contraception, STIs, and more. The Public Health Community and the Needs of Bisexual Men A new study in the Journal of Preventative Medicine argues that the public health community has not paid enough attention to the unique needs of bisexual men. In Beyond the Bisexual Bridge, author William Jeffries suggests that men who have sex with men and women (MSMW) are often seen as transmitters of sexually transmitted infections (STIs) including HIV, and, more to the point, as the way in which certain diseases or epidemics jump from gay men to heterosexuals of both sexes. By looking at them as disease vectors and not a population with their own sexual health issues, however, Jeffries believes that we are making bisexual men more vulnerable to STIs. Only about 2 percent of the male population identifies as MSMW but, according to the study, their sexual health needs and experiences are different from those of heterosexual or straight men. They are more likely to have early sexual debut, forced sexual encounters, and sex in...
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...Summary The man-apes of the world, who lived by gathering berries and nuts, were facing a lack of food. A giant monolith appeared on Earth one day and began to experiment with many of them, probing and developing their minds. Among those in whom the monolith took an interest was Moon-Watcher, the only man-ape who walked fully upright. At night, a few select man-apes were taught and during the day, they innovated. Moon-Watcher discovered that he could fashion tools with which to kill animals for sustenance—the man-apes' hunger problem was solved. Time passed and the man-ape evolved. His brain grew, he invented language and organized into civilizations, and he invented weapons—first knives, but then guns and finally nuclear missiles. Such innovations had been central in man's dominion over earth, but "as long as they existed, he was living on borrowed time." Eager to embark on another space mission, Dr. Heywood Floyd arrived at the Florida launch location after meeting with the president. He offered no comment to the press, nor would he reveal the details of mission to the crew that served him so faithfully on board or to his Russian friend whom he encounters at the joint U.S.-U.S.S.R. space station, a stop on his journey to the Moon. Upon his arrival, Floyd is greeted by a top official of the Moon colony and whisked off to a meeting. A lead scientist explains that they had found a magnetic disturbance in Tycho, one of the Moon's craters. An examination of the area had revealed...
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...[PROBLEMS IN THE EMERGENCY DEPARTMENTS OF PAKISTAN] ADVISOR: MR OMAR AZIZ BABAR GROUP MEMBERS: ABSHAM MEHBOOB (08-0014) AGHA MUREED AHMAD (08-0636) HAMZA AHMED JALAL (08-0282) NABEEL ATIQ SYED (08-0141) SYED ALI HAIDER SHAH (08-0176) SUBMISSION DATE: 07-05-2012 This project is solely the work of the author and is submitted in partial fulfillment of the requirements of the Degree of Bachelors of Business Administration EXECUTIVE SUMMARY Our FYP project is based on the issues in the emergency department of health sector of Pakistan on which we are conducting a research work. As we hear about the problems that occur in this department of health sector and the difficulties that people face we will be looking into the depth of these issues and try to highlight the key points that create such a situation. Our main objective is to find the gap between the perception and reality. We go about in our project first giving a brief introduction of the emergency department of health sector according to the secondary data that we collected. We also discussed the techniques, strategies and standard operational procedures i.e. SOP’s according to which emergencies should operate. Moreover we also discussed emergency ethics that are the first and foremost base to determine how the doctors are expected to behave with...
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